Google Discover SEO | How to Get Traffic From Google Discover feed

Summary

In this informative video, Amit Tiwari from amittiwari.net explores Google Discover, a personalized feed that can significantly boost website traffic. He outlines 15 crucial SEO points to optimize web pages for Google Discover, including high-quality images, proper meta tags, engaging content, and adherence to Google policies. Tiwari also emphasizes the importance of RSS feed functionality and clear author and publisher information to increase visibility in the feed, ultimately driving traffic from both mobile and desktop platforms.

Takeaways

• 📱 Google Discover is expanding its availability to desktop platforms, which is expected to significantly increase traffic for websites.
• 🔍 To optimize for Google Discover, websites should have high-quality images with a minimum width of 1200 pixels to ensure visibility in the feed.
• 🤖 The 'max-image-preview' robots meta tag should be set to 'large' to allow Google to use full-width images in the Discover feed.
• 🏷 Avoid using the website's logo as a social media sharing card or as the main image for content to maintain the feed's visual appeal.
• 📝 Ensure that the meta title of the page is relevant and matches the content to increase the likelihood of user engagement.
• 🎯 Avoid exaggeration in titles, descriptions, and thumbnails to maintain credibility and user satisfaction.
• 📈 Create content that is either on the latest trends or provides unique information to attract clicks from the Discover feed.
• 🔄 Ensure that the website has an enabled RSS feed and that it is not blocked by robots.txt to facilitate content discovery.
• 🔑 Include a feature on the website that allows users and bots to follow the RSS or Atom feed for regular updates.
• 🔗 Check that the RSS feed contains the necessary 'title' and 'link' elements to ensure proper indexing and visibility in Discover.
• ✅ Adhere to Google's content policies, clearly disclose sponsored content, and provide comprehensive information about the author, publisher, and website to build trust and visibility in Google Discover.

Q & A

What is Google Discover and how does it provide traffic to websites?

Google Discover is a personalized content feed that shows users news, articles, web stories, and videos based on their browsing history and profile. It is available on mobile devices in the Google app and Chrome browser, and is soon to be available on desktop. The traffic comes from users clicking on content in the feed, which can significantly increase visibility and traffic to websites that appear there.

How can I ensure my website gets featured in Google Discover?

To get featured in Google Discover, you need to follow certain best practices such as using high-quality images that are at least 1200 pixels wide, setting the max image preview robots meta tag to 'large', using the website's logo appropriately, ensuring the meta title matches the content, avoiding exaggeration in titles and descriptions, and creating content that is either trendy or unique.

What is the significance of the 'max-image-preview' robots meta tag in relation to Google Discover?

The 'max-image-preview' robots meta tag is crucial for Google Discover because it determines how Google can display your images in search results and the Discover feed. Setting it to 'large' allows Google to use a large, full-width image, making your webpage more visible and clickable in the feed.

Why should I avoid using my website's logo excessively in social media sharing cards?

Excessive use of the website's logo in social media sharing cards can reduce the chances of your content being clicked on in the Discover feed. Google aims to make the feed exciting and click-worthy, and using the logo excessively can lower the perceived quality of the feed, making it less likely for users to engage with your content.

How important is the meta title in getting traffic from Google Discover?

The meta title is very important as it is often used in the Discover feed. It should accurately match the content of the page to encourage clicks. If the title is misleading or doesn't match the content, users may not be satisfied with the page, leading to higher bounce rates.

What role does the content's relevance to current trends play in appearing on Google Discover?

Content that is relevant to current trends or provides unique information is more likely to appear on Google Discover. Users browsing the feed are not typically searching for a specific topic but are more likely to click on interesting or trending content.

Why is having an RSS feed enabled beneficial for appearing in Google Discover?

An enabled RSS feed is beneficial because it allows Googlebot to easily access and index new content from your website. This regular updating increases the chances of your content being fresh and relevant, which can help it appear in the Discover feed.

What should I do if my website's RSS feed is not showing up in Google Discover?

If your RSS feed is not showing up, ensure that it is enabled and not blocked by robots.txt. Also, verify that the feed URLs are not being cached by a caching plugin, and that the feed includes proper title and link elements.

How can I ensure that my content adheres to Google's policies for appearing in Discover?

To adhere to Google's policies, ensure that your content is free from vulgarity, hate speech, extremism, scams, dangerous content, and harassment. Additionally, clearly disclose sponsored content and provide clear information about the author, publisher, and website.

Why is it important to provide clear information about the author, publisher, and website on my webpage?

Providing clear information about the author, publisher, and website adds credibility and transparency to your content. It helps users understand the source of the information and can increase trust, which may lead to higher engagement and visibility in Google Discover.

