Charles Ngo Interview: Sharing Affiliate Marketing Insights

Summary

In this engaging interview, Charles Ngo, a top affiliate marketer from Miami, shares his journey in the industry. With over 8 years of experience, Charles made a million dollars in profit within his first year in 2008. He emphasizes the importance of developing a skill set and system for creating powerful campaigns over and over, rather than focusing solely on making money. Charles provides insights into tools like Voluum and Thrive for tracking campaigns, discusses strategies for handling employees, and offers advice on building relationships with successful affiliates. He also highlights his positive experience at the Affiliate Validation conference, meeting new people and appreciating the high-end, premium design.

Takeaways

• 😀 Charles Ngo is an internet marketer from Miami, Florida, who has been involved in affiliate marketing for around 8 years and is considered one of the top super affiliates in the world.
• 💰 In his first year as an affiliate marketer in 2008, Charles made over $1 million in profit.
• 🏢 Earlier this year, Charles created his second company, Celebrator, which trains people to become super affiliates. He also runs a blog called CharlesNgo.com.
• 🎯 Charles prefers to focus on lead generation and mobile app offers, working with networks like Mundell Media and Clickbricks.
• 👨‍🎓 For beginners, Charles advises focusing on learning and developing skills rather than solely chasing money. Promoting low-cost offers can provide more conversions and opportunities for split testing and optimization.
• 🔍 Charles recommends using tracking tools like Voluum and Thrive to monitor campaign performance.
• 🕵️‍♂️ For spying on competitors, Charles suggests using tools like Ads Exposed for mobile campaigns, but he is still testing various tools before recommending any specific ones.
• 👥 To prevent employees from copying and running his campaigns on their own, Charles suggests paying them fairly, having leverage (such as exclusive access to offers), and treating them well.
• 🤝 To build relationships with more successful affiliates, Charles advises finding mutual connections, providing value, contacting them respectfully, and engaging with them consistently on social media.
• 🎉 Charles has had a great experience at the Affiliate Validation conference so far, appreciating the high-end venue and the opportunity to meet affiliates from different countries.

Q & A

How long has Charles Ngo been involved in affiliate marketing?

Charles Ngo has been doing affiliate marketing for around 8 years, since 2008.

What was his first successful affiliate marketing campaign?

The very first offer that made Charles Ngo $75,000 in profit was a gaming lead generation offer.

What advice does Charles Ngo give to beginners in affiliate marketing?

Charles Ngo advises beginners to focus on learning and developing their skillset, rather than just trying to make money. He suggests promoting lower-priced offers to get more conversions and split-testing experience.

How does Charles Ngo decide when to cut a campaign?

Charles Ngo follows a 10x CPA payout rule. If he spends 10 times the CPA payout of an offer without getting any conversions, he cuts the campaign.

What tracking tools does Charles Ngo recommend?

Charles Ngo recommends using either Voluum or Thrive for tracking affiliate marketing campaigns.

How does Charles Ngo spy on his competitors?

Charles Ngo uses custom in-house spy tools as well as manual spying. He recommends AdsExposed for mobile offers, but is cautious about recommending too many spy tools without thoroughly testing them first.

How does Charles Ngo prevent employees from copying his campaigns?

Charles Ngo suggests paying employees fair wages, having leverage by being the sole person with access to certain offers, and treating employees well to motivate them to stay.

How does Charles Ngo build relationships with top affiliates?

Charles Ngo recommends leveraging mutual connections, bringing value to the other person, messaging them respectfully, and engaging with their content on social media to build rapport over time.

What does Charles Ngo think about the Affiliate Validation conference?

Charles Ngo has a great experience at the Affiliate Validation conference, appreciating the high-end venue and the opportunity to meet affiliates from different countries that he wouldn't normally get to meet.

What other business ventures does Charles Ngo have?

Earlier in the year, Charles Ngo created a second company called Celeb Tutor, which trains people to become super affiliates. He also has a blog called CharlesNGO.com.