The A to Z of Microlearning with Shannon Tipton

Animaker
3 Jul 202447:54

Summary

TLDRIn this insightful interview, L&D professional Shannon Tipton discusses the evolution and impact of microlearning in the workplace. Highlighting its flexibility and ability to deliver targeted content, she emphasizes the importance of creating standalone learning modules that cater to specific outcomes. Tipton also addresses the role of AI in streamlining microlearning content creation and the shift towards community-based learning in the future of L&D. Her advice for effective microlearning? Focus on one topic at a time for maximum impact.

Takeaways

  • 😀 Microlearning is defined as short bursts of focused, right-sized content aimed at achieving a specific outcome.
  • 🏫 The pandemic reshaped the microlearning landscape by accelerating the need for flexible and accessible training solutions that can reach people where they are.
  • 🔧 AI has the potential to streamline the development of high-quality microlearning modules by assisting in content creation, brainstorming, and repurposing existing content.
  • 📚 Microlearning should not just be chopped-up content but should have a clear beginning, middle, and definitive end to ensure standalone comprehension.
  • 🎯 Microlearning can be effectively used for complex and technical training when integrated properly with other learning methods such as blended or flipped classroom approaches.
  • 📈 Measuring the effectiveness of microlearning should focus on appropriate metrics that align with business goals, rather than just engagement numbers.
  • 👥 Microlearning appeals across generations and should be adapted to organizational culture and individual preferences for information consumption.
  • 🛠️ AI can help in rapid content creation for microlearning, from generating outlines to producing graphics and video scripts, making the process quicker and potentially more efficient.
  • 🌐 The future of L&D may see a trend towards community-based and peer-to-peer learning, facilitated by technology that allows for easy community nurturing and user-generated content.
  • 📊 Business acumen is a crucial skill for L&D professionals to understand and speak the language of business, ensuring their work aligns with and adds value to organizational goals.
  • 📚 Shannon Tipton recommends 'Designed for How People Learn' by Julie Dirksen as a favorite book on Learning and Development, highlighting the importance of understanding learning processes.

Q & A

  • What is the definition of microlearning according to Shannon Tipton?

    -Microlearning is defined as short bursts of focused, right-sized content to achieve a specific outcome.

  • How did Shannon Tipton's professional journey in L&D begin?

    -Shannon started in the restaurant business and transitioned into training when she expressed interest in developing franchisees, which led her to explore and eventually become passionate about the L&D field.

  • What is the significance of the name 'Learning Rebels' for Shannon's consultancy?

    -The name 'Learning Rebels' originated from a blog Shannon started with a friend. It reflects her philosophy of challenging traditional learning methods and aligns with her approach to L&D.

  • Why did Shannon decide to start her own independent consultancy?

    -Shannon wanted to maintain her passion for L&D and not move with her company's headquarters from Chicago to Philadelphia. She took the opportunity to start her own business, embracing the philosophy of 'Learning Rebels'.

  • How does Shannon view the role of microlearning in complex and technical training?

    -Shannon believes microlearning can be used for complex topics by being careful and using it as a tool within a larger learning initiative, such as reinforcement links in leadership development programs.

  • What is Shannon's perspective on measuring the effectiveness of microlearning?

    -Shannon suggests that the effectiveness of microlearning should be measured in terms of its contribution to broader business goals, rather than just engagement metrics like views or downloads.

  • How does Shannon Tipton suggest adapting microlearning to cater to different generations in the workforce?

    -Shannon believes microlearning appeals across generations and emphasizes the importance of aligning learning solutions with organizational culture rather than focusing solely on generational differences.

  • What are some alternative formats to video that Shannon mentions for microlearning content?

    -Shannon mentions infographics, PDFs, and other formats as effective for microlearning in certain scenarios, emphasizing the importance of choosing the right format based on the content's needs.

  • How does Shannon see the potential of AI in streamlining the development of high-quality microlearning modules?

    -Shannon sees AI as a tool that can significantly help in the brainstorming process, content creation, and even in generating graphics and video scripts, making the development of microlearning modules faster and more efficient.

  • What impact did the pandemic have on the microlearning landscape according to Shannon's observations?

    -The pandemic reshaped the microlearning landscape by accelerating its adoption as organizations sought ways to deliver training remotely and efficiently. It highlighted microlearning's ability to reach people where they are without causing disruption.

  • What is Shannon's advice on implementing microlearning without just repurposing old content?

    -Shannon advises creating microlearning with a clear beginning, middle, and definitive end, ensuring each piece is a standalone object that contributes to a larger learning objective, rather than simply chopping up existing content.

Outlines

00:00

😀 Introduction to Microlearning and Interview Start

The video script begins with a discussion on the components of learning and the potential of AI in developing microlearning modules. It transitions into the impact of the pandemic on microlearning and introduces the host, Aura, and her role at Animer. The interviewee, Shannon Tipton, is highlighted as an experienced L&D professional and the host sets the stage for an exploration of microlearning myths, misconceptions, and strategies.

05:00

👩‍💼 Shannon's Journey from Restaurant Management to L&D

In this paragraph, Shannon Tipton recounts her unexpected journey into the field of Learning and Development. Starting in the restaurant business, she transitioned to training due to her skills in developing franchisees. Her curiosity and passion for learning led her to connect with others in the industry and delve into learning science, eventually shaping her career in L&D.

10:02

📚 The Origin and Philosophy of Learning Rebels

Shannon explains the background of her consultancy, Learning Rebels, which began as a blog co-founded with a friend. The name reflects her philosophy on learning, which was considered unconventional at the time. After deciding not to move with her corporate employer's headquarters, she took the leap to start her own business, continuing the rebellious spirit of challenging traditional learning methods.

15:04

💡 Defining Microlearning and Avoiding Common Pitfalls

This section delves into the definition of microlearning as short bursts of focused, right-sized content aimed at achieving specific outcomes. Shannon emphasizes the importance of creating microlearning with a clear beginning, middle, and end, cautioning against simply chopping up existing content into smaller pieces, which can disrupt the learning process.

20:06

🔍 Incorporating Microlearning into Complex Training

Shannon discusses the misconception that microlearning is only suitable for simple topics. She suggests that microlearning can be used for complex and technical training by integrating it with other learning methods such as blended or flipped classrooms. The key is to use microlearning as a tool within a larger learning strategy.

25:07

📈 Measuring the Effectiveness of Microlearning

In this paragraph, Shannon addresses the challenge of measuring microlearning effectiveness, advocating for metrics that align with business goals rather than generic engagement numbers. She stresses the importance of tracking behavioral changes and the outcomes of learning initiatives, rather than just the completion of microlearning modules.

