From Dropshipping To $20M/Year (My Brand’s Office Tour)

Summary

In this video, 24-year-old entrepreneur NOA takes viewers on an exclusive tour of his thriving office, the heart of a brand that generates 20 million a year. With a team led by his 22-year-old brother Ruben, NOA shares insights into their operations, ongoing projects, and strategies that have propelled their success. From humble beginnings to a penthouse and a bustling office, NOA emphasizes the importance of dedication, learning from mistakes, and the power of e-commerce. The video is a testament to the potential of hard work and strategic execution, offering a transparent look into the daily workings of a successful online business.

Takeaways

• 📈 **Success at a Young Age**: The speaker, at 24 years old, runs a brand that does 20 million a year, showing that age is not a barrier to success in business.
• 💼 **Office Tour**: The video provides an exclusive tour of the office, showcasing the work environment and operations of a successful e-commerce brand.
• 🚀 **Scaling Challenges**: Despite rapid growth, the company faced obstacles in scaling, particularly in supply chain and customer service, highlighting the importance of a strong backend.
• 👥 **Teamwork**: The company's success is attributed to the strong team and network they've built, emphasizing the value of collaboration and teamwork.
• 💡 **Inspiration and Learning**: The speaker shares his journey and insights to inspire viewers, stressing the impact of learning and being inspired by others, as he was at 18.
• 💰 **E-commerce as a Path to Wealth**: The script details how e-commerce, specifically drop shipping with Shopify, can be a lucrative business model, even for those starting with limited knowledge.
• 🔧 **Adaptability and Problem-Solving**: The company's plan to improve backend operations by hiring new managers and launching a new website shows adaptability in addressing business challenges.
• 🛍️ **Product Strategy**: The brand focuses on creating a strong product line that appeals to their clientele's desire for good looks both in and out of the gym, indicating a customer-centric approach.
• 📈 **Revenue Growth**: With a significant portion of revenue attributed to email marketing, the company emphasizes the importance of digital marketing in driving sales.
• 🚗 **Personal Achievements**: The speaker shares personal milestones, such as purchasing a BMW, to motivate viewers that success is attainable through hard work and seizing opportunities.
• 🌟 **Transparency and Authenticity**: The video script is an example of transparent content sharing, providing a behind-the-scenes look at the brand's operations, strategies, and personal lives of the team members.

Q & A

What is the name of the brand featured in the video?

The brand featured in the video is Icon Amsterdam.

How much revenue did the brand generate in a month in November?

The brand generated 4.2 million in a month in November.

What obstacles did the brand face as they scaled rapidly?

The brand faced obstacles mainly in the supply chain and customer service as the backend couldn't always handle the rapid growth.

What is the role of Ruben in the brand?

Ruben is the COO (Chief Operating Officer) of the brand and is responsible for all operations.

What is the age of the person providing the office tour in the video?

The person providing the tour is 24 years old.

What is the significance of the number 20 million in the context of the video?

The number 20 million refers to the annual revenue that the brand is aiming to achieve.

What is the main advice given for starting and succeeding in e-commerce?

The main advice given is to start with e-commerce, be fully dedicated, test many products, and not give up even when facing initial challenges.

What is the role of the person named Angelo in the brand?

Angelo is the head of design at Icon Amsterdam and is responsible for creating and expanding on best-selling products.

What is the role of the person named Mark in the brand?

Mark is the media buyer at Icon, responsible for Facebook ads and also for contact for the HS (presumably HS stands for something specific to the brand's operations).

What is the brand's approach to email marketing?

The brand has a dedicated person responsible for email marketing, and it contributes significantly to their revenue, with 42% of their revenue coming from email.

What is the brand's strategy for overcoming initial challenges in business?

The brand's strategy involves learning from mistakes, improving structures such as customer service, and focusing on keeping profits by strengthening the backend.

How does the brand ensure a clear oversight of business operations?

The brand uses a blackboard to outline quarterly plans, including important dates and events, ensuring the whole team has a clear understanding of upcoming activities.

What is the significance of the bean bag product mentioned in the video?

The bean bag product represents a learning experience for the brand. It was a product they initially wanted to sell but realized it was not feasible due to its size and weight for dropshipping.

What is the total area of the office shown in the video?

The office has a total of 300 square meters.

What is the brand's projected growth for the year based on the video?

