CRM vs ERP vs SCM | Difference Between CRM vs ERP vs SCM | Intellipaat
Summary
TLDRThis video script delves into the world of business information systems, focusing on CRM, ERP, and SCM. It explains the purpose of each system, their advantages and disadvantages, and how they differ. CRM strengthens business-client relationships, ERP integrates business functions for efficiency, and SCM manages the supply chain for responsive service. Top tools for each system are highlighted, and viewers are encouraged to subscribe for more insights.
Takeaways
- 📚 Business Information Systems integrate IT systems, people, and various disciplines to solve business problems and are divided into transaction processing systems, management information systems, and enterprise-wide systems.
- 🔍 CRM, or Customer Relationship Management, is a sales and marketing tool that manages customer interactions and relationships throughout the customer lifecycle.
- 📈 CRM systems offer benefits such as automation, integration with web and social media, scalability, and customizable dashboards but may require manual data entry and have subscription fees.
- 🛠️ ERP, or Enterprise Resource Planning, is a comprehensive management solution that integrates various business functions into a single database, providing actionable data for decision-making.
- 💰 ERP systems offer transparency and modular design but can be costly, complex to operate, and require proper planning for adoption.
- 🔄 SCM, or Supply Chain Management, controls the flow of materials, information, and finances from raw material acquisition to product delivery, focusing on responsiveness and customer experience.
- 🚀 SCM fosters data-driven decision-making and reduces logistical errors but can be expensive to implement and requires perfect coordination across departments.
- 🔑 The major differences between CRM, ERP, and SCM are their focus areas: CRM on customer relationships, ERP on business-wide integration, and SCM on supply chain coordination.
- 🛠️ Top CRM tools include Salesforce CRM, Zoho CRM, and HubSpot CRM, while top ERP tools include Oracle NetSuite, Microsoft Dynamics 365, and SAP ERP.
- 🔄 Top SCM tools involve SAP SCM, Blue Yonder SCM, and Oracle SCM, highlighting the importance of technology in managing supply chain operations.
- 🔗 The session provided a comprehensive overview of business information systems, highlighting the pros and cons of CRM, ERP, and SCM, and their applications in modern business.
- 📘 Intellipaat offers Salesforce online training mentored by industry experts, emphasizing the importance of professional development in business information systems.
Q & A
What are the three main components of an enterprise-wide system?
-The three main components of an enterprise-wide system are CRM (Customer Relationship Management), ERP (Enterprise Resource Planning), and SCM (Supply Chain Management).
What is the primary objective of CRM systems?
-The primary objective of CRM systems is to strengthen business ties and expand the company by managing all interactions and relationships between the business and its clients.
How do CRM systems benefit sales and marketing teams?
-CRM systems benefit sales and marketing teams by automating processes, saving research time, and turning soft touch moments into usable data, thus allowing the team to focus more on selling.
What are some of the cons of using a CRM system?
-Some cons of using a CRM system include the potential for manual data entry to be time-consuming, expensive subscription fees, and the need for data to be checked, updated, and sorted by people before being entered into the system.
What is ERP and how does it differ from CRM?
-ERP, or Enterprise Resource Planning, is a comprehensive corporate management solution that integrates various aspects of a business into a single database. It differs from CRM in that it focuses on internal business processes and resource management, rather than customer relationships.
What are the advantages of using an ERP system?
-Advantages of using an ERP system include accurate and transparent information, modular design allowing for customization, and reduced manual operations, which can save time and increase efficiency.
What is SCM and how does it relate to business success?
-SCM, or Supply Chain Management, is the control of the movement of materials, information, and money from raw material acquisition to the delivery of the final product. It is crucial for business success as it helps manage the supply chain effectively in a rapidly evolving business environment.
What are the key benefits of supply chain management?
-Key benefits of supply chain management include data-driven decision-making, fostering partnerships, predictive risk assessments, and effective communication and collaboration to reduce logistical errors and production delays.
What are some challenges faced when implementing SCM?
-Challenges faced when implementing SCM include the high cost of implementation, the extensive process covering multiple departments, and the need for perfect coordination between all departments for the system to succeed.
What are some top tools used for CRM, ERP, and SCM respectively?
-Top CRM tools include Salesforce CRM, Zoho CRM, and HubSpot CRM. Top ERP tools include Oracle NetSuite, Microsoft Dynamics 365, and SAP ERP. Top SCM tools include SAP SCM, Blue Yonder SCM, and Oracle SCM.
