How to Avoid Spam Filters: 12 Tips from Snov.io
Summary
TLDRIn this informative video, Kseniia from Snovio shares essential tips on avoiding spam filters for email marketing. Key points include using a dedicated IP, regularly checking IP reputation, setting up SPF, DKIM, and DMARC, warming up new email accounts, verifying email lists, creating separate accounts for cold outreach, ensuring HTML perfection, personalizing emails, avoiding spam trigger words, being cautious with attachments, and complying with email laws. The video also emphasizes the importance of monitoring bounce rates to maintain a healthy sender reputation.
Takeaways
- 🔒 Use a dedicated IP address to maintain control over your sender reputation and avoid the negative impact of shared IPs.
- 🔎 Regularly check your IP reputation using tools like Talos Intelligence, Sender Score, and RBL tracker to monitor and improve your standing.
- 🛡 Implement SPF, DKIM, and DMARC to protect your emails from hackers and ensure they don't end up in the Spam folder.
- 🔥 Warm-up new email accounts before launching large campaigns to establish a good sending pattern and avoid triggering spam filters.
- 📝 Verify your email lists to remove any abandoned, mistyped, or blocked emails, keeping your database clean and your campaigns effective.
- 📧 Create a separate email account for cold outreach to isolate campaign performance and protect your main domain's reputation.
- 💻 Ensure your HTML email code is flawless to avoid attracting spam filters and to improve deliverability.
- 👤 Personalize your emails to stand out from generic spam and increase engagement rates.
- 🚫 Avoid using spam trigger words that are commonly found in unsolicited emails and can lead to your messages being flagged.
- 📎 Be cautious with attachments; instead, use links to documents in trusted platforms like Google Drive to improve trustworthiness.
- 📚 Comply with email laws and regulations such as CAN-SPAM Act and GDPR to avoid legal issues and maintain good sender practices.
- 🔄 Monitor your bounce rate and maintain it under 2% by regularly cleaning your email lists to preserve your sender reputation.
Q & A
What is the main topic of the video by Kseniia from Snovio?
-The main topic of the video is how to avoid spam filters in email marketing.
Why is it important to avoid using dynamic IPs when sending emails?
-Dynamic IPs are shared among multiple users and can't be controlled for sender reputation, which increases the risk of being flagged as spam.
What is the solution to the issue with dynamic IPs mentioned in the video?
-The solution is to use a dedicated IP address, which is unique to a specific hosting account and helps maintain IP health and reputation.
How often should one check their IP reputation according to the video?
-It is recommended to check IP reputation every month using free apps like Talos Intelligence, Sender Score, and RBL tracker.
What are SPF, DKIM, and DMARC, and why are they important for email deliverability?
-SPF, DKIM, and DMARC are email authentication protocols that help prevent email fraud and ensure deliverability by verifying the sender's identity and defining actions if emails fail authentication.
What is the significance of warming up new email accounts before large campaigns?
-Warming up new email accounts helps establish a good sending reputation by gradually increasing the number of emails sent, which prevents triggering spam filters due to sudden high volumes.
Why should one avoid purchasing email lists according to the video?
-Purchasing email lists can harm sender reputation and lead to landing in the Spam folder because these lists may contain abandoned, mistyped, or blocked emails.
What is the purpose of creating a separate email account for cold outreach?
-Creating a separate email account for cold outreach allows for better control of sender reputation and campaign performance without risking the main domain's reputation.
How can personalizing emails help in avoiding spam filters?
-Personalizing emails makes them less generic and more engaging, which helps avoid detection by spam filters and can lead to higher open, click-through, and reply rates.
Why should one be cautious with HTML in emails according to the video?
-Badly coded HTML can attract spam filters' attention and may prevent emails from reaching the recipient's inbox, so it's important to ensure the HTML code is flawless.
What is the recommended approach to handling attachments in emails to avoid spam filters?
-Instead of sending files as attachments, which can alert spam filters, it's better to include a link to the document uploaded to a trusted service like Google Drive.
What are some of the key regulations that email senders should be aware of according to the video?
-Email senders should be aware of regulations like the CAN-SPAM Act and GDPR, which require compliance with certain rules such as including an unsubscribe link and having a clear sentence in the emails.
Why is monitoring the bounce rate important for email campaigns?
