Andrew Tate Hustlers University Leaked Part 2 (watch before deleting)

Summary

The video script offers a raw, unfiltered guide to entrepreneurial success, emphasizing the importance of speed, leveraging existing resources, and prioritizing profit over legal formalities. It challenges traditional business advice, advocating for a 'hustle' mindset where finding creative, low-cost entry points into business is key. The speaker shares unconventional strategies like using family and friends as staff and focusing on upselling to existing customers, asserting that physical presence and commanding respect are crucial for business credibility and success.

Takeaways

• 📝 Start a business with minimal investment, focusing on generating income before worrying about legalities and formalities.
• 🎯 Prioritize speed in business operations; quick action can lead to increased revenue and efficiency.
• 💰 Focus on selling to existing customers as it's easier to secure repeat business than to find new clients.
• 🤝 Build a business around your existing resources and networks, including family and friends who can contribute skills or time.
• 💪 Command respect through physical presence and discipline; this can enhance trust and belief in your business promises.
• 📈 Utilize young people who have less to lose and more to gain; they can be valuable assets in a startup environment.
• 🏆 Don't rush to register a company or deal with legalities until you have proven the concept and started making money.
• 🔄 Resell to your existing customer base to quickly boost cash flow and profits.
• 👥 Hire staff only if they can make you money or save you time; regularly audit their performance against these criteria.
• 🚀 Use the resources and people you already have to start a business, rather than seeking external investments or loans.
• ♻️ Reinvest profits back into the business to grow and expand, rather than spending on unnecessary upfront costs.

Q & A

What is the primary way a record label makes money according to the transcript?

The primary way a record label makes money, as mentioned in the transcript, is by selling records. This includes both physical and digital formats, and the sales are facilitated through various distribution channels.

What type of artists does the speaker suggest starting with for a new record label?

The speaker suggests starting with 'broke boys' or artists who do not require money upfront. Instead, they propose a commission deal based on sales, which can be beneficial for both the artists and the record label.

How does the speaker propose to test distribution channels for a record label?

The speaker proposes testing distribution channels by using both traditional methods and independent ones. This includes selling records through platforms like Apple Music, Spotify, and possibly through the label's own website or other online platforms like SoundCloud.

What is the importance of speed in business according to the transcript?

According to the transcript, speed is crucial in business as it allows for quick iteration, testing of the market, and the ability to capitalize on opportunities rapidly. The speaker emphasizes the need to produce content and distribute it widely and quickly.

What is the speaker's strategy for approaching artists who are not yet well-known?

The speaker's strategy involves offering these artists a commission deal where they receive a percentage of sales. This approach allows the label to build a catalog of music without upfront costs and provides artists with an opportunity to earn based on their work's performance.

How does the speaker suggest utilizing young people in business?

The speaker suggests utilizing young people because they often have fewer financial commitments and can therefore afford to work for less or even for free in some cases. They may also possess valuable skills, such as knowledge of technology or social media, which can be leveraged in the business.

What is the speaker's view on mixing family and business?

Contrary to the common belief that family and business should not be mixed, the speaker argues that family and friends can be the best staff because they are more likely to be trusted and committed to the business's success.

What is the significance of physical presence and respect in business according to the speaker?

The speaker believes that having a strong physical presence and commanding respect is beneficial in business. It can influence people's perception of one's discipline, work ethic, and trustworthiness, which can, in turn, impact the success of business dealings.

Why does the speaker emphasize the importance of reselling to existing customers?

The speaker emphasizes this because it is easier and often more profitable to sell to customers who have already bought from you before. They are more likely to trust you and your products or services, making the process of selling to them again more straightforward.

What is the speaker's advice regarding legal aspects of starting a business?

The speaker advises not to focus on legal aspects such as registering a company, VAT, or hiring an accountant until the business is already making money. The priority should be on generating income rather than incurring costs associated with legal formalities.

How does the speaker suggest using one's existing resources to start a business?

The speaker suggests making a comprehensive list of everything one has, including skills, contacts, and physical assets, and then brainstorming how these resources can be utilized to generate income without incurring significant upfront costs.

What is the 'magic rule' for staff according to the speaker?

The 'magic rule' for staff, as stated by the speaker, is that staff members should either make money for the business or save the business owner time. If a staff member does not meet these criteria, they may not be necessary.

Outlines

00:00

🎼 Starting a Record Label on a Shoestring Budget

The speaker discusses the process of starting a record label from scratch without upfront investment. They emphasize the importance of identifying and utilizing free or low-cost resources, such as finding aspiring artists willing to accept a commission-based deal rather than an upfront payment. The focus is on selling digital records through various distribution channels like Apple Music and Spotify, and the necessity of testing these channels to gauge effectiveness. The speaker also highlights the significance of building a reputation gradually and the strategy of initially working with lesser-known artists to cut costs and later transitioning to more established acts to enhance the label's profile.

05:00

👪 Utilizing Friends and Family as Business Assets

The speaker challenges the common advice against mixing family and friends with business, arguing that young relatives or friends can be valuable assets due to their willingness to work for low pay or even for free. They share personal anecdotes about involving family members in their businesses and the benefits of doing so, such as shared resources and collective ownership. The narrative includes a story about learning from Pakistani friends who pooled their resources and expertise to achieve financial success, emphasizing the importance of working together and leveraging each other's strengths.

10:01

💪 Commanding Respect Through Physical Presence and Discipline

The speaker advocates for the importance of physical fitness and a strong presence in business, suggesting that being seen as disciplined and hardworking can enhance credibility and trustworthiness. They share personal experiences from their professional fighting career and how it has positively impacted their business ventures. The speaker insists that even in non-physical businesses, like running webcam girls, a strong physical presence can command respect and improve business outcomes, encouraging viewers to invest in their physical well-being as a part of their business strategy.

15:03

🤝 Building Trust and Repeat Business

The speaker discusses the concept of reselling to existing customers, arguing that it is easier and more profitable than constantly seeking new clients. They share tactics from their own business experiences, such as upselling additional advertising packages to satisfied customers. The emphasis is on nurturing relationships with customers who have already made purchases, as they are more likely to buy again, thus providing a reliable source of revenue. The speaker also advises against prioritizing legalities and formalities over the actual business operations, suggesting that these aspects should come into play only after the business has proven its viability.

