7FigureFlow io Systems Lucidchart 1 August 2024
Summary
TLDRSer Gatari, founder of Clown Acquisition, discusses strategies for business growth and sustainability beyond traditional models. He emphasizes the importance of trust-building through free educational content to create goodwill and highlights the pitfalls of commoditization in marketing. Gatari outlines a multi-layered approach involving education, service, and partnership to ensure scalable growth and long-term client relationships, advocating for a business model that values durability and leverage over quick fixes.
Takeaways
- 📈 The speaker, Ser Gatari, runs a growth firm called Clown Acquisition that specializes in identifying and implementing infrastructure to elevate business constraints and increase throughput.
- 🔄 Companies often fail to scale due to bottlenecks, which Ser Gatari's firm addresses by using researched systems and processes to handle increased volume.
- 💡 The traditional business growth model involves offering a service or product, finding a traffic source, and converting traffic into sales through a funnel. However, this model is becoming less effective due to market saturation and increased competition.
- 🤔 The speaker emphasizes the importance of creating goodwill in the marketplace to ensure business sustainability, rather than solely focusing on immediate monetization.
- 🚀 Ser Gatari shares his personal journey from an agency owner to a business scaler, highlighting the transition from a commoditized service to a high-value infrastructure implementation model.
- 💰 The speaker discusses the inefficiency of traditional sales funnels and the high costs associated with scaling them, including the need for new creatives, managing conversion rates, and hiring additional staff.
- 🔑 The key to sustainable growth is to create more value than you extract from the market, focusing on building trust and offering tangible assets rather than just advice or information.
- 🔑️💻 The speaker advocates for an education-based front end to nurture leads and build goodwill, which can then be leveraged into high-value sales and partnerships.
- 💼 In the service layer, the focus should be on building and releasing systems that can be implemented across multiple businesses, creating a scalable and efficient service model.
- 🤝 The partnership model involves working closely with successful clients, offering them a percentage of growth or ownership in exchange for services, leading to long-term, leveraged income.
- 🌐 The speaker warns against relying solely on one business model or strategy, instead advocating for a diversified approach that combines education, service, and partnership to ensure business durability and success.
Q & A
What is the primary function of Clown Acquisition as described by Ser gatari?
-Clown Acquisition is a growth firm that enters companies to assess their current status and future needs, implementing infrastructure that elevates constraints and allows for more business throughput.
Why do companies struggle to scale according to the training?
-Companies struggle to scale due to various bottlenecks within their business structures that prevent efficient growth and throughput.
What is the traditional method of growing a business as outlined in the script?
-The traditional method involves identifying a service or product to sell, finding a traffic source to get eyeballs, and using a funnel to convert attention into desired actions like sales or bookings.
What happens when all businesses use the same service and advertising channels?
-When all businesses use the same service and advertising channels, they become commodities, lose pricing power, and face increased competition, leading to reduced margins.
How does the market sophistication affect the efficiency of traditional sales funnels?
-Market sophistication leads to inefficiency in traditional sales funnels as people become familiar with the same offers and layouts, reducing the effectiveness of the funnel.
What is the main purpose of the education business model mentioned by Ser gatari?
-The main purpose of the education business model is to build trust with the audience by providing valuable content and insights, which can later be leveraged to create goodwill in the marketplace.
Why should the education content be free according to the script?
-The education content should be free to lower the barrier to entry and to build goodwill without immediately trying to monetize the audience's attention.
How does Ser gatari differentiate between a traditional sales funnel and the model he promotes?
-Ser gatari differentiates by emphasizing the importance of building trust and providing value through education before monetization, as opposed to the direct conversion approach of traditional sales funnels.
What are the three main components of the business model discussed in the training?
-The three main components are the education business for trust-building, a service layer for delivering value, and a partnership or ownership layer for long-term growth and profitability.
How does the script define sustainability and durability in business?
-Sustainability and durability in business are defined by creating more goodwill than is extracted from the marketplace and by structuring the business to be resilient and capable of long-term growth.
What is the monetization strategy for the service layer in the business model?
-The monetization strategy involves charging a setup fee upfront and potentially a monthly service fee, focusing on selling tangible assets and systems rather than just advice or information.
How does the partnership model work in the context of the business?
-The partnership model works by offering a percentage of the business's growth in exchange for services, allowing for a leveraged income stream and the potential for long-term wealth generation.
What is the importance of vetting potential partners in the business model?
-Vetting potential partners is crucial to ensure they are trustworthy, have a validated offer, and are consistent, reducing the risk of failed partnerships and ensuring a strong foundation for growth.
Why does Ser gatari emphasize the importance of not relying solely on one business model?
-Ser gatari emphasizes this to highlight the need for a diversified approach that combines different business layers to ensure sustainability, scalability, and resilience against market changes.
