Live Product Manager Interview: Slack

Exponent
29 Aug 201834:52

Summary

TLDRIn this PM lesson live mock interview, Sid and Steven explore product management roles and the challenges of breaking into the field. Steven shares his background, including experiences at a startup and a business intelligence firm. They discuss his favorite product, Slack, highlighting its notification system, onboarding process, and developer community. The conversation delves into potential improvements for Slack, emphasizing the need for better inter-organizational communication and idea management. The session concludes with feedback on interview techniques and the importance of understanding product roadmaps and prioritization.

Takeaways

  • 😀 The interviewee, a rising junior at Vanderbilt, has experience at a seed-stage startup and a business intelligence firm, MicroStrategy, reflecting a diverse background in tech.
  • 🚀 The candidate aspires to product management to oversee the entire lifecycle of a product, from ideation to sales, based on their past experiences.
  • 📘 The favorite product discussed is Slack, chosen for its innovative approach to notifications, onboarding new team members, and fostering a strong developer community.
  • 🔔 Slack's notification system is praised for reducing spam and ensuring that users are only alerted to high-priority messages, enhancing productivity.
  • 📚 The interviewee appreciates Slack's channel-based system for its ability to help new members quickly get up to speed with the team's past discussions and ongoing projects.
  • 💡 The interviewee suggests Slack could improve by facilitating better decision-making processes, possibly by implementing a feature that allows for more thoughtful, less ephemeral idea discussions.
  • 🤔 The candidate proposes a system similar to Jeff Bezos' approach of written memos and comment periods for new ideas, to ensure thorough consideration before decisions are made.
  • 🔄 The interviewee identifies a need for Slack to enhance inter-organizational communication to expand its network effects and user base beyond individual organizations.
  • 🛠️ The interviewee suggests that Slack should focus on features that address pain points for businesses, such as improving the onboarding process for new employees to save companies money.
  • 📉 The candidate highlights the importance of high-priority notifications in maintaining user trust in a platform, drawing a contrast with platforms that overuse notifications.
  • 🔑 The interview concludes with advice on interview techniques, emphasizing the importance of clear communication, pausing to consider responses, and being aware of the interviewer's engagement.

Q & A

  • What is the purpose of the live mock interview session?

    -The live mock interview session is designed to provide an interactive educational tool for individuals looking to prepare for product management interviews, offering them the opportunity to practice and receive feedback in a simulated interview environment.

  • What is Sid's educational background mentioned in the interview?

    -Sid is a current rising junior at Vanderbilt University and has spent previous summers working at a seed-stage startup and a business intelligence firm called MicroStrategy.

  • What are the key aspects of Slack that Sid appreciates based on the interview?

    -Sid appreciates Slack's effective notification system, its ability to help new team members get up to speed quickly, and the strong developer community that enhances the product's stickiness.

  • What is the main challenge Sid sees with Slack's current product management?

    -Sid identifies the challenge of Slack's difficulty in inter-organizational communication and the lack of network effects between different organizations, which is an area that Slack needs to focus on improving.

  • What is the idea for improving Slack that Sid suggests during the interview?

    -Sid suggests an idea for improving Slack's decision-making process by implementing a system where ideas are posted with clear outlines and expected outcomes, allowing team members to comment and vote on them without seeing others' feedback initially, thus reducing influence bias.

  • What feedback does Steven provide to Sid regarding his answer about Slack?

    -Steven advises Sid to enumerate his points clearly, speak slower to ensure the interviewer can keep up, and to provide more depth by discussing high-order topics related to Slack's features and philosophy.

  • Why does Steven suggest that Sid should have mentioned competitors to Slack during the interview?

    -Steven suggests mentioning competitors to demonstrate a comprehensive understanding of the market and to be prepared to answer questions about why Slack is superior to other communication platforms.

  • What is the recommended approach for building a product roadmap according to the discussion?

    -The recommended approach includes understanding the product vision and goals, validating assumptions with short-term features, and planning for long-term features that align with the product's overall objectives.

  • What is the advice given for handling the timing of responses during an interview?

    -The advice given is to ensure not to speak for more than two minutes without acknowledgment from the interviewer, and to use passive or active checks to confirm if the interviewer is ready for the candidate to move on to the next point.

  • What is the significance of the 'PM lesson comm' mentioned in the script?

    -PM lesson comm is a resource mentioned for those preparing for PM interviews, offering free course information, community access, and direct access to former Google PMs for additional insights and practice.

  • What is the final advice given to Sid about his interview performance?

    -The final advice given to Sid is that he did a great job overall, but to focus on providing a higher-level perspective before diving into specific product features, ensuring he impresses the interviewer with his product insights and vision.

Outlines

00:00

😀 Introduction to Live Mock Interview

Sid and Steven from PMS and Calm initiate a live mock interview session. Steven, a rising junior at Vanderbilt, shares his background, including his experience at a seed-stage startup and a business intelligence firm, MicroStrategy. He expresses his interest in product management due to its comprehensive role from ideation to sales. The session aims to explore a classic PM interview question: discussing a favorite product and its features.

05:00

🚀 Favorite Product Discussion: Slack

Steven shares his admiration for Slack, detailing its efficient notification system that prioritizes important messages, its channel-based approach that allows easy access to historical conversations aiding new team members in getting up to speed, and the robust developer community that enhances its functionality. He also addresses the limitations of Slack in personal messaging and its closed-platform nature, which he sees as both a pro and a con.

10:03

🤔 Reflecting on Slack's Business and Personal Use

The conversation delves into Slack's business use, with Steven discussing its challenges in personal messaging and the platform's closed nature. He contrasts Slack with open platforms like email, which suffer from irrelevant marketing emails. Steven also contemplates Slack's potential expansion into inter-organizational communication, a move he sees as necessary for Slack's growth and to overcome its current lack of network effects.

