Google Ads (AdWords) Tutorial 2020 [Step-by-Step]

Summary

本视频教程为初学者提供了使用Google AdWords进行广告推广的详细步骤。视频承诺即使对平台不熟悉，观众也能通过观看掌握Google Ads的基础操作和一些高级策略，以提高利润率、扩大受众并提高转化率。内容涵盖从创建Google账户、选择广告类型、设置广告组和关键词，到使用Google关键词规划工具进行优化等。此外，还介绍了如何利用分割测试和A/B测试来不断改进广告效果。

Takeaways

• 😀 视频提供了使用Google AdWords的逐步教程，旨在帮助初学者理解并使用这一广告平台。
• 🔍 初学者可能会觉得Google AdWords平台复杂，但视频承诺通过观看可以掌握基础知识和一些高级策略。
• 📝 视频建议新手使用“专家模式”来创建广告，以避免繁琐的引导流程，更快地进行广告设置。
• 🎯 强调了广告的优化是一个持续的过程，初期可能不会立即盈利，但通过不断调整可以提高广告的盈利性。
• 💡 提出了使用分割测试（Split Testing）和A/B测试来优化广告，找到最佳的关键词和转化率。
• 🛍️ 演示了如何创建以网站流量为目标的广告活动，并解释了不同广告类型的特点和适用场景。
• 📅 说明了设置广告活动的开始和结束日期的重要性，以及如何通过设置预算来控制广告费用。
• 📍 讨论了地理位置定位的重要性，以及如何根据业务需求选择目标区域。
• 🗣️ 强调了语言选择对于广告相关性的影响，建议根据目标市场选择合适的语言。
• 🔑 介绍了如何使用Google关键词规划工具来研究和选择关键词，以优化广告效果。
• 🚫 讲解了如何使用负关键词来避免广告在不相关的搜索词上显示，从而提高广告的针对性。

