I grew from ZERO TO 100K SUBSCRIBERS in 3 MONTHS (& how you can too)

Ruri Ohama
19 May 202330:33

Summary

TLDRThis video script offers an in-depth guide to success on YouTube, emphasizing the importance of content over appearance. The speaker shares personal experiences and strategies, including the discovery of a 'formula for success' that tripled their revenue. They discuss the necessity of understanding audience desires and platform mechanics, leveraging unique strengths, and providing valuable content. The script also covers the process of idea generation, using tools like Milanote for organization, and the importance of feedback, consistency, and learning from both success and failure.

Takeaways

  • 😀 Building a successful YouTube channel requires turning passion into a profitable business and gaining a loyal following.
  • 🎥 Consistency in uploading content is crucial, but it must be combined with understanding what the audience wants and how the platform operates.
  • 🤔 Attractiveness can give an initial edge, but it is not enough for long-term success on YouTube; content quality and relevance are paramount.
  • 🔑 Finding and leveraging 'unfair advantages' or unique qualities that set you apart is essential for standing out in the YouTube landscape.
  • 📈 The speaker emphasizes that content is king on YouTube, and providing value to the audience from the start is critical for building trust and credibility.
  • 📝 It's important to establish credibility by sharing your background, expertise, and accomplishments to validate your authority on the topic.
  • 🤝 Engaging with the audience and building a personal connection can come after establishing credibility and providing value through content.
  • 🛠️ Use tools like Milanote for capturing, organizing, and refining ideas to maintain focus and produce high-quality content.
  • 📚 Learning from successful creators in your niche by analyzing their techniques and presentation styles can provide valuable insights for your own content.
  • 🔄 Experimentation and evolution of content based on feedback and analytics are key to adapting and improving your channel's performance.
  • 🗓️ Consistency in posting and sticking to a schedule helps in building momentum and keeping the audience engaged.

Q & A

  • What is the main message of the video about YouTube success?

    -The main message is that success on YouTube is achievable by turning passion into a profitable business, but it requires more than just good looks; it necessitates consistent, valuable content that resonates with the audience.

  • What challenges did the speaker face in growing their YouTube channel?

    -The speaker struggled with achieving substantial views for over two years, despite being consistent and applying knowledge from various YouTube courses.

  • How did the speaker's views and revenue change after discovering the 'formula for success'?

    -The speaker's views skyrocketed to 200-300K, and their revenue tripled after understanding the crucial elements for a successful YouTube channel.

  • What is the importance of 'unfair advantages' in creating a YouTube channel?

    -Unfair advantages are distinct qualities that set a creator apart from others. They are essential for creating content that stands out and can include personality, interests, skills, and background.

  • Why is it not enough to rely solely on physical attractiveness for YouTube success?

    -While attractiveness can capture initial attention, it is not enough for long-term success as viewers can quickly forget about creators who lack substance, such as being funny, entertaining, informative, or engaging.

  • What is the speaker's advice on providing value to the audience from the start?

    -The speaker advises focusing on what viewers want and need, addressing their pain points, answering their questions, and entertaining them in a unique and engaging way.

  • Why should creators avoid making vlogs if their life is not exceptionally interesting?

    -Vlogs typically don't offer much value unless the creator's life is truly exceptional or uncommon. Without this, they may not capture the audience's interest.

  • How can creators establish credibility and provide context for their audience?

    -Creators can establish credibility by sharing their background, expertise, and accomplishments, which validates their authority and builds trust with the audience.

Outlines

00:00

🚀 Embracing the YouTube Creator Lifestyle

The speaker introduces the concept of YouTube as a platform for turning passion into profit, emphasizing the freedom and opportunities it offers. They share their personal journey starting in 2016, highlighting the challenges of gaining substantial views despite consistency and the eventual discovery of a successful formula that led to a significant increase in viewership and revenue. The paragraph addresses the misconception that attractiveness alone can guarantee success, stressing the importance of hard work and understanding the platform's dynamics.

05:03

🌟 The Power of Content and Value in Building an Audience

This paragraph focuses on the importance of delivering value to the audience from the outset on YouTube. The speaker advises that content should address viewers' needs, answer questions, and entertain in a unique and engaging way. They caution against creating vlogs unless the creator's life is exceptionally interesting, and instead suggest focusing on content that showcases unique experiences and expertise. The speaker shares their own experience of shifting content strategy to provide value, which led to increased views and a more engaged community.

10:03

💡 Crafting Compelling Content with a Strong Start

The speaker discusses the crucial elements of creating an immediate impact with video content. They emphasize the importance of the first three seconds to capture viewers' attention and the need to maintain that attention throughout the video.