30:08

👥 Adapting Microlearning for Different Generations

Shannon considers the adaptability of microlearning across different generations, suggesting that it appeals to all ages due to its concise nature. She advises against focusing solely on generational differences and instead emphasizes the importance of aligning microlearning strategies with organizational culture and individual preferences.

35:09

🎨 Choosing the Right Format for Microlearning

The paragraph explores the various formats for microlearning content, such as videos, infographics, PDFs, and more. Shannon advises that the choice of format should depend on the content's requirements and the context in which it will be used, highlighting the need for empathy in understanding the learner's situation.

40:09

🤖 The Role of AI in Streamlining Microlearning Content Creation

Shannon discusses the potential of AI in the development of microlearning, from brainstorming to content creation. She sees AI as a tool that can save time and enhance productivity, allowing for rapid content generation that can be tailored to specific learning objectives.

45:12

🌐 The Post-Pandemic Microlearning Landscape

Reflecting on the pandemic's impact, Shannon observes a shift in how organizations approach microlearning. The need for remote training led to an increased adoption of microlearning through apps and platforms like TikTok. The pandemic accelerated the acceptance and integration of microlearning as a standard practice.

🚀 Success Stories of Microlearning Implementation

Shannon shares success stories of microlearning implementation, such as a sales company using chatbots for product knowledge and a medical device company utilizing email lessons. These examples demonstrate the effectiveness of microlearning in achieving business goals and improving sales outcomes.

🔮 Future of Learning and Development Trends

Looking ahead, Shannon predicts a focus on AI literacy and data analytics as key trends in L&D. She also foresees a move towards community-based and peer-to-peer learning, with a decreased reliance on traditional e-learning, as organizations seek more interactive and accessible learning experiences.

🔥 Rapid Fire Q&A with Shannon Tipton

In the rapid fire round, Shannon shares her favorite microlearning format, personal preferences, and insights on the future of L&D. She emphasizes the importance of business acumen for L&D professionals and suggests that community-based learning will play a significant role in the future of the field.

📝 Key Takeaway on Microlearning from the Interview

The final takeaway from Shannon is the principle of focusing on one topic at a time in microlearning. She advises against overloading learners with excessive information, instead advocating for concise, targeted learning experiences that directly address the learners' needs.

Mindmap

Keywords

💡Microlearning

Microlearning refers to the use of short, focused bursts of content to achieve a specific learning outcome. It is central to the video's theme, as the discussion revolves around the benefits, implementation, and misconceptions associated with microlearning in the context of L&D (Learning and Development). For instance, Shannon Tipton emphasizes that microlearning should be 'short bursts of focused right-sized content to achieve a specific outcome'.

💡L&D Professional

An L&D professional is someone who specializes in learning and development within an organization, often involved in training, instructional design, and educational strategy. The video discusses the importance of skills such as business acumen for L&D professionals and features Shannon Tipton, a prominent name in the L&D field with nearly 30 years of experience.

💡Pandemic

The pandemic has reshaped the landscape of microlearning by accelerating the need for remote and flexible learning solutions. In the script, it is mentioned that pre-pandemic, microlearning was still being explored, but the pandemic necessitated a shift to delivering training to people in their homes, leading to the increased adoption of microlearning.

💡AI

AI, or artificial intelligence, is discussed in the context of its potential to streamline the creation of high-quality microlearning modules. The script highlights how AI can assist in brainstorming, content creation, and even generating graphics and video scripts, which can significantly reduce the time spent on developing learning materials.

💡Rapid Fire Session

A rapid fire session typically involves a series of quick, concise questions and answers, often used in interviews to cover a wide range of topics in a short amount of time. In the script, the rapid fire session is mentioned as an exciting part of the interview where various thought-provoking questions are asked to expand the view on microlearning.

💡Learning Rebels

Learning Rebels is Shannon Tipton's consultancy that helps top companies with their learning solutions. It represents a philosophy of breaking the mold and innovating in workplace learning, which aligns with the theme of exploring and implementing effective microlearning strategies.

💡Spaced Learning

Spaced learning is a technique where information is presented to learners incrementally over time, allowing for better retention and understanding. The script mentions a sales company case study where chatbots were used to send out information about a product incrementally, leading to a 20% increase in sales.

💡Community-Based Learning

Community-based learning involves learning within a community context, often peer-to-peer, and is seen as a future trend in L&D. The script suggests that there will be a shift away from traditional e-learning towards more community-based and user-generated content, reflecting a return to more interactive and social forms of learning.

💡Data Analytics

Data analytics is the process of examining data to draw conclusions about digital information. In the context of the video, data analytics is highlighted as increasingly important for L&D professionals to ensure they are using the right tools and methods effectively, and to measure the success of learning initiatives.

💡Infrographics

Infographics are visual representations of information, data, or knowledge intended to present complex information quickly and clearly. The script notes that Shannon Tipton prefers infographics as a microlearning format because they can convey a wealth of information in a visually accessible way and are less dependent on language.

💡Business Acumen

Business acumen refers to the ability to understand and make shrewd business decisions. In the script, it is identified as a crucial skill for L&D professionals, as it enables them to speak the language of business and add more value to their organizations by aligning learning initiatives with business goals.

Highlights

AI's potential to develop high-quality microlearning modules through capabilities in flowcharts, graphics, and video scripting.

The pandemic's impact on reshaping the microlearning landscape, emphasizing the need for quick and flexible training solutions.

Importance of microlearning in the current L&D professional's skill set, especially in adapting to changes in workplace learning.

Shannon Tipton's transition from the restaurant business to L&D, highlighting the shift from focusing on numbers to focusing on people.

The concept of microlearning as short bursts of focused, right-sized content for specific outcomes.

The misconception of microlearning being only for simple topics and how it can be effectively used for complex and technical training.

The strategy of repurposing existing content for microlearning by creating standalone, capstone pieces.

Measuring the effectiveness of microlearning through engagement and behavioral outcomes rather than just numbers.

Adapting microlearning to cater to different generations and organizational cultures.

The role of AI in streamlining the microlearning content creation process, from brainstorming to final production.

The use of AI in L&D for tasks beyond content creation, such as graphics and video scripting.

The evolution of microlearning from a trend to a standard practice in the post-pandemic world.

Case studies of successful microlearning implementation in sales and medical device companies.

The future of L&D with a focus on AI literacy and data analytics as key skills for professionals.

The potential for community-based and peer-to-peer learning to redefine the future of L&D.

Shannon's personal favorite microlearning format, infographics, for their versatility and non-dependence on language.

The importance of business acumen as a skill for L&D professionals to better connect and add value to their organizations.