20:05

🚀 Leveraging Existing Resources to Launch a Business

The speaker encourages viewers to make a comprehensive list of all available resources and to use these resources to start a business without incurring unnecessary costs. They share personal stories of how they started a webcam business using existing laptops and internet access, as well as how they considered and dismissed the idea of opening a strip club due to high costs. The key message is to be creative and resourceful, finding ways to generate income from what is already at hand, and to avoid spending money before making any.

25:05

🛠 The Importance of Speed and Efficiency in Business Operations

The speaker stresses the importance of speed in business operations, using personal anecdotes from his early work as a fishmonger and his uncle's advice to work faster. They argue that by working quickly, one can find more work to do, which can lead to increased productivity and value. The speaker also emphasizes the need to instill this ethos of speed into staff, ensuring that they understand the business's principles and the importance of efficiency. They highlight the need for constant re-evaluation and incentivization to maintain high performance levels.

Keywords

💡Record Label

A record label is a brand in the music industry that works in the publishing and marketing of music videos and recordings. In the video, the concept of starting a record label is used as a practical example to illustrate the business principles being discussed, such as finding artists for commission deals and utilizing digital distribution channels like Spotify and Apple Music.

💡Distribution Channels

Distribution channels refer to the various avenues through which products, in this case music, are made available to consumers. The script emphasizes the importance of testing different distribution channels for selling records, including both traditional and independent methods, to determine the most effective ways to reach customers and generate sales.

💡Commission Deal

A commission deal is an agreement where one party provides a service or product and is compensated based on a percentage of sales or revenue generated. In the context of the video, the speaker suggests finding artists who are willing to accept a commission deal instead of an upfront payment, which can reduce initial costs for a new record label.

💡Digital Product

A digital product is something that is produced, distributed, and consumed in a digital form, such as music files or e-books. The script mentions that a record label deals with digital products, which presents challenges in proving the concept since physical inventory doesn't exist in the traditional sense.

💡Hustle

Hustle, in the context of the video, refers to the entrepreneurial drive and the proactive approach to creating opportunities and making money. The term is used to encapsulate the spirit of the teachings, which is about taking initiative, being resourceful, and applying practical business strategies to succeed.

💡Broke Boys

The term 'broke boys' is used in the script to describe artists who are starting out and may not have significant financial resources. The speaker suggests working with such artists to build a record label's reputation and catalog, offering them a commission deal as an incentive to produce music and grow with the label.

💡Content Creation

Content creation involves the development of various forms of media with the intention of attracting an audience. In the video, the speaker stresses the importance of producing a high volume of content, such as music and videos, to increase visibility and sales potential, leveraging the commission-based artists to generate this content.

💡Speed

Speed, as discussed in the script, is a critical component of business success. The speaker repeatedly emphasizes the need to act quickly in all aspects of business, from content production to market testing, to gain an advantage over competitors and capitalize on opportunities more rapidly.

💡Free Business Model

A free business model, in the context provided, refers to starting a venture with minimal to no upfront costs. The script outlines a strategy for creating a record label by leveraging existing resources, such as artists' willingness to work for a revenue share, to avoid initial investments and reduce financial risk.

💡Staff

Staff, in the video, refers to the individuals who work for a company and contribute to its operations. The speaker discusses the importance of hiring staff who can either generate income or save time for the business owner, and emphasizes the need for staff to align with the business's core principles, particularly the emphasis on speed and efficiency.

💡Resell

Resell involves selling a product or service to a customer who has previously made a purchase from the business. The script highlights the ease of making additional sales to existing customers, as they have already demonstrated interest and trust in the business, and suggests this as a lucrative strategy for generating revenue.

Highlights

Starting a record label involves selling records through digital distribution channels and negotiating commission deals with artists.

The importance of testing distribution channels for selling music and the strategy of working with 'broke boys' or upcoming artists.

Utilizing various platforms like Apple Music, Spotify, and independent websites for selling records.

The concept of promising sales to artists and then working to fulfill that promise as a record label owner.

Extracting content from artists for free and leveraging it across multiple distribution channels to generate revenue.

Approaching less broke artists with a proven track record of promotion to negotiate better commission deals.

The strategy of flooding the internet with content to build a reputation as a record label and attract new talent.

The three basic business principles of starting for free, prioritizing money, and operating at speed.

The controversial opinion that family and friends can be the best staff for a startup due to their lower cost and higher trust.

The benefits of hiring young people who have less to lose and can work for lower wages or even for free.

The idea of pooling resources and living together to minimize costs while starting a business.

Commanding respect through physical presence and discipline, which can positively impact business dealings.

The importance of selling to existing customers as it is easier than acquiring new ones and can quickly boost revenue.

Avoiding legal formalities and expenses until the business is profitable to minimize initial costs and focus on revenue generation.

Using personal resources and networks, such as family members with specific skills, to start a business without external hiring.

The principle that staff should either make money or save time for the business, and regularly auditing staff performance based on these criteria.

The emphasis on speed in all business operations, pushing for quicker task completion to increase overall efficiency and productivity.

Finding additional work to do when tasks are completed quickly, which can lead to increased sales and value.

Transcripts

give me a business name something

completely random

a record label you want to start a

record label so record label what do you

have you have

this is completely on the fly record

label so let me wipe my board this is

completely on the fly unprompted we're

testing my business genius for the

hustlers university let me clear my

beautiful diagram here

right so how does a record label make

money

make

we have make and we have costs

so record label makes money by selling

records correct i've never run a record

label so i might be wrong so you have to

sell records

now a record label is a digital product

so it's actually harder to make up

because how can you sell records you

don't have

so what i'd be looking to do first thing

is test my distribution channels so

costs you need to find records you can

instantly supply unlike a makeup company

so you define artists which are i

wouldn't say struggling

but there's certainly you need to go out

there and find some artists which don't

want money up front so you need to work

out some kind of commission deal with

artists and say look we're gonna give

you x amount on the base of the sales

just to find we're gonna put broke boys

because it doesn't you know what at this

point

especially with a record label

although you need good quality artists

to have a good reputation as a record

label if you have [ __ ] ones at the

beginning it doesn't really matter

if you have uh some [ __ ] ones and you

sign rihanna later on is it gonna be

like oh they have rihanna now but three

years ago they had that crap band no

one's heard of they they're gonna care

it's not gonna damage your reputation so

at this point you can just get broke

boys get broke boys offer them a

commission deal

to make just to to try and sell records

so let's say we're selling a record for

a pound let's say it's a 50 50 split 50

50.