How does Intellipaat provide training for these business information systems?
-Intellipaat provides online training for platforms like Salesforce, mentored by industry experts. The course link for Salesforce training is provided in the description of the video.
Outlines
📚 Introduction to Business Information Systems
This paragraph introduces the concept of business information systems, emphasizing the integration of information technology systems and people to solve business problems. It outlines the different types of systems, such as transaction processing systems, management information systems, and enterprise-wide systems, which include functions like HR, sales, and inventory management. The paragraph also highlights the evolution from manual to automated systems, particularly the role of CRM, ERP, and SCM as components of enterprise-wide systems.
💼 CRM: Customer Relationship Management
The second paragraph delves into CRM, explaining its role in managing customer interactions and relationships throughout the customer lifecycle. CRM is described as a sales and marketing tool that turns soft touch moments into usable data. The paragraph discusses the benefits of CRM systems, such as saving sales staff time, easy scalability, and customizable interfaces. However, it also points out the cons, including the potential for manual data entry, high subscription fees, and the need for data verification to ensure accuracy and relevance.
🏢 ERP: Enterprise Resource Planning
This paragraph explains ERP as a comprehensive management solution that provides actionable data for various tasks, including product development, sales, and customer services. It discusses the modular architecture of ERP systems, allowing businesses to tailor the system to their needs. The paragraph outlines the pros of ERP, such as accurate and transparent information, modular design, and reduced manual operations. The cons include high costs, complexity, and the need for proper planning for effective adoption.
🔄 SCM: Supply Chain Management
The fourth paragraph focuses on SCM, detailing its role in controlling the movement of materials, information, and finances from raw material acquisition to product delivery. It emphasizes the importance of SCM in adapting to the evolving business environment and the shift towards network models. The paragraph lists the pros of SCM, such as inventory management, data-driven decision-making, and reducing logistical errors. The cons include high implementation costs, the extensive process covering multiple departments, and the need for perfect coordination for the system to function effectively.
Mindmap
Keywords
💡Business Information Systems
💡CRM (Customer Relationship Management)
💡ERP (Enterprise Resource Planning)
💡SCM (Supply Chain Management)
💡Pros and Cons
💡Automation
💡Data-Driven Decision Making
💡Integration
💡Modular Architecture
💡ROI (Return on Investment)
💡Customer Lifecycle
Highlights
Business Information Systems involve IT systems and people to solve a variety of business problems.
Enterprise-wide systems are automated and include functions like HR, sales, manufacturing, accounting, and inventory.
CRM, ERP, and SCM are components of the enterprise-wide system, each serving different business needs.
CRM systems manage customer relationships throughout the customer lifecycle, from leads to repeat clients.
Pros of CRM include automation, integration with web and social media, and customizable dashboards and reports.
Cons of CRM include manual data entry, expensive subscription fees, and potential data errors.
ERP systems provide a comprehensive management solution with connected applications for various business tasks.
ERP's modular architecture allows businesses to customize the system to fit their specific needs.
Pros of ERP include accurate and transparent information, and the ability to access crucial processes in the business.
Cons of ERP include high costs, complexity, and the need for proper planning for adoption.
SCM involves the control of the movement of materials, information, and money in the supply chain.
SCM focuses on responsiveness and managing customer experiences through networks rather than linear models.
Pros of SCM include inventory management software, data-driven decision-making, and effective communication.
Cons of SCM include high implementation costs, extensive processes, and the need for perfect coordination between departments.
CRM, ERP, and SCM have distinct functions and differences, with CRM focusing on customer communication, ERP integrating business facets, and SCM managing supply chain movements.
Top CRM tools include Salesforce, Zoho CRM, and HubSpot CRM, while top ERP tools include Oracle NetSuite and Microsoft Dynamics 365.
Top SCM tools include SAP SCM, Blue Yonder SCM, and Oracle SCM, highlighting the range of options available for businesses.
Intellipaat provides Salesforce online training mentored by industry experts, offering a course link in the description.
