【ガチコンサル】感覚のズレまくっている相談者を本気で指導します！

Summary

The video script discusses the challenges and strategies of sales agency, particularly in the context of Instagram content sales. The individual seeks advice on expanding their business beyond SNS platforms to include real-world customer acquisition. Key topics include leveraging personal experience in sales, collaborating with list holders, and the importance of brand strength and media exposure in successful sales. The conversation emphasizes the need for a balanced approach between digital marketing and real-world networking to ensure sustainable business growth.

Takeaways

• 😀 The speaker is currently engaged in sales agency for Instagram content and is considering expanding their business with real-world customer acquisition strategies.
• 🚀 The initial impetus for the business was from personal acquaintances who introduced the idea of handling Instagram content, which led to the current sales agency model.
• 🔍 The speaker is feeling the limitations of relying solely on SNS for customer acquisition and is looking to incorporate more traditional, real-world methods into their business strategy.
• 🤝 There is an interest in collaborating with list holders who have customer bases but lack content to offer, suggesting a potential partnership model for business growth.
• 💼 The speaker has a background in real-world sales, having worked as a driver and selling products during personal interactions, which has translated into their current sales approach.
• 📈 The sales agency covers the entire process from customer acquisition to sales, providing only the content to the clients, who then sell it on.
• 💰 The commission for the sales agency is a significant 30% of the content price, which is notably high for the industry, with an example given of a 100 million yen content sale.
• 🤔 The speaker is considering various approaches to find list holders, including direct messaging on platforms like Instagram, but acknowledges the difficulty in identifying the right partners.
• 🛍️ The concept of 'brand power' is discussed as a critical factor in the success of sales, with the speaker emphasizing the importance of having a recognizable and trusted brand.
• 🏢 The idea of transforming the sales model to resemble a school or educational institution is proposed as a way to make the high price point of 100 million yen more palatable and understandable to potential customers.
• 🌐 There is a recognition that the current business model may not be sustainable in the long term and that diversifying the methods of customer acquisition and building a strong personal brand are essential for future success.

Q & A

What is the main business of the person being interviewed in the script?

The main business of the person being interviewed is sales agency for Instagram content, handling both the sales and customer acquisition aspects.

What was the initial motivation for starting the sales agency business?

The initial motivation was the realization that social media, particularly Instagram, could no longer be ignored as a platform for business and sales, leading to the opportunity presented by an acquaintance to handle Instagram content sales.

What challenges is the interviewee facing in their current business model?

The interviewee is facing challenges with customer acquisition through SNS alone, feeling a limitation in this approach and considering a shift towards real-world customer acquisition and business expansion.

What is the interviewee's background before starting the sales agency business?

The interviewee's background includes working as a driver, where they gained experience in selling products directly to people they met during their work.

What is the average revenue the interviewee expects to make from a single sale of the 100 million yen content they are offering?

The expected revenue from a single sale of the 100 million yen content is 30% commission, which amounts to 30 million yen.

What advice does the interviewer give regarding the approach to list holders who have a customer base but lack content to sell?

The advice given is to first understand the needs and challenges of the list holders, and then propose collaborations or partnerships where the interviewee's content can be offered to complement the list holder's customer base.

What strategies does the interviewee plan to implement to overcome the challenges faced?

The interviewee plans to implement a mix of both online and offline strategies to enhance customer acquisition, such as participating in trade shows and leveraging influencers.