Watch these 21 minutes for superior service delivery

Thomas Gonnet
6 Mar 202321:09

Summary

TLDRIn this informative video, Charlie Morgan collaborates with Thomas to offer valuable resources for beginners building an agency. They discuss essential topics such as creating contracts, establishing a client support system, database reactivation strategies, and setting up an onboarding funnel. Charlie shares his expertise, explaining complex concepts in an engaging way and providing free resources, including a Google Drive with contracts and service delivery guides, to help viewers systemize their agency operations effectively.

Takeaways

  • 🎉 Charlie Morgan is featured in the video to provide valuable resources for beginners looking to build an agency.
  • 📄 The video discusses the importance of creating contracts and having a solid client support system for agency operations.
  • 🔄 Database reactivation strategies are presented as a method to re-engage with existing client lists and generate new leads.
  • 🛠️ An onboarding funnel is introduced as a system to streamline the process of bringing new clients into an agency.
  • 📈 The video promises to share a Google Drive with resources including contracts and service delivery tracking methods.
  • 🗂️ Charlie shares his past experience running a marketing agency, North Flow Consulting, and the lessons learned from it.
  • 📊 The 'Client Results Tracker' spreadsheet is highlighted as a tool for monitoring client outcomes and identifying areas for improvement.
  • 🤝 The onboarding process is emphasized as a critical step in client acquisition and retention, with SOP videos provided for guidance.
  • 💬 Support strategies, particularly using WhatsApp, are discussed as key to client satisfaction and retention.
  • 📝 Contract templates are shared along with a disclaimer about seeking legal advice for their use in different jurisdictions.
  • 🌟 Google review campaigns are suggested as an additional service to boost client reputation and satisfaction.

Q & A

  • What is the main purpose of the video featuring Charlie Morgan?

    -The main purpose of the video is to provide valuable resources and insights for beginners building an agency, including creating contracts, establishing a client support system, database reactivation strategies, and setting up an onboarding funnel.

  • Why is the host of the video not discussing the topics of contracts and onboarding funnels?

    -The host is not discussing these topics because they are currently focused on building their own agency and finds it redundant to make videos about these subjects when Charlie Morgan can provide the same information and resources.

  • Who is Charlie Morgan and what does he specialize in?

    -Charlie Morgan is a specialist in helping people who run agencies and coaching businesses. He assists them in systemizing acquisition and service delivery.

  • What is the significance of database reactivation (DR) in the context of the video?

    -Database reactivation is a strategy used to re-engage with an existing list of contacts, with an average response rate of 2-10%, which can significantly boost lead generation without additional ad spend.

  • What is the average response rate for a database reactivation campaign according to the video?

    -The average response rate for a database reactivation campaign is between 2 to 10 percent.

  • How does Charlie Morgan plan to share the resources on service delivery?

    -Charlie Morgan plans to share the resources through a Google Drive, which includes videos and documents that explain the strategies and processes in detail.

  • What is the importance of an onboarding system for new clients?

    -An onboarding system is crucial for integrating new clients into the agency's processes smoothly and predictably, preventing bottlenecks and ensuring a streamlined client experience.

  • What is the role of WhatsApp in the client support process as mentioned in the video?

    -WhatsApp is used as the primary method of client support, as it was found to be more effective in communicating with clients compared to other platforms like Slack or email.

  • What is the 'client results tracker' and how does it help in service delivery?

    -The 'client results tracker' is a spreadsheet tool used to track and analyze the performance of client campaigns on a daily and monthly basis, providing key metrics and conversion rates to identify bottlenecks and improve service delivery.

  • What is the significance of the Google review campaign in the service delivery process?

    -The Google review campaign is a strategy to enhance the value of the service provided to clients by generating a high number of positive reviews, which can improve client satisfaction and the agency's reputation.

  • What are the contract templates provided for in the video?

    -The contract templates provided are for retainer marketing and general marketing agreements, which can be used as a starting point for legal agreements between the agency and its clients.

  • How can viewers access the resources discussed in the video?

    -Viewers can access the resources through a link to a Google Drive that will be provided in the video description.