The key takeaway for viewers: microlearning should focus on one topic at a time for maximum effectiveness.

Transcripts

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learning has three parts to it right

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it's got to be do you think AI holds the

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potential to developing high quality

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microlearning modules so now it can do

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flowcharts it can do Graphics it can do

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video script how has pandemic reshaped

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the microlearning landscape I think pre

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pandemic microlearning was just uh so I

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think that's where the shift Happened

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One skill that every L&D professional

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must have we have got to be able to

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learn

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[Music]

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hello everyone Welcome to our brand new

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interview series uh genius talk where we

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pick the brains of thought leaders from

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the world of L&D I'm Aura the host for

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tonight's session and uh I am an LD

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marketer at animer for the people who

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don't know animer uh it is a DIY

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animation tool with uh over 30 million

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users across acoss the globe uh recently

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we have been uh ranked as the number one

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design Tool uh by G2 review and in

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tonight's session we have got Shannon

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Tipton with us hey Shannon thank you for

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joining us Shannon has been a prominent

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name uh in the phase of end of phase of

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L &d for the past uh nearly 30 years I

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guess and she has been a learning

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strategist and a specialist she uh is an

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international speaker speaker and also

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an advocate for uh change in workplace

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learning she has her own consultancy

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called learning Rebels where she helps

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uh top companies with their learning

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Solutions and she's also an expert in

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microlearning so in today's topic we

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will be exploring uh the world of

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microlearning we'll be busting some of

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the common myths and misconceptions

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about microlearning and uh I have a lot

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of thought-provoking questions that I

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would like to ask to expand uh our view

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on microlearning and finally we've got a

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rapid fire session which I'm super

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excited about so hi Shannon so happy to

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have you with

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us well thank you for having me I I

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really appreciate the invite and I'm

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always open to have a conversation about

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microlearning it is something that I

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feel passionate about so thank you for

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having me the first part uh is called

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genius Journey where we will be

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exploring your professional Journey

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let's get started with that

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[Music]

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first so Shon um nearly 30 years uh in

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the field of uh L&D uh it is no small

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feat right so at a time when people

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wanted to become doctors lawyers and

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Engineers how did you think that hm L &d

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is going to be my thing so how did that

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happen how did that happen um that's an

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interesting way of phrasing that

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question it's funny um yeah I did not

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wake up one day going oh gee I want to

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be an L&D professional this is my life's

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passion that that didn't happen um I

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actually started in the restaurant

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business uh so I was on the operation

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side of restaurants I was manager

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district manager I was an international

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regional manager so I I had all of these

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different positions within the

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restaurant

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business but I really didn't find it to

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be terribly fulfilling I I was tired of

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just focusing on numbers I wanted to

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focus on people and I really wasn't sure

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what that path would look like so I went

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to the leadership and I asked them what

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can I do I have this skill for

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developing franchisee and franchise

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owners so what can I do with this skill

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and they said oh we'll just put you in

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training

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like oh okay so so that's where it all

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started and I I knew absolutely nothing

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about the training field about L &d and

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anything associated with it uh but

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fortunately I was curious about it I

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really wanted to learn more and so back

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in those days you know you didn't have

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the Google machine right there there

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there was none of that so you had to

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pick up a book and and you had to read

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about learning science and you had to

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try to connect with others through

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conferences and you joined um membership

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organizations and you just tried to

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learn and the more that I learned the

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more that I wanted to be a part of this

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industry and that's where it all started

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uh so you were dealing with front-end

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people at restaurants basically so you

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were training them like you were good at

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it and you started training them as well

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so

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well right so my job at the time was to

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go into uh franchised markets my last

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territory was the Pacific Rim so I would

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go into restaurants that were in uh

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South Korea Japan New Zealand Etc and

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help them set up their restaurants help

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them set up their businesses so that

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their businesses would be successful

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right and uh I was also the person that

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they would report all their numbers to

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and all their sales to and all of that

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and I would was really just interested

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in how could I make this person be more

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successful than they were yesterday

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right and then that really became the

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motto if you will of what I do is how

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can I help people be smarter better

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faster than they were the day

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before right and that is just that's

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really how I've I've taken my career oh

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that's that's really inspiring so uh the

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next question is uh learning Rebels it's

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a very interesting name uh to be honest

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so what is the thought behind the name

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and uh why did you decide to uh start

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your own independent

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consultancy well I'll try to keep that

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story short um it was uh learning Rebels

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was a Blog at

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first and it was a Blog that I had

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started with a with a friend way back

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when I was in Corporate America

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and

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then when I decided to stop working for

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corporate America actually what happened

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is that they moved their uh Main

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Headquarters from Chicago to uh

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Philadelphia and I didn't want to move

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and I thought well if I don't want to

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move and I I really feel passionate

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about what I do and how I do it maybe I

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should just open up my own business so I

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went completely backwards from all of

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the advice that everyone tells you to do

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right they tell you have money saved up

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and have a business plan and do this and

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do that and I was like no not NOP not

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going to do any of that I'm just going

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to dive on in and see what happens and

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so then when I was thinking about a

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business name I'm like well I already

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have this blog and so I went to my

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friend I said can I use this blog as my

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business name and she said yes and so

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that was the beginning of it I thought

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well the way that I look at learning is

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really uh at the time it was different

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you know the the philosophy was

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different and so I thought well I think

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learning Rebels is a good way that fits

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into my philosophy so let's do that and

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that's that's how that have happened all

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always about breaking the path and

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coming up with something new yeah I to

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be the history yes that's a very

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suitable name to be honest so uh we are

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done with the first part of the

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interview now we are going to the second

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part of the interview this is called

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picking the genius brain and we are

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going to get into the topic of the day

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[Music]

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microlearning let's start with some

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Basics so when it comes to microl

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learning there are so many perspectives

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around uh uh people right so some people

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uh call it as short forces while there

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are other people who say that uh when

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you chop the lar larger pieces of

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content into smaller chunks that's

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called micr learning so if I had to ask

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you in simple terms how would you define

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microlearning well the definition that I

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have always used and I have been working

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in the microlearning space since about

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early

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2018 um maybe late 2017 I think and the

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definition that I have always used for

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microlearning has been microlearning is

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short burst of focused right-sized

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content to achieve a spefic specific

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outcome and and so I realized that

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that's kind of General but I I use that

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definition on purpose one because it's

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flexible but also because I wanted to

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point people specifically to the idea

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that it is short and it deals with

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something very specific in order to get

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a really specific outcome out of that

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learning nugget if you will my second

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question is actually a followup of the

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first one so many organizations when

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they start uh making microlearning

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content uh they fall into this trap of

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you know uh chopping up their already

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existing pre-existing content into