Mindmap

Keywords

💡YouTube Creator

A 'YouTube Creator' refers to an individual who produces and shares content on the YouTube platform, aiming to build an audience and potentially monetize their work. In the video's context, the term is central to the theme of achieving success and financial independence by turning passion into a profitable business on YouTube. The script mentions the journey of the speaker as a YouTube Creator, emphasizing the importance of content creation and audience engagement.

💡Consistency

Consistency in this context means regularly uploading content to maintain viewer engagement and grow a subscriber base on YouTube. The video emphasizes the importance of being consistent by mentioning the speaker's strategy of uploading two to three videos per week, which is a key practice for building and retaining an audience in the YouTube ecosystem.

💡Monetization

Monetization refers to the process of earning revenue from YouTube content, typically through ads, sponsorships, or other income streams. The script discusses the potential of YouTube as a platform for turning one's passion into a profitable business, with the speaker sharing personal success in tripling their revenue through effective strategies.

💡Engagement

Engagement pertains to the interaction between the content creator and the audience, including likes, comments, and shares. The video highlights the importance of keeping viewers engaged through valuable content, which helps in building trust and credibility with the audience, as illustrated by the speaker's shift in content strategy that resonated with viewers.

💡Content Strategy

A content strategy outlines the approach a creator takes to produce and distribute content that appeals to their target audience. The script discusses the importance of adapting one's content strategy to the platform's workings and audience preferences, as evidenced by the speaker's successful pivot to content that showcased their unique experiences and expertise.

💡Aesthetically Pleasing

Aesthetically pleasing refers to the visual appeal or attractiveness of content, which can initially draw viewers' attention. The video script mentions that while looks can be beneficial, they are not the sole determinant of success on YouTube, and creators should focus on providing value beyond superficial attractiveness.

💡Unfair Advantages

Unfair advantages are unique qualities or characteristics that give a creator an edge over others. The video emphasizes the need for creators to identify and leverage their distinct qualities to create standout content. The speaker uses their multicultural background as an example of an unfair advantage that helped them connect with a diverse audience.

💡Value

In the context of the video, 'value' refers to the usefulness, entertainment, or educational content provided to the audience. The speaker stresses the importance of offering value from the outset to build an audience that cares about the creator's journey, using their own experience of shifting focus to content that offered practical tips and insights as an example.

💡Credibility

Credibility is the trustworthiness and reliability that a creator establishes with their audience. The video script advises creators to share their background, expertise, and accomplishments to validate their authority on a subject, which helps in building trust with viewers and ensuring they take the creator's advice seriously.

💡Hook

A hook in content creation is a device used at the beginning of a video to capture the audience's attention. The video script explains the importance of making the first few seconds count by delivering immediate value and creating anticipation for the rest of the content, as exemplified by the speaker's effective use of a hook to introduce the video's topic.

💡Storytelling

Storytelling is the art of narrating a story to engage an audience, often used in video content to present information in a compelling way. The script mentions the importance of storytelling in creating a connection with the audience, advising creators to follow a simple structure that includes a hook, context, setup, climax, and character change to craft an impactful narrative.

Highlights

The potential to achieve complete control over time, location, and finances through sharing passions with millions on YouTube.

The importance of consistency in uploading two to three videos per week for growing a YouTube channel.

The revelation of a successful formula for YouTube growth after struggling with views for over two years.

The misconception that attractiveness alone can guarantee success on YouTube, debunking the idea that it's the sole factor.

The necessity to provide value and address viewers' needs right from the start of a YouTube channel.

The distinction between short-form content success and the different requirements for long-form content on YouTube.

The importance of identifying and leveraging one's unique strengths or 'unfair advantages' in content creation.

The advice against relying solely on looks for long-term success, emphasizing the need for engaging and informative content.

The strategy of adapting content to align with audience interests and understanding how the YouTube platform operates.

The argument that persistence alone is not enough; recognizing audience preferences and platform mechanics is crucial.

The suggestion to avoid vlogs unless they offer exceptional value or insights into an uncommon lifestyle.

The emphasis on establishing credibility and providing context to make viewers care about the content creator's journey.

The method of capturing and organizing ideas using Milanote, a versatile tool for content creators.

The storytelling structure for creating engaging scripts, including Hook, Context, Setup, Climax, and Character Change.

The process of researching and analyzing successful creators within a niche to inform one's own content strategy.

The advice on seeking and utilizing feedback to refine content ideas and improve audience engagement.

The importance of consistency in publishing content and the benefits of creating a content calendar for organization.

The encouragement to experiment with new content ideas and to stay informed about YouTube trends and updates.

The reminder to celebrate small successes and use them as motivation, while maintaining a focus on personal growth.