Q & A

使用Google AdWords的第一步是什么？

首先需要有一个Google账户，大多数人通常使用Gmail账户。如果没有，需要注册一个，然后访问ads.google.com并点击开始。

在创建广告系列时，为什么要切换到专家模式？

切换到专家模式可以更快地创建广告，跳过一些对于初学者来说可能感到繁琐的步骤，直接进入广告设置的核心部分。

为什么初次创建的广告可能不是最优化的？

初次创建的广告可能不是最优化的，因为需要通过A/B测试和分割测试来不断调整和优化广告，以提高转化率和降低成本。

在Google AdWords中，什么是搜索基础广告？

搜索基础广告是指当用户在Google上搜索某些关键词时，广告会出现在搜索结果的顶部，例如输入'男士手表'时，搜索基础广告就会出现。

为什么建议初学者从搜索基础广告开始？

搜索基础广告是最基础和最常见的广告形式，对于初学者来说更容易理解和操作，有助于快速入门Google AdWords。

如何使用Google关键词规划工具来优化广告？

通过Google关键词规划工具，可以发现与广告相关的不同搜索词和它们的搜索量、竞争程度和平均成本，从而选择更适合的关键词来优化广告。

为什么在广告系列中设置结束日期很重要？

设置结束日期可以防止在账户出现问题或无法访问时，广告仍然持续运行并不断扣费，从而避免不必要的损失。

如何使用负关键词来提高广告的相关性？

通过添加负关键词，可以阻止广告在某些不相关的搜索词下显示，例如，如果不想在搜索'男士手表 优惠券'时显示广告，可以将'优惠券'设置为负关键词。

广告预算应该设置为多少？

初学者可以设置每天5到10美元的预算，具体取决于愿意为业务投入的资金。但需要注意的是，过低的预算可能难以观察到广告的实际效果。

如何进行A/B测试来优化广告？

A/B测试是通过创建多个不同版本的广告，同时运行它们来测试哪个版本的广告表现更好。然后，将更多预算投入到表现最好的广告上，或者根据测试结果调整其他广告。

为什么广告的点击成本（CPC）对于广告效果很重要？

点击成本（CPC）直接影响广告的总成本和投资回报率。如果CPC过高，即使点击量很大，也可能因为成本过高而无法获得良好的转化率和利润。

为什么广告的转化率对于衡量广告效果至关重要？

转化率是衡量广告效果的关键指标之一，它反映了点击广告的用户中有多少人完成了预期的行动，如购买产品或填写联系表单。高转化率意味着广告更有效地吸引了目标客户。

如何确定广告的目标受众？

通过设置广告系列的地理位置、语言等选项，可以确定广告的目标受众。例如，如果业务仅限于美国，那么可以设置只针对美国用户展示广告。

广告文案中的标题和描述应该包含哪些要素？

广告文案的标题和描述应该吸引人、具有相关性，并能够清晰传达产品或服务的价值。例如，可以使用'豪华男士手表'和'全球免费配送'作为标题，以及'瑞士手工制作'作为描述。

为什么在创建广告系列时需要考虑广告的投放时间和预算？

考虑广告的投放时间和预算有助于控制广告成本，确保广告在有效的时间段内达到预期的受众，同时避免因预算不足或过度投放而导致的广告效果不佳。

如何利用Google AdWords提高网站的流量？

通过创建以网站流量为目标的广告系列，选择合适的关键词和广告文案，以及设置合理的预算和投放时间，可以吸引更多用户访问网站，从而提高网站的流量。

Outlines

00:00

📈 谷歌广告入门及高级策略概览

本段介绍了视频的主旨，即向观众展示如何使用谷歌广告（Google AdWords）的逐步过程。提到了谷歌广告可能初看令人生畏，但通过视频教学，观众不仅能掌握基础操作，还能学到提高利润率、扩大受众和提升转化率的高级策略。同时，鼓励新观众订阅频道，并对内容点赞，然后开始了具体的操作教学。

05:01

🔍 创建谷歌广告账户和初步设置

详细说明了如何创建谷歌广告账户，包括访问ads.google.com、开始新广告的步骤，以及在创建过程中应注意的事项。强调了理解不同业务目标的重要性，比如本地服务业务和电子商务业务，并介绍了如何根据业务类型选择不同的广告目标。此外，还提到了广告的优化和测试的重要性，以及如何通过切换到专家模式来简化广告创建流程。

10:03

🎯 选择广告类型和定位策略

本段讲述了如何选择适合的广告类型，特别是对于初学者来说，推荐使用基于搜索的广告，并解释了这种广告如何在搜索结果中显示。同时，介绍了如何设置广告的地理位置定位，以及如何根据业务需求选择投放区域。还提到了预算设置的重要性，并建议初学者设置一个合理的每日预算，以及如何设置最大点击成本以避免过高的费用。

15:04

📝 撰写和优化广告内容

介绍了如何撰写和优化广告内容，包括选择关键词、短语匹配和精确匹配的概念。强调了使用谷歌关键词规划工具来找到合适的关键词，并解释了如何根据搜索量和竞争程度选择关键词。此外，还讨论了如何根据产品或服务的特点来设置广告组和广告，以及如何通过A/B测试来优化广告效果。

20:05

🛠️ 利用谷歌关键词规划工具和负关键词

本段深入讲解了如何使用谷歌关键词规划工具来发现新的关键词和优化广告。提到了如何通过工具找到搜索量大、竞争程度低的关键词，并将其添加到广告组中。此外，还介绍了如何使用负关键词来避免广告在不相关的搜索词上显示，从而提高广告的相关性和效率。最后，提到了账户被暂停的情况，并强调了输入准确的信用卡信息的重要性。

📊 分割测试和广告优化策略

最后一段总结了视频内容，强调了进行分割测试的重要性，以及如何通过运行多个广告来找到最佳表现的广告。提到了预算分配策略，建议不要将预算过于分散，而是集中于几个表现最好的广告上。同时，鼓励观众在评论区提出问题，并承诺在未来的视频中更深入地探讨广告投放策略。最后，感谢观众的观看和订阅，并预告了频道未来的内容方向。

