Why is NO ONE talking about this? Here's a BETTER social media strategy for 2024.

Summary

This video explores a sustainable approach to social media growth, diverging from the traditional advice of being omnipresent and consistently posting across platforms. The speaker shares their personal journey of burnout and financial strain from attempting to maintain a content machine with a large team and budget. They introduce a more manageable strategy involving six key shifts: ceasing the tracking of social media metrics, focusing on action over outcomes, prioritizing quality content on a single platform, embracing their unique vibe, creating permanent over ephemeral content, and keeping operations lean. These insights aim to achieve long-term success without sacrificing mental health or profitability.

Takeaways

• 📝 Switching from a high-pressure, multi-platform content strategy to a more sustainable approach can prevent burnout and increase profitability.
• 🔥 Focusing on a single platform for growth can be more effective than spreading efforts thinly across multiple platforms.
• 📊 Tracking action-based metrics rather than vanity metrics (like followers or views) can lead to healthier goal pursuit and better mental health.
• 🤖 Utilizing tools like Notion for goal setting and action planning can help maintain focus and efficiency in content creation.
• 📈 Emphasizing quality and consistency in content over quantity can lead to more meaningful engagement and growth.
• 🏆 Prioritizing personal interests and authenticity in content can build a more loyal and engaged audience.
• 🚀 Adopting an 'action over outcome' mindset ensures steady progress towards goals without being hindered by factors outside of one's control.
• 💡 Integrating unpredictability in posting can create a sense of scarcity and increase audience engagement when content is released.
• 🙂 Focusing on permanent content creation rather than ephemeral content (like stories) can provide long-term value and better ROI.
• ✅ Keeping a lean operation by relying on tools and selective outsourcing can maintain profitability while ensuring content quality.

Q & A

What is the main problem the speaker identifies with common social media growth strategies?

The speaker says common social media growth strategies that tell you to be on every platform, post consistently daily, and have a team lead to burnout, increased expenses, and ruined profitability.

Instead of tracking metrics, what does the speaker recommend focusing on?

The speaker recommends focusing on the actions you can control that will get you closer to your goal, like consistently researching, scripting, posting, filming, and improving.

Why does the speaker recommend focusing on growing one platform at a time?

The speaker says her biggest career highlights were when she chose to focus on growing just one platform for an extended period. This allows you to perfect your craft instead of being mediocre at many things.

How does the speaker recommend "future proofing" your brand?

The speaker recommends focusing on developing and sharing your unique vibe and interests outside your niche. This makes your audience loyal to you as a person rather than just the niche information you provide.

Why does the speaker want to move away from 'vanishing content' like Instagram Stories?

The speaker realized she spent a lot of time creating quality content for Instagram Stories that disappeared after 24 hours when she could've created permanent content like YouTube Shorts and Instagram Reels.

What does the speaker mean by integrating unpredictability into her content strategy?

She no longer wants to announce strict posting schedules, so she has more creative freedom and her audience appreciates and misses her amazing content during her absence.

Why does the speaker plan to keep her social media strategy lean going forward?

In the past she had a big team to execute an ambitious multi-platform strategy, but it led to burnout and decreased profitability. Now she relies more on tools/apps to increase efficiency with less help.

What platform is the speaker focusing her content creation efforts on?

The speaker plans to focus her efforts primarily on YouTube while posting more casually to other platforms without pressure to grow huge followings.

How did taking a year off from social media change the speaker's approach?

It opened her eyes to which platforms have longevity (YouTube kept gaining her subscribers and income without new posts) and made her rethink unrealistic standards around posting frequency and growing every platform.

What is the key message or main point of this video?

The main point is that the common social media growth strategy of being on every platform, posting daily, and having a big team leads to burnout. The speaker advocates for a more focused, sustainable approach centered around playing to your strengths.