Will the Sharks Say "I Do" to a Wedding Pet Service? | Shark Tank US | Shark Tank Global

Summary

Kelly and Alana from *Fairy Tale Pet Care* pitch their wedding pet care business to the Sharks, seeking $75,000 for 10% equity. Their company provides full-service pet care, including transportation and coordination for pets at weddings. Despite skepticism about scalability, the business shows strong potential with a franchise model and growing social media presence. After some negotiation, they accept Barbara’s offer of $75,000 for 22% equity. The deal highlights the company's creativity and the Sharks' confidence in its ability to grow with careful franchisee selection and a sustainable approach.

Takeaways

• 😀 The entrepreneurs, Kelly and Alana, are seeking $75,000 for 10% equity in their wedding pet care business.
• 😀 Their service addresses a common problem where couples want their pets to be part of their wedding day but face logistical challenges.
• 😀 Fairy Tale Pet Care offers a comprehensive solution, including roundtrip transportation, attire rentals, and coordination for pets attending weddings.
• 😀 The business was founded in 2015, and they noticed a gap in the market as engaged couples wanted their pets involved in their weddings.
• 😀 Pricing starts at $600 for three hours of pet care for one dog, with an additional $100 per hour for extra time.
• 😀 The company started in Tampa, Florida, and recently began franchising, with 14 territories sold in their first year.
• 😀 Franchisees pay a $12,500 franchise fee and 9% royalties on gross sales.
• 😀 In their first year of franchising, Kelly and Alana’s business made $123,000 in sales from their Tampa location, with 66,000 of that coming from the Tampa area.
• 😀 The company has been successful in social media marketing, particularly on TikTok, leveraging the popularity of weddings and pets.
• 😀 Despite the small size of the business, potential franchisees have shown interest, with 100 inquiries and 4 territories sold.
• 😀 Two sharks, Kevin and Mr. Wonderful, express interest in investing but with different equity offers: Kevin offers 25%, while Mr. Wonderful offers 33.33% equity.

Q & A

What is the core service offered by Fairy Tale Pet Care?

Fairy Tale Pet Care provides a service that includes transportation, attire rentals, and other wedding-related logistics for dogs, ensuring that pets can be included in weddings without any hassle for the couple.

How much equity are Kelly and Alana offering in exchange for the $75,000 investment?

They are offering 10% equity in their company for the $75,000 investment.

What inspired Kelly and Alana to start Fairy Tale Pet Care?

Kelly and Alana were inspired by the challenges faced by couples who wanted their pets to be part of their wedding but struggled with the logistics. They noticed this issue while working in the hotel industry and realized there was a market for a specialized service.

What are the pricing details for the services offered by Fairy Tale Pet Care?

The pricing starts at $600 for a 3-hour minimum for one dog. Additional hours are charged at $100 per hour.

How do customers typically find Fairy Tale Pet Care's services?

Customers find the service through their strong social media presence, particularly on TikTok, where content about weddings and dogs is highly popular.

What is the franchise model for Fairy Tale Pet Care?

Fairy Tale Pet Care has franchised its business, starting with a $12,500 franchise fee for one territory. Franchisees pay 9% royalties of gross sales.

How successful have the franchisees been so far?

In their first year of franchising, Fairy Tale Pet Care sold 14 territories. Their top-performing franchisee, located in Las Vegas, generates about $2,200 a month after 9 months in business.

What were the sales figures for Fairy Tale Pet Care in the last year?

Fairy Tale Pet Care generated $123,000 in sales from their Tampa territory and $80,000 from their franchises.

What are the main challenges that the Sharks see in the business?

The Sharks are concerned about the small scale of the business, the challenges in achieving critical mass, and whether the franchise model can sustain long-term growth, particularly in terms of profitability for franchisees.

What deal did Kelly and Alana ultimately accept from the Sharks?

Kelly and Alana accepted Barbara's offer of $75,000 for 22% equity in the company, after some negotiation.