Transcripts

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imagine a life where you have complete

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control over your time location and

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finances well the world is your oyster

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and every day is an opportunity to live

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your dreams but if I told you that you

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can achieve all this by doing what you

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love and sharing it with millions of

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people

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welcome to the world of YouTube where

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you can turn your passion into a

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profitable business and gain a loyal

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following that absolutely adores you

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trusts you and grows with you if you

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want to escape from nine to five and

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have a flexible lifestyle you're in the

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right place

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[Music]

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trust me I've been in your shoes my

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journey began in 2016 and this is my

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fifth channel the one and only that I

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strived over the past two to three years

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I finally uncovered the formula for

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success and now I'm here to pass it on

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you but let me be clear it's not all

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about it looks sure being attractive

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might give you an edge but even with the

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growing subscriber base I struggle to

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achieve substantial views for over two

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years even on this channel My Views

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lingered around like 50k 60k despite

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being very consistent and by being

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consistent I mean uploading two to three

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videos per week which is insane and at

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the same time I was applying everything

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I learned from countless YouTube courses

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I took and then finally I cracked the

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code I dove deep into the nitty-gritty

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details of what drives views and

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discovered the crucial elements for a

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successful YouTube channel as a result

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My Views skyrocketed to 200 gain 300K

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and my Revenue tripled now I

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consistently earn 20K to 30 K dollars

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per month and remember you might find

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some success with just of your looks and

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physiques in short form content like

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Instagram reels and Tick Tock but long

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form is an entirely different ball game

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it's like admiring someone with a

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six-pack and athletic physique and

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saying you're so lucky it's because of

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your genetics people often refuse to

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acknowledge the hard work behind the

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success because it gives them an excuse

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I wasn't born that way even if I try I

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can't succeed it's time to stop making

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excuses and go after what you truly want

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can everybody become a Creator the short

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answer yes the long answer yes but with

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a caveat everyone can become a Creator

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but only with the right content not just

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any random content I've heard countless

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YouTubers say if you keep posting

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consistently for two years and don't

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give up you'll eventually make it I'll

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be brutally honest with you that's

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probably not true if you keep uploading

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content that nobody is interested in it

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doesn't matter how long and how

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consistently you keep at it no one will

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watch it here's an example from my own

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experience this is my fifth channel in

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my seventh year on YouTube I'm like 22.

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this is what over 30 of my life only the

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last two years have been successful why

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is that because I adapted my content and

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embraced how YouTube operates so if

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you're serious about becoming a Creator

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remember that persistence is important

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but so is recognizing what your audience

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wants and how the platform Works don't

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be afraid to experiment learn from your

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mistakes and evolve your content that's

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the the key to unlocking your potential

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and achieving success you've been

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dreamed of with the right approach and a

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clear understanding of YouTube YouTube

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can become a successful Creator and

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enjoy the rewards that come with it I

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heard this all time what if I'm not

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attractive what if I'm lacking in other

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areas what am I in this what if I'm that

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do looks help absolutely humans are

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naturally drawn to aesthetically

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pleasing things whether it's people

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animals or even objects however

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attractiveness alone isn't enough to

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guarantee long-term success on YouTube

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you might capture attention for a while

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but you will be forgotten quickly as

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there are countless Attractive people

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who are also happen to be funny

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entertaining informative and engaging

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relying solidly on looks won't yield

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lasting results because when you're

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passing a video You're competing with

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other videos that are appearing on the

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same home screen so you need to be

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better at them to gain someone's click

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and there's so many attractive and

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people that are really good at YouTube

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game so what if you're not

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conventionally attract you can always

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work towards becoming more

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conventionally attractive by taking care

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of yourself maintaining cleanliness

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hitting the gym and eating healthy but

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the most crucial aspect you need to

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focus on is identifying your unfair

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advantages unfair advantages are

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distinct qualities you possess that set

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you apart from others these can range

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from your personality interests and

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skills to your background to Excel on

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YouTube you must pinpoint your unfair

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advantages and leverage them to create

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content that stands out while your looks

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can be beneficial they're not to be end

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and end-all it's essential to

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concentrate on other aspects as well and

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the one thing everyone must focus on is

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content always remember when it comes to

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starting a successful YouTube channel

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content is King nobody cares about you

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in the beginning it's a harsh truth but

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when you're starting out on YouTube

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nobody knows who you are or has any

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reason to care about your content that's

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why it's crucial to provide value to

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your audience right from the start and

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here's how to do it one you need to

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provide value to your audience first

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when you create content focus on what

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viewers want and need address their pain

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points answer their questions entertain

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them in a unique way and engaging Way by

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consistently delivering valuable content

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you will build trust and credibility

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with your audience making them more

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likely to care about you and your

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journey too don't film Vlogs unless your

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life itself is interesting while Vlogs

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can be entertaining they typically don't

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offer much value to viewers unless your

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life is truly exceptional or out of the

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ordering examples include being a

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millionaire day trader or having an

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uncommon lifestyle if your life doesn't

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fit this small it's best to avoid Vlogs

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and focus on providing value in other

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ways even if your life is interesting