What should I do to make sure my contact information is accessible to users and advertisers on my website?

Ensure that your contact information is up-to-date and prominently displayed on a 'Contact Us' page. Include this page in your primary menu and footer so that anyone who wants to get in touch with your organization can easily find the necessary details.

Outlines

00:00

🔎 Google Discover Expansion and SEO Strategies

The video introduces the expansion of Google Discover to desktop platforms, emphasizing its potential to significantly increase website traffic. Amit Tiwari discusses the importance of optimizing content for Google Discover and presents a comprehensive guide with 15 key points. These include using high-quality images with a width of at least 1200 pixels, setting the 'max-image-preview' robots meta tag to 'large', and ensuring the webpage's title is relevant and matches the content. The summary also touches on the need for creativity in titles without resorting to sensationalism, and the importance of content relevance to current trends or unique information.

05:01

📌 Advanced SEO Techniques for Google Discover

This paragraph delves deeper into specific SEO techniques for Google Discover, such as the correct use of logos, avoiding their overuse in social media sharing cards and other areas of the webpage. It also advises against exaggeration in titles and descriptions to maintain user satisfaction and prevent clickbait. The importance of creating content that is either trendy or provides unique insights is highlighted, as is the necessity of having an enabled and up-to-date RSS feed. The paragraph also addresses the importance of not blocking the RSS feed URL from robots.txt and ensuring that the feed is not being cached by performance plugins.

10:06

📝 Essential Webpage Features for Google Discover Visibility

The third paragraph outlines essential features that webpages should have to increase their visibility on Google Discover. It includes having a feature to follow RSS or Atom feeds, ensuring the presence of title and link elements in the RSS feed, and adhering to Google's content policies. The video script also stresses the importance of marking sponsored content clearly, providing author and publisher information, and offering clear contact details for the website. These elements are crucial for building trust with both users and search engines, and for ensuring that the content is recognized and displayed correctly in the Discover feed.

15:07

👋 Final Thoughts on Optimizing for Google Discover

In the concluding paragraph, Amit Tiwari thanks viewers for watching and reiterates the importance of following the discussed points to increase the likelihood of appearing in the Google Discover feed. He emphasizes that while Google does not guarantee inclusion, millions of websites are added daily, and by adhering to the provided SEO tips, a website can potentially be part of this number. The summary encourages viewers to apply the technical insights shared in the video to enhance their content's discoverability.

Keywords

💡Google Discover

Google Discover is a personalized content feed that displays news, articles, web stories, and videos based on a user's browsing history and profile. It is integral to the video's theme as it discusses how to optimize content for visibility in this feed. The script mentions Google Discover's expansion to desktop, indicating its growing importance for web traffic.

💡Traffic

In the context of the video, 'traffic' refers to the number of visitors directed to a website, which is a key metric for online success. The script emphasizes the potential increase in traffic from Google Discover, especially with its availability on desktop platforms.

💡SEO (Search Engine Optimization)

SEO is the process of improving a website's visibility in search engine results, which is central to the video's content. Amit Tiwari discusses various SEO techniques to enhance a website's presence in Google Discover, such as using high-quality images and proper meta tags.

💡High-quality Images

The video script stresses the importance of using high-quality images that are not blurred or pixelated and match the content. These images should be at least 1200 pixels wide to meet Google Discover's requirements, as they play a significant role in attracting clicks and increasing visibility.

💡Robots Meta Tag

The 'robots meta tag' is an HTML element that gives instructions about indexing and following links to search engine crawlers. The script explains that setting the 'max-image-preview' to 'large' within this tag allows Google to use a full-width image in the Discover feed, enhancing the page's visibility.

💡Logo Usage

The script advises against using a website's logo excessively, especially in social media sharing cards, as it can detract from the visual appeal of the content in Google Discover. Proper logo usage helps maintain the quality and click-worthiness of the feed.

💡Meta Title

The 'meta title' is the text that appears in search engine results for a specific web page. The video emphasizes that the meta title should accurately reflect the page's content to encourage clicks from Google Discover and to avoid user dissatisfaction.

💡Sensationalism

Sensationalism refers to the use of shocking or exaggerated headlines to attract attention. The script warns against using overly sensational titles, descriptions, and thumbnails, as they can mislead users and harm the credibility of the content.

💡Content Trends

The video suggests creating content that is either on the latest trends or contains unique information to increase the chances of appearing in Google Discover. Examples given include writing about popular TV shows or providing interesting insights into trending topics.