Keywords

💡谷歌广告

谷歌广告（Google Ads）是谷歌公司提供的一种在线广告服务，允许广告主在谷歌的搜索结果和合作网站上投放广告。在视频中，谷歌广告是教学的核心内容，讲解了如何使用谷歌广告进行网络营销，包括创建账户、设置预算、选择关键词等。

💡广告转化率

广告转化率是指广告带来的实际销售或目标行动与广告曝光次数的比例。视频中提到，通过使用高级策略可以提高广告的转化率，这是衡量广告效果的重要指标之一。

💡分割测试

分割测试（Split Testing）是一种市场测试方法，通过将用户分成不同的组并对每组使用不同的广告或营销策略来测试哪种更有效。视频中提到，即使是初学者也应该使用分割测试来优化他们的广告。

💡关键词规划师

关键词规划师（Google Keyword Planner）是谷歌提供的一种工具，帮助广告主发现与他们的产品或服务相关的关键词，并了解这些关键词的搜索量和竞争程度。视频中强调了使用关键词规划师来优化广告关键词的重要性。

💡搜索广告

搜索广告是一种在用户搜索特定关键词时显示的广告形式。视频中提到，对于初学者来说，选择搜索广告作为开始是简单且常见的方法，因为它直接针对用户的搜索意图。

💡广告预算

广告预算是指广告主为广告活动设定的花费上限。视频中提到，设置适当的广告预算对于控制成本和评估广告效果至关重要。

💡点击成本

点击成本（Cost Per Click, CPC）是指广告主为每次用户点击广告而支付的平均费用。视频中讨论了如何通过选择合适的关键词和出价策略来控制点击成本。

💡广告文案

广告文案是指广告中用来吸引用户注意和点击的文本内容。视频中强调了撰写吸引人的标题和描述对于提高广告效果的重要性。

💡负关键词

负关键词是一种告诉广告平台不在其上展示广告的搜索词。视频中解释了如何使用负关键词来避免广告出现在不相关的搜索查询中，从而提高广告的相关性和效率。

💡广告优化

广告优化是指通过调整广告的各种设置来提高广告的表现，包括点击率、转化率和降低成本。视频中提到了使用关键词规划师和负关键词等工具来进行广告优化。

Highlights

视频介绍了如何使用Google AdWords进行广告投放，包括基础操作和高级策略。

Google AdWords初看可能令人困惑，但视频承诺通过教学使观众能够掌握其使用。

强调了即使广告初期效果不佳，通过持续优化可以提高广告的盈利性和转化率。

建议新用户开启“专家模式”以更快捷地创建和管理广告。

解释了广告投放初期可能需要进行A/B测试和分割测试来优化广告效果。

介绍了如何选择合适的广告目标，例如增加网站流量或产品销售。

推荐初学者使用基于搜索的广告，因为它们是最直接的广告方式。

演示了如何创建第一个广告活动，包括设置预算、选择目标和关键词。

强调了设置广告结束日期的重要性，以避免意外费用累积。

讨论了如何根据地理位置定位广告，以确保广告的相关性。

建议根据产品或服务的特性来选择广告的投放范围，如美国或加拿大。

介绍了如何使用Google关键词规划工具来优化广告的关键词选择。

解释了广泛匹配、短语匹配和精确匹配的区别，并如何选择使用。

展示了如何利用Google AdWords平台的高级设置来进一步优化广告。

讨论了如何使用负面关键词来避免广告在不相关的搜索词下展示。

建议使用分割测试来同时运行多个广告，以找出最佳表现的广告。

视频最后强调了持续学习和实践是掌握Google AdWords的关键。

Transcripts

so in this video i'm going to show you

everything that you need to know a

step-by-step process of using google

adwords and look this could seem a

little bit intimidating at first i know

when i first started running ads on

google it just looked very confusing and

the platform was difficult to understand

but i promise you that if you watch this

video through not only are you going to

have the basics of how to use google ads

but you're actually going to learn some

different advanced tactics that we've

used to increase profit margins to reach

more people and get better conversion

rates all around the board so i'm going

to walk you through as simple as

possible here if you're new here to the

channel you want to learn more about

this type of content make sure you

subscribe to the channel drop a like if

you find any value in it and let's just

get started here now if at any time i

you find me talking a little bit too

fast i apologize i get a little bit

excited sometimes and i'm trying to get

you the most value here for your time

but if you need to you can just slow

down the video to 0.75 speed or you can

go back and rewatch some of this but

let's go through this process here the

first thing you need to do obviously is

to make sure that you have a google

account right so most people have a

gmail if you don't have one you're gonna

have to sign up for one and then you're

gonna go to

ads.google.com and once you get to this

page you're gonna go up to the corner

here and click start now now there's a

couple of things that we want to be

careful of when we go through this

process of beginning our ads journey and

it's on it's important understand that

everybody has different sort of goals

maybe you're a plumber and you want to

just get more leads more more clients in

your local say philadelphia or new york

area and then maybe you're somebody who

is has no physical service business not

tied down to one location but you'd

rather

go for say an e-commerce business where

you're selling

washing machines or something just

obscure i don't know but whatever you're

doing it's all going to be sort of

funneled into this video here so this

will fit everybody's business model here

or if you're running a political

campaign you want to run some ads

anything should really fit into this

video here so we're going to start our

campaign right here and so we're

creating our first campaign and it's

going to try to walk us through like a

nice little easy way to do this but

because you're watching this video and

you want to just get to it what we're

going to do is we're going to scroll

down here and click switch to expert

mode okay now this is what i would

recommend for people even when you're

getting started because they're going to

walk you through a bunch of things bunch

of

different hoops and it just kind of gets

annoying so switch to expert mode

because you're watching this video you

should be able to handle it but we can

get to making those ads much quicker and

get to what we actually want to do now i

want to remind you that when you're

running ads and there's a number of

different ads that we have available to

us right here but i want to remind you

that

your first ad it might not be the most

optimized ad out there and this is

something important to to realize

because i think sometimes people think

that they need to create this perfect ad

and the first one that they try is going

to have the best conversion rate and

