Online Marketing vs Traditional Marketing
Summary
TLDRJohnny and Joey start separate businesses with contrasting approaches. Johnny opens a physical store with high overheads and low margins, while Joey launches an online store with low costs and high profits. Over two years, Johnny stagnates, but Joey thrives and expands. Upon meeting again, Joey's global marketing insights inspire Johnny to pivot to online strategies, leading to increased profits and reduced costs for Johnny.
Takeaways
- 🌅 Johnny and Joey both had different approaches to starting their businesses, leading them down separate paths.
- 🏢 Johnny chose to open a physical store, investing heavily in traditional marketing methods such as brochures, flyers, and newspaper ads.
- 📈 Joey opted for an online store, focusing on digital marketing strategies like SEO, email marketing, and pay-per-click advertising.
- 💸 Johnny's business had high overhead costs and low profit margins, causing him to struggle with growth.
- 💻 Joey's online business had low overhead costs and high profit margins, allowing him to expand quickly.
- 📉 After a year, Johnny's business remained stagnant due to sticking with traditional methods, while Joey's business flourished and expanded.
- 🌐 Joey's success in the online market highlighted the importance of thinking globally, even for small businesses.
- 🚀 Realizing his mistake, Johnny revamped his business by adopting online marketing strategies, leading to increased profits and lower overheads.
- 🎯 The story emphasizes the importance of modernizing marketing strategies to stay competitive in today's market.
- 🛍️ The script ultimately serves as an introduction to Commes, a company offering web and online marketing services to help businesses succeed.
Q & A
What type of business did Johnny decide to start?
-Johnny decided to start a brick and mortar store to sell his products.
What were some of the initial steps Johnny took to promote his store?
-Johnny rented a building at a good location, hired salespeople, printed brochures and flyers, and advertised in local newspapers.
What was Johnny's financial situation after starting his business?
-Johnny had a high overhead and a low profit margin due to his traditional marketing and operational costs.
How did Joey's approach to starting a business differ from Johnny's?
-Joey decided to start an online store, focusing on a visually appealing website, online marketing, SEO, and email marketing.
What were some of the advantages Joey had with his online business model?
-Joey had low overhead costs and high profit margins, allowing for rapid growth and expansion.
How did Joey's business evolve over the years mentioned in the script?
-Joey moved to a new office, hired more people, and expanded his business by starting another online store with a different product line.
What was Johnny's situation after a year of operating his business?
-Johnny remained in the same building with the same salespeople and marketing strategy, still facing high overheads and low profit margins.
What changes did Johnny make to his business after meeting Joey again?
-Johnny fired his salespeople, stopped using traditional advertising, and outsourced his online marketing to a web company.
What was the outcome of Johnny's changes to his business model?
-Johnny saw increased profits and lower overheads, which made him happy and thankful to Joey for the advice.
What lesson did Johnny learn from Joey's success?
-Johnny learned the importance of thinking globally and leveraging online marketing to expand his customer base beyond the local area.
What is the final message conveyed in the script about business strategies?
-The script emphasizes the importance of adapting to modern marketing techniques and the benefits of having a global outlook for business growth.
Outlines
🛍️ Johnny's Traditional Brick and Mortar Business
Johnny and Joey decide to start their own businesses with different approaches. Johnny opts for a traditional brick and mortar store, renting a prime location and hiring salespeople. He invests in brochures, flyers, direct mail, and local newspaper advertising. Despite initial sales, Johnny faces high overheads and low profit margins, leading him to wait for growth. His business remains stagnant over the next year, with the same strategies and limited customer base.
💻 Joey's Online Business Success
In contrast, Joey chooses to start an online store with a well-designed website and a catchy name. He hires a content writer and invests in online marketing, SEO, and email marketing. Joey also utilizes pay-per-click advertising and expands his reach across the country. His business thrives with low overheads and high profit margins, leading to expansion and the launch of a new online store with a different product line.
🌐 Global Marketing Strategy
A year later, Johnny and Joey meet again, and Joey shares his new marketing strategy, emphasizing the importance of thinking local but acting global. Johnny realizes the limitations of his traditional marketing approach and decides to make changes. He replaces his sales team and old-school advertising agencies with a web company and outsourced online marketing. The shift results in increased profits, lower overheads, and a broader customer base.