Transcripts
i.t infrastructure to produce and
distribute required information and when
it comes to business information systems
three terms project out crm erp and scm
but what are they are they similar how
are they different in this session we
will cover all that is relevant to crm
versus erp versus scm
but before we move on to the session
make sure you're subscribing to our
youtube channel and enabling that bell
icon so that you will never miss any
insightful updates from intellipaat so
without any further ado let's go to
today's agenda what are business
information systems
what is crm
pros and cons of crm
what is erp
pros and cons of erp
what is sem pros and cons of sem
major differences
major applications
finally a quick recap of the entire
session so without any more further wait
let's get on to the first topic
what are business information systems
information technology systems and
people are all involved in the field of
business information systems the tools
the techniques and the concepts of
several disciplines are used in this
applied managerial profession to find
solutions to a variety of business
problems
the business information system is
further divided into the likes of
transaction processing system
management information system and
enterprise-wide system
among these the enterprise-wide system
consists of the functions of the
department such as hr sales
manufacturing accounting inventory etc
earlier all these systems were done
manually or without automation whereas
today all of them especially the
enterprise-wide system are all automated
and that is where the crm erp and sem
comes into picture
they are the three components of the
enterprise-wide system now let's dive
deeper into each one of them which
brings us to our next topic which is
what is crm
crm or customer relationship management
tools control the customer relationship
cycle and offer important information
into how a company interacts with
everyone from leads to dedicated repeat
clients
it is the ultimate sales and the
marketing tool
and turns many of the soft touch moments
that occurs in the sales and marketing
into usable data
a tool known as the customer
relationship management or crm is used
to handle all the interactions and
relationships between your business and
its clients the objective is
straightforward
strengthen the business ties to expand
your company crm systems assist
businesses in maintaining contact with
clients streamlining procedures and
boosting profitability
a crm system a technology that aids in
contact management sales management
agent productivity and other tasks is
what most people mean when they mention
crm today the customer relationship
management or crm systems can be used to
manage customer connections throughout
the customer life cycle including the
interactions in marketing sales digital
commerce and customer service as well
the pros and cons of crm
let's see the pros and cons of customer
relationship management
the pros
there are numerous top of the field crms
that automate as much as possible
despite the fact that many crms heavily
rely on the manual data entry these
tools can save your sales staff many
hours of research time so they can spend
more time selling integrating with web
and social media search
your crm can expand as your business
does
as your customer base grows adding new
customers and functionalities is simple
you can begin with as few seats as
necessary and increase the number as
necessary
the majority of the crm lets you arrange
the information's appearance on the
screen so that most of the crucial data
is at the top
where a sales representative wants it to
be
additionally custom dashboards reports
and pipelines can greatly simplify a
number of responsibilities for both the
sales representative and the sales
manager
now let's see the cons
depending on the crm you select your
sales team might have to manually
catalog a significant amount of data
over the course of a week month quarter
and the year this can definitely build
up ultimately leading to less time spent
actually selling
the crms can have expensive subscription
fees which are often determined by how
many years our seats are needed
additionally
you might have to pay for outside advice
or employ an internal administrator
larger firms typically don't have a
problem with this but small and
medium-sized businesses may experience
significant setbacks
crm is unable to identify errors in the
data or when the data is no longer
relevant before the data is entered into
the crm it must be checked updated and
sorted by a person or a group of people
otherwise the outcomes may be
unpredictable
now let's move to our next topic
what is erp
erp or enterprise resource planning is
intended to act as a comprehensive
corporate management solution
it is a collection of connected
applications decision makers at a firm
now have access to actionable data on
variety of tasks it is a collection of
connected applications decision makers
at a firm now have access to actionable
data on a variety of tasks such as
product development sales and customer
services
due to its modular architecture it can
be anything or adopt a more minimalistic
style
business can design an erp specifically
for their needs
the erp uses hardware and software
resources to compute a variety of things
hence it is related to computing in
accordance with the requirements of the
organization an erp system saves
retrieves updates cleans and converts
the data
some of the technologies related with
the erp are
data warehousing crm and sem data mining
and bpr
now let us go through the pros and cons
of erp
initially let's go through the pros
main advantage of using an erp system
are accurate and transparent information
these benefits are important selling
aspects as well
by making data from every department
accessible for you and your senior
management erp software enables complete
access to every crucial process in your
business
the modular design of modern erp is
among its most important benefits
most erp providers offer a variety of
applications that can be combined based
on organizational requirements
each program can be used independently
or in conjunction with a larger package
your business will be able to pick and
choose the components that function best
