An honest conversation about sponsorships.

Summary

In this video, Becca shares her personal decision-making process when it comes to brand deals, sponsored trips, speaking engagements, and receiving gifts. She outlines her commitment to authenticity by setting clear rules: no paid reviews, no product endorsements during company-sponsored trips, and full transparency about receiving products. Becca emphasizes the importance of building a strong, honest relationship with her audience and acknowledges the evolving nature of her role as a creator. Ultimately, her focus is on accountability and maintaining an open dialogue with her community, appreciating their support while navigating the complexities of content creation.

Takeaways

• 😀 Becca reflects on her personal ethics as a content creator, especially around brand deals and sponsored trips.
• 😀 She emphasizes transparency with her audience about how she selects brands to work with, ensuring she aligns with companies she genuinely believes in.
• 😀 Becca sets clear boundaries: No paid reviews will ever appear on her channel, and companies cannot control the review process.
• 😀 Brand-sponsored trips are an opportunity for creators to get hands-on experience with new products, but reviews are done on her own time, not directly after these trips.
• 😀 Becca refuses to review products after attending brand trips because the controlled environment could lead to biased content.
• 😀 She believes in a strong community connection with her audience, stressing that trust and openness are crucial to her work.
• 😀 She is selective about speaking engagements, attending events to learn and engage with other creators rather than endorse products.
• 😀 Becca makes it clear that even though she receives gifts and free products, there is no guarantee of coverage, and she will always provide honest feedback if she chooses to review something.
• 😀 She values transparency in all aspects of her content creation process, from brand deals to sponsored events and product reviews.
• 😀 Becca acknowledges that her approach may evolve over time, but her core values of integrity and honest communication with her audience will always guide her work.

Q & A

What is Becca's primary approach to brand deals?

Becca's primary approach to brand deals is to personally vet the companies to ensure she feels comfortable with her audience spending their money there. She also emphasizes that no paid reviews will be accepted on her channel, as she wants to maintain unbiased feedback.

Why does Becca refuse to accept paid reviews?

Becca refuses paid reviews because they often come with strings attached, such as language restrictions and pre-approvals, which can influence the authenticity of the review. She believes that paid reviews compromise the independence and honesty of her content.

What does Becca think about brand trips, and how does she handle them?

Becca enjoys brand trips as opportunities to learn about new products and meet other creators, but she has set a rule not to review products featured on these trips. She believes these trips are designed to ensure a positive experience, and she wants to review products on her own terms, away from the controlled environment.

Why does Becca say she will not review products during brand trips?

Becca says she will not review products during brand trips because the companies set up an ideal environment to ensure success—everything looks perfect, and it's hard to take a bad shot. She prefers to review products in her own space, where she can form an independent, unbiased opinion.

How does Becca feel about attending speaking engagements?

Becca is excited about attending speaking engagements as they help her grow as a creator. She enjoys meeting other creators and learning from them. However, she emphasizes that she will not endorse specific products during these events.

What is Becca's stance on speaking engagements where products are involved?

Becca is open to speaking engagements, but if the event involves specific products, she clarifies that she will not be endorsing them. For example, at the Sony event she is attending, she will focus on discussing the creator's journey, not promoting any specific products.

What is Becca's policy regarding gifts and product reviews?

Becca accepts gifts and products but makes it clear that she cannot promise coverage. If she does decide to discuss a product, she will provide an honest review, regardless of the relationship with the brand.

Why does Becca emphasize honesty in her reviews of gifts and products?

Becca emphasizes honesty in her reviews because she believes that once a product or gift is sent to her, it is out of the brand's control. She wants to be transparent with her audience and only share genuine feedback.

What is the core message Becca wants her audience to understand about her content?

Becca wants her audience to understand that she values transparency, integrity, and ethical content creation. She is constantly evolving as a creator and is open to having conversations about any future disagreements with her audience.

How does Becca balance personal growth and maintaining ethical standards in her content?

Becca balances personal growth with ethical standards by setting clear boundaries and continuously reflecting on her decisions. She acknowledges that there are gray areas in the creator world but remains committed to honest, unbiased content and an open dialogue with her audience.