How to Market your Notion Templates Without Social Media - Marketing for Digital Product Sellers
Summary
TLDRThis video script offers a solution for those struggling to market their Notion templates due to time constraints or fear of judgment. The speaker recommends using Pinterest, not as a social media platform but as a visual search engine, to drive traffic to Etsy shops. They share personal experience and strategies, including content batching and using keywords effectively, to create pins that continue to generate traffic and sales over time. The script also provides a step-by-step guide on creating pins with high conversion rates, leveraging free tools like Canva and a Chrome extension for full-page screenshots.
Takeaways
- 😀 The speaker initially struggled with marketing their Notion templates due to a lack of time for content creation and fear of judgment.
- 📅 The speaker began using Pinterest about three months after starting their shop as a way to drive traffic without the need for constant social media posting.
- 🔍 Pinterest is described as a visual search engine rather than a traditional social media platform, which is beneficial for promoting visual content like Notion templates.
- 🔗 The ability to link products directly to images (pins) on Pinterest is highlighted as a key feature for driving sales, especially for digital products.
- 📈 Pinterest is noted for having a long-term strategy payoff, with pins continuing to drive traffic over time, unlike the shorter shelf life of posts on platforms like Instagram.
- 📊 Studies are mentioned that show Pinterest has a higher conversion rate for products, making it an effective platform for selling digital goods like Notion templates.
- 🎨 The speaker shares their personal success with Pinterest, emphasizing the visual aspect and the process of creating multiple pin variations to test engagement.
- 🛠️ The use of Canva for creating pin images and a Chrome extension called 'Go Full Page' for taking full-page screenshots of Notion templates is recommended.
- 📝 The importance of using keywords in pin titles, descriptions, and alt text is stressed for search engine optimization on Pinterest.
- 🗂️ Creating boards on Pinterest that align with the target customer's interests is advised to increase the likelihood of pins being discovered.
- 📆 The concept of content batching is introduced as a time-saving strategy, allowing for the creation and scheduling of multiple pins at once.
- 📝 The speaker mentions using ChatGPT to generate pin ideas and descriptions, streamlining the content creation process further.
Q & A
What challenges did the speaker face when starting to market their Notion templates?
-The speaker struggled with a lack of time for content creation and a lack of courage to promote their shop, as well as fear of judgment which prevented them from using social media platforms.
Why did the speaker choose Pinterest to promote their Etsy shop?
-Pinterest was chosen because it is a visual search engine rather than a social media platform, allowing for the linking of products directly to images, and it requires less frequent posting compared to other platforms.
How does the speaker describe the nature of Pinterest in relation to content visibility?
-Pinterest is described as having a long-term strategy where pins can continue to bring traffic over time, unlike platforms like Instagram which have a shorter shelf life for posts.
What is the advantage of using Pinterest for selling digital products according to the speaker?
-Pinterest has a higher conversion rate than other platforms because it allows linking products directly to pins, making it easier for users to click through and make purchases.
How does the speaker manage to create multiple pins for their Notion templates?
-The speaker creates different variations of pins using Canva and takes screenshots of their templates using the Go Full Page Chrome extension, then schedules these pins for posting using the Pinterest app.
What is the significance of using keywords in Pinterest pins according to the script?
-Keywords are crucial for making pins discoverable on Pinterest's search engine, as they help the platform recognize and display pins to the right audience.
How does the speaker suggest finding keywords for Pinterest pins?
-The speaker suggests typing potential keywords related to the pin's content into the Pinterest search bar and observing what terms appear to identify relevant keywords.
What tool does the speaker recommend for creating full-page screenshots of Notion templates?
-The speaker recommends using the Go Full Page Chrome extension to take full-page screenshots of Notion templates for Pinterest pins.
How does the speaker propose to save time when creating content for Pinterest?
-The speaker suggests content batching, where multiple pins are created at once using variations of the template in Canva, and then scheduled for posting on Pinterest.
What is the role of group boards on Pinterest as mentioned in the script?