Outlines
🛠️ Business Growth and Infrastructure Implementation
Ser Gatari introduces himself as the head of Clown Acquisition, a firm that specializes in business growth. He explains their role in identifying a company's current state and future needs, then implementing infrastructure to overcome constraints and increase business throughput. He contrasts the traditional business growth model with the innovative approach his firm takes, which includes researching industry trends and insights to scale businesses sustainably. Ser shares his personal journey from a small agency owner to a consultant commanding significantly higher fees. The paragraph emphasizes the importance of differentiating a business to avoid becoming a commodity and losing pricing power.
📈 The Evolution of Business Growth Strategies
This paragraph delves into the traditional method of growing a business, which involves offering a service or product, finding a traffic source, and using a sales funnel to convert attention into sales. The speaker discusses the challenges that arise when businesses become commodities, leading to reduced margins and increased advertising costs due to market saturation. He highlights the inefficiency of using the same acquisition channels and sales funnels, which can turn off potential customers and lead to business failure within a few years. The paragraph concludes with the speaker's intention to share a more sustainable and durable business model.
🏆 Building Trust and Goodwill in the Marketplace
Ser Gatari discusses the importance of trust in the 'trust economy' and how Clown Acquisition focuses on creating goodwill before monetization. He emphasizes the power of investing in clients more than taking from them, which fosters long-term relationships and high-value partnerships. The speaker outlines the three-layer business model: education, service, and partnership. He explains the purpose of the education business as a trust-building mechanism, advocating for free content to attract leads and build goodwill, which is essential for sustainable business growth.
📊 The Efficiency of the Education-Based Funnel
In this paragraph, the speaker breaks down the efficiency of using an education-based funnel compared to traditional sales funnels. He argues that by offering free educational content, businesses can create goodwill and attract leads at a lower cost. This approach results in higher conversion rates, lower customer acquisition costs, and ultimately, more significant lifetime value (LTV) for the business. Ser Gatari also points out that this model is infinitely scalable and requires less management compared to traditional funnels that need constant optimization and team scaling.
🤝 The Art of Building and Releasing Services
Ser Gatari explains the 'build and release' model used in Clown Acquisition's service layer. The focus is on creating systems, processes, and talent pools that can be implemented across multiple companies. This approach allows for scalability and efficiency, with the service layer being monetized through setup fees and front-end marketing. The speaker emphasizes the importance of selling tangible assets rather than just advice or information, which can lead to higher client commitment and satisfaction.
💼 Growth Partnerships and Long-Term Business Relationships
The speaker discusses the concept of growth partnerships, where Clown Acquisition offers fractional marketing and sales services in exchange for a percentage of profits. He highlights the importance of vetting potential partners to ensure a strong and trustworthy relationship. Ser Gatari explains the monetization strategy for partnerships, which includes a service fee and a percentage of the cash collected. He also touches on the potential for acquiring businesses or maintaining a percentage of growth for long-term收益.
🏦 The Importance of Diversifying Business Models
In the final paragraph, Ser Gatari stresses the importance of not relying solely on one business model. He uses Apple as an example of a company that has successfully diversified its offerings, creating an ecosystem that provides ongoing value and revenue. The speaker encourages viewers to become knowledgeable in various aspects of business, including information products, agency consulting, and growth partnerships, to ensure long-term success and sustainability.
Mindmap
Keywords
💡Growth firm
💡Infrastructure
💡Bottlenecks
💡Commoditization
💡Pricing power
💡Traffic source
💡Sales funnel
💡Lead generation
💡Lifetime value (LTV)
💡Education business
💡Goodwill
Highlights
Ser gatari introduces his role in running a growth firm called Clown Acquisition, which specializes in infrastructure implementation to elevate business constraints and increase throughput.
The importance of addressing bottlenecks in a company to enable scaling and handle more volume through systems and processes.
Ser's personal journey from an agency owner to a model where clients pay significantly more for infrastructure implementation in their businesses.
The traditional method of growing a business through a service or product, a traffic channel, and a funnel to convert traffic into customers.
The issue of commoditization in business, leading to loss of pricing power and margins due to competition and market saturation.
The inefficiency of advertising on platforms when everyone uses the same channels, leading to increased costs and sophistication of the market.
The ineffectiveness of traditional sales funnels as the market becomes more sophisticated and resistant to repetitive offers.
Ser's approach to building an education business as the top of the funnel to create trust and goodwill in the marketplace.
The preference for free educational content to lower barriers to entry and create goodwill with a larger audience.
The efficiency of the education-based funnel in terms of lead generation, conversion rates, and customer lifetime value.
The scalability of the education business model compared to traditional sales funnels and the reduced need for managing a large team.
The strategy of productizing and standardizing service delivery to ensure scalability and efficiency in business operations.
The preference for a setup fee and one-time payment for services to secure larger profits upfront and avoid the churn associated with monthly retainers.