💡RSS Feed

An RSS (Really Simple Syndication) feed is a type of web feed that allows users to access updates to online content in a standardized format. The script highlights the necessity of having an enabled RSS feed for a website to be considered by Google Discover, as it helps bots and users to stay updated with the latest content.

💡Google Policies

The script mentions adhering to Google's content policies, which prohibit content that is vulgar, hateful, or harmful. Compliance with these policies is crucial for a website's content to be eligible for inclusion in Google Discover.

💡Sponsored Content

Sponsored content refers to material that is paid for by an advertiser and is distinguished from organic content. The video advises clearly marking sponsored content and links with the 'sponsored' attribute to maintain transparency with users and to be recognized by Google Discover.

💡Contact Information

Providing clear and updated contact information is highlighted as essential for a website's credibility and accessibility. The script suggests including this information on a 'Contact Us' page, which should be easily accessible from the website's primary menu and footer.

Highlights

Google Discover is expanding its availability to desktop, which could significantly increase the traffic it drives.

There are two strategies to get into Google Discover: guessing or learning the secrets from the video.

Google Discover is a personalized feed showing news, articles, web stories, and videos based on user history and profile.

To appear in Google Discover, webpages must have high-quality images with a width of over 1200 pixels.

The 'max-image-preview' robots meta tag should be set to 'large' to allow Google to use full-width images in Discover.

Avoid using a company logo as a social media sharing card or as a prominent image on the webpage.

Meta titles should match the content of the page to ensure user satisfaction after clicking through from Discover.

Avoid exaggeration in titles, descriptions, and thumbnails to maintain credibility and user trust.

Content should be based on the latest trends or unique information to attract clicks in the Discover feed.

An active and enabled RSS feed is necessary for inclusion in Google Discover.

Do not block or disallow RSS feed URLs from robots.txt to ensure Googlebot can access and read the content.

Include a feature on the webpage to follow RSS or Atom feeds to allow bots and users to update content without visiting.

Ensure the RSS feed contains a visible title and link element for proper attribution in Google Discover.

Adhere to Google policies in content to avoid being excluded from Discover due to inappropriate material.

Clearly disclose sponsored content and ads to differentiate from organic content for transparency.

Political content should declare affiliations to maintain transparency and trust with readers.

Provide clear information about the author, publisher, and website to establish credibility.

Include up-to-date contact information on the website for readers, viewers, or advertisers to reach out.

Transcripts

Google Discover was only available on mobile and it used to

give a lot of traffic Now it's going to be available on

desktop

You can imagine how much traffic it's going to give

If Google search results give us a lot of traffic then

Google Discover gives us a lot of traffic

But how do we get into Google Discover?

And if we do, how do we get rid of it?

Well, I have the answer to this riddle

In fact, there are two answers

You have two options

Either you keep guessing or watch this video till the end

and learn the secrets of getting into Google Discover

Otherwise, your competitors will cut traffic from both

mobile and desktop

And you think, I'll start the video till then Hello

everyone, I'm Amit Tiwari from amittiwari.net

And in today's video, we are covering Google Discover

completely

From top to bottom

Now, I think I don't need to give an introduction to Google

Discover

But let's show the new SEOs in a couple of lines Google

Discover is a long feed

It's a personalized feed

In which the user is shown news, articles, web stories and

videos on the basis of their favorite history and profile

This feed is shown in Android phones in Google app

It's shown in Chrome

And it's shown in the first screen of the home screen

The minus one screen

Go to the home page And if you swipe left after this then

it's shown in some phones

This feed is shown in iPhones in Google app

And it's also shown in Chrome browser

After a few days, you'll be able to see this feed on Chrome

browser in desktop

And the traffic coming from this feed will also increase a

lot

So let's see what all should be done to come to Google

Discover

Now, you know that we don't leave any topic on this channel

at a cheap price

We cover it in full detail

That's why there are a total of 15 points which you have to

cover on your web page and website But if you do it, then

no one can stop you from coming to Discover

Let's look at the points one by one

Number 1

Your web page should have high-quality, good images whose

width should be more than 1200 pixels

There is no Google guideline for height

But obviously, if there is a correct and useful image of

1200 pixels then the height will also be fine

Neither will you put a ribbon like this nor will you make a

tower on your web page

But what do I mean by high-quality image?