they're going to be a genius about it

but even the the master marketers in the

world people who are spelling billions

of dollars for their company for

marketing they understand the idea of

using something called split testing and

a b testing and so this is essentially

what this means is that look the first

ads that you make on google adwords here

they might not be the best ads and in

fact you might end up losing money you

might not make as many sales as what you

use for those ads but guess what happens

you start to get better you start to

tweak them and over time they start to

become more and more and more profitable

once you find those exact keywords that

people are looking for what they're

willing to click on and the conversion

rates behind that so don't be sort of um

you know feeling bad if you find

yourself in a position where you watch

this video you run a couple of different

ads on google and you find yourself you

know not making as much money or not

getting as many conversions

a lot of that just comes with time so so

don't

sort of fall into that trap of just

thinking that google ads are not ever

going to work for yourself okay so we

have a bunch of different options right

here so we have sales leads website

traffic product and brand consideration

brand awareness app promotion what we're

going to do for this is we're going to

go for website traffic

you know i know a lot of people have

different things that they might be

doing but landing somebody on your

website is a great way to at least get

more publicity and hopefully get people

to call you whatever it might be uh

let's just go for website traffic for

this now we have a bunch of different

options here uh and if you're not going

for website traffic just to clarify here

you can just create an account without a

campaign and that works totally fine as

well but

we can select our different campaign

types here what i would suggest doing

for people who are just starting off

with google ads and they're just trying

to get their feet wet trying to get into

it i would suggest going for

search-based ads there's a lot of

different types out there you can do

display you can even run youtube ads so

video

shopping uh what i would do is just

stick with search base for now it's the

simplest most common sense approach to

doing this and what i mean by this is

let's open up a new tab here let's type

in men's watches right

so the search based ads are all these

ones that are popping up at the top here

right so we see this ad right here

so we see this ad right here right uh

and we see these three ads right here at

the top these are search-based ads and

so what i'm gonna do here is i'm gonna

show you how to craft these ads how to

get the best words in there uh really

packing your punch

but more importantly how we can use

these to really get better conversion

rates okay so let's go back and let's

click on search based ads

and then we're going to put in our

businesses website now so for this

example we're just going to use

something arbitrary here so let's say

we're using

a website called

men's

watches

for you this is a terrible website name

but i just totally made this up right

now and i don't even know if this is a

real website but this is just for the

purpose of this video let's say that you

are selling watches for men and you have

a number of different products that

you're selling but you're going after

the watch market which trust me there's

a lot of money in that niche so let's

click continue here

and then we're going to get rolling with

actually creating this first ad now keep

in mind that look this first ad like i

said

this is not going to be the final

product because what we need to do is we

need to go through this creating a

campaign of using our google ads account

so that we can start to use something

called the google keyword planner so

we're gonna really look for a lot of

keywords here so we can optimize our ads

as best as possible okay so our goal

here is website traffic let's just keep

our campaign

name as men's watches

and then we're going to go through

and we're going to unclick search

network and display network now i see

people just keep this sometimes

this this essentially is if it's outside

of google so

if you're on a different site and you

see this on the sidebar somewhere this

isn't something that i necessarily

recommend and i see a lot of people

recommending against it as well what

we're going after is the people who go

onto google and they search for men's

watches in this case and we're popping

up at the top there for one of our ads

okay so we're not going to want to be in

their search networks or their display

networks

for other websites okay so that's just

what we want to do here you might decide

to change these settings at some point

or if you think convert better for your

specific business then totally go for it

it's up to you this is not a set in

stone what works and what doesn't work