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it's essential to start by offering

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Value First create your content that

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showcases your unique experiences and

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expertise such as how I became a

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millionaire rather than a day in my life

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as a millionaire how to day trade or

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however learn X language once you have

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built solid foundation and establish

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credibility with your audience you can

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gradually incorporate Vlogs and provide

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more personal connection with your

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viewers for example when I started this

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YouTube channel I posted Vlogs like a

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day in Enlightenment students those

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videos only got like 100 views and now

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they're unlisted but they make me

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realize that I wasn't providing enough

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value to my audience so I shifted my

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focus and created content around my

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unique experiences and expertise I

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shared how I became fluent in four

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languages and provided practical tips

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for language learning additionally I

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made a video titled what it's like to be

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a half Japanese half Turkish where I

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discuss my experiences as a third

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culture kid and growing up an

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international environment and the

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struggles and the lessons I learned

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along the way this content resonated

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with a diverse audience it has like more

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than 1 million views and including mixed

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rates individuals immigrants

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International couples and future parents

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of Multicultural children they watched

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the video shared their own experience

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answers in the comments section and

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learned from my unique perspective by

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tapping into my unfair Advantage so my

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Multicultural background I was able to

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connect with audience on a deeper level

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and provide valuable insights this shift

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in my content strategy not only

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increased My Views but also helped me

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build a more engaged and loyal Community

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around my channel it's Testament to the

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power of focusing on value and

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leveraging your unique strengths to

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create content that truly resonates with

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your audience before you dive into your

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content it's essential to establish your

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credibility and provide context for your

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viewers they need to know why they

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should listen to you and what makes you

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qualified to discuss the topic at hand

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and here's how to do it share your

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background expertise and accomplishments

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when discussing a topic make sure to

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mention your relevant experiences skills

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and achievements this not only validates

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your Authority but also builds trust

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with your audience for example if you're

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a fitness influencer share your fitness

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journey or maybe certificate patients or

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personal training experiences if you're

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a finest YouTuber and talk about your

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financial accomplishments or educational

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background or professional experience in

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the field be genuine and authentic

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always be true to yourself and your

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audience don't exaggerate your

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qualifications or pretend to be

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something you're not your viewers will

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appreciate and know your honesty and

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more likely to trust you if you're

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authentic and transparent about your

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strengths and weaknesses align your

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content with your expertise and

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credibility it's essential to create

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content that aligns with your unique

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expertise and credibility if you're

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trying to become a top fitness

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influencer you shouldn't be out of shape

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unless your Channel's concept revolves

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around losing weight together or

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following might follow my journey type

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of videos similarly if you a if you're

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aiming to become a top Finance YouTuber

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you can be broke or bad with money your

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credibility is crucial to building trust

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with your audience and ensuring that

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they take your advice seriously by

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establishing context and credibility you

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not only make it clear to your audience

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why they should lose to you but also set

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yourself apart from the other content

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creators in your Niche this will help

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you build a loyal and engaged community

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that trusts your expertise and values

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your insights no matter how good the

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rest of your video is no one will watch

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it if any of the thumbnail Hook and the

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title fail satisfy the viewer

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immediately deliver value immediately do

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not waste time avoid wasting time with

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unnecessary introductions talking about

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your channel asking for likes and

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subscriptions you can do them at the end

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of your video focus on keeping the

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viewer engaged and building tension

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throughout the video make the first

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three seconds count the initial moments

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of your videos are crucial for capturing

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the viewer's attention in the first

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three seconds you want to give them

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exactly what they're looking for and

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create a sense of anticipation for

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what's come if you re-watch the opening

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of this video you will realize that I

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satisfy your reason for clicking on it I

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explained why you should care about

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becoming a YouTuber and why you should

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listen to me 4. maintain congruency

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between the title little thumbnail and

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the first seconds of your video If you

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ever clicked on your video with certain

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expectations based on the title and

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thumbnail if you can deliver precisely

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what they anticipated they're more

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likely to like and watch your entire

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video this outcome is determined by your

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hook and intra by focusing on the

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crucial aspects of hook title and

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thumbnail you can create a compelling

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first impression that draws viewers in

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and keep them engaged throughout your

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video this will not only boost your

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viewcon but also help you establish a

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loyal and committed audience so now

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let's talk about how to come up with

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good content ideas Step One is capture

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whenever you come across something that

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Sparks your creativity or aligns with

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your content ideas make sure to capture

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it being an observant creator with the

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right mindset can turn casual browsing

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on YouTube reading books watching movies

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or scrolling on Instagram or ticked out

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whatever into valuable sources of

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inspiration ask yourself why certain

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content catches your attention is it the

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thumbnail the title what is effect of

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the thumbnail drove you in is it simple

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or flashy hex heavy maybe minimalistic

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Vivid or muted colors analyze the view