The value of selling tangible assets like systems and processes rather than intangible advice in the service layer.
The concept of partnering with successful clients who have implemented the infrastructure, offering them more services in exchange for a share of the business growth.
The benefits of partnerships in terms of leveraged income, working with smart business owners, and the potential for long-term wealth generation.
The importance of not relying solely on one business model but instead mastering and combining different layers for sustainable growth.
Ser's emphasis on the need for business owners to understand and operate at scale, beyond just sales and marketing tactics.
Transcripts
all right uh I have an interesting
training for you guys today uh my name
is Ser gatari I run clown acquisition.
which is essentially a growth firm where
we come into companies look at where
they're at and where they need to be and
we Implement an infrastructure uh which
essentially elevates the constraints
into their business and allows more
throughput the reason why a company
won't scale is because um they have
different bottlenecks in their company
and what we essentially do using systems
processes uh things that we research
search you know Trends insights that we
find in different Industries we come
into and Implement into companies so we
can allow them to handle more volume um
actually did a whole breakdown on how we
do this and how I essentially went from
uh working in the basement as an agency
owner doing appointment setting
commoditized only getting people to pay
me 1.3k per month uh 1.3k 1.2k to
essentially moving into a model that
allows people to pay me$ 15 $20,000
for me to come into their business and
Implement um these new infrastructures
and we also have a lot of clients doing
the same thing in 50 over 50 niches
right now um the same model that allowed
me to collect a million dollars in 90
days um in my second year of running
clown acquisition. okay um now the point
of me making this training today is not
actually about building release or you
know the model or even show you guys
what we do on the back end it is not
that if you want that click the link
below and you're going to get to see the
full breakdown that I did but today I
want to talk to you guys about something
that I've been noticing okay um for
those who are online and who are
familiar of you know the traditional way
of growing a business all you need to do
all you needed to do before to actually
be successful was figure out a service
or a product okay that you want to sell
okay figure out a traffic channel
traffic source for you to put this offer
this service in front of people so get
eyeballs right and then you needed
something like a funnel to turn that
traffic that attention into something
that is desired it could be if you're
running Ecom then it could be uh
purchases uh of products right if you're
running a service business High ticket
offer uh coaching Consulting uh agency
service then you would probably need a a
call um to happen right so this is like
a a generate sales calls
right and then from here you would end
up with
clients here you would end up with
customers right this is if you want put
simply this is what it takes to grow a
business normally right now what happens
when everybody has the same service as
you okay there's no no uniqueness to
your value what happens when everybody's
advertising on the same acquisition
channels right I'm going to tell you
what happens what happens when
everybody's pushing the same thing as
you then you become a commodity when you
become a commodity you lose uh pricing
power when you lose pricing power you
lose what margins this is so funny
because I don't have a an MBA or never
went to business school but I spent so
much time um you know dealing with
business that this is literally like
anyway I'm about to give you guys like
years of learnings in like 10 minutes
okay so keep pay paying attention when
everybody starts doing the same thing as
you there's no more margins there's no
more like getrich quick opportunity
there right but when also when
everybody's using the same acquisition
channels as you well guess what it
become more expensive to
advertise right and even worse the
platform becomes inefficient the
inefficiency comes from the market
becoming more
sophisticated
okay and look at what happens all of
this added together guess
what less
margins
so this here commoditization leads to
less margins competition on Advertising
platforms becomes what leads to less
margins okay same thing here if
everybody's used to using those those oh
this checkout page is done in five
minutes or you have one day left to
purchase or on your call funnel you're
like hey uh come in or book a call or
you don't pay right once every single
lead has seen those same funnels over
and over and over G kaix is doing it
Cole Gordon is doing it every single
person copycats of all these guys are
doing it so now now what happens is I
personally have hundreds and hundreds of
businesses in my community and whenever
we're on calls I'd like to ask them like
hey guys who has booked uh or bought an
offer from someone saying I'll do this
or you don't pay recently and most of
them are like I've never actually like
it actually turns me off right so the
problem here is even your funnel becomes
inefficient for the same
reasons as as the previous one which is
Market becomes more more sophisticated
right once people have seen the same
offer offer offer offer or like layout
or funnel it it doesn't work the same
right which is why it has led an entire
Market of marketers to start saying hey
please do what I want you to do because
there's no risk you won't pay if it
doesn't work like that is a reaction to
the market level of sophistication if
you went into banking or I mean actually
banking works the same way like there's
so many banks and they're literally
trying to compete with each other that
they're like hey we're going to there's
there are no fees you can store your
money with us and things like that
that's essentially what's happening with
the online space it's like we're almost
like evolving into markets that are so
competitive that people the only way to
get clients is if you work for free okay