15:03

💡 Ideas for Improving Slack's Communication

Steven proposes improvements for Slack, focusing on better decision-making within the platform. He suggests a system inspired by Jeff Bezos, where ideas are outlined and discussed asynchronously, allowing for thoughtful consideration and voting without immediate influence from others. This approach aims to prevent rushed ideas and promote quality decision-making within organizations.

20:05

🛠 Enhancing Slack's Product Features

In the mock interview, Steven is encouraged to enumerate his points for clarity and to provide a richer understanding of Slack's features. The feedback emphasizes the importance of high-priority notifications and the financial benefits of getting new employees up to speed quickly. It also touches on the ethics of notification systems and the importance of user trust in a product's communication strategy.

25:06

📈 Discussing Slack's Product Roadmap

The session explores the concept of building a product roadmap, with an emphasis on understanding the product's goals and vision. Steven is advised to consider the importance of features, customer value, and how these align with the product's overarching objectives. The discussion highlights the need for prioritizing short-term and long-term planning based on these goals.

30:06

🔑 Conclusion and Final Thoughts

The mock interview concludes with a reflection on the session's performance and a discussion about applying for jobs and understanding product roadmaps. Steven receives positive feedback on his insights into Slack and is encouraged to continue practicing for PM interviews. The session ends with an invitation for viewers to engage with PM Lesson for further interview preparation resources.

Mindmap

Keywords

💡Product Management

Product Management refers to the process of guiding a product from its conception to its launch and beyond, involving tasks such as planning, defining, and overseeing the creation of the product. In the video, the interviewee expresses an interest in product management roles as a way to experience the full lifecycle of a product, from ideation to sales, which is central to the theme of the interview.

💡Notifications

Notifications are alerts or messages that inform users of events or updates within an application. In the context of the video, the interviewee appreciates Slack's approach to notifications, which prioritizes high importance alerts and avoids spamming users with unnecessary messages, enhancing productivity.

💡Channel-based System

A channel-based system is a method of organizing communication within a platform, typically used in team collaboration tools. The interviewee finds Slack's channel system interesting as it allows access to historical conversations and project updates, which is crucial for new team members to get up to speed quickly.

💡Developer Community

The developer community refers to the group of programmers and developers who contribute to a platform's ecosystem, often by creating integrations or extensions. The interviewee highlights Slack's developer community as a significant factor in the platform's 'stickiness', meaning its ability to retain users.

💡Network Effects

Network effects describe a phenomenon where a product or service becomes more valuable as more people use it. The video discusses the lack of inter-organizational network effects for Slack, suggesting that it spreads rapidly within organizations but not as effectively between them, which is a key challenge for the platform's growth.

💡Ephemeral Ideas

Ephemeral ideas are those that are short-lived or quickly forgotten. The interviewee criticizes the transient nature of ideas in messaging systems like Slack, where discussions can be lost, making it difficult to revisit or build upon them later, which poses a challenge for decision-making and organizational memory.

💡Roadmap

A roadmap is a strategic document that outlines the long-term vision and direction of a product or company. During the interview, the concept of building a product roadmap is mentioned, emphasizing the importance of aligning features and development with the product's goals and vision.

💡MVP (Minimum Viable Product)

An MVP is a version of a product with just enough features to satisfy early customers and provide feedback for future development. In the script, the interviewee suggests building an MVP to test product hypotheses and validate the product's viability with real users before further investment.

💡

💡Prioritization

Prioritization is the process of arranging tasks or objectives in order of importance. The interviewee talks about the importance of prioritizing features in a product roadmap based on their value to customers and their alignment with the product's goals, which is essential for effective product management.

💡Product Vision

Product vision is a clear and concise description of the future direction of a product. It is mentioned in the script as a critical component for building a product roadmap, as it guides the decision-making process regarding which features to develop and when.

💡Interviewee

The interviewee is the person being interviewed in the video. In this context, the interviewee is a current rising junior at Vanderbilt with experience in startups and software engineering, seeking to break into product management roles. The term is used to refer to the individual providing insights and answers throughout the mock interview.

💡Mock Interview

A mock interview is a practice session that simulates a real job interview, providing an opportunity for candidates to prepare and receive feedback. The video script details a live mock interview conducted by PM Lesson, where the interviewee discusses their background, experiences, and thoughts on product management.

Highlights

Sid and Steven from PMS and Calm initiate a live mock interview to explore product management roles.

Sid shares his background as a rising junior at Vanderbilt with experience at a seed-stage startup and a business intelligence firm, MicroStrategy.

Steven discusses the difficulty of entering product management roles directly from school and his aspirations for an end-to-end product experience.

The interview begins with a classic PM question: discussing a favorite product, in this case, Slack, and reasons for its preference.

Sid appreciates Slack's notification system for its focus on high-priority alerts and minimal spam.

The channel-based system of Slack is praised for its ability to provide access to historical conversations and company-wide context.

Sid finds Slack's developer community and its integration capabilities as a significant factor in the product's stickiness.

Steven suggests that Slack's closed-platform approach prevents spam and irrelevant messages, enhancing communication within organizations.

The discussion explores the challenges Slack faces with inter-organizational network effects and the need for expansion beyond intra-organizational communication.

Sid proposes a feature within Slack to improve decision-making by allowing time for reflection and voting on ideas without immediate visibility of others' opinions.

Steven emphasizes the importance of understanding a product's goals when building a roadmap and prioritizing features based on their contribution to those goals.

The interview highlights the value of practice in preparing for PM interviews and the role of platforms like PM Lesson in facilitating that practice.

Steven provides feedback on structuring answers during an interview, suggesting the use of enumeration and signposting to clarify points.

The conversation touches on the ethics of notification systems in product design and the potential negative impacts of prioritizing metrics over user experience.

Sid and Steven discuss the importance of being aware of a product's competitors and being able to articulate why the product of interest is superior.

The mock interview concludes with advice on engaging with the interviewer, using techniques like checking for understanding and pacing one's responses.