The brand expects to double its revenue in the year based on the video.

Outlines

00:00

📈 Entrepreneurial Journey and Business Growth

The video script introduces a young entrepreneur named sNOA, who runs a successful e-commerce brand with annual revenues of 20 million. At 24 years old, sNOA provides an exclusive tour of his office, revealing the operations behind the brand. He discusses the importance of not letting age be a limitation and shares his journey from a simple Shopify dropshipping store to a multi-million dollar business. He also emphasizes the challenges of scaling, such as supply chain and customer service issues, and outlines the company's plan to address these by hiring new managers and launching a new website. The summary highlights the brand's growth, the team's dedication, and the founder's belief in the power of e-commerce.

05:02

🛠️ Overcoming Obstacles and Scaling the Business

This paragraph delves into the operational challenges faced by the company as it rapidly scaled, particularly in November when they did 4.2 million in a month. The speaker, along with his brother Ruben, who is the COO, discuss their strategy to strengthen the backend operations by hiring a new customer service manager and a supply chain manager. They also mention the launch of a redesigned website to improve the business. The paragraph underscores the importance of adapting to growth and the commitment to overcoming obstacles to ensure the company's continued success.

10:03

🏢 Office Tour and Brand Evolution

The speaker provides a tour of his office, showcasing the evolution of the brand from a simple dropshipping store to a fully-fledged fashion brand. He describes the office's transformation from an empty space to a fully furnished, functional workspace designed to accommodate the growing team. The tour includes various areas such as a meeting room, a podcast area, and a content creation space. The speaker also shares personal anecdotes, like his first successful sale and the importance of believing in one's ability to succeed in e-commerce.

15:04

💼 Team Dynamics and Personal Growth

The script highlights the roles and contributions of various team members at Icon Amsterdam, illustrating the collaborative nature of the company. It features interviews with the head of design, a media buyer, and the head of content, each discussing their responsibilities and the exciting projects they are working on. The paragraph emphasizes the importance of hard work, dedication, and the opportunity for personal and professional growth within the company.

20:04

🚗 Personal Achievements and Future Goals

The speaker shares personal milestones, such as purchasing a BMW as a first car, symbolizing the success and growth he has achieved. He discusses the importance of setting and working towards goals, both personally and professionally. The paragraph also touches on the company's objectives and the team's commitment to continuous improvement and growth.

25:06

🌐 Transparency and Business Insights

The video script concludes with a message about transparency and the sharing of business insights. The speaker emphasizes the rarity of such open and honest content about business operations and personal experiences. He encourages viewers to subscribe for more content, highlighting the unique value of the insights provided and the inspiration he hopes to impart to others.

Keywords

💡Drop Shipping

Drop shipping is a retail fulfillment method where a store does not keep the products it sells in stock. Instead, when a store sells a product using the drop ship model, it purchases the item from a third party and has it shipped directly to the customer. In the video, the speaker mentions starting a simple drop shipping store with Shopify, which later grew into a successful business.

💡E-commerce

E-commerce refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. It is a broad term that includes any form of business conducted online. The video's theme revolves around the success of an e-commerce brand that does 20 million a year, emphasizing the importance of dedication and strategy in this field.

💡Supply Chain

A supply chain is the network of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer. In the context of the video, the speaker discusses the challenges faced due to rapid growth and the need to improve their supply chain management by hiring a new manager to handle the increased volume.

💡Customer Service

Customer service involves a variety of customer-facing and behind-the-scenes activities, designed to enhance the customer's experience with a company or organization. The video mentions the challenges of scaling customer service to match the growth of the business and the plan to hire a new customer service manager to improve it.

💡Revenue

Revenue refers to the total income generated by a company from its business activities. In the video, the speaker talks about the company's revenue growth, aiming to double it in the current year, and how it has grown from a small drop shipping store to a brand doing 20 million a year.

💡Email Marketing

Email marketing is the use of emails to promote products or services. It is a way for companies to make their audience aware of their existence and to keep a connection with them. The video highlights the importance of email marketing for the brand, with 42% of their revenue coming from it, and the role of the person responsible for email marketing strategies.

💡Content Creation

Content creation involves the development of original content that is intended for distribution through various media channels. In the video, the head of content at the company discusses his role in creating and editing video content, which is a significant part of the brand's marketing strategy.