Outlines

00:00

🎥 Introduction to Agency Building Resources

The video introduces Charlie Morgan, who will discuss essential topics for beginners in building an agency, such as creating contracts, establishing a client support system, database reactivation strategies, and setting up an onboarding funnel. The speaker acknowledges that these topics are fundamental but not their focus, as they are more involved in growing their own agency. The video is aimed at providing valuable resources for beginners, with Charlie's expertise expected to make the content engaging despite its foundational nature.

05:02

📚 Sharing Expertise on Service Delivery and Client Onboarding

Charlie Morgan shares his experience from running a marketing agency, discussing strategies like database reactivation (DR) campaigns that can generate leads without additional ad spend. He provides an overview of service delivery, emphasizing the importance of keeping clients for longer periods. Charlie also outlines the resources he will share, including a Google Drive with contracts and service delivery modules, and promises detailed videos on various topics such as the new client SOP, onboarding funnels, and client retention strategies.

10:03

🔄 In-Depth Look at Database Reactivation and Client Support

The paragraph delves deeper into the database reactivation strategy, including an explainer video and the process of reactivating a business's existing phone number list to generate leads. Charlie also addresses the challenges of onboarding clients and managing support for a large client base, sharing a PDF guide and a video on the support process. He highlights the use of WhatsApp for client communication due to its effectiveness in their niche and mentions plans for a High Level extension to streamline communication.

15:03

📈 Tracking Client Results and Service Delivery Metrics

Charlie introduces the 'client results tracker' spreadsheet, a tool for monitoring the health of client relationships and service delivery performance. The spreadsheet allows for tracking various metrics such as ad spend, impressions, clicks, form submissions, and sales, providing a clear view of the service delivery process's efficiency. He also discusses the importance of segmenting issues within the system to identify specific bottlenecks and mentions a video that will provide a full explanation of how to use the tracker effectively.

20:05

📝 Providing Contracts and Encouraging Google Reviews for Enhanced Service Value

The final paragraph covers the provision of contract templates used in Charlie's past agency and emphasizes the need for legal review tailored to specific jurisdictions. Additionally, Charlie introduces a Google review campaign as a simple yet effective method to enhance client satisfaction and the perceived value of services. He outlines the campaign's structure and provides messaging templates, with a video demonstration of how to implement the campaign, aiming to generate positive online reviews for clients.

Mindmap

Keywords

💡Database Reactivation

Database Reactivation refers to the process of reactivating a business's existing list of contacts, typically phone numbers, to generate new leads or re-engage with past prospects. In the video, Charlie Morgan explains this strategy as a cornerstone for Northflow, where they were able to generate a significant number of appointments without additional ad spend, highlighting its effectiveness in client acquisition and service delivery.

💡Onboarding Funnel

An Onboarding Funnel is a systematic process designed to guide new clients through the initial stages of working with a service or product. In the context of the video, Charlie discusses providing a streamlined onboarding process, including videos and resources, to help integrate new clients efficiently into the agency's systems, emphasizing the importance of a predictable process for successful client management.

💡Service Delivery

Service Delivery in the video script pertains to the methods and strategies used to provide services to clients effectively and efficiently. Charlie Morgan shares his expertise in systemizing service delivery for agencies and coaching businesses, including tracking service delivery through various metrics and ensuring client satisfaction for long-term retention.

💡Client Support System

A Client Support System is the infrastructure that a business puts in place to assist and communicate with its clients. In the video, Charlie emphasizes the importance of a strong support system for client retention, discussing the use of WhatsApp as a preferred method due to its effectiveness in immediate problem-solving and maintaining client satisfaction.

💡Contract Creation

Contract Creation involves drafting and finalizing legal agreements between parties. The video script mentions Charlie giving away resources for creating contracts, which is crucial for establishing clear terms and conditions with clients, ensuring a professional and legally binding relationship.

💡Client Retention

Client Retention is the ability to keep clients over time, which is key to a sustainable business model. Charlie discusses strategies for retaining clients for extended periods, which is highlighted as more cost-effective than continuously acquiring new clients, and shares a 40-minute video on the subject.