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smaller bites so but I have been reading

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your blogs for some time and uh I have

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uh seen that chopping is not necessarily

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microlearning it is not going to give

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the exact experience that your employees

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should be given so uh the real question

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is how can companies smoothly uh

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smoothly add well-designed microlearning

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pieces into their current uh curriculum

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without just reusing their old content

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uh into smaller pieces like how can they

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transition

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smoothly well I don't think it's it's

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about not using already established

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content they they can do that but it's

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just a matter of reconfiguring that

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content in a way that's appropriate for

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microlearning and and so briefly when

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you think about microlearning micro

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learning has three parts to it right

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it's got a beginning it's got a middle

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and it's got a definitive end when we

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think about chunking so this is where uh

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L &d uh professionals get in trouble or

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organizations get in trouble when you

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said they chop it up right so when you

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chop it up what happens is you have a

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beginning you have a middle and you have

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a to be

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continued okay and so what that leads to

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is if you had a 1eh hour let's say your

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CEO gave a oneh hour lesson about

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something and then you said well let's

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chop that up into four 15minute parts

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which is the natural

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inclination and you know we really

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should be chucking things down anyway

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but let's think about it in micr

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learning terms so we're going to chunk

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it into 4 15 minute Parts what happens

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with that is in order for me to

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understand what is happening in part two

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I need to watch part one

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right yeah and then I also need to watch

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part three in order to understand what

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happened in part two and then in part

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one so what they need to do is if you're

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going to take and repurpose your content

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is you need to create capstones so it's

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you have a beginning some sort of

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introduction this is what we're going to

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do and then you have a conclusion that

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says okay this is what we have done and

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this is now how you are going to take

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action on it if you want to learn more

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more continue to watch the next piece

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yeah each piece then becomes a

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standalone object okay uh so it is

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multi-purpose for right the piece

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individually also makes sense and you

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can put it up as a course and it will

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still make sense it serves both the

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purposes so that's great so the next

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question is uh so there's a general

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perception that uh microlearning

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strategy is only for simple topics uh

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like simple specific topic what's your

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take on this and is it possible to use

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microlearning for complex and Technical

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Training sure you just have to be

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careful

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because microlearning is just another

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tool in your toolbox right we we've got

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multi different ways that we can go with

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learning so then it's about what does

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the content require you know can we

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insert short pieces into larger complex

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topics absolutely so if you think about