-Monitoring the bounce rate is important because a high number of bounced emails can damage the sender's reputation, and it's recommended to keep the bounce rate under 2% by regularly cleaning email lists.
Outlines
🛡️ Avoiding Spam Filters: Best Practices
This paragraph introduces strategies to evade spam filters, emphasizing the impossibility of a 100% guarantee against being flagged. Key recommendations include avoiding dynamic IPs in favor of dedicated ones to maintain a healthy sender reputation, regularly checking IP reputation using tools like Talos Intelligence, Sender Score, and RBL tracker, and setting up SPF, DKIM, and DMARC for email authentication. Additionally, the paragraph advises on warming up new email accounts, verifying email lists, creating separate email accounts for cold outreach, ensuring HTML code quality, personalizing emails, and avoiding spam trigger words.
📝 Crafting Email Content to Bypass Spam Filters
The second paragraph focuses on the content of emails and how it can affect deliverability. It advises against using common spam trigger words and phrases, suggests using links to documents on Google Drive instead of attachments to avoid alerting spam filters, and stresses the importance of complying with email laws and regulations such as CAN-SPAM Act and GDPR. The paragraph also highlights the need to monitor bounce rates and keep them under 2% by maintaining clean email lists. It concludes with a reminder to watch more videos on the topic for further insights into reducing spam report rates and improving email marketing strategies.
Mindmap
Keywords
💡Spam Filters
💡Dynamic IPs
💡Dedicated IP Address
💡IP Reputation
💡SPF, DKIM, and DMARC
💡Email Warm-up
💡Email Lists Verification
💡Cold Outreach
💡HTML Email
💡Personalization
💡Spam Trigger Words
💡Attachments
💡Email Laws and Regulations
💡Bounce Rate
Highlights
Avoid using dynamic IPs to prevent being flagged as a spammer due to uncontrollable sender reputation.
Use a dedicated IP address for better IP health and reputation management.
Regularly check your IP reputation monthly using free apps like Talos Intelligence, Sender Score, and RBL tracker.
Implement SPF, DKIM, and DMARC for email authentication and protection against hackers and spammers.
SPF is a DNS record for authorized IP addresses to send emails from your domain.
DKIM uses encryption to authenticate email senders and prevent mail server rejection.
DMARC defines actions if emails fail SPF and DKIM authentication steps.
Warm-up new email accounts before large campaigns to avoid spam filter suspicion.
Start with manual warm-up by sending emails to known contacts and asking for engagement.
Gradually increase email volume using automation after manual warm-up.
Avoid purchasing email lists as it can ruin sender reputation and trigger spam filters.
Always verify your email list before campaigns to maintain a clean database.
Use Snov.io Email Verifier to keep lists fresh and campaign-ready.
Create a separate email account for cold outreach to protect main domain reputation.
Ensure impeccable HTML code to avoid attracting spam filters and ensure email deliverability.
Personalize emails to increase engagement and avoid detection by spam filters.
Use custom email variables in Snovio Drip Campaigns for a more human touch.
Avoid spam trigger words in emails to prevent being flagged by spam filters.
Be cautious with email attachments as they can alert spam filters; use links instead.
Comply with email laws and regulations such as CAN-SPAM Act and GDPR to avoid legal issues.
Monitor your bounce rate and clean email lists regularly to maintain sender reputation.
Transcripts
Hi! Welcome to Snovio!
I am Kseniia and in this video we`ll talk about how to avoid spam filters.
In our previous video we've gotten to know what spam filters are and how they work.
If you haven't watched it yet, you`ll find the video in the top right corner
and in the video description.
Now that we know what we're dealing with, it’s time to learn how to deal with it.
Unfortunately, there is no way to 100% safeguard yourself from spam filters
but there are ways to make this meeting much more pleasant.
Here are some tips:
First, avoid using dynamic IPs
A dynamic IP can be used by two or more people simultaneously,
for example, while using the same ISP.
Some email and SMTP service providers also dedicate an IP address to a group of users.
The downside of this is that with the dynamic IPs
you can not control the IP’s sender reputation.
And, as you know, low sender reputation
means a higher chance to be flagged as a spammer.
The solution is to use a dedicated IP address.
A dedicated IP is a unique IP address associated with a specific hosting account
that only you have access to
which will make it easier to maintain IP health and reputation.
Check your IP reputation regularly
Make it a rule to check your IP reputation every month.
