Find High Paying Freelance Copywriting Clients (BEST Search Strategies🔍)

Summary

This video script offers freelance writers invaluable insights on cold pitching to secure higher paying clients. It identifies the best platforms for pitching, such as LinkedIn, and highlights key job titles within companies to target. Christine from Paid Copywriter shares her expertise on managing freelance writing businesses, emphasizing the importance of networking with graphic designers and leveraging introductions to the right contacts. She also introduces a free workshop to help freelancers identify high-paying clients, optimize their profiles for visibility, and craft effective cold pitches.

Takeaways

• 📬 Cold pitching is crucial for freelancers to land higher paying clients.
• 🎯 The best platforms for pitching include email, social media, and LinkedIn.
• 🔎 LinkedIn is particularly useful as it provides a transparent chart of a company's staff and their roles.
• 🔑 Common titles to target in companies include CEOs, founders, and various marketing roles like CMO and content strategists.
• 🔍 Build a list of companies and brands you want to work for to clarify your outreach strategy.
• 🏢 Four main types of organizations hire freelance writers: companies and corporations, advertising and marketing agencies, media publications, and associations/groups.
• 📰 Media publications and agencies often require writers to pitch story angles and ideas, unlike companies which usually have predefined topics.
• 🤝 Networking with graphic designers can lead to referrals and leads since they work on similar projects.
• 🗣️ Don't be afraid to ask for an introduction to the right person within a company if you're unsure who to contact.
• 📈 The video offers a free workshop on how to find and pitch to higher paying clients, optimize your profile for visibility, and position yourself to appeal to clients with budgets.
• 🚀 The workshop aims to overcome imposter syndrome, analysis paralysis, and procrastination, providing actionable steps to advance in freelance writing.

Q & A

What is the main focus of the video script provided?

The main focus of the video script is to guide freelancers on how to identify and pitch to potential clients who can offer higher paying freelance writing opportunities.

What platforms are suggested for cold pitching to find freelance clients?

The platforms suggested for cold pitching include email, social media, and LinkedIn, which is highlighted as an underrated source for finding clients.

Why is LinkedIn considered an important tool for freelancers according to the script?

LinkedIn is considered important because it acts as a transparent chart of a company, allowing freelancers to see the titles and roles of individuals within a company, making it easier to identify potential clients.

What are some common titles within a company that a freelancer should consider pitching to?

Some common titles include CEO, founder, CMO, director of marketing, director of content marketing, creative director, director of communications, and content lead or strategist.

How can freelancers identify the type of companies and brands they want to work for?

Freelancers can identify the type of companies and brands by Googling them, making a running list, and understanding more about who they are reaching out to.

What are the four types of organizations that hire freelance writers as mentioned in the script?

The four types of organizations are companies and corporations, advertising and marketing agencies, magazines, blogs, and media publications, and associations and groups.

Why is networking with graphic designers beneficial for freelance writers?

Networking with graphic designers is beneficial because they often work on the same projects as writers and can provide referrals and leads, as they are part of the same freelance ecosystem.

What is a unique tip mentioned in the script for finding the right person to pitch within a company?

A unique tip mentioned is to not be afraid to ask for an introduction to the right person, even if it means reaching out to someone like the CEO who may not be the direct contact but can provide a referral.

What is the purpose of the free guide offered by Christine from Paid Copywriter?

The purpose of the free guide is to provide information on how to get on LinkedIn effectively, which is crucial for freelancers looking to land higher paying clients.

What does the script suggest about the process of cold pitching for freelance writers?

The script suggests that cold pitching is an essential skill for freelance writers to land clients, but it also emphasizes the importance of optimizing one's profile on platforms like LinkedIn to attract inbound leads.

What is the main goal of the free Workshop mentioned by Christine?

The main goal of the free Workshop is to teach freelancers how to find and pitch to higher paying, high-quality clients by identifying telltale signs of such clients, optimizing their profiles, and crafting effective cold pitches.