now you've got distribution channels how

you going to sell the records where

you're going to sell them apple music

spotify whatever whatever you have to

test the distribution channels test them

out test out an independent distribution

channel so let's say you do all the

traditional distribution

traditional

stuff

and let's say you want to try and sell

some stuff independently so let's say

you start a website or you go on is

myspace still leaving a thing for music

no it's what's the other one

yeah so there's a few other abstract

ways you can try and sell money you try

and sell records let's say through their

own website or through soundcloud

through some of the other ones you can

try some abstract

methods

now here's what i would do

i'm running a record label i find broke

boys broke boys agreed to go a 50 50

split i promise to sell

loads of records

you have to promise this is your job so

i promise to sell [ __ ] hundred

thousand records a month some [ __ ] i

promise i'd lie

this is what i do all the time no big

deal 100 000 a month easy easy easy i'd

get them i'd put them across all the

distribution channels i'd see how much

so many we sell if we don't sell any do

you know whose fault it is

the broke boy's fault

i'll come back to him and go okay well

yeah we have two of your songs it's not

enough people don't know who you are we

need to produce some content so to raise

your profile i don't know if you guys

have any videos of you performing live

we need more music we can put out there

and i will just continue to extract from

the broke boys more videos more songs

all for free all based on a commission

deal and just put it out there speed

just like we said in number one like i

said i've never done a record live in my

life just come off the top of my head

speed give me more give me more give me

more the more they produce the more they

give you and the more you put out there

it doesn't matter if you sell a little

bit of each you're gonna start to make

money

look at what we do and what i do all my

different businesses at this moment i

run cobratech.com i have the war room

which is a business in itself i have the

webcam business i have two youtube

channels i have casinos i all i do

because it's just scat just a speed

scatter gun so in this kind of

particular if you want to do a record

label you need to have as much

as much as possible video and and music

that you can that you can afford when i

say afford a commission only deal just

constantly constantly put out their

speed on every single possible

distribution channel that's what you

need to do then what you do is

when you have these boys everywhere

broke boys the broke boy record ban you

have them everywhere and you have tons

of their stuff then you can approach

someone who's not [ __ ] or a little bit

better

so we have the less broke boys

less broke all right here my terrible

writing because i'm writing at an angle

and when you go to let's broke boys you

could say well look at the broke boys

we've got them on spotify soundcloud

they're on their own website selling

they're here they're on itunes they're

there look at this this is some videos

that they're performing yeah we use

these for promotion they're on this

youtube channel they're on that youtube

channel the less broke boys were like oh

these guys they actually got them a lot

of promo what did you really do all you

did was extract it from these guys now

the less broke boys might want to work

with you maybe you don't give them maybe

there's a slightly better commission

deal maybe they get 60 you get 40.

take their [ __ ]