-Group boards on Pinterest are used to increase the visibility of pins by pinning them to boards that are relevant to the target audience's interests.
How can Chat DBT be utilized to streamline the Pinterest marketing process as per the speaker's suggestion?
-Chat DBT can be used to outsource the creation of pins, including titles and descriptions with searchable keywords, which can save time and provide design ideas for pins.
Outlines
📈 Pinterest for Marketing Digital Products
The speaker discusses the challenges of marketing Notion templates, particularly when lacking time for content creation or feeling hesitant due to fear of judgment. They introduce Pinterest as a solution for driving traffic to their Etsy shop, emphasizing that it's not a social media platform but a visual search engine. Pinterest allows linking products directly to images (pins), which is beneficial for digital goods. The speaker shares their personal experience, noting that Pinterest requires an initial time investment but pays off over time with organic traffic, contrasting it with the short-lived visibility of posts on platforms like Instagram. They also mention that Pinterest has a higher conversion rate, making it an excellent platform for selling digital products like Notion templates.
📸 Creating and Optimizing Pins on Pinterest
The speaker provides a step-by-step guide on creating effective pins for Pinterest, starting with taking full-page screenshots of Notion templates using a Chrome extension called Go Full Page. They discuss the importance of creating boards relevant to the target audience and using keywords in pin titles, descriptions, and alt text to optimize for Pinterest's search engine. The speaker demonstrates how to create a pin from scratch using Canva, add a link to the product, and publish the pin to a board. They highlight the significance of content batching and scheduling pins in advance to save time and maintain a consistent presence on Pinterest.
🚀 Boosting Pinterest Marketing Efficiency
In the final paragraph, the speaker offers additional tips for maximizing efficiency in Pinterest marketing. They suggest creating multiple pin variations and scheduling them in batches to save time, especially beneficial for those with busy schedules or multiple responsibilities. The speaker also recommends using Chat GPT to generate pin ideas and descriptions with high searchability keywords, streamlining the content creation process. They promote their course, the Passive Income Academy, which includes a module on creative marketing with Pinterest, providing in-depth guidance and templates for creating successful pins.
Mindmap
Keywords
💡Notion Templates
💡Content Creation
💡Long-term Strategy
💡Conversion Rate
💡Batch Content
💡Visual Content
💡Canva
💡SEO (Search Engine Optimization)
💡Viral Pins
💡Idea Pins
Highlights
The speaker initially struggled with marketing their Notion templates due to lack of time and courage.
Pinterest was introduced as a tool to drive traffic to the Etsy shop without the need for constant social media posting.
Pinterest is described as a visual search engine rather than a traditional social media platform.
The ability to link products directly to images on Pinterest was highlighted as a significant advantage for digital product sellers.
The speaker emphasizes Pinterest as a long-term strategy with content potentially generating traffic over a year later.
A comparison is made between the short shelf life of Instagram posts and the organic, long-lasting visibility of Pinterest pins.
Studies are mentioned that show Pinterest has a higher conversion rate than other platforms for linking to products.
The process of creating pins in batches to save time and increase efficiency was recommended.
The use of the Go Full Page Chrome extension to create screenshots of entire Notion templates was demonstrated.
Creating boards on Pinterest that align with the interests of the target audience was suggested for better visibility.
Importance of using keywords in pin titles, descriptions, and alt text for search engine optimization on Pinterest was discussed.
The speaker shared their experience of creating viral pins using simple screenshots and Canva for design variations.
The process of adding a link to a pin and the significance of this for driving traffic directly to a product was explained.
The concept of content batching for Pinterest was introduced as a time-saving strategy.
Using Chat GPT to generate pin ideas and descriptions with searchable keywords was suggested for efficiency.
The speaker offers a course called the Passive Income Academy with a module on Pinterest marketing strategies.
The video concludes with a call to action for viewers to like and subscribe for more content on selling Notion templates.
