What is Google AdWords? Google AdWords Explained in 5 Minutes
Summary
TLDR本视频介绍了Google AdWords广告服务,这是一个由Google创建的平台,允许广告商通过不同的广告格式(如展示广告、视频广告、搜索广告和应用广告)来吸引潜在买家。广告商可以利用Google AdWords的多种定位功能,包括针对特定网站、兴趣、再营销受众和视频的广告投放。视频还展示了搜索广告的重要性,如何通过关键词定位来吸引准备购买的客户,并提供了关于如何使用Google AdWords进行有效广告投放的指导。
Takeaways
- 😀 Google AdWords 是由 Google 创建的广告服务,允许广告商运行广告以吸引潜在买家。
- 🔍 广告商可以通过不同的广告格式,如展示广告、视频广告、搜索广告和应用广告,在 AdWords 上推广他们的产品或服务。
- 🎯 AdWords 提供多样化的定位选项,包括对网站、兴趣、再营销受众和不同应用的广告投放。
- 📺 视频广告可以作为视频前贴片或中插广告在视频内容中播放。
- 🔍 搜索广告出现在 Google 搜索网络中,包括 Google 搜索引擎及其搜索合作伙伴的网站。
- 📱 应用广告可以在 Google 网络的搜索和展示广告中运行,以增加应用下载量。
- 🔑 搜索广告的重要性在于能够通过关键词定位到准备购买的消费者。
- 🖼️ 展示广告可以放置在 ESPN 等网站上,也可以通过 Google 展示网络的兴趣受众进行定位。
- 📹 视频广告可以作为 YouTube 视频的前置广告,吸引观众点击广告中的呼吁行动。
- 📲 应用广告在搜索结果中显示,目的是促使用户下载并使用应用,可能通过应用内购买或广告产生收益。
- 🛒 Google AdWords 通过 Google 展示网络和搜索网络,为广告商提供了巨大的网络覆盖,触及约 90% 的互联网用户。
Q & A
Google AdWords 是什么?
-Google AdWords 是由谷歌创建的一种广告服务,允许广告商运行他们的广告,以吸引准备购买的顾客。
使用 Google AdWords 的主要目标是什么?
-使用 Google AdWords 的主要目标是利用不同的广告格式,如展示广告、视频广告、搜索广告和应用广告,通过谷歌提供的不同定位方式来宣传你的产品或服务。
Google AdWords 提供哪些类型的广告格式?
-Google AdWords 提供展示广告、视频广告、搜索广告和应用广告等多种广告格式。
展示广告可以在哪些地方投放?
-展示广告可以投放在网站、兴趣群体、再营销受众、不同应用以及Gmail中。
视频广告有哪些投放方式?
-视频广告可以作为视频前的预播广告或视频中间的中播广告,在文章中滚动时也可能出现。
搜索广告主要出现在哪些平台上?
-搜索广告主要出现在谷歌搜索网络,包括谷歌搜索引擎及其搜索合作伙伴网站,如as.com、nytimes.com等。
什么是应用广告,它们如何帮助应用获取下载?
-应用广告是一种在谷歌网络的搜索和展示广告中推广应用的方式,目的是增加应用的下载量。
搜索广告为什么很重要?
-搜索广告很重要,因为它们可以帮助你找到正在搜索不同产品、服务并准备购买的顾客。
再营销受众是什么,它们在广告中扮演什么角色?
-再营销受众是指那些已经访问过你的网站或使用过你的应用的人。在广告中,你可以针对这些受众进行更有针对性的广告投放。
动态再营销是什么,它如何帮助提高广告效果?
-动态再营销是一种广告技术,可以根据用户的兴趣和行为自动调整广告内容,以提高广告的相关性和效果。
Google AdWords 的广告网络覆盖范围有多广?
-Google AdWords 的广告网络非常广泛,通过谷歌展示网络可以覆盖大约90%的整个互联网,包括大量的网站、应用和视频。
如何开始使用 Google AdWords 投放广告?
-如果你想开始在 Google AdWords 上投放广告,可以观看相关的教程,学习如何使用关键词规划工具进行PPC关键词研究。
Outlines
📢 什么是Google AdWords?