💡Design

Design in a business context often refers to the creation of a product's visual elements, including its aesthetics and functionality. The head of design at the company is shown working on new products, emphasizing the importance of design in creating best sellers and an activewear range for the brand.

💡Marketing

Marketing is the process of promoting and selling products or services. It involves market research, advertising, and selling, often in creative ways. The video showcases the company's marketing efforts, including ad campaigns and strategies, which are crucial for the brand's success.

💡Operations Management

Operations management is the administration of business practices to create the highest level of efficiency possible within an organization. The COO of the brand, mentioned in the video, is responsible for all operational aspects, including overseeing the day-to-day activities of the business.

💡Growth Mindset

A growth mindset is a concept in psychology that refers to a person's belief in their ability to improve and develop their skills and qualities through dedication and effort. The video emphasizes the importance of having a growth mindset, as seen in the speaker's continuous drive for self-improvement and the development of his team.

Highlights

Introduction to a 24-year-old entrepreneur running a 20 million a year brand with his brother, the COO.

Exclusive tour of the office showcasing the operations of a successful e-commerce brand.

Emphasis on not letting age be a limitation in business success.

The journey from a simple Drop Shipping Store to a 20 million dollar business in 5 years.

Challenges faced with rapid growth, particularly in supply chain and customer service.

Strategic plan to strengthen the backend operations with new hires and a website redesign.

Importance of belief and execution over being the smartest in the business.

The necessity of making sacrifices and being fully dedicated to succeed in e-commerce.

The process of finding winning products through testing and not giving up.

The story of the first successful order and its impact on the founder's belief in e-commerce.

The reality of starting with no clue and learning through doing in e-commerce.

The office's evolution from an empty space to a fully functional, aesthetically designed workspace.

Investment in the office's interior design and its cost, showing the brand's growth and success.

Introduction to the team members and their roles within the company.

The head of design discussing upcoming best sellers and the new Icon active range.

Media buyer's insights on ad strategies and recent successful ad campaign results.

Head of content's journey from customer service to leading video content creation.

Discussion on the importance of having a clear environment for focused work.

The founder's personal growth principles and their impact on the business's success.

The story of a product that didn't work out and the lessons learned from it.

The office's kitchen renovation and its significance to the brand's identity.

Quarterly plans and their importance for team alignment and strategy.

Closing thoughts on the importance of inspiration and transparency in business content creation.

