How to modify questionnaire | Quantitative Research for SHS

Nica & Marie

16 Nov 202009:01

Summary

TLDRThis video tutorial delves into the intricacies of crafting a research questionnaire from an existing template, focusing on adapting a survey on social media addiction and buying behavior. It guides viewers on modifying a questionnaire, emphasizing the importance of maintaining confidentiality and anonymity. The video outlines the use of a five-point Likert scale for responses and explains how to structure the questionnaire with clear instructions and positively stated declarative statements. It also addresses the necessity of rephrasing reverse-scored items to align with the survey's objectives.

Takeaways

📚 The video discusses the methodology for creating a research questionnaire based on a downloaded questionnaire, focusing on modification and adaptation.
🔍 It provides an example of a survey questionnaire adapted from a study on social media addiction and buying behavior.
🖋 The title of the questionnaire should include the main variables and the word 'questionnaire' to indicate its purpose.
🔑 The questionnaire includes demographic information such as gender and age, and emphasizes confidentiality and anonymity of responses.
✅ The survey uses a five-point Likert scale for responses, ranging from 'strongly agree' to 'strongly disagree'.
📝 Directions are given to respondents on how to complete the survey, emphasizing that there are no right or wrong answers.
📊 The questionnaire is divided into parts, each corresponding to a different variable being studied.
📌 Statements in the questionnaire should be in a positive form, directly relating to the variables of social media addiction and buying behavior.
🔄 The script mentions the importance of reverse scoring for certain items and how to rephrase them appropriately.
📑 Each indicator within the questionnaire should have two items, clearly numbered and presented in a declarative form.
📝 The final part of the questionnaire includes a closing statement, thanking the respondents and providing options for completing the survey online or in person.

Q & A

What is the main topic of the video?
-The main topic of the video is discussing the methodology of creating or modifying a research questionnaire, specifically focusing on adapting a questionnaire for research on social media addiction and buying behavior.
What is the significance of the title in a research questionnaire?
-The title of the questionnaire is significant as it sets the context and informs the respondents about the subject of the research, which in this case is 'Social Media Addiction and Buying Behavior Questionnaire'.
What are the two variables mentioned in the video?
-The two variables mentioned are social media addiction and buying behavior, which are the focus of the research for which the questionnaire is being adapted.
Why is it important to keep the answers confidential in a survey?
-Keeping answers confidential is important to ensure the privacy of the respondents and to encourage honest responses without fear of repercussions.
What is the purpose of the statement 'there are no right or wrong answers' in a survey?
-This statement is meant to reassure respondents that their personal opinions are valued and that the survey is assessing their perceptions rather than testing knowledge.
What is a five-point Likert scale?
-A five-point Likert scale is a type of response format in a survey that asks respondents to rate their level of agreement or disagreement with a statement on a scale from 1 (strongly disagree) to 5 (strongly agree).
Why is it necessary to rephrase statements for reverse scoring in a questionnaire?
-Rephrasing statements for reverse scoring is necessary to ensure that the meaning of the statement is clear and that the scoring accurately reflects the respondent's agreement with the original concept.
What does the term 'indicator' refer to in the context of the questionnaire?
-In the context of the questionnaire, 'indicator' refers to specific statements or questions that are designed to measure a particular aspect of the variable being studied, such as social media addiction or buying behavior.
How should the statements in the questionnaire be structured?
-The statements in the questionnaire should be structured in a declarative form, meaning they should be clear, positive statements that the respondents can agree or disagree with.
What is the importance of the 'neutral' option in a Likert scale?
-The 'neutral' option allows respondents to express that they neither agree nor disagree with a statement, providing a middle ground and adding nuance to their responses.
How should the questionnaire be adapted for different variables?
-The questionnaire should be adapted for different variables by ensuring that the statements within each section are relevant to the specific variable being measured, such as social media addiction or buying behavior.

Outlines

00:00

📝 Modifying a Research Questionnaire

This paragraph introduces the topic of the video, which is about modifying a questionnaire for research methodology, specifically focusing on adapting a downloaded questionnaire for a study on social media addiction and buying behavior. It emphasizes the importance of maintaining confidentiality and anonymity in research. The video script provides an example of a survey questionnaire, explaining the structure and components, including the title, variables, and the use of a five-point Likert scale for responses. It also discusses the significance of phrasing statements positively and the process of adapting downloaded questionnaires to fit the research context.

05:01

🛍️ Adapting Questionnaire for Buying Behavior

The second paragraph delves into the specifics of adapting the questionnaire for the second variable, which is buying behavior. It outlines the process of contextualizing the questionnaire for a school setting and ensuring that each indicator has two items. The paragraph explains the importance of rephrasing reverse-scored items to maintain consistency in the survey. It also provides examples of statements related to brand preferences and buying behavior, illustrating how to adjust the statements to fit the research objectives. The paragraph concludes with a note on the presentation of the questionnaire, highlighting the need for clear and bold indicators and a polite closing statement for the survey participants.