before you know you're gonna have a

catalog of stuff so people go who's this

record label you go well bang

and you type any of those bands in and

they flood the internet with things

now you're a real record label now and

now new bands up and coming bands want

to work with you just because they're

not a promo you put them everywhere

one of these up and coming bands might

be the next big thing who knows

all i've done in this business model i

don't know anything about record labels

all i've done is stick to my tenants of

business

one

this is free

this is free

this is running a record label from your

bedroom

doing all this is some work on your

computer putting them on itunes and

making a website whatever whatever

that's all [ __ ] free

negotiate with the broke boys you can do

at a cost of coffee or a starbucks

so that this is a free business i've

just given you one it's free

two we've prioritized money in the first

thing i wrote is how do we make the

money

how do we make the money we sell records

okay so we need this we need this we

need this proton's making the money and

the third thing i did was speed quickly

get out get out get out tell the broke

boys to make more tell the break boys to

start a daily vlog of them recording a

daily vlog of what it's like in the band

start putting out on a youtube channel

speed speed speed more more and more

give me give me content content non-stop

speed all i did was stick to my three

basic business principles now imagine

you try this for six months and it

doesn't work

have you lost money no what did you lose

you didn't have a big fancy office you

didn't lose nothing what's the worst

that could happen what's the worst that

can happen

nothing and that is the exact point i'm

trying to teach here if you stick to

these three tenets in nearly any

business you'll launch it for basically

nothing and nothing can go wrong

nothing can go wrong

point four let me clear my board

i'm gonna get some hot chick like sit

here and wipe the board

factor me message of female right now

sorry bear with me let me uh get a

member of staff right point four

staff

now

this is gonna be a controversial one but

bear with me if you're watching so far

you should have learned a lot because

we're just getting [ __ ] started we

have a hundred business points to go

through we're on number [ __ ] three

number four

family and friends

are actually the best staff you can

possibly get now people say don't mix

friends with business don't mix family

with business

can you clean my board sit here and wipe

it please

don't mix friends the business

get that [ __ ] off don't mix friends with

business don't mix family with business

that's a lie

so the reason people say this is because

people are [ __ ] and they can't get

along with anyone they're not they can't

get along with anybody long enough to

make any money but i guarantee you have

family members right this second who

could make you money

i guarantee you

you have a 15 year old niece nephew

cousin brother whoever

who knows more about computers than you

do

i guarantee there's a 15 year old out

there with nothing better to do who

knows more about photoshop than you do

right now

his stupid ass needs a job so you can

start a company right now you can call

up all your cousins one of my cousins

works for me my brother works with me

when your cousins nieces nephews

whatever some 15 16 year old who's in

school and bored and say we're starting

a company i'm gonna make you a director

you're gonna have ten percent of the

business you're gonna do everything i

say and by the time you're 20 you're

gonna be rich

not bad

seven out of ten

you're gonna be rich and he'll come

start doing work for you now if you if

he won't listen to you well then i don't

know if you can't tell a 15 year old to

do then you're a [ __ ] but me i

always have people i can call on there

must be younger people don't you don't

need some old person you need young

people and the reason for this is

because young people have nothing to

lose if you hire a 30 year old man he

has to pay his rent he hasn't got time

to waste he has rent to pay he has a car

payment to pay whatever a 15 year old he

has nothing he only doesn't play video

games

so if the business fails who cares

he has nothing to lose so why don't you

utilize him

you must have friends

or family members

who are young enough in a position that

they have time to waste don't hire

people who can't afford to not pay their

rent hire people who live for free

if you have friends and they have a kid

go to your friends and say your kid's 15

he's good with computers yeah i'm

thinking of starting a company i'm

thinking of letting him work with me for

free at the beginning see if he's good

maybe he's good i'll start paying him

they'll love that they'll love the idea

of their son or daughter getting some

enterprising work yeah good idea what's

the business name bang there are free

effectively free workers everywhere and

if they're not free they're extremely

cheap and they're everywhere you just

don't utilize them

so now

let's think of [ __ ] you own a website

business i don't [ __ ] know website

business let's say you don't know like

you're me i don't know anything about

building websites you want to start a

website company it's oversaturated i

wouldn't recommend it but let's say you

start one you go you find a 15 year old

you tell his ass learn how to make

websites she convinced him it's a good

idea and then you start taking money and

you give them you give it to the 15 year

old you're a middleman now a 15 year old

works for free you can do websites cheap

now you can do websites for 300 bucks

i'll do an entire website for 300

half now half when it's done

people like 300 for our website yeah 150

bucks now everything's done take 150

bucks give 50 bucks to the 15 year old

tell him when he's done he gets another

50 bucks 100 bucks for him 200 bucks for

you you ain't done [ __ ] boom wham bam

done he could even start your company

website for advertising to be getting

for free

bang you have free workers out there

find young people because young people

can afford to work for [ __ ] nothing

you trying to find members of staff that

have mortgages and [ __ ] pension plans

that's expensive the best staff you can

find are young people and in most cases

young people know more than the old

people anyway especially about

technology and stuff

young people are fantastic i love hiring

18 19 year old kids they know [ __ ]