Transcripts

play00:00

cool cool well so this is Sid and I'm

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Steven from PMS and calm and we're about

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to start the live mock interview and

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Before we jump into interview said can

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you just give us a little bit of

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background about yourself yeah sure so

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I'm a current rising junior at

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Vanderbilt I spent this last summer at a

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seed stage startup so it's a really

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small group of just six of us who's a

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lot of fun and then I spent the summer

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before that doing software engineering

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you had like a business intelligence

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firm called MicroStrategy cool and said

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one last question like you know what are

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you looking for with product management

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roles or what do you or your aspirations

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or dreams short so from what I've heard

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I found that like product management

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roles are very difficult to jump into

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right out of school and at least looking

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back at the experiences I've had in this

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past summer at the small startup and

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then the some before that the like

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bigger enterprise I thought about things

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like what do I do I and do I not like

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about like software engineering do I and

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do not like about marketing like and

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just the different like options I got to

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try and I figured product management was

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the best way for me to see like an

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end-to-end experience of like how do I

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take a product from ideation to like to

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sales cool okay cool awesome

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um so said we're gonna start off and for

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the audience's well we're gonna start

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off with a mock interview question and

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then we'll kind of walk through it a

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little bit and then we'll we'll go to a

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feedback at the end so again please

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please please please come in and ask

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questions or participate in this video

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if you're interested so Sid the question

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we'll start off with is the classic PM

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interview question that is asked at

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pretty much every p.m. interview what is

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your favorite product and why great so

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my favorite product is slack so until

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using slack I never understood why

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people raved about it I mean I I didn't

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understand how it could be different

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from any other application they all seem

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the same to me so the only difference to

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me was the one that my friends were on

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at the time since my internship finished

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I'm unsuccessfully tried to get my

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friends to convert that our personal

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effects the application because I'm a

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true believer of like

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the product as a whole now here's why so

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the first thing that I've three reasons

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the first of those is reimagine

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notifications so I can't be the only

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person in the past you've been bothered

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by the fact that when I walk away from a

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group message for a couple hours

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I'm barded with so many message that

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they decide to look at none of them I

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mean there's just too many to possibly

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go through so I think this might be a

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function of the KPI is that like

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Facebook has or like group me has where

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they're trying to keep you on the

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platform as long as possible serve you

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ads or for god knows what but they want

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to know like your goals notify you every

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time that they send you a message

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because they watch you back on that

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platform versus slap serves as a tool

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for you to be as productive as possible

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so they only notify you when it's

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necessary and I found that very

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interesting so I will only get notified

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when someone does the app here sign or

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if someone typed my name at something

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that's the only time that your

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notification but beyond that if it's not

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like necessary for myself to see it I

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can see that anytime in the future but

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I'm not gonna get a notification saying

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hey you should see this right now

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another thing I found very interesting

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was the access to like old and like what

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some might call like irrelevant messages

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so like if I was like a marketer I could

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see what the software engineers were

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working on I could see what the

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salespeople were working on because the

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channel based system so I never thought

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this would be important until I started

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my last internship where the first thing

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I was given was my slack account and any

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time I had any downtime during the first

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couple days I went through I start going

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through some old channels and I was able

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to see like not only how people

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interacted but also what the goals were

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for the next couple weeks

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and what everyone was working on without

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anyone having to come and bring me up to

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speed so I found this very interesting

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to see what the entire company was

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working on I mean as a six-person team

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is it wasn't difficult to see what the

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company was working on there's a 600

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person team it would give it gives you

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insight into the organization without

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someone having to walk you through every

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step

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additionally I found the developer

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community behind slack very interesting

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like it's a big factor in the stickiness

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behind the product like it sort of

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became our team's go-to hub to see like

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any information beyond just our team's

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communication so what users have signed

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up how much our Mr ROA is like if any

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servers have faster like any pager do

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the notifications have come in like I

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didn't have to be given any like access

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to any tools to be able to see any of

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this information I was given full trust

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of our like everything that was

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happening

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company immediately without having to

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ask for any permissions cool and awesome

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interests it I great job you know it

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sounds like you know the three kind of

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main things that you're you loved about

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slap chuckles a notification spam

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avoidance and like really really

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focusing on high priority notifications

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and getting up to speed and really

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easily for new team members and then the

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development community and cool and and

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so just to kind of keep going on this

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like what do you imagine like a lot of

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these things that you're talking about

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are related to kind of like the business

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case is that where you see you know

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being really great or do you see slack

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expanding into the personal messaging

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space and why or why not

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would you see sock doing that so that's

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something I don't like about slack where

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like when when I had said I tried to get

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my friends to start using it I found

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that like uh like I found it was

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impossible because the product was

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seriously not built for it like for me

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to get my friends to use it I would have

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had to create an organization around my

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friend group and then like I would not

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be able to add anyone to it unless I had

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had someone to that organization so it's

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just like a wildly painful thing but

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this is something I think like in a way

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I think it's a pro and con right so the

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fact that I'm not able to reach out to

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just about everyone like the fact that I

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as an organized of my startup was not

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able to reach out to anyone else means

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that no one's able to reach out to me so

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if you if you think about it right like

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what do I hate about you know right

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because it's like so I couldn't

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recommend her to email right so I really

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like the fact that slack is a closed

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platform because anytime I log on to my

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email ice like I open up like 20

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irrelevant marketing emails from

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companies comes a chore to figure out

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what's important and what's not

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important so I just choose not to open

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up my email unless it's necessary but

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like versus lock as a closed platform so

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I'm only able to talk to people in my

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organization I know anytime I open it up

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it's just gonna be messages that are

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pretty useful for myself gotcha okay

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cool

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so I think you know it sounds like

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there's a lot of so what are your

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thoughts at Facebook implemented a

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system very similar to channels you know

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with development community bots and you

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know

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points that you can invention could

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Facebook do this like could they just

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implant a lot of these features and be

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successful nervous a new platform so

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that's a great idea and I think that's

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like the biggest thing that slock needs

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to get like needs to do right now like

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that's a that's an area that slack needs