Mindmap

Keywords

💡Methodology

Methodology refers to the systematic approach to a particular activity or the branch of knowledge that investigates the principles and rules of correct reasoning. In the context of this video, methodology is the framework for conducting research, specifically focusing on the design and adaptation of a research instrument, which is a questionnaire in this case. The script discusses how to modify a questionnaire based on a downloaded template, emphasizing the importance of methodology in ensuring a structured and valid research process.

💡Research Instrument

A research instrument is a tool or set of tools used by researchers to collect data. In this video, the research instrument is a questionnaire designed to measure social media addiction and buying behavior. The script explains how to adapt and modify a questionnaire to suit the specific research objectives, highlighting the importance of a well-designed instrument in gathering reliable and valid data.

💡Questionnaire

A questionnaire is a research instrument consisting of a series of questions or statements to which respondents provide answers, typically for the purposes of market research, opinion polling, or social science research. The video script provides an example of a questionnaire adapted from a previous study on social media addiction and buying behavior, illustrating how to structure questions and statements to elicit the desired information from respondents.

💡Correlation

Correlation in research refers to a measure that expresses the extent to which two variables are linearly related. The script mentions that the questionnaire is designed for correlation, implying that the study aims to investigate the relationship between social media addiction and buying behavior. The questionnaire includes variables that are measured to determine if there is a significant correlation between them.

💡Five-Point Likert Scale

A Likert scale is a type of psychometric scale commonly used in surveys to measure attitudes or opinions. The five-point Likert scale, as mentioned in the script, includes options ranging from 'strongly agree' to 'strongly disagree', allowing respondents to express the degree of their agreement or disagreement with a statement. This scale is used in the questionnaire to quantify the respondents' perceptions regarding social media addiction and buying behavior.

💡Indicator

In research, an indicator is a variable that is used to measure a particular concept or construct. The script refers to indicators as the specific aspects of social media addiction and buying behavior that are being measured, such as 'eagerness to go on social media' or 'preference for shopping at one store'. Each indicator is associated with a set of statements in the questionnaire that help to operationalize the concept being studied.

💡Reverse Scoring

Reverse scoring is a technique used in questionnaires where the scores for certain items are reversed to ensure that higher scores consistently reflect more of the construct being measured. The script warns about the need to be careful with reverse-scored items, such as 'I prefer to always shop at one store', which is rephrased to 'I prefer to shop at any store' to maintain consistency in scoring across the questionnaire.

💡Brand Preferences

Brand preferences refer to the inclination of consumers towards certain brands over others. In the context of the video, brand preferences are part of the buying behavior variable being studied. The questionnaire includes items that measure how much respondents care about the brand when making a purchase, which is an indicator of their brand preferences.

💡Buying Behavior

Buying behavior is the study of how and why consumers make purchases. The video script discusses how the questionnaire is designed to measure aspects of buying behavior, such as brand preferences and the willingness to search for a favorite brand. Understanding buying behavior is crucial for market research and consumer profiling.

💡Confidentiality

Confidentiality in research ensures that the information provided by respondents is kept private and is not disclosed to unauthorized parties. The script emphasizes the importance of confidentiality in the questionnaire, assuring respondents that their answers will be strictly confidential and that they will not be identified, which is crucial for maintaining trust and the integrity of the research data.

💡Data Privacy

Data privacy refers to the protection of personal information from unauthorized access, use, or disclosure. The script mentions data privacy in the context of the questionnaire, indicating that the research adheres to ethical standards that protect the privacy of respondents. This is important for building trust and ensuring that participants feel secure when providing their personal information.

Highlights

Continuing the discussion on methodology, specifically on research instruments in Chapter 2 of a research paper.

Focusing on modifying a questionnaire or creating one based on a downloaded template.

Example of an adapted survey questionnaire from social media addiction and buying behavior research.

Importance of titling the questionnaire clearly with variables and purpose for correlation studies.

Instructions for respondents to indicate agreement or disagreement on a statement using a five-point Likert scale.

Emphasizing confidentiality and anonymity of respondents' answers.

Explanation of the five-point Likert scale with meanings from 'strongly agree' to 'strongly disagree'.

Division of the questionnaire into parts for each variable, such as social media addiction and buying behavior.

Use of positive statements to indicate agreement with the concept of social media addiction.

The necessity of rephrasing reverse-scored items to maintain the questionnaire's coherence.

Contextualizing downloaded questionnaires to fit new school settings.

Ensuring each indicator has two items for a balanced assessment.

The importance of clear declarative statements that refer to the variables being studied.

Example of how to adapt statements to refer to brand preferences and buying behavior.

The process of reverse scoring and its implications for questionnaire design.

Finalizing the questionnaire with a polite closing and thank you note.

Different modes of survey administration, such as online and face-to-face.