Transcripts

wait first let me put this bit in Coram

out real

quick building l l i sell teas my dog

sell teas as well but his ain't got no

design 180 for the track suit go

somewhere else if it's overpriced New

Generation I know how to

track what's up guys my name is s NOA 24

years old we are heading to my office I

will give you an exclusive tour of what

an office of a brand that does 20

million a year looks like we have some

amazing projects that we are working on

going to give you guys a sneak peek I'm

here with my brother Ruben onua he's the

COO of the brand yeah 22 years old I run

all operations of icons so what we're

going to do is yeah we show how we work

we are also showing some employees how

they're killing it show some insights

and we'll also show you some tips and

tricks that you can Implement on your

own business so see you at the office

don't let your age be a limitation

doesn't matter how young or how old you

are making money is for everyone W let's

get it

LOL start [ __ ] up man let's get it the

office is about 5 minutes from my

penthouse which I showed you in the last

video If you haven't seen that one go

check it out also come on guys drop a

subscribe on the channel you have to

understand that it's not easy to run

such a uh big business at this age and

still being able to record for you

people you know it's not always the

easiest you know so drop a subscribe for

that uh I love inspiring and helping

people along the way because there was a

moment that I was 18 years old and I

also got inspired by a YouTube video and

that started my Ecom Journey so I'm now

doing the same thing how crazy is it

that at 18 years old you start just a

simple Drop Shipping Store with Shopify

and then now 5 years later that same

Shopify store did 20 million last year I

didn't expect it to end up like this of

course but man I uh just found something

that worked for me and that was Ecom and

still to this day it works for so many

people as you can see with my clients

it's crazy so um to bring you guys along

with what we got going on today we

started the year off uh pretty good we

still have issues with growing because

that's what happens when uh you do very

big numbers we did 4.2 million in a

month in November that also came with

some obstacles you know because we

scaled at at rapid face our marketing

team is doing very well but the back end

couldn't always handle it I'm mainly

pointing towards the supply chain and uh

the the customer service yeah just came

out of a great uh meeting with the team

and uh we made a plan Ruben maybe you

can tell a bit about that because you're

obviously in the the operations yeah So

the plan is to go double down on the

back end right now because over the past

years we uh put most of our times into

uh set the marketing team right so uh we

select a little little bit regarding the

back end so what's the plan now we're

hiring a new customer service manager

we're going to do the customer service

more uh natively a European agents so I

think we will have that sorted out in

around two weeks uh we also got a new

supply chain manager maybe in a few

weeks a new demand planner is coming as

well and also we are going to launch a

new website next week uh a fully new uh

design team so that's also great

Improvement so yeah there a lot of

things uh that going on in the business

but uh we'll make it happen honest L me

and Ruben we aren't the smartest kids

but you know to win with Ecom or making

money online you don't have to be the

smartist but there's one thing you got

to have and that is just believe and

executing because I'm so tired of them

people that look at my life and think oh

he started at the right time or this or

that or he got lucky come on I executed

while you was there drinking beers at uh

1:00 a.m. in the morning with with broke

people come on exactly in the beginning

you need to make sacrifices uh to win

you need to skip all those parties

chilling with friends if you're young

the first thing that you need to do is

just start just start with e-commerce

and then the only thing you need to be

doing is being fully dedicated to it

testing a shitload of products and just

don't give up then it's just a matter of

time that's how it went for me that's

how it went for Samuel that's also how

it went for all our students they're not

the smartest ones but they put in all

their hours that they have they just

keep on going even if things are not

going their way in the beginning because

in the beginning you need to make those

mistakes first before you will get your

first winning product or first success

of course if everybody test one product

or started their first website and it's

a big success everybody would do it just

start exactly in the beginning man my

website was trash I didn't know what the

hell I was doing and that's the problem

with most of you people you know what

you want you want wait first let me put

this [ __ ] in cor I'm out real

quick I'm a family G I still got do that

Max most of you people you want to find

all the answers before you start not

realizing that starting is how you find

the answers man I had no [ __ ] clue

how Shopify worked which products to

sell that's okay I have clients that are

doing 5K a day that a week ago didn't

even know which products work but what

did they do they listen to the plan they

copied and pasted the strategies because

in all honesty a lot of this is just

copy and pasting especially with the

Drop Shipping techniques uh we teach you

go into the ad Library you see which ads

work for competitors you go to their

website you check with spy tools what

are their best sellers which products

are they actively promoting and you just

copy it you copy the creatives you copy

the products here and there you want to

make it better you want to make slight

changes improve focus on the cro so uh

your website is conversion rate

optimized and before you know you are

getting orders oh man when I look back

in 2018 nobody really believed in making

money online and I think in all honesty

many people still don't do they still

don't do they still have limiting

beliefs but I cannot forget that moment

when I was there eating at my mom's

house with my mom and my stepdad and

that first order came in and you heard

that Shopify sound and my stepdad was

like what is that what is that I said

yeah I just got an order he said you

made money while we were here eating

food I said hell yeah and that are the

moments that I will never forget because

that made me realize and gave me that

confirmation that this is real that's

where this this [ __ ] all starts

understanding that it is real believing

that you can do the same thing already

seeing it in front of you even without

making Revenue even with things stacked

against you smelling the success already

I was dreaming about getting orders and

making money then waking up checking my

phone seeing that I didn't even had

orders yet that's how much I wanted this

[ __ ] that's what I want you to have you

know because then it's impossible to

lose a man that believes in it and is

willing to commit and put everything on

the line to succeed that's the

[ __ ] I will place my bets on you

know because all the answers are

basically already out there they are

here online on on the internet for free

even or um in courses or when I uh help

people uh with my one-on-one coaching we

hold them Hand by hand do this click on

this button this is how you build your

shop this is how the strategies work and

bang you're making like money like that

so if you grew up in a first world

country there was no excuse for you to

be broke you have laptop you have

internet you have resources it's all on

you take responsibility and watch the

rest just transform [ __ ]

me we coming from broken homes my [ __ ]

smoking

[ __ ] so here at the office let's show

you guys the operation come with me S

[ __ ] up the my dick start

like

[Music]