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to move in so the issue with slack right

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now is that like it if you if you think

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about it the network effects behind

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slack are like base it spreads like

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wildfire

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like intra-organizational II but inter

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organizationally there's absolutely zero

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network effects so like so like me at at

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Google for example like me Google if I

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start using black and I get mighty

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misused lacks then like their teammates

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will you slacking and crows like

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wildfire within the organization but

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because I Google is use are like because

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I Google am using slack no-one at

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Facebook is inherently going to be using

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slack right so this is something that

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like slack needs to focus on right now

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which is the inter organizational

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communication right so how can they do

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this right as I said before one of the

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things I dislike about email is the fact

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that I open it up do tons of marketing

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emails right but inter-organizational

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like messages can be a good thing right

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so like I at my tech startup would want

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to talk to a ton of other people at

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different organizations and this kind of

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creates that sticky factor where it says

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like if every other startup is using it

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for their communication there's no spam

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that's going through it because like

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it's my name that's tied to everything

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right so it's not like a faceless person

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that's reaching out to me but if every

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other startup is using slack for example

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I don't have the option to go into

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Facebook has their own I think it's

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workplace right so face I wouldn't be

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able to go to Facebook workplace as

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though I if I'm starting my own startup

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because on every other team member or

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every other startup is on slack that I

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want to communicate with culture

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um yeah I think you have a really great

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point any b network effects i hate

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sitting you there i just wanted to make

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sure you're in video yeah okay okay cool

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you're just really still for a little

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bit yeah I think you know the network

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effects are a huge problem for slack

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because there's no you know slack has

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grown kind of basically just from people

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realizing that this is an amazing tool

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you know the actual products being great

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but in terms of Internet work network

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effects it doesn't really have much

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going on for it and you know and I think

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there's they're doing a lot of

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integration work which is you mentioned

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earlier about the development

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communities there's a lot of stuff going

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on there where like if I'm using stripe

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maybe that will promote shock to me as a

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way to kind of communicate or plug into

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that service so yeah that's a fantastic

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point okay and then yeah I guess you

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know the other thing that I'm kind of

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curious about so you know we talked a

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little bit about how slack might go

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about you know kind of updating and

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improving and you know I want to just go

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back to this question maybe this is

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already your answer for it but a very

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common follow-up question to the

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favorite product question is how you go

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about improving this product and so you

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know could you just you know if it is

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what you just said that's totally cool

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if it's not just give me a little bit of

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sense of you know how would you change

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slack if you were in charge of it and

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maybe you know something other than the

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network effects if that's something that

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you would rehash too much sure so I

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started give me one second I pro tip for

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everyone watching it was it's just a

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quick pro tip for everyone watching if

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you ever need a break in an interview

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just drink water it's like a super great

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strategy so you ever need to like pause

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to think just drink a little bit water

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I'm not saying that's what you did said

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I'm just totally joking with me of it it

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is actually a strategy that that is

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pretty good yes so I think the biggest

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thing is inner organizational

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communication because that is there's a

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huge sticky factor to it

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but another thing I've like grown to

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dislike with slack and I'd say this is

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like true of any like messaging system

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that at least I've used is the fact that

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like or is the thought process that all

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ideas are ephemeral so like it's very

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difficult to make decisions over slack

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because uh

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an idea is brought up people immediately

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start discussing it but it's impossible

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for anyone to come in after the fact a

