Mahasiswa Sukses Jadi Pengusaha Kerupuk Bawang

Summary

Afrilia Ericaputrii, a 20-year-old entrepreneur from Mojokerto, turned a small family business into a thriving success despite the challenges of the pandemic. Starting with just 100,000 IDR, she produces crispy garlic crackers from rice flour, gradually increasing production from 2 kg to 2.5 tons per day. With a monthly revenue of 36 million IDR, Afrilia expanded her reach across East Java, selling 1,000 packs monthly. The business, initially started by her grandmother, is now professionally managed, with certifications and licenses underway, positioning it for further growth.

Takeaways

• 😀 A 20-year-old woman from Mojokerto, Afrilia Ericaputrii, successfully runs a fried onion cracker business despite the pandemic.
• 😀 Afrilia's business saw significant growth, achieving a monthly revenue of 30 million IDR (approximately $1,900).
• 😀 The business started with a capital of just 100,000 IDR and has grown to produce up to 2.5 tons of crackers daily.
• 😀 Afrilia’s cracker recipe is made from rice flour mixed with spices, steamed, cut into small pieces, and dried for two days.
• 😀 The business began as a small family venture started by Afrilia’s grandmother, producing only 2 kg of crackers per day.
• 😀 Initially, the crackers were sold locally to neighbors and small shops, later expanding to larger orders, including wedding events.
• 😀 Afrilia now manages the business professionally with the help of seven employees, most of whom are neighbors.
• 😀 The crackers are sold in various packaging sizes, with Afrilia selling up to 1,000 packages per month.
• 😀 In addition to Mojokerto, Afrilia’s business receives orders from other regions in East Java, such as Jombang, Lamongan, Malang, and Sidoarjo.
• 😀 Afrilia is working on obtaining necessary certifications, such as halal certification and a trademark, with the support of the local government.

Q & A

What was the initial investment that Afrilia used to start her kerupuk business?

Afrilia started her kerupuk business with an initial investment of 100,000 IDR.

How did Afrilia's business perform during the pandemic compared to other businesses?

While many businesses struggled during the pandemic, Afrilia's kerupuk business saw growth, with monthly sales reaching up to 30 million IDR.

What ingredients are used to make the kerupuk?

The kerupuk is made from rice flour, mixed with specific seasonings and water, then processed using a dough machine.

What is the production process for Afrilia's kerupuk?

The process involves mixing the rice flour with seasonings, adding water, kneading the dough for 15 minutes, then steaming it for 4 hours, cooling it down, cutting it into small pieces, drying it for two days, and finally packaging it.

How much did Afrilia's grandmother initially produce, and how did that change over time?

Afrilia's grandmother started with a small production of just 2 kg per day. Over time, this grew to 5 kg per day, and now Afrilia's business produces up to 2.5 tons per day.

Where does Afrilia sell her kerupuk besides her local area?

In addition to local sales, Afrilia also receives orders from other areas in East Java, including Jombang, Lamongan, Malang, and Sidoarjo.

How much does Afrilia earn monthly from her kerupuk sales?

Afrilia earns around 36 million IDR per month from selling up to 1,000 packages of kerupuk, each priced at 60,000 IDR.

How does Afrilia manage her business while attending university?

Afrilia manages her business while studying at a private university in Surabaya, ensuring her kerupuk business runs professionally, with consistent processes and assistance from employees.

What steps has Afrilia taken to formalize her business?

Afrilia has been working with the local Department of Industry and Trade (Disperindag) in Mojokerto to obtain product certifications, including halal certification and trademark registration.

How many employees work with Afrilia in her kerupuk business?

Afrilia works with seven employees, most of whom are her neighbors.