so as a fashion brand you see we got

many things going on I will uh show you

in a bit what we are working on right

now but this office I got about 2 years

ago in the beginning it was completely

empty there was no floor there was no

paint on the walls no nothing back then

of course I was also at a different

stage with big business so I

underestimated a little bit I thought

let me just grab this office throw some

Furnishing in there and that's it but uh

a lot of money went in there a lot but

I'm very happy with the results this is

like an entrance nice couch at the

moment we use it to uh lay out some

samples things we are working on here we

have the record also with some uh releas

it from the new collection sh like this

we just lunched these long sleeve polo

lunched two weeks ago so other these we

are going to lunch in I think 4 weeks a

very good jacket so and here we have

kind of a meeting SL podcast room yes

very good for creating content to hold

strategy sessions with uh all our

managers for example or to bring in

Partners if we have like uh

relationships or these uh big

negotiations going on yeah we take this

spot as well as in my penthouse that you

saw in the in the last video we have

here a nice fireplace even nicer even

nicer we must say how much did this

fireplace cost 2 and a2k 2 and a2k

honestly in total to get everything done

in this office like 150k maybe 200k even

to get everything done so but it was uh

well well worth it so we even threw a a

very nice opening party here a month or

so ago uh after we uh crushed it with

Black Friday and one of the things I

also like here I can just park the car

in front of the office you know so you

you see what you're working on let's uh

let's check

upstairs there you have sky sky comes

with us everywhere you know she even has

her own little spot here in the corner

doesn't annoy anyone everyone loves that

dog no great you see it icon Amsterdam

the brand that I founded in 2018 as a

drop ship store in the beginning but

look what manifested right now so that

just shows you what can happen when you

put your hat down and you stay in the

game you know I think what makes our

brand very good is of course the team

we've built but also that we are deeply

in the game you know uh we got a very

good Network we see what is working with

other brands we do a lot of uh research

competive analysis here at the office

everyone having a little lunch break

here's where uh where it happens you

know it was uh amazing for example last

Black Friday we have the big screen

there we had the numbers up there the

amount of Life visitors at the moment

and then uh yeah it was uh touchdown so

uh no it's very good we got all people

working on different things it's Friday

not so busy yeah yeah still it's packed

because um we have even more spots

coming here we have now 10 spots

downstairs also four extra spots are

coming in a meeting room so yeah enough

people can work it yeah man my spot

Reuben's

[Music]

spot hey hey show it to for the

[Music]