play10:41

couple hours later and rehash that idea

play10:44

so I think that like this is a very

play10:46

difficult result like no solution has

play10:48

solved it and it's a function of the

play10:49

fact that slack is asynchronous well

play10:52

it's like e synchronous with quotations

play10:54

but it causes that online like you

play10:56

always need to be online to like

play10:58

reactant discussion so as a six-person

play11:01

team we had the luxury of moving offline

play11:03

there's a 600 or 6000 person team like

play11:06

you might not so I have two ideas here

play11:08

um the first is that like I've read this

play11:10

quote about Jeff Bezos where he forces

play11:13

like if you ever want to make change

play11:14

within this organization you have to

play11:15

write a four-page paper on what you want

play11:17

to change and what you hope the desired

play11:19

outcome is and then everyone's given a

play11:21

period of time to comment on it and then

play11:23

talk about what they think about it so I

play11:24

think a similar system can be

play11:25

implemented in slack where like as I

play11:27

said one of the things I dislike is the

play11:29

fact that all ideas are like our short

play11:32

look like if they immediately get shot

play11:34

up the moment people start discussing em

play11:36

but if someone just posted an outline of

play11:38

what they want to happen what they hope

play11:40

the out like the expected outcome for

play11:42

that is and everyone can comment on that

play11:44

but no one's able to see the comments

play11:47

that anyone else caters for it's that

play11:48

period of time so it gives everyone the

play11:49

time to think through it and then ideas

play11:51

are voted on um I think that could be

play11:52

very interesting because it gives the

play11:54

idea if it gives the opportunity for a

play11:56

an idea without being forced to do it

play11:58

within like six minutes because like at

play12:00

least I feel like when I'm rushed to

play12:02

think of an idea within a couple minutes

play12:04

I feel like I come up with four ideas

play12:06

and if I'm given four hours and some

play12:08

alone time

play12:11

unfortunately for product managers and

play12:13

interviews you how do you have to come

play12:15

up with ideas in six minutes sometimes

play12:17

but yeah I totally agree with you in a

play12:19

practice and it's not good to come up

play12:22

with to force idea generation within a

play12:24

short time frame and because it prevents

play12:27

the ability to kind of think and process

play12:28

these ideas go ahead uh yeah I agree

play12:33

with you there I mean I get why it has

play12:35

to be done in product management

play12:35

interviews but like in the real world

play12:37

the company is hoping for the best

play12:39

possible outcome like they don't care if

play12:40

it takes four minutes or four hours

play12:41

because that's like still an irrelevant

play12:43

time to an organization like if you just

play12:46

give the person a couple hours so like I

play12:48

think in practice I

play12:49

would be a very effective way of making

play12:51

sure the best possible idea happens

play12:52

within the organization yeah so can you

play12:55

tell me a little bit more about the

play12:56

feature that's like talk about it a

play12:57

little bit more so you're imagining so

play12:59

can you walk me through I guess like

play13:01

they use the use case you're imagining

play13:03

so like from beginning so let's say I

play13:05

post some message and what happens after

play13:08

that like it wouldn't necessarily be a

play13:12

standard message right like this could

play13:13

be another like tab called it could be

play13:15

like a sub channel called ideas or

play13:17

something of that sort but like people

play13:19

get notified saying hey here's this idea

play13:21

that like Stephen said or steps and has

play13:24

come up with and it's just a long list

play13:27

of hey here's what I think here's what I

play13:29

want to happen here's how I how it

play13:31

happened here's the changes like here's

play13:32

what I hope would happen to it and

play13:34

anyone is able to just like kind of

play13:35

Google Docs comment on it and say this

play13:37

is what I think so everyone else is able

play13:38

to write up what they like what they

play13:41

agree with what they disagree with

play13:42

they're able to vote on the idea but no

play13:44

one's able to see what everyone else has

play13:45

done I mean it's kind of a with awesome

play13:47

process behind like the CEO should be

play13:49

the last person to stand up and say what

play13:50

they think about the product because

play13:52

like most people would just follow the

play13:54

CEO stop so like if I if I'm an

play13:56

influential member of the organization I

play13:57

like give it my thumbs up other people

play13:59

might just follow what I say and give it

play14:01

that thumbs up as well right so like no

play14:03

one's able to see other people's

play14:05

comments for four hours eight hours 24

play14:07

hours like I mean these should all be AV

play14:08

tested but like for specifics at the

play14:10

time until until after that time period

play14:13

where everyone's thoughts become open to

play14:15

the public

play14:15

now people can vote on people can vote

play14:18

on my ideas they can vote on your ideas

play14:20

and you vote on another co-workers ideas

play14:21

and ideally good ideas float to the top

play14:24

that ideas post the bottom okay awesome

play14:29

yeah yeah that makes sense so you know

play14:35

it sounds like you know we're gonna have

play14:37

a voting system basically that and have

play14:40

the key principle here is that we want

play14:42

to get the team to understand and agree

play14:44

on a decision or an idea without having

play14:49

too much like over too much influence

play14:52

from certain company members and the

play14:55

idea is that you know this is a common

play14:57

use case in slack is that like these

play14:59

ideas are brought up but then are not

play15:02

handled

play15:03

almost like a platform is live now is

play15:05

that kind of a what you're getting at I

play15:07

mean yeah that's the idea behind

play15:08

bottom-up management versus up or down

play15:10

up down up men versus top-down

play15:13

management okay okay cool yeah that

play15:19

makes sense so so why don't we we've

play15:21

been traveling for about 20 minutes so

play15:22

we can kind of pause here and again if

play15:24

folks have questions if it's very

play15:26

comment below this is the PM lesson comm

play15:28

live mock interview and this is the

play15:31

product question Sid is with me and we

play15:34

have just started talking about slack

play15:36

and so you know now I'm gonna kind of

play15:40

transition to feedback and talking a

play15:42

little bit about you yes sir so we're

play15:44

all said like awesome job clearly you

play15:46

use this product clearly it's a product

play15:48

that you have a lot of opinions about

play15:49

and you have some you have already

play15:51

thought about things so it's a great

play15:52

like I totally recommended most people

play15:55

interviewing for product management

play15:57

roles to practice this question I

play15:59

actually started thinking about points

play16:01

that they make one slight adjustment to

play16:03

your first answer that would like make

play16:05

it even better in my opinion would just

play16:06

be if you enumerated your points um it's

play16:10

really simple so in the beginning you

play16:12

said you basically made three points

play16:13

right you did notifications up to speed

play16:15

in development community just say one

play16:17

two three like or you know just like go

play16:19

through them kind of and enumerate them

play16:21

and just say like okay you know there's

play16:23

three things I think slack is really

play16:24

great for one is that it notifies me at

play16:27

the right time - is that it helps

play16:28

getting you members up to speed and

play16:30

three the developing community so number

play16:31