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count and compare it to the Creator's

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other content to understand what works

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and what doesn't the more you do this

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the better you will grasp your target

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audience's preferences back when I was

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15 I had a YouTube notebook where I

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would jot down my analysis with various

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viral videos completed with like my

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Turbo thumbnail sketches but thankfully

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with Miller note visualizing and

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organizing your ideas has never been

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easier nolanode is a versatile tool that

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lets you gather notes images videos

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tasks and more all in one place as a

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visual Creator having a centralized

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platform to capture and organize your

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thoughts is invaluable here's how you

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can make the most of Milano let me show

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you step by step how I do it so now let

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me show you how I capture ideas and

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brainstorm using middle notes when you

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come to the main page you can see that

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there are different cards basically with

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middle note you can add like different

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columns name them and create different

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parts so whenever I'm trying to come up

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with a video idea I create a card called

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about the project so this explains what

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project we're working on this is the

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video so if you have watched actually

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one of my latest videos you probably

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know this video is about of the

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concentrate and why we are getting

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distracted as you can see I've already

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come up with a title and thumbnail idea

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so this is the end product of this

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project and I'm going to show you how I

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came to this idea and how I come up with

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the title itself whenever I'm

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brainstorming for a video I actually

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have four steps as you can see here from

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the to-do list it's capture research

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brainstorm and create the first step is

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always to capture so let's go to my

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capture board when we go to my capture

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board you can see that I had various

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Inspirations for this video when I was

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reading the Japanese book The reason why

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you can't focus is your room and then I

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saw this image sort of like sparked my

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inspiration and while I was browsing on

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YouTube I've seen various videos with a

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similar Taste of thumbnail and similar

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Concepts but with a different

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presentation Styles so I took there I

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downloaded their thumbnails and also the

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video titles and then I put them into my

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capture part in Milanos as you can see

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you can like move around things you can

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add like lines and arrows to different

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places you can change the arrow of color

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like this and you can brainstorm ideas

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like how I did so I came to the all

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these videos about how to beat

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procrastination I liked the thumbnail

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and then I came across to this video and

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then I realized a pattern when it comes

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to videos about messy rooms and focus

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and all that a lot of people were using

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this format they were lying in the

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middle and there are a lot of stuff that

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are representing the themes you can see

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here and see here and also here and also

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here this is a different video concept

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so it's about beating procrastination

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but you can see that the main person is

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in the middle and then there is the

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messy room so I captured this for my

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thumbnail once I capture things the next

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step is to do a research so as you can

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see I've done some research about the

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video while I was reading the video I

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came across to different various sources

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for example I came across the Microsoft

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research which found that multitasking

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can reduce concentration by up to 40 so

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while I highlighted that in that video I

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also linked that research into my

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research page so that I can see all of

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them at one place so you can of course

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like move around things and other things

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so the great thing is you can clip web

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pages on Miller node and read them later

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on so when I'm researching for a video I

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usually put the book that is based on in

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the middle and then whenever I come

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across to a similar research I web clip

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it you can web clip things to milanode

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and then I write the main highlights of

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the researches you can use the comments

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or you can add a simple note like this

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and you can also change the card colors

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you can also add various words for

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example on millinote as well as to-do

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lists so maybe you might write a finders

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from the research this and that and you

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can click to the done and also you can

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even draw things on your board but I'm

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not really good at drawing so I never

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draw but I usually use the air rubs and

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also Web Clips and some notes as you can

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see you can see my various notes about

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the various researches by doing this you

play15:54

can have a general idea of how many

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researches you are going to talk about

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and also what those researchers have in

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common as you can see I highlighted some

play16:03

parts that really resonated with the

play16:05

content that I want to share and after

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I've done my research now it's time for

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brainstorming as you can see I have a

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page of brainstorming when I'm making a

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video I want to give actionable steps so

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that people can actually apply the

play16:20

lessons they've learned from the video

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not just like passively watching it and

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for that I want to give a simple yet

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understandable and actionable steps to

play16:29

my videos so in order to give those tips

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I watch other videos that are talking

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about the similar things and I want to

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see how they approach to it so I watched

play16:39

a couple of videos about the environment

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however environment affects your focus

play16:43

and I came across for example Jordan

play16:45

Peterson says that keep your desk

play16:47

clotter free and you need to have a

play16:49

clutter free environment and here Paula

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Gardini says forget about multitaskings

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which supports the research I found

play16:56

previously and then here we have another

play16:59

video which explains the importance of

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sunlight exposure change of scenery and

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mindset which also all aligns with the

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research we found and I came to another

play17:08

like motivational speech type of video

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which says that simple daily habits can

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change the self-identity and I also came

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across a book about it I might recommend

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it to people in my description below so

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I add it here and I also looked to other

play17:22

podcasts such as like from Andrew

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huberman since he's very well known in

