OMSET PULUHAN JUTA, USAHA SABLON KAOS RUMAHAN DI PEDESAAN.

Summary

This video chronicles Agung Setiawan’s journey in building his custom apparel business from scratch with a modest initial investment of just Rp300,000. Through persistence and trial and error, Agung transformed his humble start into a thriving enterprise, mastering screen printing and later embracing new technology like DTF for single-item printing. He emphasizes the importance of taking action over endless planning, keeping a strong determination, and continuously learning. His success is a result of dedication, quality service, and a smart use of social media marketing to build a loyal customer base.

Takeaways

• 😀 Starting a business doesn't require large capital. Agung Setiawan started his t-shirt business with only Rp300,000, buying basic materials and equipment.
• 😀 Action is key to success in business. Having a solid plan is important, but without execution, it remains just a dream. Taking action is the turning point.
• 😀 Experience is a great teacher. Early failures, like a poorly printed t-shirt design, were valuable learning experiences that helped improve future work.
• 😀 Technology advances are crucial for business growth. The transition from manual to modern techniques, like DTF printing, enabled better service for custom orders.
• 😀 Starting small is essential. Agung recommends focusing on the basics and gradually building up your business rather than rushing to scale.
• 😀 The importance of quality over appearance. A simple and affordable shop space, focused on delivering high-quality products, has been a key to Agung's success.
• 😀 Don't be discouraged by competition. It's better to focus on improving your own business's quality and service than engaging in price wars.
• 😀 Effective marketing strategies are critical. Agung used social media platforms like Facebook, Instagram, and WhatsApp to reach diverse customer segments.
• 😀 Building customer relationships is important for growth. Positive word-of-mouth from satisfied clients, especially from schools, significantly helped spread the business.
• 😀 Adaptation is necessary. Agung's business has embraced new technologies, like DTF printing, to meet the demand for custom, single-unit orders, making it more efficient and cost-effective.

Q & A

What was the initial capital Agung Setiawan had when starting his t-shirt business?

Agung Setiawan started his t-shirt business with a capital of just 300,000 IDR, which he used to buy basic materials like fabric, screens, ink, and emulsions.

How did Agung Setiawan get started with the screen printing business?

Agung started the business when he worked as an operator at a high school, where one of his students knew how to do screen printing. This student helped him start the printing business, but eventually, Agung took over the work himself.

What was the first order Agung Setiawan received for his screen printing business?

His first order was for six t-shirts. However, the result wasn't perfect, as one of the designs, a wing image, turned out crooked, which led to the customer not returning.

How did Agung Setiawan's business evolve over time?

Over time, Agung expanded his business by investing in more equipment such as a single printing table, a computer, a printer, and sewing machines. This allowed his business to grow and become more efficient in meeting customer demands.

What technology did Agung Setiawan adopt to meet the growing demand for one-piece orders?

Agung adopted Direct-to-Film (DTF) technology, which allowed him to handle individual orders more efficiently, something that traditional screen printing wasn't able to do at scale.

Why did Agung Setiawan choose DTF printing over DTG printing for his rural-based business?

DTF printing was more cost-effective for Agung's target market in rural areas. DTG printing was too expensive to implement, so DTF was the better option for producing single orders at an affordable price.

How did Agung Setiawan maintain a balance between quality and affordability in his business?

Agung kept his workshop simple and focused on quality, offering affordable prices. He aimed to make the first impression good with low-cost operations, but ensured that the end product was of high quality.

What was Agung Setiawan's strategy for marketing his business?

Agung utilized social media platforms like Facebook, Instagram, and WhatsApp to reach different customer segments. He also relied on word-of-mouth referrals, especially from schools, once customers saw the quality of the products.

What is Agung Setiawan's advice for people starting their own businesses?

Agung emphasizes the importance of determination and action over concepts. He believes that it's crucial to start small, take action, and gradually scale up. He also advises against focusing too much on initial capital and to instead focus on executing and learning along the way.

What is the financial structure of Agung Setiawan's business?

Agung’s business has a clear financial structure where he separates personal finances from business finances. He tracks expenses like material costs and labor, and reinvests profits into business growth and equipment upgrades.