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Summary

In this video, the speaker shares his journey of transitioning from infoproduct sales to offering digital services for local businesses. He emphasizes that providing services like online presence optimization, digital marketing, and automation is an easy and profitable way to make money quickly, especially for those with limited funds. The key to success, he argues, lies in balancing the development of skills in service delivery with mastering the art of sales and client acquisition. The speaker advocates for focusing on sales, delegating tasks, and learning to prospect effectively to build a successful and scalable service-based business.

Takeaways

• 😀 Offering digital services is one of the fastest and easiest ways to make money with minimal investment, primarily of time.
• 😀 Learning to sell and prospect clients is as important as learning how to deliver the service. A 50/50 split between these two skills is key to success.
• 😀 Digital services, like setting up Google My Business profiles, managing social media, and automating business processes, are in high demand by local businesses.
• 😀 Providing digital services is an excellent entry point for those with little capital, especially if they focus on learning these services and how to sell them effectively.
• 😀 Starting a service-based business offers the flexibility to scale by hiring or training a team to handle service delivery while you focus on sales and client acquisition.
• 😀 Building a team is crucial once demand for services grows. Delegating tasks allows you to scale your business faster without overwhelming yourself.
• 😀 Selling digital services is easier than selling infoproducts because businesses are actively seeking these services, and there's less resistance to purchase them.
• 😀 The speaker’s experience highlights that selling services is a simpler and more straightforward business model than selling complex products or infoproducts.
• 😀 The mindset of a successful business owner should focus on sales, delegation, and scaling rather than just delivering the service alone.
• 😀 Service-based businesses are temporary stepping stones to more substantial, scalable ventures. Start small, make money quickly, then transition into bigger projects once you have the resources and knowledge.

Q & A

What is the main topic discussed in the video?

The video focuses on how to quickly and easily make money by providing digital services to local businesses. The presenter shares a strategy for offering low-cost, high-demand digital services with minimal investment, emphasizing the importance of learning sales and client prospecting skills.

Why does the speaker believe offering digital services is a great way to make money?

The speaker argues that offering digital services is easier and more profitable than selling information products. Digital services are in high demand from local businesses, and the market is less resistant to purchasing these services than it was a few years ago.

What are some examples of digital services that can be sold to local businesses?

Examples of digital services include optimizing a business's presence on Google My Business and Google Maps, setting up a website and Instagram account, running paid ads, creating content, and setting up automation tools for WhatsApp and internal business processes.

How does the speaker define the difference between working as a digital service provider and selling info products?

The speaker defines digital service provision as a more hands-on and immediate way to earn money compared to selling info products, which require building an audience and creating a product first. Service-based work allows for faster results with lower initial investment.

What key mistake does the speaker believe many service providers make?

The speaker believes many service providers fail because they focus too much on learning to deliver the service itself and neglect learning how to sell and prospect clients effectively. Both skills are equally important for success.

What is the speaker’s approach to balancing service delivery and sales?

The speaker suggests splitting energy into two areas: 50% of time should be spent learning to deliver the service, and the other 50% should be spent learning how to sell and prospect clients. The focus should be on sales, with the goal of eventually delegating service delivery to others.

How does the speaker recommend scaling up when starting with digital services?

The speaker recommends initially working solo and focusing on sales. Once demand grows, hire or train a right-hand person to handle the service delivery. This allows the person to focus on selling more while delegating the work.

What role does delegation play in the speaker's strategy?

Delegation is essential in scaling the business. The speaker recommends hiring people to take over service delivery as demand increases, allowing the person to focus on growing the business by acquiring more clients.

What does the speaker suggest for someone who is 'starting from scratch'?

For someone starting from scratch, the speaker suggests learning a digital service that can be delivered cheaply or for free to local businesses, learning sales and client prospecting, and eventually scaling the business by delegating tasks as it grows.

What does the speaker say about the importance of sales skills?

Sales skills are highlighted as crucial for success. The speaker emphasizes that even if you are excellent at delivering a service, if you don't know how to sell or prospect clients, you will struggle to grow your business. Learning to sell is considered a top priority.