for google ads there's a lot of things

that definitely vary from place to place

and business to business now when we go

to these these more settings here

there's a couple things we can look at

one of them is the start date and the

end date okay now the end date i would

actually suggest setting this for maybe

a week out two weeks out what's good

about this is that if you can set an end

date if something happens say you get

locked out of your account you forget or

maybe you just end up not having access

to internet for the next couple weeks i

don't know why but google if you don't

set an end date we'll just continue to

run these ads charge your credit card

continuously so having an end date is

just going to help sort of prevent you

know something happening and then you

not being able to get into your account

for a month and you're just getting

charged by google every single day for

running ads so our start date we're

going to set for today but let's set our

end date for

maybe january 4th so we're just going to

run ads for what's at about 11 days

that's pretty short i would generally

keep this a little bit longer but just

for the hell of this video we'll keep it

at that but then we're going to go down

and for locations this is an important

factor here but what you want to look at

is if and i don't tell people how to run

their business but i know for myself

that i generally only will run ads in

the us uh if you are selling a physical

product and you're running ads in say

india uh but you live in america and

you're selling a product that is going

to cost a lot more to ship to india or

to other countries in the world then it

might not be very worth it from a

business standpoint so i'm targeting

people in the u.s

obviously if you have a local business

if you are a plumber in the city of

philadelphia you're going to want to go

after philadelphia right you want to go

after the philadelphia zip codes in that

specific area

but you also want to realize that as you

get more niched down as you get more

sort of focused on one specific country

one city one zip code that's actually

going to end up likely in most cases

costing you more money when you're

running ads okay so keeping it kind of

broad can be helpful if you have a

product that's pretty broad but i always

like to keep them in the us or united

states and canada but just kind of

figure that out for yourself and it

depends on the product or the service

that you are selling so for this because

we're selling watches we're just going

to keep it us-based

even though maybe we have customers

overseas we just want to really go after

those americans right now because you

know it's around christmas time might

have some deep pockets so that's what

we're going for the languages we're

going to stick with english here this

this is probably pretty obvious pretty

straightforward obviously if you have a

different language you're going after

use that language but if you see

something in spanish popping up for an

english search it just doesn't really

make much sense right and then we're

going to go down to our budget now for

this i would suggest doing for your

campaign uh maybe about five to ten

dollars a day obviously depends on on

how much money you have willing to spend

on your business but you want to

remember that if you have a really low

budget so for this let's set our daily

budget to 10 okay but uh if if you set

your daily budget to one dollar it's

going to be difficult to see how your

ads are actually working because that

might only be a couple of clicks for one

dollar you might pay a dollar to get one

click on your ad depending on what area

it's in or even in some cases no

clicks whatsoever if your campaign

budget is a dollar per day so for this

we're setting it for 10

i'm gonna show you how to do some split

testing some a b testing as well later

on in this video but we're setting it to

ten dollars for now and then we can set

a maximum cost per click

so this is just going to kind of prevent

us from ending up kind of losing our

shirts and ended up paying like ten

dollars for a single click for a watch

because maybe it's a really competitive

market uh so for this just because we're

creating our first ad we can just take a

guess at this and let's just say that

our maximum bid is going to be a dollar

25 okay and once we get into this we'll

learn whether a dollar 25 is a lot or a

little depending on the watch industry

uh and and what kind of the standard is

for that so then we're going to go

through and we're going to save and

continue here okay

now this is setting up our campaign and

there's really three different layers to

google adwords and hopefully i'm not

losing here losing you here at any point

i know this can be a little bit

complicated maybe i'll put up a little

diagram right here but essentially we

have campaigns which is what we're

creating now and now we're going into