💡Google Drive

Google Drive is a cloud storage service used for file sharing and collaboration. In the video, Charlie mentions a Google Drive filled with resources such as contracts, tracking systems, and service delivery modules, which he is giving away to help beginners in building their agencies.

💡High-Level Support

High-Level Support refers to the advanced assistance provided to clients, often through specialized platforms or direct communication channels. Charlie and Thomas discuss creating an extension on High Level for client communication, indicating a move towards more direct and less cumbersome support methods.

💡Results Tracker

A Results Tracker is a tool used to monitor and analyze the outcomes of a service or campaign. Charlie introduces a spreadsheet called 'Clients Results Tracker' designed to track client results on a daily and monthly basis, providing insights into the health of client relationships and the performance of service delivery.

💡Google Review Campaign

A Google Review Campaign is a strategy to encourage and collect positive reviews from clients on Google, enhancing the reputation and credibility of a business. Charlie shares an SOP and resources for running such a campaign, which can be a valuable addition to service delivery, as it not only pleases clients but also attracts new ones.

Highlights

Charlie Morgan shares free resources for beginners building an agency, covering contracts, client support systems, database reactivations, and onboarding funnels.

The video provides a Google Drive with contracts and service delivery tracking guides to improve client retention.

Charlie's experience running North Flow Consulting is highlighted, having served 70 clients and signed 350-340 clients in total.

A database reactivation (DR) campaign strategy is introduced, with an average response rate of 2-10%, potentially generating hundreds of appointments without ads spending.

An hour-long video on the DR strategy is promised, detailing text messages and follow-up sequences for service delivery.

Onboarding clients is discussed with a systematic approach, including a new client SOP and administrative access steps.

A video explaining the onboarding funnel is provided, along with a template resource for ClickFunnels or High Level.

Client retention strategies are shared, emphasizing the importance of keeping clients for an extended period to reduce stress and increase revenue.

A PDF guide on post-onboarding client support is available, detailing the process using WhatsApp as the primary support method.

The 'Client Results Tracker' spreadsheet is introduced, allowing agencies to monitor client results and identify bottlenecks in the service delivery process.

A video will be released on how to use the 'Client Results Tracker' spreadsheet effectively.

Contract templates for retainer marketing and general marketing are provided, with a disclaimer about legal advice.

A Google review campaign SOP is shared to increase client satisfaction and the value of services without adding operational complexity.

The video includes a tutorial on running the Google review campaign, with messaging templates and campaign structure.

The importance of tracking metrics daily for identifying and solving problems in client relationships is emphasized.

The video concludes with gratitude for the platform to share resources and an invitation for viewers to ask questions in the comments.

Transcripts

play00:00

hey guys so in today's video we have

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Charlie Morgan who's going to come on

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the channel and give away a lot of free

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stuff he's going to talk about creating

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contracts

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um having a good client support system

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going over database reactivations and um

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you know also how to have an onboarding

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funnel for your clients so this is the

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you know these These are basically all

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the resources that you would need as a

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beginner in building an agency basically

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stuff that is kind of redundant for me

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to talk about because you know I'm

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building my agency and I'm really

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focused on building my own agency and so

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I don't want to be making videos about

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how to create you know agreement

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contracts with clients or like you know

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how to create an entire onboarding

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funnel uh when you know it's stuff that

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I can have Charlie talk about and just

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give away all of the resources that he's

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already created on the channel so with

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that being said

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um this might be you know a boring video

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not in the sense that it's boring

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because it's Charlie Morgan

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um Charlie is probably the least boring

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guy when he explains the most boring

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Concepts because he's just really good

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at explaining and I think he knows this

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stuff better than a lot of people but

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just keep in mind that he's giving away

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a lot of things in this video so if

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you're in that beginner stage this is a

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really valuable video for you and I hope

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you enjoy alright guys so we're here

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with Charlie Morgan and in this video he

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has a lot a lot of value to give out

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he's gonna give away a whole Google

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drive with

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um contracts how to you know go about

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your tracking Your Service delivery and

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so yeah in this video he's going to go

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over all of those things

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um so go ahead Charlie yeah well thanks

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for having me man I really appreciate it

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um so everyone isn't familiar with with

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myself and my channel my name is Charlie

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and um I think we've done we've done a