The image should not be blurred or pixelated It should not

be in low light

There should be no noise like this

It should be properly lit

It should match with the content

It shouldn't be that the content is something else

The image is telling the story of someone else

There shouldn't be images like this

And after this, you have to see that the width of the image

should be at least 1200 pixels

It's okay if it's more than 1200 pixels but it should be at

least 1200 pixels

Number 2

The max image preview robots meta tag on the web page

should be set to large

Don't get confused by the name robots meta tag

The no-index you put on the page is also a type of robots

meta tag No-follow is also a type of robots meta tag

This is the code

You might remember it by looking at it

Similarly, the max image preview is also a type of robots

meta tag which has three options

None, standard, and large

If you select none then Google won't show your image in the

preview

Many people use this setting so that Google doesn't pick up

the image from your website and start showing it directly

on the search results page

And more than the search results page the effect is that

Google doesn't show your image on position 0 in rich

results like this

Now, the second option after this is standard

If you use standard then Google can use a small image But

if you set it to large then only Google will be able to use

a large full-width image in the Google Discover feed and

your web page will be visible in the feed

Because if you go to the Google Discover feed then you will

see that the biggest element is the thumbnail of that page

If Google doesn't have the permission to use that thumbnail

in a large size then your page will never be visible in the

Google Discover feed If you want to check what is the

setting on your page then right click on your page and

select view page source and in the source page press CTRL F

or CMD F and search max-image-preview and search

max-image-preview

If you see any line like this then it means that this code

is set on your page robots meta tag is being used and if

you don't see any line then it means that you have to use

max-image-preview you have to use and setup but if you see

this line then also you have to check what is written in

front of the column none, standard or large if it is

written large then you don't have to do anything you can

skip this point but if it is written none or standard then

you have to change this setting Now how

change this setting it depends on the platform of your

website

If you are using a WordPress website then you can go to

your SEO plugin and change this setting you don't have to

change anything this plugin will automatically change this

setting to large if you are using RankMath then you can use

this process you just have to click here and your setting

will change

All-in-one SEO plugin for users screenshot of this setting

is showing on your screen if your website is on any other

platform or is a custom coded website then talk to your

developer and tell them that all the pages that you want to

show in your website this line in the header is compulsory

Third point is the right use of logo you stop using your

website's logo your company's logo on your website as a

social media sharing card or as a normal image keep your

website's logo sacred and use it if you are using it

everywhere in the graphic then you can use it as a small

element but if you are making your website's social sharing

cards instead of a normal image or a feature image if you

are using the logo then you should stop using it instead of

your website's graphic use the logo in a

size this is also a wrong idea and also in footer, sidebar,

content of the page, don't use the logo use the logo only

on the header use it as a small element on the graphics and

don't use the logo in social media sharing cards this will

reduce the chances of you losing your content the reason

for this is that

Google wants to make discover feed exciting and click

worthy in which the user can see the image get excited and

click on it and read the content so if you are using the

logo in a big size and the logo is being displayed on the

discover feed then the quality of the feed will be down

that's why Google recommends that you don't use the logo

fourth point is meta title the title of your page should

match with the content of your page this title is mostly

used in the discover feed and if it is not

then the user won't click and if after clicking the user

understands that there was something else in the title but

there is no such thing in the content then the user won't

be satisfied with the page that's why match the title of

your page fifth point is exaggeration don't bring too much

sensationalism in your title, description and thumbnail

this is true that in the discover feed if you keep it click

bait style then the CTR increases and more views come but

this works like salt in the dal if

put dal in salt then people will run away the title, meta

description and thumbnail of your page don't claim too much

don't make it sensational don't cheat for views if you keep

it more accurate then it will be more correct be creative

the creativity in SEO comes here you won't be click bait,

you won't exaggerate you won't claim too much but still you

can make your title interesting if you think creatively

then you will understand next is content either make the

content on the latest trend or

some unique information in your content discover is a feed

in which the user is crawling like an insta feed he is not

searching for any specific topic he is not looking for any

specific point if the user will see something interesting

and knowledgeable then only he can click on it or if he

sees something which is in trend then also he can click on

it like Big Boss has just started or you can write a piece

on Big Boss and give the title the past of BB contestants

that you don't know then this

get a place in the discover feed and this will work because

people can click more on this or you can write an article

or you can make a video in which you can give details about

Big Boss house that how this house operates like we all

just look at the camera view but the 10-12 people who live

inside how many people arrange their food and drink where

does all this come from, where is this set how is it

managed this type of content can come in the discover feed

overall keep it interesting and

or whatever latest trend is going on make content on it and

you will come in the discover 7th point is RSS feed

RSS feed should be there and it should be enabled in

wordpress websites or in bloggers by default RSS feed or

atom speed is there and it is enabled we did a video in

wordpress websites about how to block RSS feed but it was

only for business websites which don't want to come in the

discover in fact I said in that video that if you need RSS

feed and you are using it then don't disable it so to come

in the discover feed it is necessary to enable the RSS feed

function now this is an issue that all

RSS feed

URLs, Google does crawl but doesn't index because the

content in the RSS feed is of the same page, that's why

Google doesn't index it again, there is no need to index

the page, that's enough so in your search console, all the

currently not indexed or discovered currently not indexed

section of the URL, the feed URLs that are visible, you

have to ignore them there will be no loss every single

message, every single thing is not an issue that needs to

be solved some things you can ignore next

is to block RSS feed You don't have to block or disallow

your RSS feed URL from robots.txt.

