Instagram Business vs. Creator vs. Personal Account (What is the best to get clients?)

Summary

In this video, the speaker explains the importance of setting up the right Instagram account to grow an online coaching business. The three options—Personal, Business, and Creator accounts—are explored, with a strong recommendation to use the Creator account. This option offers essential features like analytics, ad-running capabilities, and the ability to cross-post on personal Facebook accounts, which helps in connecting with potential clients. The Creator account also allows access to trending audio for reels, boosting growth opportunities. The video emphasizes the importance of engaging with followers through direct messaging to convert them into clients.

Takeaways

• 😀 A personal Instagram account is not ideal for growing an online coaching business, as it lacks analytics and metrics needed for data-driven decisions.
• 😀 A business account on Instagram is better for brick-and-mortar businesses but not recommended for online coaches due to limitations in using trending audio on reels.
• 😀 The best choice for online coaches is a Creator account, as it offers insights, the ability to run ads, and access to trending audio on reels.
• 😀 A Creator account allows you to connect your personal Facebook account to your Instagram, making cross-promotion easier and more effective.
• 😀 Cross-posting from Instagram to a personal Facebook account can help you connect with people on a more personal level, which is crucial for building relationships and getting clients.
• 😀 With a Creator account, you can track the performance of your posts and use analytics to refine your content strategy for better client acquisition.
• 😀 Using a Creator account gives you access to valuable insights like post reach, views, and follower growth, which can help you make data-driven decisions for your business.
• 😀 Running ads from a Creator account allows you to scale your online business and attract more clients, especially once you're handling more than 10 clients a month.
• 😀 Setting up your account as a Creator allows you to take advantage of both the benefits of a business account (insights, ads) and the flexibility of a personal account (cross-posting to Facebook).
• 😀 Engaging with people who interact with your content on Instagram, both through direct messages and cross-posted Facebook content, is a key strategy for acquiring clients.

Q & A

What are the three types of Instagram accounts mentioned in the video?

The three types of Instagram accounts mentioned are Personal, Business, and Creator accounts.

Why should online coaches avoid using a personal Instagram account for business?

A personal Instagram account does not offer essential business tools like analytics or metrics, which are crucial for making data-driven decisions and growing an online business.

What advantages do business accounts offer for physical businesses?

Business accounts are ideal for physical businesses like gyms or salons because they allow you to set a business location and display it in the handle, as well as provide insights such as likes, followers, and engagement.

What are the limitations of using a business account for online coaches?

While business accounts provide analytics, they limit the ability to use trending audio in Reels, which is essential for virality. They also only allow cross-posting to Facebook business pages, not personal accounts.

Why is the Creator account the best option for online coaches?

The Creator account provides access to analytics, allows the use of trending audio for Reels, and enables running ads. It also lets you connect your personal Facebook account for cross-promotion, helping build personal relationships with potential clients.

What is cross-promotion, and why is it important for online coaching businesses?

Cross-promotion allows you to share your Instagram content on your personal Facebook account. This is important because people tend to buy from individuals they trust, and connecting with your personal network increases the chances of getting clients.

How do you set up cross-promotion between Instagram and Facebook from a Creator account?

To set up cross-promotion, go to your Instagram Professional Dashboard, click on Settings, then Account Center. From there, select 'Sharing Across Profiles' and enable automatic sharing of your Instagram posts, stories, and reels to your personal Facebook account.

How does having a Creator account improve engagement with potential clients?

With a Creator account, you can cross-post content to both Instagram and Facebook, increasing visibility and engagement. You can then reach out directly to people who engage with your content, starting conversations and converting them into clients.

What kind of insights and analytics are available through the Creator account?

The Creator account provides insights into your followers, engagement, likes, views, and overall post reach. These metrics help you track performance and make informed decisions about your content strategy.

Why is using personal connections for business crucial for online coaches?

People buy from people, not businesses. By using personal connections and promoting content through your personal Facebook account, you can build trust and establish stronger relationships, increasing the likelihood of securing coaching clients.