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collab or two before with with some

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stuff on Service delivery

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um but I basically help people like who

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run agencies and coaching businesses and

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we help them systemize acquisition and

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um Thomas is a good friend of mine so

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I'm pretty excited to share this all

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with you guys

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um I am going to cheekily plug my

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YouTube channel at the start here um I

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do post a lot of other stuff similar to

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what you're going to see today on my

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channel so by all means feel free to go

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and check it out if you feel like you

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want to so we'll just get straight into

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the drive so

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for context guys so I used to run my own

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marketing agency called North flow

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Consulting

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um at its peak we had about 70

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done-for-you clients on board and over

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the lifespan of this business we

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basically signed about I think 350 350

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clients or 340 clients I'll just zoom in

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a bit here so this was the agency we ran

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and we had the whole thing sort of

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running itself unfortunately the

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pandemic hit we did take a bit of a hit

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because we were in the gym Niche and

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that's why we transitioned to Imperium

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um but after a while we did manage to

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sell some clients off and we no longer

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run this but basically my business

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partner Bo

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created a entire module on Service

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delivery inside of our product

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um which looks something like this right

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it's a pretty serious module there's

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about 60 videos in here

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um but what I wanted to do today is

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basically share with you

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um a collection of videos and resources

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that you can use to massively improve

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your service delivery to just keep

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clients longer basically

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um I wish that I had this stuff when I

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started or when I had my first couple of

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clients so I hope that I'm able to

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provide some value and um I hope you

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find this useful so we'll dive straight

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in so the first thing to look at is a

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strategy that we used to use called

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database reactivation now what I'm going

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to do for you guys here is basically

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walk you through the resources or the

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strategy at a high level and basically

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each resource has a video attached that

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explains it in more detail now

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specifically for Service delivery the

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way this thing works and I'll see if I

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can just pull this up here and sort of

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zoom in the ways that database for

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Activation works here is like we call it

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a Dr campaign right and this is

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basically where you get an existing list

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typically of phone numbers that a

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business has and you reactivate that

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database in a very specific way and the

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average response rate is going to be two

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to ten percent so if you strike gold and

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get a business with loads of leads it's

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really easy to get them a ton of leads

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so Dr was actually one of our sort of

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Cornerstone strategies for northflow

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because you know we could onboard a

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client and if they had a list of like 10

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000 people we could literally get them

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like anywhere between you know 300 to

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maybe even upwards of a thousand

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appointments in the first month without

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them having to spend any money on ads

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and if we were charging them for a point

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and that meant sometimes we could even

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make upwards of like 10 grand just in

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the first month just literally by

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pressing a few buttons inside of high

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level so this is basically what the

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system looks like as a whole

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um you can sort of see we've got this

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golden follow-up system that you might

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be familiar with if you watch the last

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video but you can go and check it out

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there but basically you know we've got

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this sop where we pick a client database

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of you know one to 10K we send the bulk

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text message campaign

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and then we sort of take through some

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you know there's some other bits and

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pieces so you can see the example text

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here

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um and that's sort of everything you

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know how the workflow works but you

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needed to have a strong offer and this

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is the average response rate so this

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like you can basically screenshot this

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and this is also available in the drive

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to download now what we actually do have

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is a one hour

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um explainer video on the database

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reactivation strategy and how that works

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I'm just going to zoom out here

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and make sure that I'm in this one so

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we've got this video

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um I'm going to upload this to my

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YouTube channel a couple of days after

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you're seeing this video

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um so this is basically a one hour video

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on the Dr strategy it shows you

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basically like more text messages and

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exactly what follow-up sequences with

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you so you've sort of got those

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stimuli or triggers that you'd be using

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if that makes sense to get the results

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but it also walks you through how to set

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it up and our friends over at high level

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and Thomas's friends at high level have

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tutorials on how to build that so we

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actually bolted it onto the end so if

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you want this video and basically a full

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explainer on how to build it it'll be on

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my channel in a couple of days so you

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know by all means check it out or you

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know subscribe so you can see when

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that's coming out so that's the first

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thing is database reactivation now the

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second thing Thomas I'm sure you get a

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lot of these questions is how do I

