Starting an SMMA from scratch in 2024 | Episode #1 | Road to $10K per month

Summary

In this video, the speaker shares their journey of setting up a business specializing in Facebook ads for car detailing services, focusing on high-ticket services like paint protection film. After considering multiple niches and ad platforms, they settle on Facebook ads for its ease of tracking and local targeting. Initially offering free trials to gain experience, they aim to eventually charge a monthly retainer of $2,000. The speaker emphasizes learning, building practical skills, and gradually scaling up, with a focus on offering genuine value to businesses.

Takeaways

• 😀 The niche selected for the business is car detailing, specifically focusing on high-ticket services like paint protection film and premium detailing.
• 😀 Facebook ads are chosen as the primary marketing strategy due to their ease of tracking growth compared to Google and YouTube ads.
• 😀 The person plans to start by offering their services for free to businesses in order to gain hands-on experience with Facebook ads.
• 😀 After gaining experience, the goal is to offer a $2,000 monthly retainer, plus ad spend and software fees, as part of a paid service.
• 😀 The person intends to learn Facebook ads and build a track record of success before guaranteeing results to clients.
• 😀 They plan to work with 2-3 clients for free initially, covering only ad spend while developing expertise in running campaigns.
• 😀 Key services in auto detailing include paint protection film, which can range from $800 to $6,000, and car wraps ranging from $700 to $3,000.
• 😀 The person is focusing on high-ticket services like paint protection film, which are more lucrative and in demand for protecting cars from rock chips and other damage.
• 😀 The foundational work includes purchasing a domain, warming up the email, and finalizing the niche, service offering, and pricing before moving into client acquisition.
• 😀 The person avoids overpromising results and focuses on learning the necessary skills to deliver value before transitioning to a paid model with clients.
• 😀 The content mentions the use of visual content like before-and-after car detailing photos and targeting local audiences to increase engagement.

Q & A

What niche did the speaker choose to pursue for their digital marketing agency?

The speaker chose to pursue the car detailing niche, after considering other options like boat detailing, marine detailing, car wraps, graphics, window tinting, and car performance tuning.

Why did the speaker opt for Facebook Ads as the primary service for their business?

The speaker chose Facebook Ads because they felt more confident in learning it through video tutorials and found it easier to track growth compared to other platforms like Google Ads. They also preferred Facebook Ads over YouTube Ads due to less complexity in video production.

What was the reason behind the speaker’s decision to focus on higher-ticket services like paint protection film?

The speaker decided to focus on higher-ticket services like paint protection film because they offer more lucrative opportunities. These services can range from $800 to $6,000, which provides a better potential return compared to more basic detailing services.

How does the speaker plan to handle the learning curve in the beginning?

The speaker plans to work for free in the beginning to build experience and create strong results before charging clients. This will allow them to gain hands-on knowledge of Facebook Ads while providing value to the clients.

What does the speaker plan to charge clients after the initial free period?

After the initial free trial period, the speaker plans to charge clients a monthly retainer of $2,000, plus ad spend and software fees, once they have developed enough expertise to deliver reliable results.

Why did the speaker choose not to pursue Google Ads as a service?

The speaker did not pursue Google Ads because they found it less appealing and felt they weren't passionate about it. They also noted that it was harder to track growth with Google Ads compared to Facebook Ads.

How does the speaker plan to handle client acquisition in the future?

The speaker plans to move into client acquisition in the next phase of their journey. For now, their focus is on offering their services for free to build a portfolio and credibility before officially seeking paying clients.

What are the speaker's thoughts on guaranteeing results to clients?

The speaker acknowledges that they are not ready to guarantee results, especially since they lack experience. They are focused on building their skills and delivering strong results over time before promising specific outcomes like a set number of clients.

What services does the speaker consider offering as part of the car detailing business?

The speaker considers offering various services like paint protection film (ranging from $800 to $6,000), car detailing (ranging from $150 to $500), and car wraps (ranging from $700 to $3,000), with a focus on higher-ticket services like paint protection film.

What key considerations did the speaker mention when planning the business?

The speaker mentioned considerations such as service finalization, pricing, audience targeting, visual content (before and after photos for car detailing), engagement, local advertising, and potential challenges like competition and cost.