play13:00

leadership

play13:01

development right can we insert small

play13:05

microlearning bits for somebody after

play13:09

they've completed their or while they're

play13:12

in the middle of their leadership

play13:14

development training yeah you can do

play13:16

that so you can use it as a

play13:18

reinforcement link right nobody is going

play13:21

to uh be able to take a leadership

play13:24

development program successfully through

play13:27

small incremental bites at that's just

play13:29

not going to happen you you need to have

play13:31

something to connect it with you need to

play13:33

have some shared experiences Etc but you

play13:36

can put microlearning elements into that

play13:39

process and make it work so that's how

play13:42

you would handle a larger more complex

play13:45

topic okay okay got it so there's a

play13:48

follow-up question for this which

play13:50

answers what you actually told uh what

play13:52

other the learning methods can be

play13:54

effectively combined with uh the

play13:56

microlearning to facilitate uh into the

play13:58

complex training Solutions so basically

play14:01

uh like you said you can add it uh to an

play14:04

existing method as something as a as you

play14:07

mentioned a tool inside the tool so what

play14:10

you're doing then is you're taking your

play14:11

blend you you're now blending your

play14:13

content right so you're taking right so

play14:16

you're taking Blended learning now right

play14:19

and you are incorporating microlearning

play14:22

bits into your Blended Learning

play14:24

Classroom you could also do this with

play14:26

flipped so if you think about a flipped

play14:28

classroom

play14:29

right which is we're putting all of the

play14:32

lecture stuff up front so then you can

play14:35

take all of that information you can put

play14:38

that into microlearning content have

play14:40

them go through that and then come to

play14:43

the classroom and discuss what they've

play14:46

learned through the microlearning

play14:48

content so you can take and augment your

play14:50

Blended or flipped courses with it

play14:53

easily uh it's like a fun interactive

play14:55

session also like like uh absolutely in

play14:59

one of your interviews you mentioned

play15:01

that uh I don't believe or like I don't

play15:04

like to measure the effectiveness of

play15:05

microlearning through numbers so why is

play15:08

that so and if not numbers how else to

play15:11

measure the effectiveness

play15:13

otherwise it's not as though I don't

play15:16

want to measure it through numbers it's

play15:18

that a lot of times we we put

play15:21

measurements behind a learning

play15:23

process that really don't tell a

play15:27

story and so if we're going to measure

play15:29

micr learning we have to make sure that

play15:32

what we're measuring is appropriate and

play15:33

a lot of times we're not and so the way

play15:37

that I think about microlearning is that

play15:38

a lot of times most of the time it's

play15:41

connected to a bigger learning

play15:44

initiative okay so now let's go back to

play15:46

our leadership development

play15:48

program what was the business goal for

play15:53

that leadership development program was

play15:56

it to um improve

play15:59

retention within the workforce was it to

play16:02

create uh leadership that was more

play16:04

Innovative or creative what were you

play16:07

looking for when you put that leadership

play16:09

development program okay so now that

play16:11

you've established that just make sure

play16:14

that the microlearning elements that

play16:16

you've inserted into your learning

play16:18

development course align with those

play16:21

business goals so the micro learning

play16:24

itself is not the Lynch pin to success

play16:29

yes it's

play16:31

everything now what you might measure

play16:33

with microlearning in of itself

play16:36

is uh were the PDF documents downloaded

play16:41

was was the video watched if it was

play16:43

watched for how long right did people

play16:46

open up the course right so those are

play16:48

the sorts of things where you can say

play16:50

okay we have engagement but when you

play16:53

think about actual learning outcomes

play16:55

it's all about behavioral and that's

play16:57

what you're going to see when people

play17:00

conclude so are people behaving the way

play17:03

that you had hoped that they would

play17:05

behave at the conclusion of whatever

play17:08

they took right do you see the business

play17:12

Bas on that is that Effectiveness uh in

play17:15

the training did they do the task that

play17:18

they were supposed to do uh instead of

play17:20

just measuring uh did they click on the

play17:22

post did they open the file up there's

play17:24

no human touch to it as well it's it's

play17:26

more analytical based yeah oh absolutely

play17:30

and you can put data analytics behind

play17:32

this so if you're running an xapi for

play17:34

example you can then see the progress of

play17:37

of how people are going through the

play17:39

microlearning but if you're using

play17:41

microlearning as part of a drip feed

play17:44

campaign so you're sending them emails

play17:46

right maybe so within those emails you

play17:48

have lessons so how do you measure that

play17:50

well did they open the

play17:52

email okay well let's start there you

play17:54

know so if if they didn't open it then

play17:56

you know that things aren't happening

play17:57

the way they need to happen

play17:59

but in general think about when you

play18:02

watch a YouTube video so if you go to

play18:04

YouTube and you watch a video um as in

play18:07

like how to how to cook a

play18:09

chicken uh at the end of that YouTube

play18:12

video I guarantee they are not giving

play18:14

you a

play18:16

quiz they're saying here's here's what

play18:19

we want you to be able to do at the

play18:21

beginning and here's here's the result

play18:23

so now look at your chicken does your

play18:25

chicken look like this if so then you're

play18:27

successful if not try again you know so

play18:31

that's how that's how microlearning in

play18:34

of itself can work when you think about

play18:37

putting it inside the workflow is it

play18:39

helping the person to get to the work uh

play18:42

than you know measuring numbers that's

play18:44

more important true right the next

play18:47

question is how can microlearning be

play18:49

adapted to catter the unique needs of

play18:51

different Generations so we have got

play18:53

genx Millennials and we are also seeing

play18:56

jenzy enter the workforce so how what is

play18:59

your thought about this I think

play19:01

microring just appeals across

play19:03

Generations so I try not to bring

play19:05

different generational types into it

play19:07

because everyone now let me restate no

play19:10

one wants to sit through an hourong

play19:15

e-learning course no one wants to do

play19:17

that if you're 60 or if you're 16 no one

play19:20

wants to do that so how can you then

play19:23

just make the learning as appealing and

play19:26

as engaging as you possibly can can and

play19:30

then you can think well you know how

play19:34

how how do people within my organization

play19:37

like to receive information because

play19:40

there's an organizational culture here

play19:42

that you have to address so if the

play19:44

organizational

play19:46

culture um does not uh is not for chat

play19:50

Bots they're like no that's not for us

play19:52

well then even though uh a gen Z person

play19:56

may want to talk with their phone if the

play19:59

organizational culture doesn't support

play20:01

that then we have to go back to what

play20:03

will it support you cannot just take uh

play20:06

the generations into consideration you

play20:07

should also uh think about the company

play20:10

and what are they uh doing uh what is

play20:13

their form of working oh okay got it got

play20:16

it right exactly exactly and sure you

play20:19

can shift I'm always hey test it out so

play20:23

your organizational culture may say oh

play20:24

we don't want to do chat Bots well you

play20:26

know what if you could do a an

play20:28

experiment

play20:29

with 10 people and see how that works

play20:31

and if you see great success with it

play20:35

then roll it out to 20 people then roll

play20:37

it out to 40 people right then the next

play20:39

thing you know it's part of your

play20:40

organizational culture but that's how

play20:41

you break through those barriers um so

play20:44

the next question is in one of your

play20:46

blogs you mentioned that uh videos aren

play20:48

the only way to create microlearning

play20:50

content infographics PDFs and other

play20:52

formats are also highly effective for

play20:55

specific scenarios so my question is in

play20:58

what scenario iOS do you think videos

play20:59

and animations are effective for

play21:01

microlearning and uh when should one opt

play21:04

for uh other content formats you that's

play21:07

a really great question I and I get that

play21:10

um my point has always been it's not

play21:13

always about video because a lot of

play21:16

times people think microlearning and

play21:18

they automatically go to video it's like

play21:21

okay what does the content require and

play21:24

that's always my go home point it's look

play21:29

at the content what does the content

play21:32

require does the content require just a

play21:35

checklist you know you don't need to do

play21:37

a video just just give them a checklist

play21:39

you know so if the content says you know

play21:42

if it speaks to you and I know that

play21:45

sounds um odd but you know when the when

play21:49

you look at the content the content

play21:50

speaks to you and it's not shouting

play21:52

video then don't do video you can't shoe

play21:54

horn it but there are times where it's

play21:57

absolutely appropriate

play21:59

so for example if I were going to you

play22:01

know if I were going to teach you how to

play22:03

tie your shoes I'm not going to send you

play22:05

a podcast I'm going to send you a

play22:08

video right so it's all about what what

play22:12

will help the learner get the outcome

play22:15

that you need to have achieved and then

play22:18

think about the

play22:20

modality you should also think about

play22:22

where the like uh employees is working

play22:26

under what AB

play22:28

working this is something I learned from

play22:30

one of your interviews only like I think

play22:32

you it was a session in London where you

play22:34

said uh it has to be appropriate for the