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onboard clients and how do I create an

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onboarding system once I've got people

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like to actually sign up so these are a

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few videos um like I said in inside of

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the program the onboarding process is is

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a little bit it's more serious than just

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three videos however I'm going to get

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you started with these ones so basically

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what we have here

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is our new client sop so this is

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actually what we would follow so when we

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had like 50 60 70 clients on board if

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you don't have like a predictable

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process to actually get someone you know

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signed up and like integrated with your

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systems things get really messy and it's

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just like it becomes a huge bottleneck

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because basically when it comes to

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onboarding people so we've got this sop

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where we get a new client and get the

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payment we send over the contract and

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then we've basically got you know three

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steps at stage four here where we're

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trying to get admin access to business

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manager the onboarding document question

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form and also some other bits and pieces

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and you know you can screenshot this

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thing I won't walk through it now

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because obviously I'm just sort of

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highlighting it but what I actually

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asked Beau to do my business partner is

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make videos on these processes so we

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could share them with you right and so

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what you can see here is we've got this

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new client sop video so this is you know

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fully you're fully entitled and able to

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watch this one through the drive but it

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basically walks you through the process

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we would use to onboard new clients so

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that might be useful I'm just zooming

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out here so in addition to that I

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actually want to share with you the

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entire onboarding funnel we'd use so

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when it came to onboarding clients for

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our agency we had a really nice

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streamline process

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um where we would use the funnel usually

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hosted in Click funnels but you could

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also use high level and we'd basically

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put people through like a funnel right

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and what I've actually arranged is to

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have the video

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explaining the onboarding funnel

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um in the drive here and I think this is

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quite a long one I think it's like well

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it's only 13 minutes actually it's not

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too bad what we do have in this lovely

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Google doc is all of the onboarding

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funnel links so you can see exactly how

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we built this onboarding funnel and

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we've also got a template resource for

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you here as well

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um full transparency if you did sign up

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for click funnels through this it would

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be through our affiliate link but you

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don't have to use the affiliate link it

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doesn't really matter and we also have a

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client onboarding survey so this is like

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I know I'm just sort of chucking stuff

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Thomas people here

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um but this is sort of exactly how we

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did it so this is the survey that people

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would fill out when they became clients

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um and these are the funnels that we do

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so you've sort of got access to those

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and they're accompanied with with videos

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that will explain exactly how to use

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them

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um and then the other thing we had is

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this sort of survey so you've obviously

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got the server there and then last but

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not least we actually had like a this is

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the script we would use for onboarding

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calls

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um so you can sort of check that out if

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you want to it's pretty simple

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and you can build that out if you want

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to do onboarding calls so that's just

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the first um the first thing so we'll

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have a look at client retention so this

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is a bit simpler

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um so basically what we got really good

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at with North flow was keeping clients

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for a very long time

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um and I know Thomas you're also quite

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good at this with the SAS aspect of how

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you're working things at the moment and

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how you're engineering it so this is

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basically

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um more of a video than a resource but

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it's about 40 minutes long and it walks

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you through like all of the key parts of

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our service delivery and like the

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strategies we would use to retain

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clients for those extra you know three

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or four months because what I started to

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realize is like

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if you can just keep a client for an

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extra three months it's the same as

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getting a new client but it's far less

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stressful and far easier to do so that

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was that so then we have client support

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so the other thing that we ran into when

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we were at that seven figure Mark is

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like how the hell do we support all of

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these clients like you know it's one

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thing just having like you know three or

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four clients but Thomas I'm sure you're

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aware of this like even having like a

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couple of clients or you know when

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you're doing like multi-six Figures it's

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really hard to manage all that support

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so what you can see on the screen here

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is a downloadable PDF

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so basically walks people through like

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the onboarding process or post

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onboarding process to support so I won't

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go through it in this video because

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there is actually obviously an explainer

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but you can sort of see what it looks

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like here now one key point is we

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actually use WhatsApp as our method of

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support so I see a lot of agencies using

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like slack or something and that's fine

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if your Niche is native to slack so we

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tried to use slack or like like email or

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something for for gym owners but we

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found that they just didn't use it which