creating an ad group and then after that

ad group we can create ads for that ad

group okay so this is the part where

we're actually going to enter in some

keywords and phrases that we think we

want to target for our ads on google

network okay so for this because we're

selling men's watches in this example we

can kind of go through and sort of take

a guess at what it is that we want to

try to use as keywords now i don't like

using guessing entirely what i would

suggest doing is using google keyword

planner but it's kind of a catch-22

because to access google keyword planner

you need to have a google ads account so

we're going through this right now to

get access to that google keywords

planner now there's also a lot of other

different tools you can use like

keywords dot io or you can use some

other ones as well i think neil patel

has some really good ones i think it's

uber suggests that he has is really good

for finding different keywords but right

now we're just going to go through here

and add a couple of phrases or keywords

that we think of that come off the top

of our heads okay so let's start with

maybe men's watches

so men's watches maybe we'll go for

men's luxury watches

watches for men

but there's really okay so if you look

down here you'll see three different

things right here so there's keyword

equals broad match what does that mean

it means that what we're typing in right

here this is just a broad match so this

could come up anywhere within what

somebody's searching on google and if

it's anything closely related to this it

will show your ad now if we put

parentheses on there that is going to be

a phrase match okay so that's a little

bit more niche down essentially what

that's going to be is if they see that

combination of those keywords they're

going to run an ad on that and then we

have brackets which is the exact match i

like to use brackets a lot because i

know exactly what i'm getting so if we

put brackets around this it's going to

limit it to this exact phrase that we're

using okay so this is really helpful to

kind of figure out what's going to work

best for you but having those brackets

around is going to be when people search

for watches for men they have to write

watches for men for your ad to show up

in google if if they're typing in uh

watch for men instead of not watches for

men your ad's not going to show up when

you use these brackets okay so using

brackets using parentheses or using

nothing it's going to have a difference

there when you're actually creating this

ad group okay so you want to just

remember that going forward okay so

this is going to show us that our daily

estimates are about 124 clicks

at a cost of 9.80 which is only about 8

cents per click that's not too bad for

this depending on how much we're selling

these watches for obviously but let's

just save and continue this just for the

purpose of this video so we can continue

to move on here now we're actually

creating our ad now like i said because

this is your first ad it's important to

think pretty heavily about what it is

that you're going to use for the

headlines what you're going to use for

the descriptions but at the same time

there's going to be some a b testing

some split testing where maybe you make

your first ad and you make a couple

different ads here right because this is

our first ad that we're making right

here but with this ten dollars that

we're spending per day we can actually

split this to run multiple different ads

to see which one performs best and

whatever ad performs best is the one

that we can put more money into and then

kind of forget about the other ones or

start to tweak the other ones so that

they all perform very very well

hopefully you see where i'm coming from

here so let's create our ad right here

and for this because our site is men's

watches for you i don't know if somebody

actually owns this site if they do

they're probably getting some traffic

here

but

so the headline that we're going to do

is let's get something sort of catchy a

little bit click-baity but nothing too

spammy in a sense so let's say we want

to go for luxury

men's watches right

apostrophe there men's

watches right so that's headline one and

then headline two let's make it

something that's pretty attractive like

free

worldwide shipping let's do

so something sort of attractive that you

can put in those front two headlines

there so now we can go onto google and

if somebody's seeing my ad right here

it's gonna say luxury men's watches free

worldwide shipping looks kind of

attractive maybe we could make it better

this is just making this video right now

we're just doing this off the customers

so you know we can make it a lot better

and then we can add another headline if

we would like to

but we're gonna go through here and fill

out the description so what do we want

to put in here uh maybe you know the

best

or let's do

the number one

[Music]