more than me

about [ __ ] tick tock instagram all

the blah blah all the [ __ ] that's big

they know more than me i'm 33 i'm not

even old these kids are sitting there

going we need to do this and this and

this i'm like

go then they're like how i'm like how

long is it going to take like a week i

said no it's be ready tomorrow tomorrow

show me it done don't piss me off go

speed back to lesson one

bang so you already have workers for

your business you already have them you

just don't [ __ ] use them because

you're lazy so contact them right now

let's get started

i apologize for the change of face but

andrew has invited me here to talk about

another very important point when it

comes to making money

which is

work with family when possible that's

why i'm here

now it's very easy for people like me

and andrew to tell you to work just with

family members because we're two

brothers and we're exceptionally close

but we actually learned this from other

people

me and andrew have always been best

friends but we used to fight and argue

when we were growing up and when we were

16 17 we worked in completely different

let's call it fields i mean we worked

different jobs we weren't actively

putting our resources together and

trying to make money

we had some friends who were pakistani

guys from the united kingdom and they

taught us a very important lesson

one of our friends i won't say his name

but he had a ferrari and he used to

drive it around our hometown and we were

very impressed and we said well you know

how do you have this ferrari

because he was only a lawyer a junior

lawyer making maybe 50 000 pounds a year

a good income

but not a ferrari income

and he told us he said you english

people you white people actually he said

mixed race

have it all wrong

i have six brothers and what me and my

brothers do is this one of us is a

doctor one's a dentist one's a lawyer

one's an architect we're all in

different fields what we do is we live

in the same house

our wives live with us our wives cook

the meals and look after our children

and we pull all of our money together

that way we own the house instead of

renting six other houses i thought

that's pretty clever and what about the

ferrari they said well a ferrari finance

payment is 2 000 pounds a month more

than me on my own

however i don't drive the car all the

time so me and all of my brothers we

bought these finance agreements for the

ferrari our range rover and our rolls

royce

and we all drive them whenever we want

i thought wow that is smart

that's a conversation that got me and

andrew thinking at a very young age

from that point on whenever we were

renting a small apartment we'd rent it

together rather than pay two separate

rents property prices in england were

still too expensive for us to buy

but uh when we worked together when we

were looking at making money we thought

how can we do this together

and everything from there went into a

single pot up until this day we're

multi-millionaires we share bank

accounts i don't know what's in whose

account under what name which house

which car is owned by who i mean i know

on paper but it doesn't matter because

everything is collectively owned

now it doesn't matter so much me or

andrew could go our separate ways buy

our own family home and have three

supercars each if we wanted to

but we don't

you see when we were much younger our

first ever supercar was an aston martin

vantage an old one cost us 65 000 pounds

secondhand wasn't the most amazing car

but we paid for it the both of us that

way we had a supercar for both of us to

use the money we saved

we put into business the other

activities we were doing and that helped

us propel forward to the point we're at

now so sure it'd be easy to divide

resources and split now but why

am i going to reach the next level

faster if i do that no

so now i live in a seven bedroom house

my driveway is full it's got six cars on

it i actually need to extend it uh now

because andrew won't stop buying cars

but that's fine by me

always work with family

now

my cousin from the united states

is in a very lucky position he's now

living here in bucharest he works with

us and he essentially works with us

forever as long as we're making money

he's going to be here and he's part of

the team

when i first met him he was five years

old i didn't see him again until he was

19. now when he was 19 he was smart he

had all going on but he was a bit

privileged his mother was a very

well-to-do woman a best-selling author

uh on the in the field of political

science and a university professor

and he was at university everything was

getting paid for him i thought okay you

know he's not from the same world as me

but then things started going wrong for

him he was uh sleeping on the floor

delivering pizzas living the kind of

life i remember so after two years of

what i call the struggle i thought okay

it's time to bring luke back in and luke

is now a member of our team

as he is a member of our family now i

understand

not everybody has brothers not everybody

has cousins you may be an only child you

may be an orphan i don't know what you

are

but everyone's got those people

those people that are so valuable to you

that you wouldn't stab them in the back

for a billion dollars and a thousand

women

those are the people you want to work

with as long as you are sure that they

share your sentiments

those are the people you want to team up

with pool your resources

live in the same house if you're broke

if you're both working dead-end jobs

rent one room together if need be if

you're good friends if you meet a woman

tell them to take a walk for an hour and

come back

that is the one of the keys

to my land your success

lesson five

command respect

now what i want to do in the 100 points

this hundred tenets of business is i

don't want to talk too much about the

fluffy [ __ ] that all the other

millionaires talk about and teach

because what they're really doing is

copping out

so it's very easy for tai lopez

who

has no real business skill tai lopez

doesn't know anything about business

to say you get rich by reading books

because it sounds easy then everyone

goes oh really okay i'll read but it

sounds easy but it's not true

and think positive you'll get rich

that's not true either but some things

are true and number five this is true

command respect

this is true

so i'll give an example

we're gonna go back to dan the t2 guy so

i still talk to dan sometimes now and

he's a good guy he's got a good heart

but he just loves drugs

some people do

one of the reasons i'm good at business

is because i command respect

and i command respect because i'm a

physical specimen of a man this is the

reality i'm a professional fighter

so

this helps me whether i'm running my

webcam girls or whether i was pitching

television advertising there's a level

of respect humans have for other humans

who are a physical specimen

dan is a big black guy

the way dan sold an act acted and

treated staff he could get away with

that he couldn't get away if he was an

obese white guy

because there's something evolutionary

about humans and if you're a person

who's viewed as strong people respect

you and people trust you

if you want to run a business and you

want people to spend money with you

then one of the best things you can do

is go to the gym

tell you the truth get in [ __ ]