Because if you block or disallow feed URLs from robots.txt,

then Googlebot won't be able to visit it.

Disallow means disallow, not allowed.

If it won't be able to visit, then it won't be able to read

the content.

And if it won't be able to read the content, then what will

it show in the feed?

Also, keep the feed updated.

Make sure that your caching plugin, which increases the

performance, is not caching the feed URLs.

Next point is, you should have a feature to follow RSS feed

or Atom feed on your page.

The feature to follow RSS feed or Atom feed on your page

should be available on your page.

It looks like this.

Visit your page and see if there is a feature to follow on

your page and if there is an option for RSS feed or Atom

feed or not.

This feature allows users and bots to update your page

without visiting it.

Googlebot uses this feature and shows the content of your

site in the Discover feed.

This is why it is important to use this feature.

If this feature is not available on your website, then

WordPress and other themes have a lot of plugins that can

be added.

Use the free plugins.

Next point is, there should be a title and link element in

the RSS feed.

Open any feed URL on your website and check if the title

and link element is visible or not.

You can see it here in the screenshot.

In the Google Discover feed, the title and link element is

visible.

The link element is important because whenever a user

clicks on your Discover feed thumbnail,

Google cannot show them the feed URL.

They have to show the URL of the real page.

If the link element is not visible in the feed URL, then it

can be a problem for Google.

Check the RSS feed URL.

This issue does not occur in most websites.

But it is important to verify it.

Only then your page will be visible in Google Discover.

Next point is, there should be Google policies in the

content.

I don't have to say this.

But still, keep Google policies in the content of your page.

If there is vulgarity, hateful, extremist, scammy,

dangerous, and harassment in the content, then Google will

not allow your pages to appear in Discover.

Most of these issues are such that you need to fear the

police more than Google.

Next point is to give disclosure of ad disclosure or

sponsored content.

You should mark all the sponsored content on your page

separately.

So that users can understand at a glance that this

particular content is available on your website because

someone has sponsored it.

Sponsorship is not a bad thing.

But you just have to tell your page's visitor clearly.

So that users can differentiate between sponsored and

organic content.

Similarly, all the links on your page, if they are

sponsored, then it is important to give them a sponsored

attribute.

We have already done a lot of videos on this.

If you want to come to Google Discover, then it will not

work by just marking this type of link as nofollow.

You should use the sponsored tag.

So that Google Discover can recognize your sponsored link

properly.

Next point is related to political content.

If your website is affiliated with a political party or the

content of your website is in favor of a political party,

then you should clearly mention in the content of your page

that you are a member of this particular party or

affiliated with it.

That's why your content is being written related to them.

Next part is to inform the user about your website.

You should give clear information about the author,

publisher and website of that content on your page.

Who is writing the content of a page? Who is that author?

There should be clear information about this.

It is important to have the profile of that author there.

If we add the social media links of that author together,

then there is a lot of benefit.

Apart from this, who is the publisher?

Who is publishing this content?

If that publisher is your website, then you can give

details about that publisher.

And the last is the information about the website.

There should be detailed information about the website's

about us, contact us, etc.

Last but a very important point is contact information.

Whoever is publishing or running your website, after all, a

website is an organization.

And how can any reader, viewer or advertiser contact that

organization?

You should publish the updated contact information of your

website on the contact us page.

And you should keep that contact us page in your primary

menu and footer.

So that whenever anyone wants to contact your website, they

can clearly see that information as soon as possible.

So these were all the points that can help in bringing your

website, your webpages into the Google Discover feed.

If you follow these 15 points to the point, then there is

no doubt that Google Discover will start showing your

website and pages.

Google does not give any such guarantee in its documents or

policies.

But thousands and millions of websites are added to the

Google Discover feed per day.

And if you follow these 15 points,

then your website can also be one of those millions of

websites.

Your content is good.

We have covered the technical issues.

Now you can come to the Google Discover feed and publish.

Thank you so much for watching this video.

My name is Amit Tiwari from itiwari.net.

And I will see you next time.

Take care.