one notifications and then any kind of

play16:34

like go into that and the reason it

play16:36

sounds like overdoing it sometimes it

play16:38

sounds like too mechanical

play16:39

and you know I would actually go so as

play16:42

far as to like write on the whiteboard

play16:43

or to like maybe like make little

play16:45

markings my whiteboard when you make

play16:46

your points just because interviewers

play16:49

are generally really busy and they don't

play16:50

pay attention in as much and it always

play16:52

helps to like hammer your point in and

play16:54

just be like 1 2 3 and maybe you don't

play16:56

have to do it like too much but just

play16:59

give a little bit more signposting in

play17:01

enumeration throughout your answer does

play17:03

that make sense that does yeah and I

play17:06

think maybe the reason that I think it's

play17:07

pretty clear useful for you is they this

play17:10

is something that I like and I have this

play17:11

problem - you're really fast speaker so

play17:13

for some people that's great and your

play17:16

like speeding through your answer and

play17:18

giving me a lot of rich content fast but

play17:20

for some people I can be like a truck

play17:22

good coming at them and they're like oh

play17:24

my gosh I don't know what he said and I

play17:26

missed something so I would ever maybe

play17:28

they like looked at notification on the

play17:30

computer while you were talking or

play17:31

something and they missed everything

play17:32

that you just said so I would reiterate

play17:34

more and and try a little bit to speak a

play17:36

little slower it often happens when like

play17:39

you are nervous or like they're in an

play17:41

interview that the end up speaking

play17:42

faster than they already would have so

play17:44

it's always just good like when you're

play17:46

public speaking or you know speaking you

play17:48

know interview just slow yourself down a

play17:49

little bit and be aware that you may

play17:52

have that that problem so those are the

play17:54

main things I had about like kind of

play17:55

structure and and such and I would say

play17:58

that you know you did a great job with

play17:59

the actual items I think you could have

play18:01

in the beginning so I think you know

play18:04

notifications is great I would talk a

play18:06

little bit more if you can and this is

play18:08

like I'm taking you from like an APM

play18:10

level to like a higher PM level talk a

play18:12

little bit more about fury or kind of

play18:15

like philosophy behind these principles

play18:16

that you're talking about so you know

play18:18

notifications is a fantastic point to

play18:20

bring up but what like you know there's

play18:22

a lot of discussion a lot of different

play18:23

platforms a deal with like high priority

play18:25

notifications versus low priority

play18:27

notifications and understanding what

play18:29

those are and how to like message those

play18:31

and what the UI affordances are like you

play18:33

know slack still notifies you about

play18:35

things if they're not high priority but

play18:36

they just put a red badge in your app

play18:39

you know um for example so that I think

play18:43

I think it's worth having a little bit

play18:44

of discussion about push and pull

play18:45

notifications and the various like

play18:47

notification systems and I'm getting

play18:50

give you a lot of rich content and I

play18:51

don't think that you should and put

play18:53

everything that I'm saying into your

play18:54

answer but just add a little bit of

play18:56

flavor and a little bit more depth to

play18:58

your answer by kind of mentioning some

play19:00

of these like higher-order a topics

play19:03

about slack so yeah with notifications

play19:06

that would be one thing to mention is

play19:07

just like this principle of you know

play19:09

slack is great at giving me high

play19:11

priority notifications and the reason a

play19:13

system needs to do this is because if it

play19:15

stops giving me high priority

play19:16

notifications I no longer trust that

play19:18

system and I no longer will like you

play19:21

know that's just no longer guarantees

play19:23

that there's useful information there

play19:24

and face if it gives a great example of

play19:26

someone who has really low priority

play19:28

notifications because every time I

play19:30

to Facebook I have a red badge and half

play19:32

the time it's them permitting an ad or

play19:34

half the time it's like some random

play19:35

friend that I didn't care about posting

play19:37

some picture so it is actually really

play19:39

important to have a high protein

play19:40

notification system otherwise you just

play19:43

end up becoming a newsfeed in your

play19:44

notifications tab you know so yeah you

play19:48

know that could be one way to like kind

play19:50

of frame that in sorry yeah go ahead

play19:53

said uh I was gonna say I wonder if

play19:56

that's something maybe tested like cuz I

play19:57

I often like have like ten notifications

play20:00

and like all ten of them or just like

play20:01

absolutely useless so maybe it just

play20:03

makes people feel better when there's

play20:04

just like tons of notifications sitting

play20:05

there yeah I mean you know that could be

play20:08

an interesting to talk about it's like

play20:09

the whole psychology experiment the rat

play20:11

pulling the lever and it randomly gets

play20:13

rewards and it still feels you know it

play20:15

still pushes all over just as much even

play20:17

if it's a random yeah reward it's like a

play20:19

reliable reward I I would say that like

play20:23

this insidious of the company you know

play20:25

and maybe that's like as a product

play20:27

manager you're responsible for the

play20:28

ethics of the company's design and

play20:29

that's like it's something not to do if

play20:31

if that decision is made purely on a

play20:33

metric basis it seems like it was a it

play20:35

was a selfish decision not considering

play20:38

the user you know so yeah that's also

play20:41

totally something interesting to bring

play20:42

up in your interview at some point and I

play20:44

think there's been a lot of like recent

play20:45

news about kind of how irresponsible

play20:47

these companies have been with regards

play20:49

to notifying us and another just I just

play20:52

wanted to give I got another way to kind

play20:55

of add flavor to your questions a little

play20:57

bit a little more depth and like

play20:58

basically you're operating well you're

play20:59

giving me a good synopsis of like why up

play21:01

to speed is good you give me a good

play21:02

anecdote but you can always relate it to

play21:04

something a little bit more so for

play21:05

example you know there's a huge monetary

play21:08

cost involved with updating employees

play21:10

right like if a new employee comes on

play21:13

board and it takes them like two weeks

play21:15

to get up to like running and to

play21:17

actually start using our tools that is a

play21:20

large cost of the company so if slack

play21:23

could promise like this idea that like

play21:24

yeah when users join us they can like

play21:27

really get it up to speed quickly that

play21:29

has a financial incentive for the

play21:31

company so that's like a huge deal right

play21:32

and so yeah that's maybe one way they're

play21:36

like frame why that's such an awesome

play21:37

feature or why that's so good for slack

play21:39

it's like yeah so I guess literally

play21:41

saving companies money by

play21:44

helping employees get to what they need

play21:46

to do faster so yeah another way to kind

play21:49

of show that there's an impact here and

play21:51

it's kind of like on your resume

play21:53

statement like when you add the impact

play21:54

part of it and okay cool so those I mean

play21:58

what's in the first section was just

play22:00

like I thought you had a so overall

play22:01

killer ant sir great job like I don't

play22:04

think isn't anything you really need to

play22:05

change but these are just ways to

play22:07