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the field and he cites a lot of

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researches I usually listen to his

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podcast when I'm talking a topic that he

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also covered in the previous podcast

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episodes so that I can look into the

play17:36

researches that he is citing so in the

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brainstorming area as you can see that I

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put different videos so with Milano you

play17:44

can also put videos and links to it for

play17:47

example if I would click on it welcome

play17:48

to the YouTube it will open the video so

play17:51

I can easily go back to the videos that

play17:54

I brainstormed from this is a very great

play17:56

tool and once I have done my

play17:58

brainstorming the next step is to create

play18:01

by creating I mean writing a script

play18:04

because when it comes to all social

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media content actually writing is the

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base a lot of people think that we do

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fancy stuff but when you actually really

play18:13

look into what YouTubers are doing

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they're basically writing every single

play18:17

day you write scripts for Instagram

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reels for tick tocks for YouTube videos

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if you really want to improve your

play18:23

quality writing is going to be your

play18:26

essential skill that you want to make

play18:28

sure that you improve it and when I

play18:30

write scripts I usually follow a very

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simple storytelling structure which

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consists of Hook context setup and then

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Climax and the character change if you

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want to tell a good story your character

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so it can be you it can be an example

play18:45

needs to change nobody wants to watch a

play18:48

movie where the main character is weak

play18:52

throughout the whole video think about

play18:54

Harry Potter for example he wasn't

play18:56

strong in the beginning but then he

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beats Voldemort so you see the character

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development development is something

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that people like to see and story is

play19:05

something people have been connecting

play19:07

each other from hundreds thousands of

play19:10

years ago so learning about storytelling

play19:12

is really important if you have a

play19:14

concept of Storytelling so a method that

play19:16

you use like a system like this on

play19:17

milanode you can apply it every single

play19:20

time and also this arrows represent how

play19:23

story goes so from Hook you go to the

play19:25

context and then the setup and then you

play19:27

go to Climax and then the character

play19:29

changes so for example like let's look

play19:31

to the hook in the hook we want to

play19:33

explain what what is going on what is

play19:36

the video about we need to satisfy this

play19:38

question from the highlighted part you

play19:40

can see that I answered the what part so

play19:42

I'm expelling are you constantly feeling

play19:44

overwhelmed unable to focus on work or

play19:46

studying and finding yourself getting

play19:48

lost in the social media so this

play19:50

explains what the video is about now we

play19:52

can move move to the next part of the

play19:54

script now I'm going to give a context

play19:56

why you should watch this video and why

play19:58

is this thing happening so I explained

play20:00

in the highlighted part that our brains

play20:03

are wired to the social media and we

play20:04

need to change that and then we come to

play20:06

the setup part so now you need to

play20:08

explain how to do it how to apply the

play20:10

things you teach on the video into their

play20:13

daily life and since this is a very long

play20:15

script I put a document here you can see

play20:18

the very six tips that I give here you

play20:20

can see the six steps I give on Miller

play20:23

note you can also create a document like

play20:25

this for the things that are much longer

play20:27

after I explained how now we need to do

play20:30

the climax so we need to highlight the

play20:33

impact of the tips and the

play20:35

transformative power of an optimized

play20:37

workspace I explained after implementing

play20:39

these steps how you can

play20:41

transform yourself so we covered the

play20:44

climax too and after that our character

play20:46

changes so in order to explain it in

play20:49

order to show people that the main

play20:51

character changed you need to share a

play20:53

personal story about the impact of the

play20:55

tips so how it changed your life so I

play20:58

share my personal experience and how

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this changing my environment having a

play21:04

tidy environment change my productivity

play21:06

for example so it becomes more personal

play21:08

the thing about YouTube is that you

play21:11

don't need to necessarily say something

play21:13

new like a crazy productivity crazy

play21:15

self-improvement tips or anything people

play21:17

don't need new things they just need to

play21:19

be reminded of the things they already

play21:22

knew and it should be inspiring because

play21:24

just saying oh workouts sleep eight

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hours do this is not inspiring enough