physical shape and people will see okay

well he's obviously not afraid of hard

work he's obviously disciplined there's

some things that are spoken without

being spoken there's a word for it

that'll come to me

and

having a physical presence is one of

them it helps in business every possible

way if i stand up when i used to stand

up to sell tv advertising in front of

people and say i guarantee you you spend

19 000 with me i guarantee you you spend

19 000 me you get double back when they

see your product on tv a product like

this is gonna sell do you sell online

yeah where else do you sell tesco

sainsbury's oh you're in the superstores

as well you were gonna make twice your

money back guaranteed

if i say that as a big strong guy who

they could tell obviously trained really

hard was disciplined

was was not afraid of hard work that was

more valuable than if i was a fat piece

of [ __ ] it's gonna work i'm like well

what the [ __ ] do you know you see pizza

you don't know anything

go to the gym command a physical

presence i'm not saying you have to beat

anyone up i'm saying if you command a

physical presence your words have more

weight and it helps in business across

all things

everything

i know webcam girls is a very unusual

business and none of you have probably

run webcam girls but i learned a whole

bunch about business running my webcam

girls in fact i approached my webcam

girl business the same as i approached

every other business with the same

tenants i started it for cheap with a

laptop i already had and the girlfriend

i already had i found out how to get the

money in before i find out how to

produce the videos i had people sending

me money for these feature length porn

videos i couldn't even produce them i

didn't have a [ __ ] camera money first

all my same things speed

quickly get everything produced quick

quick quick i did all the same things

with all my businesses but the reason i

could have so many girls listen to me is

because i'm me and i'm me because i'm

big and strong i'm entertained

so if you want to run your business do

not neglect physical presence now you

can be successful without physical

presence there's a whole bunch of dorks

who are successful but i'm talking about

what i know about business and what i've

learned this is the hustlers university

and what i'm saying is it will help you

even if you're bill gates and he was

super successful and he's a dork he

would have been more successful if he

was a big strong dude

it's never gonna detriment you to be

bigger and stronger in life and whether

it's in business and every other aspect

of life

being bigger and stronger and commanding

physical presence will always help you

it shows discipline

it shows that you understand hard work

and it makes your word more valuable and

sometimes in business all you've really

got is your word you have to promise

people [ __ ] and they have to believe you

so if you do that as a big strong dude

people just believe you more this is

just a harsh reality this is the

hustlers university i told you it's no

nonsense there's no garbage if you want

to run a company start going to the gym

get big get strong it's gonna help you

make money sooner or later i guarantee

you it's gonna help you make money this

is point five don't neglect it because

it's very very true even if it only

helps you ten percent ten percent is a

lot ten percent's the business the ten

percent is the difference between

success and failure

ten percent is the difference between a

little bit of money and a lot of money

ten percent is a huge difference if

you're if you're selling let's say

you're selling

a million dollars a product

and you've got a 20 margin

that's 200k

if you had an extra 10 margin because

you're the big strong guy and you got

300k

bang that's an extra 100 grand a year

that's a [ __ ] 911 that's a porsche

there's a big difference it's a big

difference so do not neglect number five

because it's real

check the guns

would you and here let me prove the

point would you have bought this course

you bought this course because i'm

entertained you trust me you've

obviously looked at me and you go you

know what i've said about this guy he

knows something i trust him would you

have still bought this course if i was

morbidly obese genuine question i know

it's an extreme this question if i was

morbidly obese in my chair and very very

fat i'm gonna teach you about business

would you have bought the course or

would you thought [ __ ] you fat [ __ ] you

don't know nothing

and if you're honest with yourself you'd

think yeah you're probably right i

wouldn't have bought from you if you're

obese

so that's the extremes i'm a

professional fighter obese these are

extremes but the extremes prove the

point the closer you are to a good

physical condition the more likely you

are to be respected and the more likely

you are to be able to say things and

people believe you

so

get in physical shape

that's point five commanding respect is

always always gonna be able to help you

throughout life especially in business

point six

resell the people

you've already sold to

it's the easiest money you'll ever make

so in t2 television

when we because obviously we knew we

weren't making money when [ __ ] was

getting hard what we do is we were

selling these 18 19 grand deals and one

of the reasons we survived so long is we

get people to sign up

pay 18 19 grand

make their advert show them their advert

hope they loved it and if they love

their advert then we try and sell a

bonus airtime package we come at them

and say by the way we've got a really

big purchase coming up from mcdonald's

some [ __ ] and we're getting airtime

extremely cheap and for only an extra

five grand we can get an extra 100 spots

on tv some garbage some [ __ ] and try

and sell them this extra package and

this package had some profit in it for

us

the spots we'd given would be in the

middle of the night cheap [ __ ] and

this was our only chance to make any

profit so they said no to this we did

all the work for effectively nothing

they said yes we'd make

we'd sell it for five and it was like

four grand profit that's how we were

surviving

so if we tried to put that in at the

front end and sell 24 25 grand packages

we couldn't sell it but if we sold about

19 and then tried to upsell them later

we had about 60 70 upsell rate if people

like their advert

so the easiest money you'll ever make is

selling to people who have already

bought from you before as long as you

relatively fulfilled your deal so we we

did it after the advert we didn't we

never tried to sell it to them before

they saw the advert because then it was

much harder to sell so if you do a good

job or a half good job

the best customers you're gonna have

here

have are people who have already bought

from you before you should already know

this about business this is a very easy

one but it is so much easier to sell to

someone who's already bought from you

than it is to sell to someone new a lot

of you watching this may have already

bought something from me before

congratulations you must know a lot of

[ __ ] but it's very very important it's

very very true

so

i get a lot i know a lot of people with

a lot of different businesses and they

all call me up for advice and one of the

first things i had a guy called me up

about two months ago and he was saying

he's struggling for cash he asked me to

borrow money

and i said i won't say who he is or what

his business is because you'll know some

of you will know

so to protect him i was like well okay

how much you need he's like 200 grand so

how many customers do you have because

all in all we all know how many

customers are on your database you guys

are about

ten thousand like bro there's your 200

grand

put together a [ __ ] email campaign do

a huge discount don't let you don't have

to let it leak out into the public let

them pay full price these people have

bought from you before put it all

together pow and blast it out there's

your 200 grand

what do you need me for these people

have bought from you before and you

delivered there's your money your

money's sitting right there go get it

so easy to sell to people who have

already bought from you before you did a

half good job in business you don't need

to sell to tons of people if you can

sell to the same people over and over

again and it's much easier to sell to

the same people over and over again than

it is to keep finding new people keep

that in mind especially during times

when you need cash or you're trying to

raise cash or you want to increase cash

flow the first thing you should do if

you have a company and you're making a

bit of money making a little bit of

money and you go you know i want to make

some more what can i do

don't look at advertising more don't

look at getting new customers don't look

at a new product launch the first thing

you should do is go is there anything

i've already got that i can resell to

people who have already bought from me

and that is the easiest money you're

ever going to make don't forget that

because you'll need that a certain point

in your business career you're going to

need to be able to pull that ace out

your sleeve and generate money from thin

air

keep in mind that's point six right

point seven

this is another one that goes back to

point two and point three but this is

really important

don't get legal before you get rich

this is super important

we're talking about hustling here i'm

telling you the hacks to becoming rich

do not get legal before you are rich you

can fix your legal [ __ ] when you've

already made money

it's a shame i've deleted my or erased

my beautiful makeup

diagram but it's very sim similar to

what we were saying earlier i know so

many people who have registered a

company registered for vat registered

with the tax man i already have an

accountant and haven't made any money

yet

i in most of my companies will make a

million dollars before i'll even

consider [ __ ] around with a tax form

talking to an accountant or registering

any [ __ ] companies

all that [ __ ] is on the later base until

you have proved the viability of your

company and you have money coming in

when you're rich and you have money in

the bank then worry about that stuff

do not waste your time energy and money

doing all that legal crap before you

know anything about whether your

business is going to work or not don't

do that

it's the it's it's counterproductive and

it's expensive and it's a time sync

if every time i had to start a company

or an idea i had to go register a

company get an accountant do tax forms

do vat forms what a waste of time

i've started maybe 100 companies in my

life

20 of them made money you tell me 80

times i would have had to [ __ ] around

don't do that i know so many people who

have a company legally but don't have a

company in reality because it exists as

a legal entity but it does not provide

cash a company provides cash if you're a

street drug dealer you own a company

much more than the guy with all the

legal entities which ain't making money

do not we're hustlers here this is the

hustlers university do not confuse this

money in what's the lessons i've been

teaching you money in where's the money

in legal [ __ ] is a cost we're not

interested in costs until we've seen the

money in

do not get legal before you get rich you

do not need any legal [ __ ] you need

a website a domain name and you that's

it you do not need any legal [ __ ]