Google AdWords是Google创建的一种广告服务,允许广告商通过不同的广告格式,如展示广告、视频广告、搜索广告和应用广告,来吸引潜在的购买客户。广告商可以利用Google AdWords提供的各种定位选项,例如针对特定网站、兴趣、再营销受众或在Gmail中展示广告。视频广告可以作为视频前贴片或中插广告出现,而搜索广告则出现在Google搜索网络及其搜索合作伙伴网站上。此外,还有应用广告,可以在Google网络的搜索和展示位置上运行,以增加应用下载量。广告商还可以利用关键词定位,通过Google搜索合作伙伴和原生广告平台如Taboola来吸引流量。Google AdWords的目标是帮助广告商找到准备购买的客户,并通过各种广告形式和定位策略,将广告投放到客户可能所在的任何地方。
🔍 Google AdWords的多平台广告展示
Google AdWords提供了广泛的广告展示选项,包括在ESPN等网站上的展示广告、YouTube视频的前贴片广告、Gmail中的广告以及搜索结果中的购物广告和搜索广告。这些广告形式可以针对特定的关键词、网站、兴趣群体、再营销受众或视频进行定位,以覆盖Google Display Network和Google搜索网络,这两个网络覆盖了大约90%的互联网用户。通过这种方式,广告商可以有效地将他们的产品或服务展示给正在搜索相关产品或服务的潜在客户。此外,视频还提供了关于如何在Google AdWords上启动广告的教程,以及如何进行PPC关键词研究的指导。
Mindmap
Keywords
💡Google AdWords
💡广告格式
💡目标定位
💡展示广告
💡视频广告
💡搜索广告
💡应用广告
💡关键词
💡再营销
💡购物广告
💡PPC广告
Highlights
Google AdWords是一个由谷歌创建的广告服务,广告商可以通过它运行广告,吸引准备购买的顾客。
使用Google AdWords的不同广告格式,如展示广告、视频广告、搜索广告和应用广告,来推广你的产品或服务。
Google AdWords提供多种定位选项,包括针对网站、兴趣、再营销受众和在不同应用及Gmail中投放展示广告。
视频广告可以作为视频前的预播广告或视频中的插播广告在多个地方展示。
搜索广告出现在Google搜索网络,包括Google搜索引擎及其搜索合作伙伴网站。
应用广告可以在Google网络的搜索和展示上投放,以增加应用下载。
搜索广告的重要性在于能够找到正在搜索不同产品或服务的准备购买的顾客。
展示广告可以定位到特定的网站、应用和视频,使用Google展示网络的兴趣受众。
动态再营销是一种有效的方法,可以将流量引导到网站上的不同页面。
预播广告是在视频开始前播放的广告,例如在YouTube视频教程前播放的Wix广告。
应用广告的例子是在搜索“冒险游戏”时出现的“冒险鸭”应用广告,目的是吸引用户下载。
购物广告的例子是在搜索“鞋子”时出现的Under Armour、Zappos等品牌的广告。
Google AdWords的目标是通过定位关键词、网站、兴趣组、再营销受众和视频来吸引顾客。
Google展示网络覆盖了约90%的互联网,提供了大量的网站、应用和视频广告展示机会。
Google搜索网络拥有最大的搜索引擎,是运行关键词广告的理想之地。
视频提供了关于如何在Google AdWords上启动广告的教程,以及如何进行PPC关键词研究。
Transcripts
all right what's up everyone welcome to
the Surfside PPC youtube channel today
we're gonna be answering the question
what is Google AdWords so we have the
home screen of AdWords up here and
Google AdWords is an advertising service
created by Google where advertisers can
run their ads and try to reach ready to
buy customers um so your goal with
Google AdWords is to use some other
different ad formats that they have
available for you
for example display ads video ads search
ads app ads to advertise whatever your
product or services by using the
different targeting available by Google
Adwords so for example with display ads
you can target websites you can target
interests you could target remarketing
audiences you can run your ads on
different apps you can run it in Gmail
so there's all sorts of places to run
your display ads for video ads you can
run them as pre-roll ads before videos
or mid-roll ads that run during the
video so your video ads can run all over
the place sometimes in articles they'll
also appear as people are scrolling
through them search ads appear on the
Google search Network
so obviously the biggest biggest part of
the search Network is the actual Google
search engine but they also have search
partners like ascom New York Times com
some different websites where people
will search a lot for different products
and Google search ads will come up and
you can target those keywords app ads
you can run anywhere across the Google
Network on search on display you can run
your app add with in other apps so to
get more downloads to your apps there's
all sorts of different ways to run your
app ads are out in the Internet when it
comes to search advertising one of the
big things is you want to target
keywords in the Google search engine and
their search partners so ever for
example here we have a tab bula ad so
Tabua is a native ads platform what
they've done is when someone types in
PPC advertising they have their own
native ads platform come up so they can
drive traffic there that's their goal is
to get more people to go there and start
doing PPC advertising on their channel
because PPC advertising is kind of a
vague search someone could be looking
for companies someone could be looking
for you know services like tableau where
they can run their ads so that's why
search ads are so important because you
can find ready to buy customers as
they're searching for different products
services and whatever they whatever they
want to buy at that time so after search