play21:28

you should share a personal story that

play21:31

they can resonate and that they can

play21:33

remember so that it will inspire them to

play21:36

go further so after I writed my script

play21:38

and after I did this capture and and

play21:42

researching I now have an idea of a

play21:46

thumbnail as you can see this is also

play21:48

quite cluttered environment and the main

play21:51

character is in the middle Again by

play21:53

doing these old things I came a

play21:55

conclusion that I would put myself in

play21:58

the middle and then I would put a

play21:59

clutter of things but the things that

play22:02

represent me for example I lift weights

play22:04

I love chips this is my favorite book

play22:06

and a tummy book and then my keyboard

play22:08

and all that stuff and then for the

play22:11

thumbnail when I was doing researches I

play22:13

looked to the words that they use often

play22:15

the concentration cluttered environment

play22:17

Focus those are the very common words

play22:20

that are used in this researches so I

play22:22

added to my title and by doing all these

play22:25

four steps I create my video on Miller

play22:27

note and now we have a general idea of a

play22:30

middle note so if you want to capture

play22:32

create brainstorm Miller note is a

play22:34

perfect tool there will be a link down

play22:36

description below you can start using it

play22:38

for free by following these steps you

play22:40

can use Milano to capture ideas refine

play22:43

them and organize them into boards

play22:45

before creating your content this will

play22:46

help you stay organized maintain focus

play22:48

and produce high quality content that

play22:51

resonates with your audience Austin

play22:52

Cleon in his book still like an artist

play22:55

emphasizes the importance of embracing

play22:57

influences and learning from the success

play23:00

of others to come up with great content

play23:02

ideas look at what other successful

play23:05

YouTubers in your Niche are doing and

play23:07

find ways to put your spin on their

play23:09

ideas don't plagiarize or copy them

play23:11

outright but use their work as a

play23:13

starting point for your content as Cleon

play23:16

says nothing is completely original all

play23:18

creative work Builds on what came before

play23:20

by studying the techniques or

play23:22

presentation Styles and tones of

play23:24

successful creators you can understand

play23:26

how they connect with their audience and

play23:28

apply those lessons to your own content

play23:31

another code from cleon's book that I

play23:33

really resonated with is you're only as

play23:36

good as the stuff you surround yourself

play23:37

with surround yourself with the best

play23:40

content in your Niche and learn learn

play23:41

from it be curious absorb ideas and

play23:44

remix them to create something Uniquely

play23:45

Yours to put this concept into practice

play23:47

follow these steps identify your

play23:50

favorite creators make a list of your

play23:52

top five content creators within your

play23:54

Niche they should be individuals whose

play23:56

work you admire and would like to learn

play23:58

from too study their influences research

play24:01

and find out who their favorite creators

play24:03

or influencers are this will give you a

play24:05

broader understanding of creative

play24:07

landscape in your Niche and expose you

play24:09

to the new sources of inspiration

play24:10

analyze their content go through your

play24:13

favorite creators content and identify

play24:15

what you like about it pay attention to

play24:17

their techniques is that the

play24:18

storytelling is at the presentation

play24:19

style or maybe the way they engage with

play24:22

their audience take notes and see what

play24:24

lessons you can draw from their work as

play24:26

you analyze the content from favorite

play24:28

creators and their influences try to

play24:30

identify patterns or common themes are

play24:33

there certain topics they cover

play24:34

frequently what kind of video format do

play24:36

they use are there any recurring visuals

play24:39

or storytelling Elements by recognizing

play24:41

these patterns you can better understand

play24:42

what resonates with audiences in your

play24:45

Niche and apply what you have learned

play24:47

with the insights you've gathered from

play24:49

stunning your favorite creators and

play24:50

their influences start brainstorming

play24:53

content ideas that incorporate the best

play24:55

elements you've discovered remember to

play24:57

put your own unique spin on these ideas

play25:00

and make them on your own by going

play25:02

through this process you'll not only

play25:04

learn from the best creators in your

play25:06

Niche but also expand your creative

play25:07

Horizons and develop your voice as a

play25:10

content creator remember the goal is not

play25:12

to mimic someone else's work but to

play25:14

learn from it and develop your unique

play25:16

voice and perspective combine multiple

play25:18

influences experiment with different

play25:20

ideas and continue refining your content

play25:23

until you find what works best for you

play25:25

and your audience once you have some

play25:28

ideas for Content it's essential to get

play25:30

feedback from others share your ideas

play25:32

with your friends family or even with

play25:34

your viewers to see what they think this

play25:36

can help you refine your ideas and make

play25:39

sure that you're producing content that

play25:40

your audience love to get most out of

play25:43

this feedback full of these steps be

play25:45

open-minded when you're sharing your

play25:46

ideas be open to receiving constructive

play25:49

criticism remember that the goal is to

play25:51

improve your content so Embrace feedback

play25:53

and use it to your advantage also ask

play25:56

specific questions don't ask way

play25:58

questions like is my content good this

play26:01

and that if you want a specific answers

play26:03

you need to ask specific questions like

play26:06

do you like this style of editing or

play26:08

which title is better do you like this

play26:10

one or this one this will help you get