luxury watch brand

in the world

and then in description two we can do

say

made in

switzerland right

or hand crafted in switzerland that just

be an example that we could pull off

here but you can see that we are putting

in a couple of different headlines and

then we're putting it in our

descriptions and then we're going to

save and continue and now we're almost

done here for creating our very first ad

but this is just really the beginning

there's so many advanced settings that

we're going to need to go through uh

this is your your payment info so with

this uh i would suggest finding a a

promo code i see a lot of promotional

codes where you'll get like 100 in

google adwords credits wonderful i would

definitely look into that just do like a

quick google search for google ads

credits especially if you're a first

time user and then go through here add

in your credit card details your billing

information and then what we're going to

do after we submit this payment info

it's going to put us into the google

adwords platform and this is where it

gets interesting this is where i'm going

to show you how to use negative keywords

so that you're not getting certain uh

things so that you are not having your

ads displayed on certain search terms

that you don't want them on so we can

use negative keywords but i'm also going

to show you a number of other different

things we can use for google adwords to

really optimize our ads that we're using

okay so let's just put in our

information here for our credit card and

then let's move on to the next segment

here

all right so we just created our first

campaign let's click on explore campaign

here

and let's start talking about some of

these different things that we want to

look at okay so this is our

home page right here now the first thing

i'll show you is this little tab up here

called tools and settings this is how

you access the google keyword planner

and this is how we can further optimize

our ad that we created because we just

did sort of like a quick and dirty

little ad that we thought of off the top

of our head thought about some terms we

could use so what we're going to do is

we're going to go up here to tools and

settings and we're going to click on our

planning tab here which is going to take

us to the keyword planner this is one of

my favorite tools i used to use this for

when i would grow my youtube channel i

grew that to a few hundred thousand

subscribers and a lot of that was thanks

to this keyword planner actually for

finding terms that people use to search

on google so it's going to show you the

different traffic uh but it's gonna also

going to give you a lot of different

ideas for terms that you can use okay so

we can get search volume and forecast

but i actually prefer to go over and

discover new keywords here so this is

going to allow us to see the average cpm

or the average cost per click that

you'll have available but also give you

a number of different ideas right so

let's type in men's watches

and let's see what type of ideas they

come up with for us okay so we're gonna

get some results right here

and once it loads we're gonna see a

bunch of different options now first of

all you're gonna see wow okay that's a

lot of traffic to this this is probably

a pretty highly competitive area when it

comes to watches probably because a lot

of watches are pretty expensive

especially if you get a rolex you're

like a patek or something you're looking

at like 20 30 40 000 right uh but

you look at michael kors gucci watch a

casio watch right these are getting

almost 100 000 searches per month but

they're all very very high competition

so what we can also do is we can go

through and maybe try to find something

that's a little bit more niched down so

if we type in say men's

luxury watches

and then search for that and we're going

to see some different search terms that

come up for this but then we can just

kind of get different ideas now

generally it is good to have lower

competition because what that's going to

mean is that there's going to be a a

lower sort of cost per click because if

you look at these ones with high

competition the bid range here the high

range for some of these bids is almost

10 which means you're gonna be paying a

hell of a lot of money for some of these

different things if if people are

searching for uh luxury watch brands and

the average cost per click is somewhere

between two dollars and twenty seven

cents and seven dollars and twenty nine

cents you better be ready to pay quite a

bit of money for that okay so we can go

through here and find some ones that are

relatively lower competition we can sort

all of this which is really cool through

this google keyword planner so we can

see ones with lower competition higher

competition and this is going to give us

a pretty good idea looking at all these

different rates and then how we can find