but it doesn't work because you're
selling your time you're not a software
it's not like you have zero marginal
cost of replicating your value right
your cost is your life okay anyway
that's a tangent let's keep going so all
of this leads to
what these businesses not being um
sustainable
durable and everyone who runs this type
of um do this type of funnels this type
of businesses goes out of
business uh after two to three years I
would say two to three years Max um most
most people in these niches disappears I
have people who in 2020 when I quit my
905 to start a business to start an
agency who were gurus back then who are
nowhere near nowhere to be found same
thing in 2021 I had people who when I
started an appointment setting agency
tried to copy me nowhere to be found I
have people in 2022 who were around they
were gurus today nowhere to be found
right but then there's something I've
been seeing there is a group of people
who are still around regardless of what
what's going on with Rising ad costs
with Rising uh you know decreasing
conversion rates on booked calls people
buying you have people who have made
like Millions multiple eight figures in
The Last 5 Years who are almost
incapable of even getting 100 likes on
their Instagram profile because no one
wants to even follow them I mean they
have I saw the other day someone with
600,000 followers with like 200 likes on
their Instagram I was like how do you go
from being a a thought leader someone
that people look up to to only having
out of 600,000 followers only 200 people
who still like you like to me it's one
of the CRA even let's just say that it's
not even the the audience fault even the
algorithm don't want to serve your
content to more of your followers
because they know that all you're trying
to do is pitch get traffic put them in a
funnel and try to monetize them right
away if this is the type if you think
that business is this easy and a lot of
people are certain businesses trying to
help creators do this funnel I'm like
guys there is no durability everybody
goes out of business with this model so
I want to show you guys what we've
started doing um from looking at how
inefficient this funnel gets over time
and this is how I'm running all not just
clown acquisition. but this is how I'm
running every single partner's business
if you ever become a partner with this
this is how we're going to run the
business we're not going to just want
use one funnel to grow okay what we want
is durability and sustainability and the
only way to do that is to leave more
Goodwill in the marketplace and create
more Goodwill than we're taking out then
we're squeezing out of the marketplace
let me show you how we do it so I
personally want to run top of
funnel and education
business okay like I'm doing right now
with this video right and then I'm going
to first show you guys the components of
the the main
uh components of this this business and
then I'm going to essentially break each
uh uh each one down okay then after that
I want to essentially have um I want to
have a
service second variable and then I want
to have um partnership or uh partnership
or a layer of ownership right this is
the three if you understand these three
layers you're going to be fine okay here
is how it's going to work
the education business purpose let's
first start with purpose the purpose of
it is to um trust we're in the trust
economy guys people are not but I have
people right now who would spend who've
spent a lot of money with me not
necessarily because I'm the best or not
necessarily because I I have the nicest
watch or not necessarily because I live
in a penthouse not necessarily because
they just generally like me because I've
poured in them I've invested in them
more than I've tried to take from
them when they entered our ecosystem
it's like I've I've invested so much
time I've given them so much in so many
insights that they would ra they they
would be willing to spend hundreds of
thousands of dollars working with us and
you know prefer having me be the partner
in growing their business
okay how do we do it really simple we
prefer YouTube okay and we like to
create some form of a
community okay
so education business and by the way
we're preferably it is the monetization
model is free I see some of you guys
trying to charge for content and
information I'm like you don't get it
it's supposed to be free or if you
charge then you're already trying to
monetize that Goodwill you haven't
created Goodwill if people are paying
for it I don't care how valuable your
knowledge is even the thing I'm about to
talk about I don't care how valuable
what I'm about to talk about is if I
charge you $10 for it then you you're
you you you put your guards up and
you're like if he doesn't meet to $10
worth of value or exceed it I'm never
going to click on any of his videos
again I'm never going to even respond to
his email I'm actually going to
unsubscribe for every for from
everything okay so a lot of you guys are
making the mistake to try to monetize on
information in these School communities
I'm like you're so you're so dumb you're
so dumb information is one of the
easiest thing to copy so
you should make it as low barrier entry
as possible preferably making it free
okay we like to do this so you can look
at it like this you're going to get ads
to bring in
leads or your organic
content to bring uh or or your organic
content okay this is going to feed your
top of
funnel right and then from your top of
funnel push them to your education don't
try to monetize them right away okay
don't try to monetize trust me don't try
to monetize them please do not okay
then out of out of this funnel okay I'm
going to make minimize this out of this
funnel here what is going to happen is
that out of these let's say you're
putting maybe a thousand people uh per
month are going through this education
layer of your business okay it's on free
YouTube whatever then you're going to be
creating a lot of Goodwill with a
thousand people maybe a hundred of them
and then maybe 50 leads a
month 50 prospects per month who've
consumed your content are going to have
consumed everything where they know what
you provide the value you provide and
how you can help them enough that you
can now generate what sales calls but