ads you have display ad so here's an
example at the top is a wayfarer ad and
also along the side the left-hand side
you'll see the rope with the candle
those are both display ads that are
running on ESPN you can target you
you're remarketing audiences but your
placements including websites apps and
videos you can use the interest
audiences available from Google Display
Network so Google AdWords less you run
your ad all over the internet different
display ads you can send traffic to
different pages on your website and it's
a great way to reach are ready to buy
customers especially if you know how to
use remarketing audiences and dynamic
remarketing like what they're showing
here so here's an example of a pre-roll
ad on actually my YouTube video the
Gmail ads tutorial so if you go to one
of my videos you can see that ads
usually run beforehand because I have it
set up for that so Wix is running their
ad before my ad they pay per view and
what their goal is is to get someone to
click on their call-to-action in the
bottom left hand corner where it says
start your website now so this is an
example of a video ad they've run on the
Google Display Network which includes
all of YouTube and then all sorts of
websites where videos are ran you'll see
ads run before their videos or even in
the middle of their videos so here's an
example of an app ad in search so if
someone types in adventure games you can
see that an ad comes up for this app
adventure duck so the whole goal is to
get people to go into the app download
it for free and as they're playing the
game they probably either have upgrades
that people can buy or they have ads on
their game or they they can make more
money from it so if you have an app you
need to promote it to people because
it's hard for people to find your app
unless you create something so useful
that people just have to have it so
that's why you want to get your app in
front of the right people like it says
here you can use the Google Display
Network at the Google search Network and
you can all see these videos market your
app so just to pull it all together
here's the search we have for shoes so
at the top you see Under Armor Zappos
Dick's Sporting Goods and kids so these
are all shopping ads so that you if you
go in through there you're gonna see a
ton of their different products and you
can buy whatever you're looking for at
the bottom you have examples of search
ads so Zappos JustFab and shoes com all
sorts of different shoes on their
website obviously there's a very broad
search so if you get a little bit more
specific you'll see better ads so that's
basically what Google AdWords is it's a
service for advertisers to go run their
ads try to find ready to buy customers
and your goal is to target keywords
target websites target interest groups
target your remarketing audiences target
videos wherever you think your customers
are that's what Google AdWords is for
and they have a huge network through
Google Display Network is said to reach
about 90% of the entire Internet so
there's just a hue
huge vast inventory of websites apps
videos that continue to grow continue to
to give you more ad impression
opportunities the Google search Network
they obviously have the biggest search
engine so if you're running your
keywords anywhere you want to run on
Google because they just have such a
huge amount of volume for people that
are searching keywords so hopefully that
answers what is Google AdWords if you
want to start getting your ad up on
Google AdWords we have a couple
tutorials we have a quick one it's
probably the first videos on this
channel of our Google AdWords tutorial
you could also see some of our tutorials
about the keyword planner and how to do
PPC keyword research so thanks for
joining us today make sure you subscribe
to our Channel and hopefully we answer
the question what is Google AdWords for
you
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