There are numerous free apps that will help you do that.
We recommend using Talos Intelligence,
Sender Score, and RBL tracker for more detailed reports.
Set up SPF, DKIM, and DMARC
SPF, DKIM, and DMARC are three protection steps that can save senders from hackers,
phishers, data capture, and help avoid the recipients’ Spam folder.
Sender Policy Framework, or SPF
is a special DNS record that contains all IP addresses
that you can send emails from your domain.
Domain Keys Identified Mail, or DKIM is an authentication mechanism
that uses encryption keys that prove that you are the sender.
If you don’t set up the DKIM, many mail servers will simply decline your emails.
Domain-based Message Authentication Reporting and Conformance, or DMARC
is a protocol that defines what to do
if your email hasn’t passed the first two authentication steps (SPF and DKIM).
Warm-up new email accounts before starting large campaigns
Warming up an email account before starting an outreach is a must,
especially if you are going to send large number of emails.
Remember: spam filters check how many emails are sent from the account,
its sending frequency, engagement and reaction to your emails.
Start with a manual warm up first -
manually send emails to the people you know
and ask them to engage by opening them, clicking on links and replying.
Then, continue sending in small batches
using automation, gradually increasing the number of emails per day
You will find more info on the perfect warm-up strategy
in the video in the top right corner
And we`ll also add the link to it in the video description.
Verify your email lists
First and foremost, we strongly advise against purchasing email lists.
This is the fastest way to ruin your sender reputation and land in the Spam folder.
Secondly, regardless of how you collected the email list,
always verify it before starting your campaign,
even if you’ve verified it before.
Emails get abandoned, mistyped, or blocked every day,
so make it a routine to clean your database regularly.
Snov.io Email Verifier is a great choice for keeping your lists fresh
and ready for any campaign.
Create a separate email account for cold outreach
When sending cold outreach, you need to be 100% sure of your sender reputation.
And it’s quite a task
when the whole company is using the same domain name and IP.
That is why many companies create a separate domain
and sender account for cold campaigns.
This gives you the opportunity to control your sender reputation,
easily monitor your campaign performance,
and not worry about ruining your main domain’s reputation
in case something goes wrong.
Be careful with HTML
Make sure that your code is impeccable
Badly coded HTML emails
containing broken or incomplete tags will attract spam filters’ attention
and may even become the reason your email won’t reach the recipient's Inbox.
So put the time into making your HTML template perfect, or don’t use it at all.
Personalize your emails
Spam emails usually look the same and lack individual approach.
Such emails are quickly detected and blocked by the spam filters.
Personalizing your messages helps avoid this,
and, what’s even better, leads to a higher engagement.
With Snovio Drip Campaigns you can add custom email variables that will add a
human touch to your emails and improve your open, click-through, reply rate,
and even conversions.
Avoid spam trigger words
Spam filters analyze every detail, and that includes the language.
Don't overuse such words and phrases like free, 50% discount, buy now
as they are persistently common in spam emails and may trigger spam filters.
There are hundreds of spam trigger words out there,
and you can find and download a list of over 550 of the most common ones
via the link in the video description below.
Go easy on attachments
Email size plays an essential role in email deliverability.
Attachments like Word documents and PDFs instantly alert spam filters.
Instead of sending your file as an attachment,
includе a link to your document uploaded to your Google Drive.
Files uploaded to Google Drive
are automatically scanned for viruses and look trustworthy to both
the ESPs and the recipients.
Comply with email laws and regulations
For example, under the CAN-SPAM Act,
which is one of the major regulations alongside GDPR,
every sender should follow certain rules, for example,
their emails must contain an unsubscribe link and have at least one sentence.
However, there are many countries that have developed their own laws
that your may have to comply with.
Research them beforehand or risk landing in the spam folder or worse, being fined.
Monitor your bounce rate
Bounces are the emails that couldn’t reach your recipients` inboxes.
The larger the number of bounced emails,
the bigger the damage to your sender reputation.
The perfect bounce rate is of course 0,
but it’s only possible if you sent 0 emails,
so try to keep it under 2% by regularly cleaning your email lists.
Hope these tips will help you craft emails that will be liked by both
your recipients and spam filters.
Make sure you check more of our videos on what spam filters are
and how to reduce your spam report rate.
As always, like, subscribe
and hit the notification button for more of our marketing and sales tips.
See you!
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