guess what the cost of the sales call is
going to be
infinitely lower than if you try to take
them from the ad straight to booking a
call okay but here's also what's going
to be good all the other metrics are
going to be amazing think about show
rate show up
rate uh cost I mean I'm going to just
the cost per booked
call even cost per lead um for showing
interest is going to be cheap it might
even be free um cash close rate is going
to be amazing okay and also cash per
closed average cash
collected average cash per closed
deal so this I mean the average money
you collect per closed client if they
came from this uh from this funnel which
is education Le first education Le
funnel the average spend I actually did
track this in our in our in our company
I looked at the average cash collected
per closed deal from someone who's who's
consumed our content versus someone
who's uh just came from a paid ad lead
and then booked a call and then
purchased it is like one to five this
guy will spend one of what this person
will spend so that means that if you
just optimize for here you're getting
five times the efficiency but here is
what most people don't understand is
that the efficiency is not just on the
cash collected it is on the showup rate
it is on the lead to booked call rate so
the conversion from lead to booked call
is five times higher the show upate is
like two to three times higher the
average close close percentage goes from
like 10 15% to like 30 to 40% right so
you're getting efficiency at every step
of the funnel most people don't
understand this and I understand they
don't understand this because they don't
understand
anything anyway let's keep going okay
now here's what's going to
happen
LTV beautiful these people the lifetime
value of these 50 prospects you could
literally make billions of dollars with
just these 50 clients that's how amazing
if you just investing the relationship
before you try to monetize it okay okay
now check this out what a lot of people
also don't understand is that this is
infinitely
scalable contrary to what to a typical
sales funnel which is I'm going to get
traffic I'm going to get funnels and
then I'm going to get sales calls and
I'm going to on board because here's
what you're going to need to build if
you actually um need to scale this every
single time you need new new creatives
you need new creatives at all times so
you need to become really good at
creating ads here at the funnel to keep
the funnel profitable you need the
following optimize the
funnel you're going to need to hire
Setters as the more leads come into the
business as the more more people op in
you're also going to need to hire
closers more closers but
also when you hire more people in your
business guess what you also need to
hire managers right how hard do you
think it is to scale a funnel while
you're also hiring scaling this the team
if you guys have not yet um most people
watching this haven't necessarily
managed the team as it grows guys do not
run a big if if I can wish you guys
something please get into software do
not run a big company where you're
involved in managing a lot of people
just get into Tech figure out a way to
work in AI because this part of hiring a
bunch of Setters hiring closers and then
hiring managers that lead this and then
hiring uh decision makers to make
decisions on the sales process on the
marketing and everything like that it is
going to become chaos you're going to
become chaotic that's why most people go
high and then they end up crushing down
because this part of managing team is
the hardest part of running a business
business so what most people don't
understand is that they're they're
scaling just this funnel this typical
funnel but they don't understand how
complex it gets at scale the complexity
you even if it's just a vsl funnel trust
me once that conversion rate drops once
the conversion rate drops at every
single uh um you know connection point
you are in trouble because you're going
to need to hire people to manage those
those conversion rates and then once you
have more people involved you are in
trouble okay so for me the way I like to
use it is I like to use um mechanisms to
essentially nurture and sell
people in a leverage way using code and
media media I mean
content okay because it's infinitely
scalable I can sit down here just chill
drink my IC
tea and create 10 videos a day and let
it go into the universe and let it find
the right people I can use a little bit
of the money I made yesterday I think we
made maybe like 20K 25k yesterday I can
take the little 5K say hey hey Google
hey YouTube Hey meta here's a good U
content please let it find the right
people and then I get those people to
consume it it doesn't cost me to hire I
could even run the ads myself I could
just put up a little note ad and let it
run it's one of the most efficient
acquisition front end to run but if you
just try to go ads to a funnel and then
to Setters and closers and everything
and just keep scaning
that good luck managing that it's it's
rare for people to actually successfully
run it that's why there's only like five
people in the game who are actually
making millions of dollars a month okay
it's super hard so for me what I'd like
to do is I like to run this as our our
top of
funnel because it scales infinitely
right and just so you guys I show just
so I can share with you guys the
efficiency of this of this of this model
we collect a million
dollars last year we averaging last two
years we were averaging a million
dollars every 90 days in cash collected
with one
closer one closer was collecting a
million dollars himself every 90 days
because we do a lot of leveraged
marketing and selling on the front end
with education and the education is so
valuable that people by the time they
speak with a closer they just want to
send him uh they wouldn't send them
$155,000 and uh he's essentially he just
collects like um he's like a an admin he
just reports back the invoice sends the
invoice makees sure that we have data on
the business that we're about to start
scaling and working with right and then
so I'm going to show I'm going to
explain everything so service um the way
that we deliver here on the service we
like to do something that we can build