Transcripts
are you struggling to Market your notion
templates maybe because you don't have a
lot of time to invest in content
creation or maybe you don't have the
courage I know I've been there and when
I started my shop I didn't have the
courage and I didn't have the time I had
to invest in in other ways to get more
traffic to my shop and to promote my
notion templates in a way that wasn't
super time consuming and the tool that
I'm talking about you might be familiar
with it is Pinterest I started using
Pinterest I think about three months
after I started my shop to push more
traffic to my Etsy shop because I wasn't
using any social media because as I said
in the beginning I was afraid of
judgment and you know I didn't want to
tell anyone about this shop I was just
playing around with it and I also didn't
have the time to be like posting content
on Instagram and stuff in a YouTube
channel or anything like that because I
was working in a hospital full time and
I was really tired already and content
creation really Demands a lot of time
and strategy in a lot of things and I
wasn't ready for Pinterest is not a
social media platform it's a visual
search engine it's like YouTube that you
go and search for for things but it's
visual so it's mostly like for images
and now they are introducing more video
content but it's mostly for visual
content so which is great if you're
selling notion templates or if you're
selling digital products because you can
also link your your product to the image
to the pins that you create so it's a
really great platform you can batch
content and it's not a platform that you
need to be posting
um all the time and the work that you
put on now is going to be like keep
paying off over time so for example I
have pins that I've created last year
just when I started my shop and they
keep bringing me traffic to this day
like more than a year later but it's
important to to let you know as well
that Pinterest is a long-term strategy
it takes a long time for your pins to
start like picking up to showing to more
people but they keep showing to to
people organically over time it's not
like Instagram for example they have a
short
um shelf life when you post something on
Instagram they normally like they'll
keep sending that post to other people
in for maybe a day two days three days
maybe if you're lucky a week but and
then it starts fading it's not gonna be
showing to more people
um and in Pinterest is not like that it
takes a long time for Pinch the engine
the search engine to recognize your
keywords the images and start showing
your pain to the right people and there
is also studies about this that shows
that Pinterest has a much higher
conversion rate than Instagram and all
the platforms because you can link you
can add a link to your products to the
pins and people are much more likely to
click on it to
go and buy things on Pinterest then on
Instagram for example so that's why it's
a really good way AI to sell digital
products especially low ticket products
like notion templates and I really had a
good experience with it I love Pinterest
because I'm a very visual person and for
me it's great because I can go
create so every time that I launch a
notion template for example I take maybe
a day or half a day to create all like
30 pins or sometimes more
I create different variations of it and
I I then schedule them inside the app
you don't need any fancy app for that
you can use the Pinterest app and
schedule them all in one day and they
will be posting uh they'll be posted
like every day and you keep getting the
views and clicks and all those things so
I had a few viral pins that brought me a
lot of sales and a lot of clicks a lot
of people saved as well
um and most of them they were the they
were basically a screenshot of the
template it wasn't even something that I
created in convert because most of the
pins that I do I created them in canva
which is super simple as well I will
have a template for it but the templates
that went viral they were basically a
screenshot of the entire notion template
the workspace the main page and I use a
tool for that it's called Go full page
I'll leave the link here it's a Chrome
extension that you can download for free
and you can take a screenshot of the
entire notion template the entire page
and you can
that's a pin that you can post on
Pinterest link your product and of
course you need to create some boards as
well so let's say if you are selling
travel guides and you are in the travel
Niche you want to create boards in your
Pinterest account that relates to your
dream customer so it's probably someone
that likes to travel that likes like
tips about traveling and looks and
photography and all those and because
Pinterest is a search engine when you
create a pin you want to use keywords
you need to find keywords and add
keywords in your title in your
description you need to add alt text and
I'm gonna be showing you how to do that
it's super simple and you don't need any
fancy tools apart from canva that I'm
sure like most people have access to it
you can just come for free I have canva
Pro but you can use the free accounts as
well and I'm gonna go and show you how I
create a pin from scratch and how I add
it to a board and I add to a link of
link to a product and so let's go and
I'll show you how to do it as you can
see here I sell notion templates for