🎉 Welcome to Commes: Your Online Marketing Hub
The script concludes with a welcome message to Commes, a one-stop shop for web and online marketing needs. The narrative showcases the transformation of Johnny's business and the success of Joey's online ventures, highlighting the power of online marketing and the importance of adapting to global strategies for business growth.
Mindmap
Keywords
💡Business
💡Brick and Mortar Store
💡Overhead
💡Profit Margin
💡Online Store
💡Content Writer
💡SEO (Search Engine Optimization)
💡Email Marketing
💡Pay-per-click Advertising
💡Growth
💡Marketing Strategy
Highlights
Johnny and Joey decide to start a business with their own ideas.
Johnny opens a physical store with a rented building and hires salespeople.
Johnny uses traditional marketing methods like brochures and local newspaper ads.
Johnny faces high overheads and low profit margins despite initial sales.
Joey opts for an online store with a visually appealing website and a catchy name.
Joey invests in content writing, online marketing, SEO, and email marketing.
Joey advertises on various websites and uses pay-per-click advertising.
Joey experiences low overheads and high profit margins with a wide customer base.
Joey expands his business by hiring more people and attracting repeat customers.
Joey launches another online store to sell a different line of products.
Johnny remains stagnant with the same marketing strategy and high costs.
Two years later, Johnny and Joey meet again to discuss their business strategies.
Joey shares his new marketing strategy with Johnny, emphasizing global thinking.
Johnny realizes his mistakes and decides to revamp his marketing approach.
Johnny fires his old sales team and advertising agencies, embracing online marketing.
Johnny hires a web company and outsources online marketing, reducing costs and increasing profits.
Johnny is grateful to Joey for guiding him towards a more profitable business model.
The transcript concludes with a welcome message to a one-stop shop for web and online marketing needs.
Transcripts
on one bright and sunny morning Johnny
and Joey decide to start a business they
both had their own great ideas so they
went their own separate ways Johnny
decided to start a brick and mortar
store to sell his products he rented out
a nice building at a nice location he
hired a couple of salespeople he printed
brochures and flyers and Direct Mail
pieces he advertised in the local
newspapers and within a few weeks Johnny
started seeing sales and a lot of local
customers Johnny was excited but he had
a very high overhead and a very low
profit margin so he decided to wait to
see some growth Joey on the other hand
decided to start an online store to sell
his products Joey got a NIC looking
website with a nice little name he hired
a Content writer he invested in online
marketing and got some help with SEO and
email marketing he advertised on
different websites and signed up her
payperclick advertising and within a few
weeks Joey started seeing sales and a
lot of customers from all over the
country Joey was excited since he had
very low overhead and a very high profit
margin and he could not wait to see some
growth a year passes by Johnny was still
in the same building with the same
salespeople and the same marketing
strategy and the same local customers
his overheads were still very high and
his margins were still very low so he
decides to wait another year to see some
growth Joey moved to a new office hired
more people and kept getting a lot of
new and repeat customers from all over
the country his overheads were still
very low and his margins were still very
high so he decides to start another
online store to sell a different line of
products another year passes
by and on one bright and Sunny morning
Johnny and joeyy meet again Joey tells
Johnny about his new marketing strategy
and Johnny realizes his mistakes
traditional marketing can only get you
so far think local but act Global so
this time Johnny went back and fired his
Rusty salespeople and fired the old
school ad agencies that did the
brochures flyers and newspaper
advertising for him he hired a good web
company and outsourced all his online
marketing to them
and within a few weeks Johnny was again
a happy man to see increased profits and
lower overheads and needless to say he
was very thankful to Joey for pointing
him in the right direction welcome to
commes your One-Stop shop for all your
web and online marketing needs
浏览更多相关视频
Why Primark Is Thriving While Retailers Like Forever 21 Are Closing | WSJ The Economics Of
THE JOHNNY SINS PODCAST
How To Start A $65K/MO Cleaning Business (WITHOUT CLEANING)
5 BEST Ways I Get Leads To Grow My Cleaning Business (2024)
UFC 305 | PPV - DU PLESSIS vs. ADESANYA | FULL CARD - PICKS & PREDICTIONS!!!
Functional Movement Screen (FMS) with Dr. Johnny
5.0 / 5 (0 votes)