and release so we like to build systems
processes and uh maybe a database pool
talent pool where we can essentially
take and build it once and Implement
into companies multiple times the reason
why you want to do this is because um
you know we scaled this layer to you
know on average we do 300K to 500k cash
collected okay um every single month on
this front here and to get this and this
by the way is new Revenue every month
this is not recurring Revenue this is
like 300K of new clent clients every
single month okay it's not like oh the
last clients paid for this Talent or
this system or they paying monthly no no
no I'm not talking about that this is
3003 million plus a year in new clients
um that we're adding okay now in order
to sustain this level of scale because
it's a lot of business to it's a lot of
money right in my opinion uh you need
something that is scalable so the
Fulfillment needs to be um productized
and standardized okay so that's how we
fulfill here
and then uh the last part here is
monetization we like to do a setup
fee um for now we like to get all the
money up front uh we like to commit we
don't like um we don't like to settle
for a lot of people are like oh but I
want percentage I want to be a growth
partner oh but I like the retainer from
the the agency model where people pay
you 1,500 bucks a month and they keep
paying everybody thinks that churn
doesn't exist when they think of a
pricing and monetization models right
they just like oh I'd rather someone
keep paying me every month than just get
a one off fee well that's if you can
retain those people right you do you
think we we're we're in la la land where
just because the invoice the agreement
says you should pay me month after month
that people are going to keep paying you
month after month I ran an appointment
setting agency I was churning people
after 60 days and they were only paying
me like 1,300 bucks a month so if I
could spend 500,000 bucks on acquiring
them I would only make money the second
month but guess what that second month
they would leave so I would have to go
replace them and like so it's it's like
everybody's dreaming about this retainer
thinking that you anyway I'm just that's
a tangent right um so we like to do
setup fee one time okay uh this is a lot
a lot more profitable and we actually
end up essentially securing like a six
if they were retainer clients they would
let's say this would be worth six months
uh of retainers we like to commit it we
like to get them to commit to it day one
okay and then um let me see if there's
anything um good and then also what's
beautiful here is that the sales
argument is really
easy we're selling something
tangible tangible assets we don't like
to sell information or advice because in
the current state that the market is
there is a lot of competition
so the more you can start selling
something tangible something that is
undeniably valuable so as an example I'm
going to show you guys um some of the
things we do you know like from all the
partners we've scaled we like to
essentially map out every single thing
that we're essentially building for lead
flow for appointments and we essentially
Implement all these infrastructure into
their businesses and these are playbooks
scripts data collection systems um crms
implementation the way to sell the
scripts uh onboarding systems
fulfillment systems like this is stuff
that you can't just fake like if I can
teach you on it but it's different from
Consulting you or coaching you on it
then it is for me to actually hand it to
you and implement it into your business
so I don't like to sell advice because
advice doesn't it's doesn't if it advice
if advice is not implemented and taken
action upon the advice then people don't
get results if people don't get results
even if you said this is just coaching
this is just Consulting they're going to
end up calling you a scammer because in
their mind the client is the customer is
always right so even if you sell them
advice and they don't get results guess
who's to blame you so for me with our
incubator or we we still consult
businesses but we like to say hey you're
buying an infrastructure you're buying
an asset should be systems processes and
uh we also help our clients actually
build recruit and find teams in their
businesses so we're actually doing work
it's not it's not just some woo woo
stuff like it's not like a loom that
you're seeing right now nonetheless
information is still valuable AF okay so
I'm not saying that information is not
valuable I'm just saying that monetizing
it and just selling information like in
a school community and you have Looms in
school is probably not if you're in a
competitive market people are going to
are not going to keep with you
long term okay so so this is really good
this is essentially it we are selling
something tangible we're selling it for
a lot of money up front we're building
and releasing it uh infinite amount of
times it's almost infinitely scalable
but it is not infinitely scalable right
and uh um the sales argument is good
okay now check this out out of the best
clients here who got our service out of
the smartest most successful businesses
that come out of the service layer who
implement the infrastructure we actually
like to offer them an opportunity to do
what to partner with them and in
exchange of partnership give them more
services so this actually is where you
give done for you value where you
actually do fractional marketing you do
fractional sales you run a sales team I
have one of my old closer who's doing uh
fractional sales and his uh a business
is paying him $40,000 per month right he
recruited the sales team uh managed them
and uh he's just getting paid uh a
percentage of profits which ends up
being $40,000 a month which is beautiful
right and so we found the best clients
but guess what most people who do growth
Partnerships will run a paid out
campaign like here and then uh get calls
and then get a client and then they'll
throw them right into the partnership
portion but but they're like you haven't
even vetted you don't even know if this
person is good you don't even know if
their offer is validated you don't even
know this person is consistent you don't
know if they do drugs at the end of the