play22:36

person to access the material or else

play22:39

it's a flop you cannot uh really uh

play22:43

things through them right it's it's

play22:46

absolutely a waste if if they are and

play22:49

I've worked with clients like this

play22:50

before so they they will be in like a

play22:53

clean room so it's technology so they'll

play22:55

be in a clean room and they can't bring

play22:56

their phones into a clean room so what

play22:58

are you want to do you can make this

play23:00

great video but they can't watch it same

play23:03

thing if you got someone who's out like

play23:04

on a construction field right they're

play23:07

not going to stop what they're doing to

play23:08

watch a video so or maybe they don't

play23:11

have the bandwidth or maybe they don't

play23:13

have a Wi-Fi connection so what are you

play23:15

going to do so those are all of the

play23:17

peripheral things that you have to think

play23:19

about once you say oh I'm going to make

play23:21

a video now you got to think about all

play23:22

these other things to ensure that that's

play23:26

possible I think it's easier to excite

play23:28

to get excited with uh what kind of

play23:31

content you want to make but you should

play23:33

also be empathetic on the other end

play23:34

there's a bias we have a bias as L &d

play23:38

people with you know you got some people

play23:39

who are really excited about creating

play23:41

videos you have others that are really

play23:43

excited about graphic design so we have

play23:45

those things that we love to do but they

play23:49

aren't always the right direction to go

play23:51

in so um the next question is uh so in

play23:56

uh your blogs have consistently

play23:57

highlighted the the importance of Rapid

play23:59

content creation for microlearning like

play24:01

it has to be quick the making process

play24:04

has to be quick so do you think AI holds

play24:07

the potential to significantly

play24:08

streamline the process of uh developing

play24:11

high quality microlearning modules in a

play24:13

shorter time spent oh absolutely for

play24:17

sure if you think of just the the the

play24:20

front end work so if you think about

play24:22

microlearning there's a process right

play24:24

you have content um we'll say uh

play24:27

communication skills and communication

play24:30

skills is a very Broad and big topic so

play24:34

that means you got to go through all of

play24:35

the brainstorming mechanisms you know to

play24:37

decide where am I going to where am I

play24:39

going to focus how do I chunk that down

play24:41

how do I get to the smallest bit that I

play24:43

need to get to AI can help you do all of

play24:46

that you know so you can run your uh

play24:51

communication outline or article or or

play24:55

orse thesis through AI and you can have

play24:59

it do the brainstorming for you and get

play25:02

down to the smallest nugget and you can

play25:04

boom go straight to work right so that's

play25:06

a great help uh also I feel like uh AI

play25:10

really helps you to at least get started

play25:13

with the process it gives you a proper

play25:15

outline and it's a very collaborative

play25:16

process the more you give input to the

play25:18

AI the better results you get out of it

play25:21

uh the immediate thought that people

play25:23

think about uh AI is content creation

play25:26

yes that is true content creation but

play25:28

there are other sectors where AI is

play25:30

going to enter so please be vigilant of

play25:33

that as well because right now if you

play25:36

think about the emergence of Chachi BT

play25:41

4.0 so now it can do flow charts it can

play25:45

do Graphics it can do video scripts it

play25:47

can do all of those things that used to

play25:50

take

play25:51

forever especially if you're not if a

play25:55

creative mindset is not your comfort

play25:58

zone so if you're very analytical for

play26:01

example and now you need help from a

play26:03

creative

play26:04

perspective you know the the AI can help

play26:07

you do that and that's really going to

play26:11

not only just save you time because yeah

play26:13

it is about productivity on certain

play26:15

levels but it also can help you produce

play26:17

something that's really good that maybe

play26:20

you didn't think about yourself true

play26:23

true true uh because I see a lot of

play26:25

articles about time saving but what why

play26:28

is the time being saved like what is the

play26:30

need for uh the time save like uh come

play26:33

up with the better content true and

play26:36

there's a followup question for this as

play26:37

well uh so have you seen some of the

play26:40

interesting ways uh people are using AI

play26:42

in L&D like uh have you been using in

play26:45

interesting ways or have you seen others

play26:47

uh use AI in interesting ways oh

play26:50

definitely definitely I I just did a

play26:52

workshop not too long ago about you know

play26:57

how to do exactly what we just talked

play26:59

about and it was here here's your

play27:03

content here's your topic now from that

play27:06

topic generate learning outcomes based

play27:09

on Bloom's taxonomy and bl based on the

play27:12

maker model of a three-part learning

play27:14

objective now take that and create a

play27:17

lesson outline now take that lesson

play27:19

outline and using dog's nine events of

play27:22

of uh learning create activities based

play27:25

on those nine events right and so what

play27:27

we did is we went through that whole

play27:30

process and it took us less than an hour

play27:32

to

play27:33

do right so again yeah fast but people

play27:38

were amazed at the

play27:41

Quality so it's about what you ask it

play27:45

you know so garbage in garbage out right

play27:48

so it's like you got to ask quality

play27:50

questions in order to get quality

play27:52

responses but I've seen people who are

play27:55

using it there's there's a number of

play27:57

people online right now who are using it

play27:58

to create fabulous Graphics you know but

play28:03

as long as you say that your graphics

play28:05

are AI generated that's the only thing

play28:08

right you we've got to credit where

play28:09

credit is due we got to say that it's AI

play28:11

generated not generated by us or

play28:13

somebody else you know and as long as

play28:15

you're careful that the AI isn't

play28:18

hallucinating content right so you're

play28:21

still doing your

play28:22

research then people out there are doing

play28:25

some really fabulous things you you're

play28:28

they're helping you write communication

play28:30

pieces and I I use it to write emails

play28:34

sometimes you know so it's when you

play28:36

think about the marketing part of L

play28:38

&d right so when you think about

play28:41

marketing your department you can use AI

play28:44

to help you Market your department and

play28:45

you use it like that you know so there's

play28:48

so many ways that people are using AI

play28:50

right now the next question is you have

play28:52

been an advocate of microlearning even

play28:55

before the pre-pandemic days as you

play28:56

mentioned from 2008 in the end of 2018

play28:59

so having witnessed uh its Evolution

play29:02

firsthand uh what was what was the most

play29:05

striking differences you've observed uh

play29:07

in the ways organizations approach

play29:09

microlearning now compared to the

play29:11

prepandemic times so in your view how

play29:13

has pandemic reshaped the microlearning

play29:17

landscape you know that's a really

play29:19

interesting question

play29:22

um I think pre pandemic microlearning

play29:25

was just uh people were really just

play29:28

figuring it out you know um and they

play29:31

were still trying to figure out what was

play29:33

the difference between microlearning and

play29:35

chunking content etc

play29:38

etc and then the pandemic hit and then

play29:42

it became about how can we deliver

play29:45

training to people who are in their

play29:47

homes right without having to create a

play29:50

bunch of e-learning courses that we

play29:53

might have to scrape later on and and

play29:56

then it was okay we we got people who

play29:58

are sitting virtually so can we do

play30:00

something virtually as well right so all

play30:03

of these components were just circling

play30:05

around and then microlearning came back

play30:08

up and then you saw all of these

play30:10

different apps engage by cell learning

play30:14

Tik Tok right so you see all of these

play30:16

Tik Tok for learning so you see all of

play30:19

all of these apps start to flourish

play30:22

because they realize that we can get to

play30:25

where people are and I think that was

play30:28

the biggest aha moment is that

play30:30

microlearning can help Reach people

play30:33

where they are at and not create

play30:36

confusion or disruption in where they

play30:40

sat and it became an easy way to do it

play30:43

also a flexible way of doing it so we

play30:46

can put out training really quickly

play30:48

right now to adjust the need because we

play30:51

had all of this instructor-led content

play30:53

sitting on the shelf that we can't use

play30:55

anymore so now we have to do something

play30:58

really quickly and this this was an area

play31:01

where it was like aha microlearning we

play31:05

can do that and we can do that quickly

play31:07

so I think that's where the shift

play31:09

happened and I think that's where the

play31:10

momentum still continues to build uh I

play31:13

think it just lasted for quite a long

play31:15

time till now we are talking about it I

play31:17

think it's because of pandemic because

play31:18

pandemic also

play31:20

contributed uh for it to stay uh

play31:22

relevant till today absolutely yeah it's

play31:25

not a trend it's just

play31:28

the way we work right when from being

play31:32

prepandemic when I was doing my work on

play31:34

it it was a fad and then it became a

play31:38

trend and so now it's just how we

play31:42

work people just got this is how this is

play31:45

how it worked here afterwards they just

play31:47

got used to

play31:48

it the next question is um could you

play31:52

share some of the case studies and

play31:53

success stories where you have helped

play31:55

organizations implement microlearning

play31:58

activities uh initiatives effectively

play32:01

sure um I can give you a couple without

play32:03

giving away any names or any of that

play32:05

sort of thing um there was a sales

play32:09

company that I worked

play32:11

with and they were having a new product

play32:14

roll out

play32:16

