Alumni Polines Mengembangkan Usaha : Frezzo - Bubuk / Powder Minuman Kekinian - Part #01

Summary

In this video, Muhammad Zainal Mahasin shares his entrepreneurial journey, starting from his humble beginnings to successfully building his business, Frezzo Powder. He discusses his challenges, initial failures, and eventual growth into a business that supports over 400 variants of drink mixes. Zainal emphasizes the importance of persistence, creative thinking, and financial management in business. From starting small with just a one-million-rupiah investment in selling mobile phone credits, he expanded into various sectors, including health and beverage franchises. His story is a powerful lesson in resilience, risk-taking, and the value of continuous learning.

Takeaways

• 😀 The speaker, Muhammad Zainal Mahasin, shares his journey from being a student at Politeknik Negeri Semarang to becoming a successful entrepreneur.
• 😀 He started his entrepreneurial journey in 2007, exploring various business opportunities before settling into the beverage powder industry.
• 😀 Zainal's initial ventures included being a supplier of medical equipment and running businesses like a photocopy service, laundry, and reflexology centers.
• 😀 The turning point in his career came when he entered the beverage powder business in 2013, capitalizing on trends like cappuccino cincau.
• 😀 He grew his business from offering only four beverage variants to now offering over 400, serving small businesses, cafes, and even household entrepreneurs.
• 😀 Zainal emphasizes the importance of creative and analytical thinking in business development, encouraging continuous innovation and market analysis.
• 😀 His success story highlights the significance of starting small with low capital (e.g., starting with a small pulsa business) and reinvesting profits into expansion.
• 😀 He mentions that failure is part of the entrepreneurial journey, and persistence is key to overcoming obstacles and reaching long-term success.
• 😀 Networking and building strong relationships with suppliers, partners, and employees were essential in his journey toward growing a trustworthy business.
• 😀 Zainal advocates for financial discipline, advising that entrepreneurs should focus on building passive income streams and maintaining financial stability for long-term success.

Q & A

What inspired Muhammad Zainal Mahasin to start his business journey?

Muhammad Zainal Mahasin was inspired to start his business journey due to a long-standing desire to be an entrepreneur, which began when he first started working in 2001. Despite facing various challenges in his early career, he remained determined to find a suitable business opportunity.

How did Muhammad Zainal Mahasin's initial business ventures evolve over time?

Muhammad's initial ventures included small businesses like supplying medical equipment and running a laundry service. Over time, he expanded into different areas, including the reflexology and beverage powder industries, showing his adaptability and resilience in trying different opportunities.

What was Muhammad Zainal Mahasin's first successful business?

His first successful business was in the mobile phone pulsa (prepaid cards) and accessories market, which he started in 2007. Although it began with a small investment, he leveraged online marketing to grow the business and eventually saw substantial transactions.

What led Muhammad Zainal Mahasin to start his beverage powder business?

His reflexology business faced the challenge of limited income sources, so he decided to add beverage booths in his stores, capitalizing on the popularity of cappuccino cincau in 2013. The success of this initiative led him to start his own beverage powder business, which has since expanded significantly.

How did Muhammad Zainal Mahasin scale his beverage powder business?

He scaled his beverage powder business by initially providing franchise opportunities to small businesses. This allowed him to reach a larger customer base, and by 2016, he had expanded to over 400 outlets. Over time, his business grew from producing just four beverage powder variants to 482.

What are the key principles Muhammad Zainal Mahasin believes are necessary for entrepreneurship?

The key principles include having a clear purpose, being adaptable to problems, learning from failures, networking, managing finances effectively, and thinking creatively and analytically to develop innovative solutions.

What role does networking play in Muhammad Zainal Mahasin's business success?

Networking has been essential for Muhammad’s business success. He emphasizes building connections, both within organizations and outside, to access resources, suppliers, and business opportunities. His active involvement in student organizations during his university years helped him develop important networks.

What financial management strategies did Muhammad Zainal Mahasin use to grow his business?

He focused on saving and reinvesting profits. For example, he saved from his reflexology business to eventually buy property for his business expansion. He also emphasized the importance of managing business finances wisely to avoid unnecessary debt and expenses.

What was Muhammad Zainal Mahasin's approach to handling business failures?

Muhammad sees failures as opportunities to learn and grow. He believes that persistence and the ability to bounce back from setbacks are crucial in entrepreneurship. He shared his own experience of losing 90 million IDR and using the lessons learned to recover and succeed in future ventures.

What mindset does Muhammad Zainal Mahasin advocate for in terms of achieving long-term success?

He advocates for a mindset of persistence and focus. He emphasizes the importance of setting clear goals, managing energy efficiently, and not being afraid of failure. His personal goal is to retire early by ensuring his business generates passive income.