day you don't know if they go to church
you don't know if they they're
trustworthy you don't even know if
they're going to pay you you don't know
nothing you you have no relationship
whatsoever with this human and you think
that you're going to take them from an
ad to a sales call to paying you uh a
percentage of their business that's one
of the craziest thing if you guys know
anything about private Equity it
normally takes 6 to 12 months even
years for people to get into your
business and become a partner and even
acquire your business you you need to do
due diligence it's not just oh I just
acquired a partner a client they have a
nice business they're a Creator uh I'm
just going to build them a school
Community I'm just going to run their
ads I'm going to build their funnels and
then I'm going to get 25% 50% of their
entire business
right the only Niche or model that I've
seen that work is in in the on fans
management U Niche because models are
just posting naked pictures and naked
videos or whatever nude whatever so
they're not marketers so you have so
much control and you're it's literally
technically your business you're just
you're essentially only fans you're the
platform you're just the service model
of the platform right that's the only
way can get a model and get them to to
buy but even then they're going to get
rid of you if they start making a lot of
money every month and just go find
someone better looking someone with more
watches someone who has a Rolls-Royce
things like that right so a lot of
people don't understand that like to
have Partners you need to only partner
with people that you would go you would
be willing to go to war with and that
would also be willing to go to war with
you because scaling a business is hard
and to think that just because someone
is willing to work with you on a
partnership deal means that you should
be working with them is is to be honest
in my opinion is being an is being
ignorant and a lot of ignorant people
are online telling that this is like the
right thing to do okay anyway keep going
so in exchange of the so we so
essentially use the service layer build
and release to build our pool of clients
for the partnership idea or the
partnership division of the business
right in exchange of service we like to
get a service
fee a monthly fee so this would be like
the the the monetize this is how we
essentially monetize and charge and then
we also like a percentage the percentage
is dependent on the business and what we
do if we're doing fractional sales and
we essentially are using our sales team
to close their deals you could take you
know 25% of every cash that is collected
which means you take I don't know 10%
and then you take 15% 10% goes to a
closer 5% goes to the Setters and you
take 10% of profit with the monthly fee
right this is good with let's say 10
businesses that's all doing a quarter of
a million per month to a million dollars
a month let's say average makes half a
m five 25% of 500k is around um wait one
second let me do the math uh if half 25k
it's like 75k a month right I believe
let's do the math
$500,000 time
0.25 whoa oh wow that's actually a lot
of money
holy yeah so you would take
125k okay and then you would take uh 10%
would go to you right and then the other
so take 10% would be almost 50% so like
50k would go to you and then the 75k you
would pay closers 50k then you would pay
25k to the Setters right on top of the
service fee right if the math adds up if
you guys want to rewind then go back to
it right so if you have like 10 of those
businesses that's 1.2 5 million $1
million and $250,000 that goes to your
agency cuz technically the partnership
model works like an agency you're
exchanging your talent in exchange of uh
of growth right we want when you're the
reason why Partnerships are really good
is because the this is the
most this is the most leveraged way of
pricing okay because you're you're not
getting paid for your time you're
getting paid you're almost like getting
paid on equity on productivity of the
machine of the business right here it's
somewhat leveraged and then here it's
the most well it's it's free right or
you can pay subscription but here you
want to whenever your last tier of
service never give your time unless you
own a percentage of the business uh as
you grow it because ownership is the
most any billionaires out there even if
you look at hormozi the reason why he's
moving to private equity and acquiring
these businesses instead of doing gym
launch like he was doing charging these
oneoff fees is because owning the
business you're scaling is is means you
still get paid but it's just that you
get paid forever okay now uh the
beautiful thing here is that um you also
get to acquire um yeah it's just this is
just you get rich
forever the value really on Partnerships
is that you get rich forever because you
have you're the most
leveraged you have you're working with
some some of the smartest of your you're
literally working with the best clients
on your that were that came out of your
service layer right so you're not
necessarily just getting paid a lot of
money uh a percentage of the growth if
you want you can acquire these
businesses if you have a lot of cash on
hand or you could just get a percentage
of growth uh the next thing is that um
so it's not it's just not the pricing
the pricing isn't just the only thing
that's leverag it's also the people
you're working with are also bright so
you multiply theice pricing model that
is leveraged and you're also leveraging
the fact that the business owners that
you're working with are pretty are
literal
Geniuses it's it's the dream world of
any growth consultant any uh CEO to work
with smart people and get paid really
well so um this is how we're running
clown acquisition. IAS I'm going to be
honest with you um we run education
front end so we are an education company
but we're primarily using education to
uh to attract future clients future
Founders uh and we also that helps us
liquidate acquisition cost uh I was St I
was looking at a business because for
those who don't know we just essentially
built a um a sales enablement uh agency
in the last four weeks um and as I was
doing research I studied I I was talking
with um the closer my old closer and he