accentuate it and make it even more rich

play22:08

and profound because if this question

play22:10

you want to impress me and show me

play22:11

something that I don't already know like

play22:13

tell me something I don't know in terms

play22:16

of the improvement section I thought you

play22:18

did well I think you know we talked

play22:21

about this feature I think it's and we

play22:25

kind of like jump into it if you

play22:26

actually were in an interview in

play22:28

whiteboard excuse me you should

play22:29

whiteboard that I think you should draw

play22:31

it up and what it looks like because

play22:32

it'll be much clearer to me I will say

play22:35

it's a little dangerous to like suggest

play22:37

a specific feature in this section you

play22:41

me talk a little bit about like how it

play22:43

should be better with a intercompany

play22:44

working and it's a great point

play22:46

and that's awesome and you had that

play22:48

point you might have brought that up if

play22:49

I had asked that question right off the

play22:51

bat but in this case it's better in

play22:55

these sorts of questions to kind of give

play22:57

a sense of like the overall area that

play22:59

you're interested in improving is

play23:01

opposed like a specific product feature

play23:02

that you think will fix that problem and

play23:04

because like I'm asking you kind of like

play23:06

how would you improve it so yeah I would

play23:10

recommend just pausing a little bit

play23:11

before you jump in into an actual

play23:13

specific solution talk a little bit more

play23:15

about idea is talked about like why this

play23:17

is such an important problem for slack

play23:19

like house will really help companies

play23:20

grow because I'm not quite asking you

play23:23

like a specific feature yet and I see

play23:26

more of a general overview of like what

play23:28

is going on with slack and why we should

play23:29

prioritize this and once we agree that

play23:31

this is a pain point once we agree this

play23:33

is really important maybe I'll follow up

play23:34

with you and ask you about how you'd fix

play23:36

that problem but until then just just

play23:40

give me kind of an overall overall

play23:42

perspective question is that is that

play23:45

question meant to kind of probe me on

play23:47

what do I think like where do I think

play23:48

the organization can improve or is it

play23:50

trying to like so it's not trying to see

play23:51

what I would do to fix it like it's just

play23:54

where I see pain points so it's where

play23:57

see plain points and then it's like kind

play23:59

of areas that you would focus on like

play24:03

for example you could say that like

play24:05

intercompany networking this thing we

play24:07

should focus on that's that's fine

play24:08

that's not a feature I'm not like saying

play24:10

exactly like the thing that we should do

play24:12

and maybe you can name some ideas but in

play24:15

this question I felt like you had a

play24:17

specific credit in mind that you wanted

play24:18

to make and it kind of detracted from

play24:20

your overall points about slack and

play24:23

understanding of slack and then you know

play24:25

an interviewer might then switch to

play24:28

evaluating you on that product unlike

play24:30

what you're proposing even though it

play24:32

might like not be that deeply

play24:34

thought-out and you want the interviewer

play24:36

to assess you on your insights your

play24:38

product insights and to select overall

play24:40

not unlike this specific product because

play24:41

like maybe you suggest this thing in the

play24:43

interviewers I guess doesn't give me a

play24:45

good product but you still had really

play24:47

good insights you still had like really

play24:48

good points to make and like in the

play24:49

beginning and overall but then the

play24:51

interviewer will have this bad taste in

play24:53

their mouth because this like product

play24:54

that you suggested it didn't really fit

play24:56

the bill and so I I would definitely say

play25:00

at a higher level for that question

play25:02

until the interviewer asks you to go

play25:03

down low level I did eventually ask you

play25:05

we played around with it but I'm just

play25:07

saying that like in general we try to

play25:09

stay at a higher level try to give

play25:10

overall suggestions about areas that you

play25:12

would improve slack or or take it in the

play25:15

next five years do you think I spoke for

play25:21

too long before like bringing you back

play25:24

into the conversation what I mean by

play25:26

that is like so you ask me like what's

play25:27

your favorite product and I do think I

play25:29

like when should have gone on stated all

play25:32

my points and then you come back in or

play25:34

kind of make it back and forth so yeah

play25:37

it's a great question and I think a lot

play25:39

of people interviewers how this

play25:40

interviewees have this problem about

play25:41

like timing so there's no right answer I

play25:47

would say that for any given amount of

play25:50

time you should not be going on for more

play25:52

than like two minutes without some kind

play25:54

of nod or acknowledgement or eye contact

play25:56

from the interviewer so the interviewer

play25:58

is not giving you signal you should not

play26:00

be continuing to talk and what you

play26:02

should do is is there's - wait are you a

play26:04

computer science major said yeah okay

play26:06

cool so for the computer science people

play26:08

out there there's kind of like a

play26:11

it's like a networking when you you you

play26:13

you can have like a passive or active

play26:15

like ping back from the interviewer or

play26:17

they it's kind of like a push-pull

play26:18

system so you can actually you can say

play26:20

like hey like I'm gonna keep going onto

play26:23

this section I'm or you know I just

play26:25

finished point my point one

play26:27

now I'm going on to point to let me know

play26:29

if there's any issues with that and

play26:30

you're basically you're requesting a

play26:31

passive like you're asking the

play26:33

interviewer if they want to interrupt

play26:36

you and to like Ritu guide you right by

play26:39

saying that little phrase you might if

play26:41

you wanted if you want an actual ping

play26:43

from the interviewer you can say I'm

play26:46

gonna move on to point two is that okay

play26:48

with you and then wait for the

play26:49

interviewer to respond and say yes and

play26:51

then you go on and then you're actually

play26:53

getting like a ping back from the

play26:55

interviewer it's like okay cool like the

play26:56

interviewer is like listening

play26:57

interviewer is okay with where I'm going

play26:58

and etcetera etcetera so yeah I would

play27:03

use those liberally throughout your

play27:04

interview answers maybe every two

play27:06

minutes or so I eat I personally tend to

play27:09

use the past the ones more because I

play27:10

have a sense for like how I would go

play27:12

about the question but if you're really

play27:14

unsure

play27:14

you're feeling really unclear just like

play27:16

end to the point that you're making and

play27:18

then ask the interview big okay now I'm

play27:19

gonna move on here is that sound all

play27:21

right to you you know and it's like

play27:23

casual and the interviewers it's not or

play27:25

something don't do too much of those

play27:27

interviews gonna get like God like just

play27:29

do it you know but I would say those are

play27:32

those are good strategies to sprinkle in

play27:34

your answers that you avoid that problem

play27:36

great I appreciate that

play27:38

cool okay hopefully that's helpful and

play27:41

we are pretty much some of the session

play27:44

will take it to questions so if you're

play27:46

watching please comment below with any

play27:48

questions you have about this interview

play27:50

about slack or just about Kim prep

play27:52

interviewing in general and we already

play27:55

have one question that what we've got to

play27:57

in a gentleman's again this is a p.m.