business and creators when you are
creating your account you can add a link
to it so I link to my website but you
can link to your Etsy Shop you can link
to your stun store or gumroad store
anyway
and make sure you add keywords in your
title in your description in your boards
because remember this is a search engine
and if you don't want keywords people
are never gonna find your pins so that's
just some examples of pins that I've
created before so I can link to my
products I create like different
variations of it so I can test and see
the ones that are getting more clicks
but let me show you how to actually go
and create a pin it's super simple uh
just go here create pin so we're going
to create a pin from scratch and what
you need first is of course the image
I'm going to use a template that I sell
just for the sake of this example and I
want to show you a very quick way that
you can create pins just taking a
screenshot and for that we're going to
need this Google Chrome extension so
just type Go full page
and it's this one here so you add to
your browser
I use the arc browser but it works near
the browsers too
um and then I'm gonna go back here and I
think you should be here somewhere
yeah so I click on it and it's taking a
screenshot of my page
uh so as you can see here it shows the
entire page actually I don't want it to
be like oh white like this
that looks better and let's take a
screenshot so basically take the
screenshot for the entire page
um and that's
one of my most viral pins that I've
created in and it took me like one
minute to create
and you can download
the image you can upload that to your
PIN
and then we can add a link so I'm gonna
grab the link on my website
copy the link of the template
this is very important because when
someone sees your pin and click on it
they will go straight to your store
in here it's uh it's the very important
part as well because you need to add
keywords in the easiest way to find
keywords if you don't have any tool if
you don't pay for any two or anything
like that I just type
um let's say I'm trying to create a pin
for Etsy seller
planner so let's say Etsy seller tips
etcella aesthetic
um so etcella it's a keyword you can
also find like notion template and see
what shows up
um so we can add notion template
aesthetic and we're going to use these
keywords in the title in the description
so I'm gonna type here
thank you just use as many keywords as
you can and in the description as well
you can just type something more
um more friendly
so you can add more things but I'm just
going to keep it very simple here
um
the old text you can add some keywords
but you need to explain what's in the
image
so let's say screenshot of a notion
template
and yeah that's it so the pin is ready
so you need a board for it um you can go
into group boards and you can also
create your own boards so I have one
notion template this is where I pin all
my notion templates and I just go here
in publish
and that's it our pin is ready we can go
and see
um and as you can see here I don't have
a lot of followers and followers on
Pinterest doesn't really matter that
much because I do have a lot of views
still even though I don't have a lot of
followers
um and some some months goes up to a
hundred thousand views and I never used
any ads I never paid for you know it's
very organic if you enjoyed this video
so far please leave a like below and
subscribe to the channel I'm bringing
more content to help you sell your
notion template my last tip for you
especially if you have a job or if you
have a lot of things going on if you
have kids
um to leverage your time and to save you
more time actually is use like do
content batching for Pinterest so when
you have a template that is ready take
screenshots you create a lot of
variations of pins on canva as well and
you can
schedule them all at once batch this
this work because this is going to save
you a lot of time and you can schedule
them East trade in Pinterest it's very
easy to do and you can also create idea
pins if you don't want to create static
pins you can create idea you can post
videos as well uh with idea pins you can
add links
and the other thing for you to save a
lot of time is to use chat DBT to bash
this content so you can basically go on
chat TPT and ask
um shout out to ppt2 basically like
write 10 pins for you like with
descriptions all text
titles using highly searchable keywords
and it will give you like a massive list
of pins that you can create it can even
and give you ideas for pens that you can
design for you for like design ideas so
it's really helpful so I teach all this
inside my course so I teach everything
more depth into my notion course the
passive income Academy so here there is
a module the Creative Marketing uh and
there's a class all about Pinterest how
to create your pens the benefits of it
how
I show you my viral pins how I created
them and why did they work
and I'll give you some homework as well
for you to get started and that's a
convo template for creating pins so I'm
just gonna show you some examples
it comes with the right size optimized
for Pinterest and you can just upload
take screenshots of your template in
Dragon drop cucumber and pin and that's
it so I hope you enjoyed this video if
you did please leave a like below if you
haven't already and I'll see you on the
next one
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