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meant that we weren't aware of problems

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which means we couldn't solve the

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problems which meant people would leave

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us so support is actually a massive key

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to retention so that resources is

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available there

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the other cool thing is obviously it's

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going to come with a video so you can

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see this here about 20 minutes long just

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walking you through the support process

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and um believe you me we have battle

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tested that with with 70 clients and I

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wouldn't necessarily recommend you aim

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for 70 clients because it is just 70

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headaches

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um yeah but ultimately it should serve a

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purpose how did you support when you had

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your agency to a muscle with with a new

play10:43

one you've got how you handling support

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uh with slack but we're actually looking

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at uh just creating our own extension on

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High level uh where people could just

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you know communicate with us through

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high level so they don't have to like go

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on slide because that gets really

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annoying just even to download slack is

play11:00

like

play11:01

hard you know yeah exactly it's just

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like you if you have to put resistance

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in the way of someone asking you a

play11:06

question it just pisses them off so yeah

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so I hear you man

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um so another one and this is a this is

play11:13

a huge one this is my pride and joy of

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Service delivery and it might not seem

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that sexy

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um but it's a spreadsheet um that I call

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the clients um results tracker and this

play11:23

is something that I built a while ago

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and basically like when it comes to

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running ads you're running a system

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right which means that you've got

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different choke points or bottlenecks at

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different stages so this is for lead

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generation specifically so if you're an

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e-com that's way more complicated I

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can't help you because I'm not that

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smart

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um but what you're looking at here is

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the actual like the actual spreadsheet

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that we would use on a day-to-day basis

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to track all of our clients results so

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here's the thing about client results

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like you want to be able to see the

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health of your relationship with your

play11:53

client from a metric level in one click

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and so you can do that if you've got a

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spreadsheet like this because what you

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can basically do is month by month day

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by day track exactly how much money you

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spent how many Impressions you made how

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many clicks you got to a funnel how many

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people started a form how many people

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actually filled a form and became leads

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and how many people scheduled from that

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and then the client is then responsible

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for logging how many calls they

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conducted how many sales they made and

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how much cash they collected from the

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sales and so what this spreadsheet will

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do if it formats properly which it

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should is basically give you percentages

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right and conversion rates at every step

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of your service delivery process so

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Thomas I'm sure you've had people before

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who say like oh I'm just my service

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delivery isn't working but the first

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question you ask is like well what parts

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because it's it's segmented into these

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sections so this is basically available

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for you to just go here to file and make

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a copy and this is another one of those

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examples where I'm going to be making a

play12:48

full video on how to use this and how to

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actually like use the data properly on

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my channel so I'll probably upload that

play12:54

once again a few days or a week after

play12:56

you're seeing this video so if you want

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to go and check out my channel And

play13:00

subscribe and wait for that one you

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don't have to subscribe but just maybe

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revisit it when it's live

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um

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you have do you have one like this for

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appointment setting

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yeah so um you know I'll show you an

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example of this of how we would do it in

play13:15

the program so basically every single

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system we have when it comes down to

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client acquisition whether it's Service

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delivery because Service delivery is

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kind of acquisition for other people

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right so whether it's um Service

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delivery or our own our own client

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acquisition we do so I'll just give you

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an example here

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um if I come into

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um let's go here

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and now I need to look at this one so

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I'm just going to go into our Loom

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system for example

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um

play13:40

so if I go to my tracker so this we have

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this basically this is for clients who

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use our Loom systems but um you know you

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can sort of rebuild this from scratch

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if I zoom in here so basically what we

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do is at the end of every single day or

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sorry at the start of every single day

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whether you're doing looms or Facebook

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ads textile cards YouTube ads Google ads

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I don't care if you're doing Outreach on

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Twitter right or only fans for

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all I can right but what you want to do

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at the start of every day right is go

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into your data and look at the metrics

play14:11

on yesterday so you're reporting 24-hour

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time Horizons never report on data at

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the end of each day because you're not

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accounting for stuff that comes in

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overnight so if you come into this this

play14:21

sheet for example here and you know you

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you think I'm going to log this at 7 pm

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like you haven't you haven't fully spent

play14:28

all of your ad spend for the day so

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you're not tracking properly but this is