play27:58

lesson comm live interview session where

play28:02

we interview people live on Facebook

play28:04

live I just live three times on the

play28:07

interview people on Facebook live for

play28:09

mock interviews as an educational tool

play28:11

for folks out there like you as well as

play28:14

people we're looking to get some extra

play28:16

practice and you can visit more PM

play28:20

interview prep tools at p.m. lesson calm

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your

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in questions right now if you would like

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to ask any questions you're more than

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encouraged to ask questions I know that

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some of you guys are watching and cool

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so yeah any other tough things do you

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want to talk about the interview said

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any other questions you had overall I

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really do think you did an excellent job

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with the interview question you've

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clearly thought about the product well

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you know other things that might be

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worth mentioning kind of as like

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competitors to slack and like Facebook

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I've kind of brought that up with you

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and the interview but like you know why

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couldn't do this or you know other

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platforms that might be communication

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not sufficient okay Nona though that was

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an option answer all I was saying is

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that um and like this may or may not

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come up but generally it's always good

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to like be aware of competitors really

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clearly in these preview product

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questions if you're if you're doing

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stock like it's really critical that you

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know its competitors because they knew

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you were may ask you like oh why it's

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like better than like anything you

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should have a clear answer you you had

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an excellent answer to Facebook but

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there are other platforms out there that

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maybe do channeling that maybe also do

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like you know have a good development

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community as well you know really why is

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you know not good you know and and have

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some concrete things to say about why

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email is not a viable competitor to slot

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and there's plenty you can say there but

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the point that I'm just trying to say

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I'm sure you intimately know the

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competitors sorry I cut you out what's

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up said that make sense okay cool and

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cool okay so oh we have a couple

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questions and we want to get to and said

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you can help me as for them if not so

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Rulon is asking sorry I asked this

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question before but I hope to get

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information about those perspectives for

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the 2018 grads which I don't think you

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are you your stone school but if you've

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already started working a software

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company doesn't make sense to apply to

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Google slash Facebook 2019 programs

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right away is a bad to change job after

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one year

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so I all answered this one said since I

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don't know if you have direct experience

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but the TLDR is that real on no it

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always depends but I see

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people do this I've seen people move

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into your job after one year what's more

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important is that you apply early you

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can always get in the system and maybe

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you know if it's not the right fit for

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you right now they'll tell you to kick

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it to the next year but the answer to

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your question is that yes you should

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apply and if you are looking to switch

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jobs and it's okay to work at a job for

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one year especially out of new grads

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you're still figuring things out so the

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answer is yes you should apply right

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away in my opinion um

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quote we have two questions from head

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one common question that gets asked

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during PM interviews is how do you build

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a road map I obviously have two

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questions one is how do you build a road

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product roadmap and the second question

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is how do you prioritize short-term

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versus long-term planning in that road

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map SID do you want to take a stab at

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you know how you would think about

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building a product roadmap and I can

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kind of chip in as well I I would say

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that you know from just to start off

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with Ken like this question is kind of

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vaguely predator ridden map there's no

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such like part of road maps take many

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different forms and could be at many

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different levels of specificity so it's

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not really or what the interview is

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asking so the first thing that I would

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actually ask is what exactly is in this

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product roadmap or what would I see in

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this probably format before

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or actually diving into an answer and

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sometimes take so do you have anything

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you want to mention no where is no rush

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or pressure anything we're just kind of

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chatting about the questions sure yeah

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it for me I think I think through like

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what's important to the product right so

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like it's kind of like the idea of like

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maybe lesser of big companies but you

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want to build an MVP and test out your

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like hypothesis of is your product like

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does your product have like viable users

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before like investing a ton of money

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into it so you want to stack rank how

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important are the features to building

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it and like what features will customers

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value the most and then kind of like

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front row the front load those before

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you like end up on like later features

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yeah I think it's a great that's

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absolutely great approach I think the

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other thing I would recommend Ken for

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this question is like really

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understanding the products goals right

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like you're basically II I think that

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you need to you need to have the product

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vision laid out and that's kind of what

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you're getting at here a little bit said

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to you like just like understanding the

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product better and like you know I I

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think

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you really you really need to know like

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one of the overall principles the

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envision of this product so let's say

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it's YouTube that we're talking about

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and I'm talking about how I would build

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a YouTube roadmap like I need to know

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what YouTube's goals are for the year so

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maybe it's watch time and and then

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therefore I'll be prioritizing the

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short-term features depending like you

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know easy ones in the beginning or

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things that will help validate

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assumptions that we've made and then

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long term planning or kind of the larger

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features that we think will be really

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impactful but you we need to use these

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short-term features to validate that but

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overall where we where we going why are

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we building this thing how are we

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defining this roadmap it's based on what

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our goals are for the year and we can

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talk a lot more about this so I won't be

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able to get into too much but I

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hopefully that answers a question and if

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not feel free to comment again Ken we

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are with you here on this channel cool

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so that pretty much ends the session

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thanks to how much for joining this is

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kind of experimental thing we're doing

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and we've done this year a third one so

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far but so far we've getting better and

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better each time and I think and not not

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the interview user sorry I just thing

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like me as the system are getting better

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quality is getting better and we're

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understanding how to do these

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effectively but yeah great great job

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with the interview you did a fantastic

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job good luck with your job search and

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for those of you watching again and

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please visit p.m. lesson comm for more

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free course information and access to

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our slack channel where we have a ton of

play34:20

information and what I've been telling

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people lately is that at the end of the

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day the best thing that were prepared

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from p.m. interviews is practice and

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p.m. lesson is hoping to give you

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exactly that by interactive questions by

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community access and direct access to

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and former Google peons at cetera all

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right cool well that's it thanks slid

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for joining us today and you did a great

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job great I really appreciate that

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thanks for the help

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cool okay I'm gonna end the broadcast

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now thanks Facebook live viewers for

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joining us

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