before you get rich don't make that

[ __ ] mistake the reason people do

that is because it makes them feel

better

it makes them feel better because then

they feel like they have a company so

people go i want to start a company

they don't know what to do and they

don't know how to make money so they

think well if i spend money and set it

all up legally then it's then i've got a

company

then they feel better inside like

they've achieved something when really

they've achieved nothing because they're

still not making money

don't fall into these traps so you can

walk around tell everyone you have a

company because you've spent money

anyone can spend money making money is

hard spending money is [ __ ] easy

do not do that vanity i own a company on

paper garbage [ __ ] all that off until

money's coming in the bank do not get

legal before you get rich extremely

important

point nine

use what you got

so

this comes down to one of the ideas for

how what idea of a business to run

so i just gave you the example of the 15

year old cousin who can make websites

now you have a website company or your

15 year old cousin who can do i don't

know [ __ ] who knows what he can do

he can mow lawns every 15 year old can

mow lawns now you have a lawn mowing

business

bang

tell his stupid ass to go deliver some

flyers drive him around your car play

some two-pack chill out in your car text

some [ __ ] drive it five miles an hour

let him drop off all the leaflets and

then let him know all the lawns you

collect all the money and just pay him a

percentage bang you now own a lawnmower

lawn mowing company congratulations

use what you got

i made a lot of money with webcam girls

if you're watching this you don't know

that webcam girls you can go to

chatrebate.com you see girls on there on

webcam getting naked talking to dudes

taking money that made me millions and

millions of dollars i came up with that

idea by sticking to this principle use

what you've got so right now if you're

sitting there make a list of everything

you have and i mean everything you have

a house say it's rented you have a car

it's on lease you have uh physical

strength let's say you're a strong guy

when i was making my list i was writing

everything down i was like well i've got

six girlfriends

six girlfriends so okay strip how can

girls make me money strip club but that

takes money to set up remember

costs

money in

strip club i cannot i cannot get money

in in a strip club without a club so i

looked at all the costs for a strip club

and realized it's too expensive before i

could get money in it's too big a

risk remember there's too much risk i

can lose 3 400 grand can't risk that how

can i get money in

how can i get money in

for having hot girls

without spending money out so my first

idea was strip club but i looked at all

the costs

i was like okay so how why do men

send why do men spend money on girls in

strip club because the girls are

beautiful they get to look at the girls

see some titties that are how can i do

that without the club well the internet

if i put them on the internet it's cheap

this is literally how i thought i stuck

to my business principles

okay it's cheap start looking up bound

discovered the webcam websites

all right so i've already got the girls

i've already got a laptop i've already

got the internet

bang

the day i had the webcam idea the same

day i was making money

i didn't spend any money

but i was making new money

because i refused to allow myself to

spend

then i started making new money in with

the webcam because i knew i had the

internet i knew i had laptops i knew i

had girls

use what you've got

look around you what people do you have

does your old mother need a new job

maybe she's at home and she's bored and

she wants to

maybe she'll mail things for you

i don't [ __ ] know do you have cousins

nieces nephews do you have a girlfriend

who has nothing to do use what you have

people

things you have make a [ __ ] long ass

list and you'll start thinking of ideas

business ideas and they're gonna come to

you like the strip club came to me but

then you're gonna sit there and go okay

this is a good idea but i can't afford

that but then you're gonna go back to

the other lessons i've taught you okay

this is how much it would cost to set up

that way but how can i get the money in

that this would generate without all the

costs

and if you do that and you sit there

with a piece of paper and you write

everything down and you stick to the

principles i've taught you so far about

how to start businesses you may find a

business you can start for a couple

grand

you've already got your staff a couple

grand you got an idea you try it doesn't

work lost a couple grand does work bang

you're rich

that simple if it starts to work speed

speed speed speed more and more and more

less than one

it's really not that complicated this is

how hustlers get rich it's really really

simple

so

use what you got a lot of you already

have things you can use you just don't

use them

uber is another one man uber is a

[ __ ] perfect one so

i know uber doesn't pay very much at all

i know that

but

you know what everyone loves to do when

they first get their driving license

drive

maybe you have a 17 year old cousin or

some [ __ ] he's just learnt to drive

get his ass on uber

rent a car

find a way to rent a car with unlimited

mileage per month tell him he's going to

do 10 hours of uber a day to train how

to drive

lie to his ass and say that you in the

uber app you can track and make sure he

ain't breaking the speed limit so he

drives safe

put his ass on uber pay for his gas and

keep and give him half the money and

keep half of yourself

bang done

set him up get him ready

this this is [ __ ] i didn't plan i'm just

telling you things off the top of my

head because this is how i think as a

hustler i don't i don't need to sit and

think i just know there's money and i

find a way to get the money

that's how i am

so right now you've got cousins out

there who aren't driving uber if you can

convince them to drive uber well then

why don't they do it without you easy

you can talk some [ __ ] make some [ __ ] up

hey have you got an uber account no i'll

set it all up for you because it's

complicated and there's some tax i'll

handle the tax don't pay no tax just lie

blah blah blah get them an uber get them

in cars bang bang bang take the money

done

what are you waiting for

use what you got you've already got

people there's cars there's things

happening

you're just not doing anything

look around make a full list of what you

have stick to the business principles

and find a way to get money in without

spending money out and you won't lose

that's what i did with the webcam

company and it made me millions of

dollars

millions

i ended up with huge numbers of girls

all because one girl i started with one

girl

made money bought another laptop got

another girl two girls made money bought

a bigger apartment three girls four

girls five girls bang bang bang bang

before you know i had a [ __ ] empire

of women

because i stuck to my business

principles

i never i never spent money i didn't

make first

i never for my webcam company which

ended up generating over seven million

dollars i never once ever spent money

that i hadn't made

i didn't spend a dollar out of my pocket

that i hadn't already made first from

the webcam company i started that from

zero just like i started my advertising

agency zero and this is why when people

come to me and go i want to start a

business i need an investment i sit

there and think you don't know about

business because if you knew about

business and your idea was really good

you wouldn't need my money you'd pull it

off for zero

if you're talented and your idea is good

you don't need money

so if you can't make it work for xero or

for very little then it probably

wouldn't work anyway and you just lose a

whole bunch of money because if it would

work

if it's a good idea and it will work

then money will start coming in fast and

you'll have the money you need

if no one's sending you money in to give

you the money you need then the idea

doesn't work anyway

so if i put these hoes on right

hoes i take that back

it's horrible

if i put these chicks

on cam and no one was paying them

then they weren't hot enough to be in a

strip club were they

luckily they were i know my girls are

hot it's just an example this way i get

to find out if they're good enough for

free this way i get to find out if

they're good enough for 2 300 grand

think about it use what you've got

you've already got shout there you're

just lazy

point 10

staff

i know a lot of people who are starting

companies or they want to start business

and the first thing they say is i need

an assistant or i need this or i need

that member of staff

staff need a clear objective

so here is the very simple magic rule

for staff

staff either make you money

or save you time

that's a clock in case you're wondering

or you don't need them

so

a salesman a sales staff

will sell things and bring money in

you'll be able to sit there and see

exactly each week

how much money that member of staff made

you and you'll be able to make sure that

he made you more than he cost you

fine

other members of staff are going to save

you time even if it's a general

assistant or pa

you'll be able to see the time saved

with the tasks they've given

and you need to be able to sit down with

a piece of paper

once a month once every couple weeks

whatever and audit your staff

staff member how much money do they make

how much do they cost positive or

negative

staff member

what tasks did they complete how much

longer from my life would it take in me

to do those tasks is it worth the money

because if you could have done those

tasks in your free time where you spent

watching tv then you don't need that

[ __ ] member of staff fire them and

save the cash

you have to audit your staff very

specifically by this method they either

save you time or they make you money or

you don't need them now anyone who's

worked any kind of job knows if you go

into any kind of company most people are

doing nothing

i've worked so many jobs and everyone

did nothing in fact i had a job at a

company selling advertising after i left

the after t2 failed i got a job at

another company selling

websites and all this kind of

advertising and i spent three of my five

days a week reading wikipedia

because i didn't care because i had a

basic and it was enough and i was and by

then i was training to be a world

champion i was tired all the time so i

didn't give a [ __ ]