while omitting the ones you don't
require
on the market erp has a wide range of
benefits and drawbacks
fortunately one of those many benefits
of erp is that it takes less time and
effort to do daily tasks when deployed
properly an erp solution can
dramatically reduce or eliminate tedious
manual operations
freeing up the team members to
concentrate on activities that have
direct impact on income
now let's go through the cons
if you decide to invest in a typical erp
system such as sap business one
the cost of a single license may easily
reach five figures the biggest drawback
of erp software is unquestionably its
cost
particularly for small to medium-sized
firms the upfront cost of the software
alone can be unaffordable
erp software systems offer a wide range
of functions making the program complex
and difficult to operate it happens
frequently that businesses get caught up
with the possibilities of erp solution
but neglect on property plan for its
adoption
when it comes to erp installation you
won't get a significant return on
investment or roi
unless you understand the system's ins
and outs and how to use it effectively
your firm will eventually prosper and
the appropriate solution to that meets
your needs as an organization here there
are no shortcuts
what is scm
at its most basic level supply chain
management or scm is the control of the
movement of materials information and
the money associated with the goods or
service from the acquisition of raw
materials to the delivery of the kurds
at the final location
although sem has always been a
cornerstone of the business the supply
chain is now more important than ever as
a gorge of company success
can successfully manage their supply
chains to change with the rapidly
evolving turbulent and technologically
driven business environment of today
will survive and prosper
in the future supply chains will focus
more on the responsiveness and the
managing client experiences through
networks than through their linear
models
every node in the network needs to be
responsive and adaptable to the needs of
the user while also being able to manage
issues like sourcing trade regulations
shipping methods and other issues
now let's go through the pros and cons
of scm
initially let's go through the pros
supply chain management provides
inventories software for managing
project management to benefit from an
on-demand or optimizing the outcome with
a lean inventory model
and internal inventory
one of the key benefits of supply chain
management is that it fosters
data-driven decision-making and fruitful
partnerships in order to do predictive
risk assessments and successfully manage
changes and disruptions there are also
methods and technologies in place
one of the most important advantages of
supply chain management is that it via
effective communication and
collaboration decreases the distribution
disparities logistical errors and
production and shipping delays
now let's go through the cons
the method of supply chain management
has a significant flaw in that it is
highly expensive to implement small
businesses are unable to afford the
large time financial and other resource
commitment that is necessary
due to the fact that it involves
numerous corporate departments the
supply chain management process is
extensive
because it covers several departments it
can work occasionally be difficult
making the workers and employees feel
uneasy and demotivated
the biggest problem with the sem is that
it depends on perfect coordination
between every department in the
organization
otherwise the system would fail
now let us look at the major differences
a crm or a customer relationship
management controls how the customers
and the business communicate with one
another
this includes everything from acquiring
a contact to a proposal the purchasing
process the scale and the after sales
support
building buyer personas and customer
segments generating insights and even
obtaining data from the other digital
sources like social media are all made
easier by it for sales and marketing in
order to resolve product issues that
arise after a sale and enhance the
customer support experience service
teams are given the ability to generate
cases
whereas materials requirement planning
or mrp which is the planning and
scheduling of inventory for the
pre-production process
gave rise to the erp systems and erp
however goes beyond mrp by fusing and
integrating all the various facets of a
business into a single database
this enables manufacturers to arrange
activities and procedures to communicate
production data with entire company
and finally
the businesses are better equipped to
coordinate operations increase
efficiency and estimate demand more
accurately plan better and guarantee
that the consumers receive their orders
in whole and on schedule when they have
data about materials and goods as they
move through the supply chain now let's
move on to our next topic
top tools
now let us go through some of the most
widely used tools across the globe for
crm erp and scm respectively
top crm tools includes the salesforce
crm the zoho crm
the sap crm
monday.com crm service and the hubspot
crm
whereas the top erp tools include
oracle netsuite
microsoft dynamic 365
the saps erp service and finally the
acumatica
the top sem tools involves sap sem the
blue yonder sem
oracle scm
manhattan associates sem and finally the
discartes sem
now let's have a quick recap of the
entire session initially we went through
what are the business information
systems then we went on to see what is
the crm and then its pros and cons
and then we saw what is erp
and then we saw the pros and cons of erp
after which we saw what is scm and then
we went on to see its pros and cons
after which we mentioned a lot of major
differences between the sem erp and crm
and finally we went through the top
tools used for each of these
that's all for the session thanks for
watching make sure you're subscribing to
our youtube channel and enabling that
bell icon so that you will never miss
any insightful updates from intellipaat
just a quick info guys intellipaat
provides salesforce online training
mentored by industry experts
the course link is given in the
description below
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