Vlog hey hey come on when we are going

fishing fishing with Yeah man so these

are very uh good and big desks got the

widecreen monitor yeah can work with

three to four screens open at the same

time I must say it's a bit of Overkill

to be honest you don't need it but uh if

you are doing a lot of things at the

same time multitask then is good I like

the design we have here in the same uh

color this is all wood up all done by

yeah some interior designers we hired

ourselves we came up with the ideas

ourselves what we liked what style is it

that we want to go for this how first it

was all empty it was only concrete so

nothing was in there not even the floors

so it took us like more than 6 seven

months to make everything perfectly but

now everything is finished and we had a

good office opening everybody enjoyed

good especially Kai here enjoyed the

party good he sipped on a little bit too

much of the class daul but uh that's

that can happen when you work at Icon so

yeah great man work hard play harder you

know yeah so let me show you what we are

working on here Angelo working on some

nice stuff can you introduce yourself to

the people hey guys my name is Angelo

I'm head of design at Icon mam been

working here for now for about uh 6

months it's been crazy awesome crazy

busy yeah we're just heading heading

forward up the team spirit is is the

yeah man it's pretty dopee what what is

the most uh exciting thing you what

would you say you got working on right

now the exciting part is obviously

making lots of money we got a lot of uh

great best sellers coming up we have in

store actually so basically the job is

to now expand it and uh yeah just you

know build on that and uh we working

also on a really cool uh yeah for the

first time show to the peeps an icon

active range yeah it's going to you know

our clientele really loves to go to the

gym they like to look good they like to

look fresh so we want to give them

something to go to the gym in and not

only the gym but give them a 24/7 look

as well so that after the gym they can

go grab a coffee or they can go shopping

and they can uh yeah rock on some great

looking clothing sick stuff man so uh

Angelo is doing great head of design so

what we have here Mark I'm Mark I'm uh

the media buyer at icon for the Facebook

ads and also responsible for the contact

for the HS we are just now creating some

new uh ads creative testing some new

strategies last 7 Days uh we spent like

75k uh and we have like row as like uh

3.7 we scale down a bit normally we're

at the Double ad span but uh as you see

now still we have very healthy rows so

for example here Germany rows four here

Netherlands row 3.6 on high budget uh

USA 4.5 uh 2.4 and you see all these

healthy rowes so we're just crushing it

with the S lately but not lately always

yeah Mark how is it working at Icon yeah

really nice I think we have a really

good mindset everybody everybody's

working every day so hard uh that we

work um yeah like 8 n hours in a in a

day sometimes 10 sometimes 12 especially

with the Black Friday month that was

crazy and yeah the numbers what we did I

think everybody's going to going to

dream about it but we did it just got

his driving license just got driver's

license so uh yeah what do you do so uh

I'm uh I'm the head of content at Icon

Amsterdam so I'm responsible for all the

video content all the videos that has

been edited so we also work with edit

henc that also edit for us I started

working here at Icon I think uh last

year what did you start it as what uh

what role I started as customer service

worked in customer service for a long

time and then uh I met some Ruben and

then I asked if I can come to the office

and so of course I can come to the

office and then I met T also the team

was still very small just saw some

opportunities in uh video editing and

started with helping with that

eventually got more in involved into the

marketing and the video editing and now

I'm the head of content and uh yeah it's

it's an amazing ride for me so last year

I was still in school and now I'm out of

content at I in Amsterdam and working

with Dro out no I didn't dropped out I I

finished my my half as you call it in

Netherlands work for for someone Ruben

it's uh best school you can have

you hear it you hear it here so uh okay

so many things going on here at the

office here T for example T what are you

working on man uh now I'm working on the

on the bundle deals these are um

fictional numbers for now but uh as you

can see this is example of an ad we're

going to create bundle deals from uh

from the T-shirt the muscle t-shirt in

different colors so we make this as a

gift at that it pops

over also working on it for the anonio

sip also this the because you don't see

uh the back of the of the shirt so what

I did was uh yeah just very simple uh

made it gray made the cut out of here

place it on top add a shadow to create

more depth and then you have this from

more zoomed out it looks very natural

and clean and then uh yeah change the

color of from this so it's all the same

uh same sweater yeah make a nice outfit

because can you tell the people what

your role is at uh I I'm full

responsible for the Emil marketing and

also for design what kind of results

were you able to do for us with the

eemil Mark we can show so yeah this was

from uh last quarter 24 so total revenue

was 8 million cio's attributed Revenue

was 44%

3.55 million so yeah we did very good

job on that also I can show the best

performing email click rate was 26% this

was on the Monday what do I see here the

table oh BMW

key so can you tell the people yeah so I

just got a new car very happy with it so

BMW they they want to see it they want

to see it they want to see it of course

man

okay so now they want to see the car so

guys yeah the BMW so 330 e great

accomplishment first car right yeah

first car great car dri is fantastic so

yeah very happy so uh yeah you know what

you're working for Started From The

Bottom yeah now we

here yeah proud of you man so uh thanks

this what what can happen if you uh work

hard and grab opportunities so I started

uh first uh yeah making only small ads

yeah worked uh yeah on the email small

things and now yeah fully responsible

for the email and uh yeah we're crushing

it hey 42% of our Revenue comes from

email right now now he's responsible so

uh yeah man love to see people

win so guys is heading off it's Friday

Friday

afternoon hey he drives a bit too fast

but uh it's all good and matter of fact

he started making thumbnails for my