and sales the way that sales works is

play32:18

that they bring all of their people in

play32:21

they do a product launch right and then

play32:23

they do product demos and then they send

play32:26

everybody away and they hope that they

play32:28

remember it and it costs a lot of money

play32:31

and every company does it that way and

play32:34

this company reached out because they

play32:35

were looking for a different way to

play32:37

approach that and what we what we did is

play32:41

that we broke it up into more of a

play32:43

blended solution where they had a

play32:46

virtual roll out and then they still did

play32:49

demos within their region but what we

play32:52

did was we implemented chatbot so we

play32:57

sent chat spots out to the sales team on

play33:00

a regular

play33:01

basis incrementally before the launch so

play33:06

um six weeks before the launch they got

play33:09

a chat bot about the product reminding

play33:12

them about what it did and how it worked

play33:14

Etc and we sent that out once every I

play33:18

want to say once every 7 to 10 days and

play33:20

then as the time got closer and closer

play33:22

to the launch the chats became more and

play33:25

more frequent so it went from once a

play33:28

week to twice a week to three times a

play33:30

week you know don't forget don't forget

play33:32

do this do that you know uh go here

play33:35

learn this especially being with product

play33:37

knowledge things change and so we were

play33:40

like okay you have to go to this slack

play33:42

channel to receive this information

play33:44

that's new right and so we continued to

play33:47

roll that out and by the time they hit

play33:51

the ground

play33:52

running they saw almost a 20% increase

play33:56

in sales and they had through any other

play33:58

prior product knowledge so that

play34:00

microlearning helped hit the goal but

play34:03

also there was an interesting

play34:05

serendipitous uh result from that they

play34:09

had less

play34:11

turnover so they didn't lose salespeople

play34:15

during this process whereas before they

play34:17

would lose salespeople because they

play34:18

would become uh confused or overwhelmed

play34:21

or what have you and they would quit so

play34:24

they didn't lose anybody throughout this

play34:26

whole launch so it was was a an

play34:28

interesting serendipitous event now the

play34:31

second way that we've handled this also

play34:34

through a medical device company was we

play34:37

created email lessons so we sent all of

play34:40

the emails we sent all the lessons via

play34:43

email in small bits so there was templa

play34:45

sized so we sent the templates to the

play34:48

business owners because the stakeholders

play34:50

wanted to own that process so we rewrote

play34:55

templates for them for each of the

play34:58

different uh lessons that were going to

play35:00

go out insert video here insert audio

play35:03

here right so we created a catalog for

play35:06

them to pull from insert and then send

play35:08

to their people and again they were able

play35:11

to short so they had a product laod on

play35:13

the back end so they were able to

play35:16

shorten the meeting time so usually it

play35:19

was a full week because of this event

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they were able to shorten it to 3 days

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so they saved time and money and they

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were still successful so so those were

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some of the a couple that right off top

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of my head that I could think of that

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were really successful in using

play35:33

microlearning to help them achieve their

play35:35

goals I think when it comes to the sales

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company that you work with it's more

play35:39

like spaced learning right uh you're uh

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you're giving them uh the needed

play35:45

information uh that is required uh with

play35:48

certain levels of you know like uh time

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Gap so that they can process the

play35:52

information and then start with

play35:53

something fresh something that can sit

play35:56

inside them for a longer period of time

play35:58

that's great actually yeah and that's

play36:00

exact so go back going back to your

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question about measurement this is why

play36:06

you you don't necess you don't measure

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the chat bot you measure what the

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ultimate outcome

play36:12

is and that's so you connected to that

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business goal and you see these things

play36:16

happen uh we've got we've come to the

play36:19

last question in the sessions L &d is

play36:21

constantly evolving with the new

play36:23

technologies and approaches emerging all

play36:25

the time so looking for uh looking ahead

play36:28

uh to the next 5 years what is the

play36:30

biggest Trend you see coming to define

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the future of Learning and Development

play36:36

you know

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that's I wish I had a crystal ball then

play36:40

i' I'd be doing this interview from the

play36:42

Bahamas

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um I think the biggest thing that we

play36:47

need to pay attention to for now and in

play36:49

the future it's not just AI it's AI

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literacy true you know so how how are we

play36:58

learning about what it can do for us how

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do we know all of the things that it can

play37:03

do for us and then you couple that with

play37:08

data

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analytic so data analytics is going to

play37:13

become increasingly important in what we

play37:16

do and it's just to ensure that are we

play37:21

doing the right things at the right time

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with the right tools and you you can't

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use the data if you don't

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understand where the data is coming from

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so the to me AI literacy is one of the

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most important things that we need to be

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paying attention to because not only

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with data analytics but also when you

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think about automation

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bias when you think about all of the

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things that go around AI right and then

play37:49

from and then from a more L&D is

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perspective I think um some of the

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this the future holds for us more

play38:00

community- based learning so I think

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we're going to see a trend away from

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e-learning not that e-learning is going

play38:07

to die but I think that we're going to

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see less of a dependence on that sort of

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learning and we're going to go back to

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community- based learning we're going to

play38:16

be using more um peer-to-peer

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learning so Community Based peer-to-peer

play38:23

years are generated the old Trends are

play38:26

coming back again p your

play38:28

uh yeah right because now we can create

play38:35

communities I I hesitate to use the word

play38:37

create those communities are there so we

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can nurture those communities we can

play38:42

bring life to them you know through a

play38:45

variety of different tools because we

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realize now that we don't always have to

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be in the same space right you're in

play38:52

India I'm in Chicago we're having this

play38:54

great conversation so uh uh organ

play38:57

organizations can see this right there

play38:59

happening and there's a lot of business

play39:03

reasons to make that occur you know so

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you think about communities you think

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about peer-to peer people learning from

play39:09

each other but also that user

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generated right so so let the Learners

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create the learning that they want to

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learn from you know let them have a hand

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in that it's like Community it's like

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Reddit right they can share information

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something like uh social media

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experience basically

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which is also something that I got from

play39:30

your uh London session where you said

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the uh the tools have to be in a way how

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people use things in their day-to-day

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life it has to work like Google it has

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to work like YouTube and it has to work

play39:42

like Facebook right so yeah yeah exactly

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I mean because people

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don't there's no need to recreate the

play39:50

wheel here you know and so if you can

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make it easy for people to use the tools

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and the be in the communities and