play26:11

more actionable insights while it's

play26:13

essential to get feedback from friends

play26:15

and family remember that they might not

play26:17

be your target audience so try to gather

play26:19

opinions from people who closely

play26:22

resemble your ideal viewer as their

play26:24

input will be more relevant not all

play26:26

feedback is going to be positive and

play26:28

that's okay use constructive criticism

play26:30

as an opportunity to learn and grow as a

play26:33

grounded Creator say it persistent and

play26:35

keep refining your ideas once you've

play26:37

established your content keep an eye on

play26:39

your YouTube analytics to see how your

play26:41

your audience responds to your videos

play26:43

pay attention to the metrics such as

play26:45

watch time audience retention and

play26:47

engagement to help you understand what's

play26:49

working and what could be improved by

play26:51

actively seeking feedback and using it

play26:53

to refine your content ideas you will

play26:55

better equipped to create engaging high

play26:58

quality videos that resonate with your

play27:00

audience consistency is key when it

play27:02

comes to building your audience on

play27:03

YouTube you need to pause regularly and

play27:05

stick to a schedule so that your viewers

play27:07

know when to expect new content coming

play27:09

from you this will help you build

play27:10

momentum and keep your audience engaged

play27:13

maybe this is something I should more

play27:15

focus on to do this first step will be

play27:17

set a realistic schedule that to remind

play27:19

how often you can realistically create

play27:21

and publish content without compromising

play27:23

its quality whether it's a once a week

play27:25

twice a week or more or maybe two videos

play27:27

per month choose a schedule that works

play27:29

for you and commit to it create a

play27:31

Content calendar to help you stay

play27:33

organized and ensure that you always

play27:34

have ideas for upcoming videos I have

play27:37

like a whole notion content calendar

play27:38

which I can share with you guys if you

play27:40

want to see save time and maintain

play27:42

consistency consider producing multiple

play27:45

videos at once so pick a day to script

play27:47

all of your videos filming day and

play27:49

editing a this will allow you to have

play27:51

content ready to publish even during

play27:52

busy periods and when you are unable to

play27:55

create new videos regularly review your

play27:57

analytics to see how consistent posting

play28:00

affects your Channel's growth maybe the

play28:02

best posting schedule might not be every

play28:03

week but twice a week or maybe even less

play28:06

use this data to make adjustments as

play28:09

needed and continue improving our

play28:10

content strategy be honest with yourself

play28:13

don't assume that the algorithm hates

play28:15

you or your YouTube channel is doomed

play28:17

just because of your few videos are

play28:18

underperforming like I did in the past

play28:20

if your videos aren't performing as well

play28:23

as you would like don't delete the

play28:24

YouTube studio app okay don't be rude

play28:26

instead analyze what you can do better

play28:28

and face your problems it's normal to

play28:31

feel disheartened when a video

play28:32

underperforms I mean you spend so many

play28:34

hours on it but it's crucial to remind

play28:36

yourself that setbacks are part of the

play28:38

journey keep in mind that each failure

play28:40

is an opportunity to learn and grow as

play28:42

the saying goes you never fail if you

play28:44

don't quit it doesn't matter how many

play28:46

times you fail each time will make you

play28:48

better stronger and wiser you only have

play28:51

to get it right once remember the

play28:53

algorithm doesn't have feelings it's not

play28:55

out to get you it's essential to

play28:57

approach your YouTube channel with a

play28:59

logical mindset rather than an emotional

play29:01

one here are some tips for being honest

play29:02

with yourself and making improvements

play29:04

look at your underperforming videos and

play29:07

try to identify areas for improvement

play29:09

are there any patterns you can spot

play29:10

maybe the thumbnails are not that good

play29:12

enough or is there something you could

play29:14

have done differently maybe the editing

play29:16

style ask for input from your audience

play29:18

friends or fellow creators constructive

play29:20

criticism can help you gain valuable

play29:22

insights and identify areas for growth

play29:25

and also experiment with new ideas don't

play29:27

be afraid to try new things on your

play29:29

channel sometimes it takes a bit of

play29:31

experimentation to find right content

play29:33

formula that resonates with your

play29:34

audience I mean it took me two whole

play29:36

years on this channel and also YouTube

play29:38

is constantly evolving so it's essential

play29:41

able to stay informed about the latest

play29:42

trends and updates to the platform this

play29:45

will help you make data-driven decisions

play29:47

and optimize your content strategy focus

play29:49

on your growth and progress celebrate

play29:52

your success no matter how small and use

play29:54

them as a motivation to keep push for

play29:56

pushing forward because you will need it

play29:58

don't compare your journey to others

play30:00

focus on your growth and Improvement by

play30:03

being honest with yourself and facing

play30:04

your challenges you will better equipped

play30:06

to adopt improve and ultimately succeed

play30:09

on YouTube I hope this video has been

play30:11

helpful to you and I'm excited to

play30:13

announce that I'm working on a free

play30:14

skillshare course for beginners on how

play30:17

to grow and monetize their YouTube

play30:19

channels so staying tuned for that once

play30:21

I publish the skillshare video I will

play30:23

put a link down in the description below

play30:24

so that you can watch it for free and

play30:26

learn more so see you soon and bye

play30:29

remember it's not over until you win

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