YouTube he started like 50 a thumbnail

it's crazy now he uh he earns like uh 7

or 8K a month it's crazy what can happen

man okay so here is where we put our

objectives down here we have a smaller

Blackboard this one means a lot to me

because I written this down in beginning

of 2022 back then we had many issues and

things going on yeah I written down what

finds deep happiness and what is like

lust and disappointment so you can see

reading learning skills clean

environment wake up early gym do courses

meditate and then also what makes you

love

and more sad in life and that's like

yeah just drifting away and not being on

your purpose so caring what other people

think only watch entertainment

procrastinating losing focus on your

purpose this really shows that uh once I

written this down and me and Ruben we

kept standing our ground with these

principles everything changed so make a

screenshot of that and work on yourself

man it's uh 2024 and there's so much to

do it doesn't matter where you work or

what you do but what does matter is that

you grow in life you know that's also

why I try to show you some of the people

that work here because they started from

zero and uh for example we just checked

at Di and his car started at zero and

there are many here that are also now

materializing their dream future so if

it's in a company or with your own

business just look at yourself man and

look what can change what are you not

proud of because every day every uh

every morning when I wake up I think

where do I want to be better and even at

this stage I still do it so come on man

don't get comfortable Comfort is the new

drug in this day and age and also we got

this gift from a partner of ours so it's

funny it's sky but it's of course onua

uncensored man so here uh everyone uh

has been watching the series if you're

about making money you must watch onu

uncensored come on we are the most

transparent out here showing the numbers

showing the strategy showing you our

personal lives what we are proud of and

maybe where we are failing and people

really love the series so go check on my

channel on uncensored weekly episodes

subscribe to the channel like the video

of course to see more content like

this just right

now what's happening there you're taking

some naps

there so um yeah this is uh a nice chill

place as well we don't really use it but

um some people come to to relax and

starch we got some stuff here but in the

summer it's now winter time of course

you can go outside we will throw some

parties this summer because you have Sun

here usually all day so that's very good

the office has a total of 300 square m

it's pretty uh pretty big but honestly

uh we are growing fast man we got more

working uh spaces coming four more SP

working space are coming downstairs but

I think within a year we maybe need to

move to a new place place or maybe get

the office next to it to expand because

it's go wrong very quickly yeah hey let

me tell you

here this product matter of fact you

know how this ended up here it was 2021

and I was researching About Drop

Shipping and what to sell and then I

stumbled across uh the Furnishing Niche

and then uh I saw this product we were

like holy [ __ ] we need to sell this [ __ ]

and me and Ruben we are like okay let's

build a crazy store around this what did

we do we ordered a sample took pretty

long and then I had to pay like €400 in

import TX so I was like what the [ __ ] is

this but we cannot drop ship this we

wanted to drop ship it this big of a box

came in heavy as [ __ ] was like 50 kg or

something crazy and we was like [ __ ] man

but that dream no we cannot sell this

[ __ ] so we didn't sell it we had that

box and I just threw it somewhere in in

my home when we were moving to the

penthouse we found that box we still

have that be it the bean bag is still in

there so we open it up and it expanded

and then we threw it here at the office

that just shows you that not every

product you find is a winner but but the

furniture Niche is still a very good

Niche I uh sold like many 100 thousands

of lamps uh not 100,000 but in Revenue

100,000 of lamps uh with my Drop

Shipping Store first I started selling

wall art and and paintings after I sold

like lamps I did pretty solid with that

almost 1 million in Revenue you but the

only thing was that was like 21 2021 I

still didn't have much experience with

e-commerce so I lost a lot of money uh

on the back end because I didn't have

customer service people I didn't had a

good uh structure I didn't handle my

disputes because I was still young and

reckless but I learned a lot from it so

processing uh a lot through CLA you know

after pay so that was also something to

look at you know uh your backand is very

important making profits is one thing

thing keeping profits it's a second so

let's uh check downstairs here we have

the kitchen when we first moved in here

the kitchen was all white but uh I Got

It Made matte black with marble details

that of course stands for uh the the

brand in 2018 I started using this black

and white marble or white and black the

other way around before everyone started

copying that [ __ ] but uh yeah fits the

brand so very happy with that as well so

here we have uh the quarterly plans

mostly what we put here is certain dates

such as uh Chinese New Year or Black

Friday or things going down things when

we are dropping products or new

collections so the whole team has a

clear oversight of when what is going to

come so we can all uh adapt on that with

our own strategies very good to have

Clarity in your

business that was the office man of a

brand that does 20 million a year and I

don't show this for my myself matter of

fact I don't show this to just make a

video and get likes or get subscribers

no I show this for you man I want you to

get inspired man I would have never

expect myself to end up here I started

from my mom's house just in my bedroom

grinding behind the laptop typing [ __ ]

in how can I drop ship how can I sell

products so this must inspire you to the

core I'm 24 years old we expect to

double Revenue this year so maybe we'll

grow out of this office who knows

subscribe to the channel not for me but

for yourself man because you can look

around but you won't find content this

transparent I showed you the numbers my

employees even showed you the numbers

and where they are working on you won't

find this type of content anywhere else

man so subscribe to the channel check

last video where I gave a pen house tour

absolutely crazy and see you guys soon

Sam chiao

[Music]

chiao but