KOMPONEN KOMUNIKASI - PENGANTAR ILMU KOMUNIKASI

Summary

This script discusses the fundamental components of communication using Laswell's paradigm: Who, Says What, In Which Channel, To Whom, With What Effect. It emphasizes the importance of the communicator's ethos, including good will, sense, and character, as well as credibility consisting of expertise and trustworthiness. The script also covers the message, feedback, and the effects of communication, which are categorized into cognitive, affective, and behavioral. Feedback types such as internal, external, direct, indirect, immediate, and delayed are also explained.

Takeaways

• 😀 The script discusses the components of communication, starting with the famous Laswell's paradigm: Who, Says What, In Which Channel, To Whom, With What Effect.
• 📚 It introduces the concept of a communicator, who is both the sender and receiver of messages, and emphasizes the importance of good intent, sense, and moral character.
• 🔑 The script highlights the importance of credibility in communication, which consists of expertise and trustworthiness.
• 🤝 It mentions that communicators should have competence, authority, integrity, and be acceptable to the audience for effective communication.
• 🗣️ The message in communication has two aspects: content (meaning) and code (symbols), including both verbal and nonverbal messages.
• 🔄 Feedback or response in communication is crucial for understanding how the message is being received, and it can be internal or external, direct or indirect, immediate or delayed.
• 🔁 The script explains different types of feedback, such as Zero feedback, Neutral feedback, Positive feedback, and Negative feedback, affecting the communication process.
• 🎯 Communication aims for specific purposes like informing, persuading, or entertaining, with goals that include clarity, interest, understanding, belief, action, stimulation, and enjoyment.
• 🧠 The effects of communication are categorized into cognitive (change in knowledge), affective (change in feelings), and behavioral (change in actions or behavior).
• 🌐 The script uses examples like the bombing of a hospital in Palestine and family planning campaigns to illustrate the cognitive, affective, and behavioral effects of communication.

Q & A

What is the main topic discussed in the script?

The main topic discussed in the script is the components of communication, particularly focusing on the Laswell's communication model and the attributes of a good communicator.

What is Laswell's communication model?

Laswell's communication model is a paradigm that suggests to understand communication, one must start with the following components: Who, Says What, In Which Channel, To Whom, and With What Effect.

According to the script, who is considered a communicator?

A communicator is anyone who is involved in the communication process, both as a sender and receiver of messages, and is expected to have good intent, mind, and moral character.

What are the three key attributes of a communicator as mentioned in the script?

The three key attributes of a communicator are good will (good intent), good sense (good mind), and good character (good moral).

What is meant by 'good will' in the context of a communicator?

'Good will' refers to the communicator's intention to communicate with positive and beneficial motives towards the audience.

What is credibility in the context of communication?

Credibility in communication refers to the trustworthiness and expertise of the communicator, which influences how their message is perceived and accepted by the audience.

What is the difference between internal and external feedback as discussed in the script?

Internal feedback is when the communicator realizes and corrects their own mistakes during communication. External feedback comes from the audience or the person being communicated with.

Can you explain the different types of feedback mentioned in the script?

The script mentions internal and external feedback, direct and indirect feedback, immediate and delayed feedback, and also categorizes feedback into positive, negative, and neutral.

What are the goals of communication according to Ross Raymond's perspective in the script?

The goals of communication are to inform (clarity, interest, understanding), to persuade (believe, action), and to entertain (interest, enjoyment, humor).

How are the effects of communication categorized in the script?

The effects of communication are categorized into cognitive effects (change in knowledge), affective effects (change in feelings), and behavioral effects (change in behavior).

What is an example of behavioral effect in communication given in the script?

An example of behavioral effect given in the script is the change in attitude and action towards family planning after understanding it does not equate to killing babies.