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one that we use for for Loom

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specifically so you come in you log how

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many looms you sent and then how many

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looms have been viewed how many positive

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replies and bookings you've had and then

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what the spreadsheet will do is it will

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calculate your loom view rate positive

play14:43

reply rate appointment booking rate

play14:44

viewed positive reply rate and positive

play14:46

reply to appointment right and promise

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you'll you'll learn more about this as

play14:49

you go through easygoing

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um but it's pretty simple so right let's

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say that for argument's sake like I'm

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sending 100 looms every single day

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you know we'll just drag that down

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and then let's say that every day I'm

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just I'm getting like 15 looms viewed

play15:05

just for argument's sake

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and then let's say like I'm I'm getting

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like five positive replies which would

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be pretty typical if someone was doing

play15:12

the system and then maybe like two

play15:14

bookings right so what what the what the

play15:16

sheet then does is it tells you all of

play15:18

your metrics because

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this is the same thing with client with

play15:22

with Service delivery is like if the

play15:25

system isn't working it's because of a

play15:27

specific part of the system not the

play15:28

system as a whole so people need to

play15:30

start learning how to think in segments

play15:33

so it's like okay well I'm not getting

play15:35

any appointments from looms okay well my

play15:38

loom view rate is fine and my positive

play15:39

reply rate is fine but maybe my

play15:41

appointment booking rate is out so I

play15:43

need to focus on my follow-ups for warm

play15:44

people so they think like it's the same

play15:46

with with this client results tracker

play15:48

like let's say you take on a client and

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you're not getting the results they're

play15:53

getting no sales it's like well are they

play15:55

getting no sales because the CPM is too

play15:58

high or is it because the form isn't

play16:00

converting properly or is it because

play16:01

people aren't scheduling or because

play16:03

they're not showing up like there's so

play16:04

many things that can go wrong that if

play16:06

one of them goes wrong the whole thing

play16:08

goes wrong but and you end up if you

play16:10

don't have data you end up fixing things

play16:12

that aren't broken so we have one of

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these sort of spreadsheets for