and no one called me up on it no one

noticed

three days a week i did nothing but read

wikipedia pages

because i couldn't access facebook it

was

interesting that is literally the level

of laziness most people experience if

you take out coffee breaks cigarette

breaks chit-chatting in the office most

people do [ __ ] nothing i'm very sure

you could fire 50 of the people in

nearly any company and the company would

be just fine if the other 50 did some

real work

everyone's lazy big companies are

inefficient because they haven't got

time to do this but you're not gonna

have a big company you're a hustler

you're gonna have a few members of staff

you're gonna make millions of dollars

and you're gonna make sure that either

making you money or they're saving you

time

now the amount of time they're saving

you isn't enough or they're not making

enough money to cover their wages they

gotta go

there is you gotta be ruthless in this

game

but this is how staff this is the magic

formula of staff so when people say to

me i want to start a company i need a

assistant i see an assistant to do what

oh just to help me with things what

things what things will they help with

how long do those things take how much

time is that going to save you and why

do you not have the time to do them

yourself

because you want to watch tv because you

need to relax because you're afraid

you'll burn out

shut up it's garbage it's all garbage

you want to feel important and tell

someone what to do that's not how you

get rich

this is the magic staff formula

do they make me money do they save me

time write it all [ __ ] down work it

out and if it ain't good enough they

gotta go simple that is how you manage

staff because i get asked so many

questions about staff

making money save me time done another

thing that's important with staff is you

have to teach staff your business ethics

so whenever i have a member of staff

i've argued with staff plenty of times

because everything must be done quickly

but that is how i work

that is how i want them to work

now i am a hundred percent certain

that

even if it's only by one percent

the fact that i am uncompromising in the

fact i want things quickly things get

done quickly or quicker if i didn't say

anything it may take 10 seconds if i

complain it may take nine seconds it may

only be a tiny saving but that is how

i

work that is how the people i work with

i want them to work speed is everything

so when you get new members of staff on

board as well make sure they understand

your business principles especially

number one because that is your business

mantra speed

so if you have a salesman

and he's selling and he's doing

fantastic that's good you can sit him

down and say you know what you're doing

a fantastic job you're making lots of

money i'm very very proud of you look

you're making this this this this you've

done really well daddy you're making

target so only one thing i want to talk

about how quickly you work

i'm like what do you mean i'm hitting

target yeah you are hitting target but

when you're inputting information to the

system i think we can get that done

quicker there must be a faster way we

can get that done free up his time if he

does things quicker he has more free

time to sell more products he'll make

more money speed no one ever works fast

enough

when i was fighting jab cross the basics

is never quick enough it has to be

quicker has to be quicker in fighting

there's no such thing as too quick

everything must be faster all of the

time it's the same in your business all

of the time faster

all of it all the time if your assistant

is saving you time if they work faster

they save you more time because they

have more time to do more things to save

you time

faster all the time so even if they're

both performing

you still have to

re-incentivize and re-illiterate

point one point one is super super

important

if you do that you're gonna get more

active staff more money's gonna be made

more work should get done it's better

for everyone as a whole

i learned this

business i learned this we're gonna come

i'm probably some of these points will

overlapped but

before television

i worked as a fishmonger when i was 15

was my first job and i used to carry

boxes of ice

and uh fish at six o'clock in the

morning on the market

[ __ ] job in the middle of winter

carrying ice six in the morning is minus

five it's horrible your hands are

shaking it's a horrible job and i got

paid no money but i did it because

i wanted money so if i'll do that at 15

your 15 year old nephew will make a

[ __ ] website

so i used to get up at five

run from where i lived in luton to the

town center market run because i didn't

have a [ __ ] car

work 10 hours and then run home

that's how much energy you have when

you're young that's what i did

and the person i worked for was my uncle

my uncle worked there his name was keith

and he always used to tell me faster

faster faster faster

and i was always trying to move these

bucks of fish as quickly as possible and

one when i was moving all the boxes i'd

say yeah but

if i finish it all what's the rush i'm

here until five o'clock he goes no no

faster faster faster he'd always push me

to finish and then if i finished

everything i'd have maybe three hours

left if i if i walked it would take me

to 10 hours if i ran like crazy it would

take me seven hours so i'd have three

hours spare i say now what do i do he

goes there's always work to do find work

to do

what do you mean find work to do because

find work to do fine if i see you

standing around i'm gonna get angry find

work that's what you used to say i'd end

up sweeping the floor or wiping the

walls cleaning the walls some dumb [ __ ]

but he was right i'm gonna come to this

point later on if you do things quickly

you have more time to find work to do

and finding work to do adds up i swept

the floor i wiped the walls maybe

someone came in saw the nice clean

pristine walls and bought some fish they

wouldn't have otherwise bought if

there's a tiny mark on the walls who

knows

the point is the work got done quicker

because i was being pushed to be fast it

got done and then more work happened

even if it was menial work more work

happened in the same time frame more

work got done

that made me more valuable as a staff

member that's how he

valued me

you've got to be the same

right

that's the first 10 lessons

we have 90 more

the first 10 lessons of the hustlers

university i bet you're sitting there

already and your mind's blown you're

sitting there like whoa i've learned so

much i didn't think of it that way tate

you're a genius i know

i know we have 90 more we've just begun

if you've watched this video once i

recommend watching it two or three times

these things need to sink in like second

nature to you you need to be able to

recite them

one by one we've talked about how you

start companies what you're prioritizing

a company how you make sure everything's

done quickly and why that's so important

how you manage staff

how you find ideas to relaunch companies

what members of staff you can get we've

covered all this in the first 10 points

this alone is enough this alone is worth

the value what i've taught you and we've

just begun

the first 10 points to the hustlers

university

if you watch this video i recommend you

watch it two or three more times before

you even move on to number two if you

want to move on to number two do it

but

you need to pay attention to these

because they are the basis of everything

i'm going to teach you here on after