Persuasion vs. Negotiation

Columbia Business School
17 Jun 201601:03

Summary

TLDRThe video script discusses the fundamental differences between negotiation and persuasion, presenting them as opposite psychological processes. Negotiation is characterized as a mutual exchange aimed at shared benefits, requiring explicit communication and typically being fast and costly. In contrast, persuasion is a subtle, slow process focused on changing beliefs about resources or outcomes without overtly stating the intention. While both are complementary and involve teachable behaviors, understanding their distinct approaches can enhance interpersonal effectiveness and strategic communication.

Takeaways

  • 😀 Negotiation and persuasion are opposite psychological processes.
  • 🤝 Negotiation involves mutual exchange of resources for shared benefits.
  • 🧠 Persuasion focuses on changing someone's beliefs about the value of resources or outcomes.
  • ⚡ Negotiation is typically a fast process, while persuasion is slow.
  • 💰 Negotiation can be costly, whereas persuasion is often free.
  • 🔍 Negotiation can be explicit, allowing direct discussions about needs and desires.
  • 🎭 Persuasion requires subtlety and cannot be approached too openly.
  • 🛠️ Both negotiation and persuasion involve specific, teachable behaviors.
  • 🔄 While they are complementary, they serve different purposes in communication.
  • 🎶 The importance of understanding these differences can enhance personal and professional interactions.

Q & A

  • What is the main difference between negotiation and persuasion according to the transcript?

    -Negotiation is described as a mutual exchange of resources for a mutual benefit, while persuasion involves changing what someone believes about the value of a resource or outcome.

  • How do negotiation and persuasion differ in terms of speed?

    -Negotiation is typically fast, whereas persuasion is a much slower process.

  • What are the cost implications of negotiation compared to persuasion?

    -Negotiation can be expensive, while persuasion is considered to be free.

  • Can negotiation be explicit, and if so, how?

    -Yes, negotiation can be explicit, as it involves direct communication about working things out, such as asking someone what they need to achieve their goals.

  • What is the nature of communication in persuasion?

    -Persuasion must be subtle; it is not effective to directly state that you are there to change someone’s beliefs.

  • Why are negotiation and persuasion described as complementary?

    -They are complementary because both processes can be used together to achieve goals, despite being fundamentally different in approach.

  • What does the speaker imply about the teachability of negotiation and persuasion?

    -The speaker suggests that both negotiation and persuasion are based on specific behaviors that can be taught and learned.

  • How do negotiation and persuasion relate to resources?

    -Negotiation involves the exchange of resources, while persuasion concerns the perceived value of those resources or outcomes.

  • In what contexts might one employ negotiation versus persuasion?

    -Negotiation may be employed in scenarios requiring a tangible agreement, while persuasion is more suitable for influencing beliefs or attitudes.

  • What psychological processes underpin negotiation and persuasion?

    -Negotiation and persuasion are considered opposite psychological processes; negotiation focuses on resource exchange, while persuasion focuses on belief alteration.

Outlines

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Transcripts

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الوسوم ذات الصلة
NegotiationPersuasionPsychologyCommunicationSkills DevelopmentMutual BenefitBehavioral TechniquesResource ExchangeInfluenceProfessional Growth
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