Copy This Linkedin Strategy, It'll Blow Up Your Inbox With Recruiters

Summary

This video outlines a new, effective strategy for tech freelancers and IT contractors to attract clients and recruiters on LinkedIn without competing with numerous applicants. By optimizing LinkedIn profiles with SEO, measurable metrics, a strong portfolio, and referrals, users can increase their visibility. Additionally, creating viral posts using a simple framework (hook, rehook, body, and CTA) enhances engagement, driving more profile visits and job opportunities. This approach reduces the need for job applications, providing a steady stream of clients and higher-paying freelance opportunities.

Takeaways

• 😀 LinkedIn can be used strategically to attract recruiters, clients, and hiring managers without competing directly with hundreds of other job applicants.
• 😀 The old method of applying for every job on LinkedIn is inefficient and leaves little control over outcomes.
• 😀 LinkedIn SEO is crucial: optimizing your profile with the right keywords ensures you appear higher in search results for relevant positions.
• 😀 To optimize your LinkedIn profile, use relevant keywords like 'full stack developer' in multiple sections (header, bio, job titles, and work experience).
• 😀 Profiles without keyword alignment are ineffective; consistency in job titles, bio, and experience is key to attracting recruiters.
• 😀 Adding measurable metrics to your work experience (like how much sales increased or costs reduced) helps demonstrate tangible results to recruiters.
• 😀 A strong portfolio is essential: provide a link in your profile header to showcase your work, whether it’s dashboards, websites, or apps.
• 😀 Social proof, such as referrals from colleagues and managers, increases your credibility and trustworthiness in the eyes of recruiters.
• 😀 Simple viral LinkedIn posts can further boost your profile's visibility and attract more attention from potential clients and recruiters.
• 😀 The framework for viral LinkedIn posts includes a hook, rehook, body with value, and a CTA (call to action) to drive engagement.
• 😀 Consistency in creating engaging content and using the right strategies can result in viral posts, leading to more job offers and higher rates for your services.

Q & A

How does LinkedIn help tech freelancers and IT contractors in the current job market?

LinkedIn helps tech freelancers and IT contractors by providing a platform where recruiters and hiring managers actively search for candidates. Instead of applying to numerous jobs, tech professionals can optimize their profiles to be discovered by recruiters, reducing competition and improving the likelihood of job offers.

What is LinkedIn SEO, and how does it impact a tech freelancer's job prospects?

LinkedIn SEO involves optimizing a freelancer's profile using specific keywords related to their expertise. This ensures the profile appears at the top of search results when recruiters search for roles like 'freelance data analyst' or 'full stack developer'. Higher visibility on LinkedIn significantly increases the chances of being contacted by recruiters.

What are the three key places to include keywords in a LinkedIn profile for better SEO?

To optimize for LinkedIn SEO, keywords should be included in three key areas: the header, the bio, and the job titles or work experience. This helps LinkedIn's algorithm understand the freelancer's skills and rank them higher in search results.

Why is it important to have alignment in the keywords across your LinkedIn profile?

Alignment in keywords ensures that LinkedIn's algorithm understands your professional identity clearly. Inconsistent or mismatched keywords can confuse the algorithm, lowering your chances of being found by recruiters for relevant roles.

What are measurable metrics, and why should they be included in the LinkedIn work experience section?

Measurable metrics refer to quantifiable outcomes of your work, such as increased sales, cost reductions, or efficiency improvements. Including them demonstrates the impact of your work, making your profile more attractive to recruiters who value tangible results.

What is the role of a portfolio in a LinkedIn profile, and why is it crucial for freelancers?

A portfolio serves as technical proof of your skills and capabilities. Freelancers should link to their portfolio (e.g., GitHub, personal website, or sample dashboards) to showcase their work. This helps recruiters assess the quality of your work and increases your credibility.

How can referrals improve a tech freelancer's chances of being hired on LinkedIn?

Referrals serve as social proof, confirming that you've successfully worked with previous colleagues, managers, or clients. Positive referrals help build trust with recruiters and increase the likelihood of getting job offers.

What is the third step in the LinkedIn strategy mentioned in the video, and how does it enhance visibility?

The third step involves writing viral LinkedIn posts. These posts help boost your profile's visibility by increasing engagement, which the LinkedIn algorithm rewards by pushing your profile higher in search results and showing it to more people in the feed.

Can you explain the framework for writing a viral LinkedIn post?

The viral LinkedIn post framework consists of four key components: 1) Hook – grab attention with a bold statement or question; 2) Rehook – expand curiosity; 3) Body – provide valuable content, such as lessons or tutorials; 4) CTA – prompt readers to engage, whether through a DM, a consultation, or reposting the post.

What example of a successful viral LinkedIn post was shared in the video, and what made it effective?

An example of a successful viral post was by Lara Aosta, who shared a six-step storytelling framework for writing LinkedIn posts. The post had a strong hook, added value through a useful framework, and ended with a call to action (CTA) to repost, which drove engagement and pushed the post higher in the algorithm.