6 Easy SEO Techniques (That Work)

Summary

In this video, Nathan Gotch, founder of Gotch SEO Academy, shares five advanced SEO techniques to drive organic traffic and increase conversions. He emphasizes focusing on keyword intent over search volume, using anchor text cycling for natural link building, and prioritizing relevance in backlinks. Nathan introduces the relevancy pyramid for smart link-building and explains the reverse pyramid strategy to boost valuable assets internally linking to commercial pages. Additionally, he provides practical tips for creating long-form content, using predictive links, and leveraging expired domains to generate backlinks efficiently.

Takeaways

• 🔍 Focus on generating revenue, not just traffic. Prioritize keywords with high conversion intent rather than simply boosting traffic with high search volume informational keywords.
• 📈 Use a bottom-up keyword research approach. Start by identifying keywords that drive revenue and then build a content strategy around them.
• 🔗 Implement anchor text cycling to diversify your backlink profile. Begin with exact match anchor text, then follow up with unoptimized variations like branded, naked, and generic anchors.
• 🏗️ Reassess your SEO efforts if your rankings don’t improve. Focus on improving site authority, the quality of backlinks, and overall topic authority before adding more exact match anchor text.
• 📊 Prioritize link-building based on relevance, not just metrics like domain authority (DA) or domain rating (DR). Relevant backlinks are more valuable than high-volume, low-quality links.
• 🏔️ Use the relevancy pyramid to guide link-building. Start with highly relevant link opportunities and gradually expand to less relevant but still valuable sources.
• 🌍 Create linkable assets such as tools, guides, or original data to attract high-quality backlinks. Use tools like ChatGPT to help develop ideas for such assets.
• 🧲 Leverage existing data for backlink opportunities by curating resources or contributing expert insights to other websites rather than creating entirely new content.
• 📜 Long-form content tends to attract more backlinks. Write in-depth, well-researched articles to increase the likelihood of generating natural links.
• 🔄 Continuously monitor and optimize your SEO efforts by splintering content. Create dedicated, hyper-focused pages for specific keywords when existing content is not ranking well.

Q & A

What is the main goal of SEO according to Nathan Gotch?

The main goal of SEO is not just to increase traffic, but to generate more leads, sales, and ultimately revenue. Nathan emphasizes focusing on intent and conversions rather than just traffic numbers.

Why does Nathan Gotch discourage the focus on informational keywords with high search volume?

Nathan discourages focusing on informational keywords with high search volume because they rarely lead to direct conversions. He advocates for targeting keywords that have a strong potential for driving revenue.

What is the 'bottom-up' approach to keyword research mentioned in the script?

The 'bottom-up' approach to keyword research involves focusing on intent and conversions rather than search volume. It starts by targeting bottom-of-the-funnel keywords that directly impact revenue and then supporting them with informational keywords.

What is anchor text cycling, and why is it important?

Anchor text cycling is a strategy Nathan developed for building a natural anchor text profile. It involves starting with exact match anchor text, followed by variations like branded and generic links. This helps create a diverse and natural backlink profile.

What does Nathan suggest if a page isn't ranking well despite using proper SEO tactics?

Nathan suggests reassessing the site's overall authority, the page's backlinks, the quality of the backlinks, and the page's structure. If all those factors are strong, he recommends hitting the site with another exact match anchor text and cycling through the process.

What is the 'relevancy pyramid' in link building?

The 'relevancy pyramid' is a framework Nathan developed to prioritize link-building opportunities based on relevance rather than metrics like DA (Domain Authority) or DR (Domain Rating). It starts with the most relevant opportunities at the top and moves down the pyramid as you exhaust options.

What is the 'reverse pyramid' strategy in SEO?

The 'reverse pyramid' strategy involves driving backlinks to valuable assets, such as blog posts or tools, instead of commercial pages. These assets then internally link to the commercial pages, passing on the backlink equity.

How does Nathan use ChatGPT to create free tools for link-building purposes?

Nathan uses ChatGPT to help create free tools by generating HTML, CSS, and JavaScript code. These tools, when shared on a website, can attract backlinks due to their utility and simplicity, even if they are basic single-use tools.

What is the 'reporter technique' for building backlinks?

The 'reporter technique' involves curating or creating data-driven content that other websites want to link to. Nathan suggests using existing data or creating original research to attract backlinks, as people love linking to factual and data-backed content.

Why does long-form content tend to generate more backlinks?

Long-form content tends to generate more backlinks because it provides more in-depth, valuable information. According to a study by Backlinko, long-form content gets 77% more backlinks on average compared to shorter articles.