play16:16

everything and then you can look at it

play16:17

through all of these things and yeah

play16:20

it's pretty simple but people just if

play16:22

you don't if you don't have your metrics

play16:24

you don't really know what's going on

play16:25

and this will also calculate the moving

play16:27

average Roi for your clients which is

play16:29

pretty complicated I won't go into it in

play16:30

too much detail now but it will also

play16:32

calculate the ROI specifically for your

play16:34

clients as a percentage form so it looks

play16:37

extremely sexy to the people that are

play16:38

coming on board and I think Arturo just

play16:40

photo bombed you there

play16:41

um so so yeah that's basically the

play16:44

client results tracker full video

play16:46

explanation on this will be on my

play16:47

channel a couple days a week after

play16:49

Thomas uploads this but

play16:51

if you have if you haven't got this for

play16:52

each client

play16:54

it's going to be extremely difficult to

play16:55

know why things are going wrong and you

play16:57

can build a similar one for lead gen so

play16:59

is that making sense Thomas or am I just

play17:01

talking complete random nonsense

play17:03

no it makes makes perfect sense like

play17:05

super to track

play17:07

um you know every piece of everything

play17:09

and it's a lot of effort takes a lot of

play17:11

work but we also make that part of our

play17:14

it used to be part of like our contract

play17:16

so like we have we'd have a refund but

play17:18

if clients weren't tracking this we

play17:20

wouldn't give them a refund because it

play17:21

just holds them accountable to tracking

play17:23

it so you can see exactly what's going

play17:24

wrong and it allows you to pick up

play17:26

problems before they manifest and you

play17:28

know you you it's pretty cool to know

play17:31

so that's the fun tracker now the other

play17:33

thing I wanted to share with people was

play17:34

the contracts or agreement templates we

play17:36

used to use

play17:37

um now I have to also disclaimer this by

play17:39

telling everyone that you know me and

play17:41

Thomas were not lawyers right so we

play17:43

can't give you legal advice and I'm

play17:45

giving you these contract templates to

play17:46

tell you this is what I used

play17:48

I don't know whether or not it's

play17:49

applicable to the state of law that

play17:51

you're in or whatever but you know all

play17:52

of that aside and you can

play17:54

basically just download these very

play17:56

simple agreement templates

play17:57

um you know get a lawyer to look them

play17:59

through by all means do that and we've

play18:02

got one of these for

play18:03

um retainer marketing and just general

play18:06

marketing here as well okay so these are

play18:09

ones that we actually used

play18:10

pretty cool and then basically as per

play18:12

the other ones there's a video that just

play18:14

sort of runs people through exactly like

play18:17

how to use them essentially

play18:19

and then last but not least I wanted to

play18:21

also share another little shiny object

play18:23

for Google reviews so another thing that

play18:26

you can add to your service delivery

play18:27

which doesn't add too much operational

play18:28

drag but does increase the value of your

play18:31

service significantly is a Google review

play18:32

campaign

play18:34

um the SOP is on the screen here it's a

play18:36

pretty it looks really complicated but

play18:38

it's actually quite simple to run but

play18:40

ultimately like what we're looking to do

play18:42

here is at the start of your

play18:43

relationship with your client you want

play18:45

to generate them leads you want to get

play18:46

them appointments but there's nothing

play18:48

wrong with getting them like an extra 50

play18:49

to 100 5 Star reviews and you can repeat

play18:52

this every few months just to increase

play18:53

the the value because it's you know you

play18:55

can just it doesn't take much time you

play18:57

don't even have to charge clients for it

play18:58

it just is a great way to to sort of

play19:00

keep them happy and stuff so you can see

play19:02

we've got trigger links here we've got

play19:03

the messaging templates

play19:05

um everything that you could need to run

play19:06

the system and bolt it onto your service

play19:08

delivery is is contained here but more

play19:10

importantly

play19:12

um what I have got

play19:13

is this actual video of a bit of Bo my

play19:17

business partner running people through

play19:18

how to use it

play19:19

um and then we've also got this sort of

play19:22

like the campaign structure and some

play19:24

bits and pieces on on how to do it so

play19:26

those are just like you know I think

play19:29

what like 10 videos or so I mean like in

play19:32

in Easy grow if we do this again I might

play19:34

share some more stuff if people want

play19:36

that but you can see an easy grow I mean

play19:37

we've got like 60 videos of different

play19:39

things on Service delivery but I thought

play19:41

it might be nice just to you know help

play19:43

some people out and share some stuff man

play19:45

um and I'm I'm always really grateful

play19:47

for you giving me the platform to do

play19:49

that

play19:51

yeah sure that's awesome um it's really

play19:53

cool that you're giving all this stuff

play19:55

away

play19:56

um and yeah the the link for the drive

play19:59

is going to be in the description and

play20:03

um yeah thanks for coming on I mean I'm

play20:05

sure people are really uh love this

play20:07

everyone keeps that like contracts you

play20:09

know how do I do this how do I do that

play20:11

and I feel like

play20:13

you know there's videos on my channel

play20:15

but like if you just give this drive

play20:16

it's like yeah you just have it I think

play20:19

like you know it's it's I want like the

play20:21

basics of like

play20:23

the basic questions that people have

play20:24

like how do I track results or like how

play20:28

do I get contracts or what what's

play20:29

database reactivation like I thought of

play20:31

that that shouldn't be knowledge that

play20:32

people have to necessarily like shell

play20:34

out huge amounts of money for

play20:36

um and I you know it would be good like

play20:37

I mean if people find this useful just

play20:39

we can always do something similar in

play20:41

the future again

play20:43

um but like like I said like there are

play20:44

going to be other videos similar to

play20:46

those ones like database reactivation

play20:48

metric tracking that I'm going to upload

play20:49

to the channel

play20:50

um are you good to link link that

play20:52

channel in my channel description

play20:54

is that cool yep yeah absolutely mate

play20:57

well listen thank you so much for having

play20:58

me I've really enjoyed it and um if

play21:00

anyone has any questions on this stuff

play21:02

then by all means just pop some comments

play21:03

and we'll see what we can do

play21:05

yep that's right nice one brother talk

play21:07

to you later

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