ones that will really fit into our ads

that we want to create so once we kind

of add some of these we can say all

right i like this one uh i like this one

we're just going through here and just

clicking a couple random ones for the

sake of this video and then we can add

them to an ad group right so this is

really cool that we can do this but

we're going to create a new ad group

here

called called ads2 right

create that and we just added those to

that ad group right there like that and

that's going to allow us to then run ads

for that specific ad group from those

specific terms uh to hopefully kind of

get more niche down for that so

hopefully that's making sense to you

right now uh and if we go back to what

we were looking at from the google ads

platform so if we x out of the keyword

planner which i suggest doing a lot of

research on this you're going to find so

much great value in using this

but let's go back now and let's go to

the primary page here and looks like

they suspended my account because i put

in some different credit card

information make sure that's accurate

credit card information that you put in

pro tip there so what we're going to do

is we're going to click on keywords

right over here on the sidebar we're

going to click on keywords and now we're

going to add negative keywords onto our

ads okay and what this will do is it'll

actually allow us to uh

essentially block certain keywords that

people are searching for so that we

don't end up in something that's not

relevant to our ads so go up here right

on the screen here and click negative

keywords hopefully see where my mouse is

right here negative keywords okay we

click on that we can add negative

keywords okay so we're going to go

through and let's add it to our campaign

here

and let's say that we don't want our ad

showing up when somebody uh types in the

word coupon right

or somebody types in the word uh say

amazon because if you're selling a

product and you're using your own site

but they want to buy it on amazon say

they type in men's luxury watches amazon

and then you show up it might not be

very relevant and you might end up

having people just accidentally clicking

on your

link without you know purposely doing

that and then clicking off and it's not

going to be a good look all around the

board right so go through here and add

some negative keywords that you just

don't think would be very good for your

business once again if you're a plumber

in philadelphia then you could block

some different negative keywords like

some different areas around the city

that you don't want to drive to say new

jersey right you don't want to do

business in new jersey so you put a

negative keyword in here for new jersey

okay so that's a perfect example of what

you could do there then we can go down

we can save this and that's going to

block certain keywords when we're

running ads okay so like i said earlier

guys the whole strategy here is to start

doing some split testing start doing

some different things where we have

these different ad groups we start to

run different ads under those ad groups

to hopefully find ones that are going to

perform the best so this 10 budget

should allow us to hopefully run i would

argue to say about three to four ads

at the same time i wouldn't spread it

out too thin where if you have a 10

budget and you try to run 10 or 20

different ads that could be only 50

cents per day per ad and that could be

difficult to actually see any real

results from that because you won't know

if you only got five clicks in a span of

a week from an ad was it a good ad was

it a bad ad how well was it converting

there's not that much data to actually

see how well it was doing so with a ten

dollar budget i would try to go with a

couple of different ads two to three or

four and to be the perfect number for

what i've seen from my experience so

hopefully you found some value in this

we're gonna go more in depth in first in

in future videos on this channel if

you're interested in learning more about

running ads so whether that be on

facebook on on google instagram youtube

uh it's all going to be covered in this

channel if you have any questions leave

them down in the comment section below

we do our best to get back to everyone

as soon as possible sometimes it can get

a little bit difficult but we are really

looking forward to helping you guys out

here this is all free content we don't

sell anything here and hopefully you

found some value in this i promise you

once you start to just learn more about

this and start to navigate it's just

going to become easier and eventually

you'll just become an expert on it just

by simply doing this and practicing and

rinsing and repeating everything that's

going on here so thanks for watching the

video thanks for subscribing to the

channel and i'll see everybody in the

next video