told me about a company doing like a
million dollars a month 1.5 million a
month uh with uh a team and they're
spending like 250k to 300K uh a month on
ads uh they have a sales team of like 30
closers um and they're so yeah so they
we are spending like 25k a month on ads
still doing like 400k 500k a month uh we
only have one closer right and like a
team of four Setters or three setters uh
so we're making half the money they're
making but they're having to hire 30
closers spend 10 times as much on
marketing every month to make just two
to three times as much as us so that
efficiency in the business comes because
we're good at engineering the client
journey and we're not just lazy we're
not just lazy uh marketers who just rely
on oh my vsl funel is getting me a lot
of booked calls oh this new AI this new
Ai No AI it's this is not AI this
video you guys are watching is not AI
this is me spent a lot of time listening
to a lot of business breakdowns
understanding what makes a business
sustainable and how do you layer in
durability and mechanisms in your model
and how do you structure your business
so it's durable it is not just a anyway
I'm sorry I'm I get to get really take
this really personal because I've
learned a lot I've learned this the hard
way of being smart on how you grow the
business and not just focus on oh I just
need more sales call oh I just need to
spend more money on ads for more leads
or I need to get better at sales no once
you figured out that process you need to
get really good at understanding
business at scale not just being a um
like a school group Community designer
or like an appointment setter or like a
salesperson it's good those skills are
important when you're starting out but
it's time for everyone who at least if
you watch my bu my content on YouTube
I'd love if you guys can become real
like business people and people who are
operators not
just not just like little tactics here
and there that you got from this guy and
this person lying to you that this is
the best business model because if you
guys can see here even though I push the
build and release model I'm I'm doing
everything I'm doing information so I'm
technically an info product an
entrepreneur but I'm also an a build and
releaser okay which is kind of like an
agency Consulting but I'm also someone
who also does growth partnership right
so the old lie of saying that you only
need to do info to make a lot of money
or you only need to do agency to make a
lot of money or you need to become a um
like a growth partner is the way to go
it's stupid it is not it's not one thing
you're not just going to like apple
doesn't just sell phones they also have
a software part of the they also have
the the the the the Apple ecosystem do
you know how much money they make from
their apple
ecosystem if they only settled to create
the devices the tangible computers like
this one I'm using who knows what if the
materials went up and then they couldn't
sustain marketing it and selling it if
let's say they weren't as great of
designers and actually built goodlooking
great products and they were average at
Building Products I promise you that no
one would be buying Mark uh these these
Apple products is because the even the
ecosystem the the the the Apple
softwares look great and then they also
get meta they get YouTube they get all
these they get Safari they get all of
these platforms
to to build on their platform and they
get paid forever so you as a as someone
who's who's smart and who wants to be
free and who wants to change your life I
would love if you can start
understanding that you need to be a
master at everything and you need to
stack together in the right sequence
these different layers in your business
so you don't just rely on one or two
three Partners who make you most of your
income every month or you're an agency
that has scaled to 30 clients clients
and uh you have 30 employees that you
don't even know what they're doing and
then people churn and then you're not
making any more profit you're stressed
out you're like you're you're literally
lost okay or become be lied and say oh
the best business to start is an
information product because it's
infinitely scalable you can just put it
on school and just buy and it's just
charge for a subscription guys try to
ask the person who's telling you to
become an info person in a school group
and charge monthly and ask them for
their turn rate I can promise you that
every 30 days they almost have to
replace the whole entire Community
because information does not information
information gets experienced once but
it's not valuable anymore so if you do
not learn to create value recurring
value right the reason why software
someone pays for it every month is
because at any second my CRM is giving
me value at any second my iCloud is
giving me value at any second um
at any second Lucid chart is giving me
value right the software that I'm using
to make these process Maps so for you if
you think that your information that you
put on that you created on looms and you
put in your school group is going to
retain people in your community you
might as well be um like you might as
might as well just go to um to a to a
facility where they help people who have
mental ill not Mental Illness but who
are like slow where their IQ needs to be
helped right IND those special Aid um um
you know school school group right
because you're in la la land you live in
your dream world where you think that
your Guru told you the the thing because
it's the right thing for you I
personally like to embrace everything I
like to become smart on all different
layers not just take what this guy or
this girl is saying uh as true hopefully
this was good for you guys but um if you
do not have these
layers you're not going to survive in
business I love you all hope this video
was helpful bye-bye
浏览更多相关视频
SaaS Marketing 101 (3 Key Principles to Add to Your SaaS Marketing Strategy)
Hundred-Million-Dollar SEO Shares His Business Strategies @JamesDooley
PROVEN Ways To SCALE A Service Business
How To Build A Big Brand? By Sandeep Maheshwari | Hindi
How to Grow Your Brand With Influencer Marketing - Dave Schneider
Strategies for Customer Retention, Customer Loyalty, and Repeat Sales | Brian Tracy
5.0 / 5 (0 votes)