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they're going to do

play40:00

that true yeah they will automatically

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do it you don't there's no need to uh

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force them or pressure them they would

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uh like to do it uh for that try so now

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we are going to enter into the third

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part of the interview which is my

play40:16

favorite rapid fire around I've got a

play40:18

lot of questions so let's get started

play40:21

[Music]

play40:25

quickly what is your favorite to tool or

play40:27

Tech recent favorite tool or Tech

play40:32

chpt yeah it's my favorite too so yeah

play40:36

it just been saving life so yeah so the

play40:39

next question is um what is your

play40:41

favorite microlearning format your

play40:43

personal favorite micro learning format

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infographics yeah because you can do you

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can put a wealth of information in an

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infographic and just send it out and I

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also feel like it is not very dep on

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language yeah videos okay I understand

play41:01

English I'm able to watch it what about

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the others who who don't understand

play41:05

English I feel like infographics to an

play41:07

extent they can communicate uh what it

play41:09

is required to communicate it's what I

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feel my example of that is when you

play41:15

fly there's that thing that's in the

play41:17

seat back pocket right the the how to

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get off the plane and that's all in

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pictures so if they can show me how to

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get off the plane if the plane is in

play41:27

dire need using pictures then I think

play41:30

that I can teach somebody how to

play41:32

communicate I think we're good uh if you

play41:35

have chosen a different occupation what

play41:38

would it

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be

play41:44

um

play41:46

probably I would

play41:49

probably I always love the movies but I

play41:52

didn't want to be an actor I but I like

play41:54

movie theaters so I think it would have

play41:56

something to do with movie theaters

play41:58

running one or having one or something

play42:00

like that oh nice that would have been

play42:03

interesting so yeah then um if you get a

play42:08

magic wand and uh if you want to change

play42:10

something uh what would it be it can be

play42:14

anything if I had a magic one and could

play42:16

change

play42:17

anything

play42:19

um oh well I suppose I could just go the

play42:22

Miss America route and say World

play42:24

Peace um

play42:28

but uh but outside of that what would I

play42:31

what would I change

play42:35

um in my own life let's just say oh you

play42:39

know what I would change I would I would

play42:41

wave a wand and make sure that everybody

play42:43

including myself had a more had a more

play42:48

um focused view of work life

play42:52

balance great really you know because I

play42:55

think we all work way too hard and do

play42:57

way too much and we don't take enough

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time to take care of ourselves that

play43:01

that's actually a very nice answer and

play43:04

it's a nice use of the

play43:07

wand so in your opinion what is one

play43:10

skill that every L&D professional must

play43:13

have business

play43:16

Acumen um we have got to we have got to

play43:20

be able to learn more about how

play43:21

businesses operate in order for us to be

play43:24

successful you know we don't talk the

play43:26

language of business we we talk the

play43:27

language of learning and our businesses

play43:29

don't care about the language of

play43:31

learning they care about the language of

play43:33

business so in my opinion we need to do

play43:36

more about business Acumen in order to

play43:40

in order to further connect ourselves

play43:42

and add value what is your favorite book

play43:45

on Learning and Development designed for

play43:47

how people learn by Julie durksen

play43:50

designed for how people okay we'll

play43:51

definitely check it out for

play43:54

sure if you if your life is a movie what

play43:58

would the title

play44:00

be oh wow what would the title be of my

play44:05

movie

play44:13

um it would it would

play44:18

be it was something it' be something

play44:21

like stage one stage two stage three

play44:27

you me the no divid into sections yeah

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this this is this is what the first

play44:32

phase of your life was going to be

play44:34

here's what the second phase of your

play44:35

life is going to be and here's what the

play44:37

third phase of your life is going to be

play44:38

none of which is

play44:40

expected there we go the unexpected

play44:43

journeys of your life that's the title

play44:46

interesting movie

play44:48

title so uh here is my uh F this is the

play44:52

last question and uh this is my favorite

play44:54

question out of all so today we discuss

play44:57

discussed so many things about

play44:58

microlearning but uh what is the one

play45:00

piece of information that you would want

play45:02

the viewers of this video not to forget

play45:05

when they think of using microlearning

play45:07

in their training one concept at a

play45:11

time so microlearning one topic one

play45:15

topic

play45:16

only that's what I would ask them to

play45:18

remember uh a lot of times in L&D when

play45:21

we want to uh when we want to train

play45:25

somebody to do things for for

play45:27

example your team member only wants to

play45:31

know how to tell

play45:33

time yet we insist on giving them the

play45:36

history of the

play45:38

watch you know so microlearning is one

play45:42

topic one topic only stay to that topic

play45:46

makes sense makes sense because it's a

play45:48

lot of time waste right I just wanted to

play45:50

know uh that I just wanted to do

play45:53

something simple oh right please don't I

play45:57

don't need the history of the Apple

play45:58

watch I just I want to know how how to

play46:01

use the app Feature that's all I want to

play46:03

know so just give them that so I think

play46:07

this reminds me of the time when I was

play46:09

doing uh I did a communication I'm a

play46:13

basically a communication graduate so we

play46:15

had a paper uh at that time called

play46:17

Social Media communication so I really

play46:20

thought that they would be they would be

play46:22

teaching how to run ads or something

play46:24

like that but they started with uh who

play46:26

invent Ed

play46:27

Facebook I can Google that I Google that

play46:31

you could have literally ask me to you

play46:33

know check this Wikipedia page I will

play46:35

literally do that I really don't want to

play46:38

know about the history of Mark

play46:40

Zuckerberg till the end of the session

play46:43

until the end of the course I didn't

play46:44

really know how to run ads I just had to

play46:46

learn it by myself so yeah perfect

play46:50

example we are done with the interview

play46:52

it was so fun thank you so much Shannon

play46:55

thank you so much for Tak the time and

play46:58

thank you so much for generously sharing

play47:01

your expertise in the field of micr

play47:04

learning with me um thank you so much oh

play47:07

it was my pleasure it was a lot of fun I

play47:08

enjoy having these conversations I'm

play47:10

glad I'm glad you found it to be a chill

play47:13

environment that makes me happy good as

play47:16

the last part of the session uh we're

play47:19

going to take a picture uh so it'll be

play47:22

nice if you can strike a goofy pose or

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something uh

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goofy or something that is fun you

play47:30

know so I'm going to hold my mug so you

play47:34

can do something else if you want to you

play47:36

hold your cup all mine how about that oh

play47:38

yeah Okay

play47:42

cool so yeah I think we are done with

play47:45

the session thank you so

play47:48

much you're welcome you're welcome it's

play47:50

my pleasure thank you for having me it

play47:52

was an honor I appreciate it

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