step by step how I became a millionaire online (copy me)

Summary

Charlie Morgan shares his insights on achieving success and wealth in this informative video. At 25, making around $10 million annually, Charlie offers practical advice on leveraging time and energy through the concept of sacrifice. He emphasizes the importance of focusing on high-value activities that propel one towards their goals, suggesting that success is a byproduct of behavior. Charlie illustrates his points with the metaphor of a rocket fueled by time and energy, advocating for the elimination of non-essential activities to create 'fuel' for progress. His message is clear: to become successful, one must be willing to make sacrifices and channel their resources towards actions that yield significant results.

Takeaways

• 😀 Success is a byproduct of behavior, rooted in the principle of sacrifice.
• 😀 Sacrifice involves voluntarily giving up activities that don't contribute to your goals.
• 😀 Focus on optimizing and routinizing your behavior to achieve your desired outcomes.
• 😀 Energy and time are your most valuable resources, and their allocation determines your success.
• 😀 Eliminate non-productive activities (e.g., social media, video games) to free up time and energy for work.
• 😀 Replace non-productive downtime activities with more beneficial ones, like reading biographies and watching documentaries.
• 😀 Your work should focus on actions that provide the highest return on investment (asymmetry).
• 😀 For early-stage entrepreneurs, the most important tasks are product development and customer outreach.
• 😀 To achieve success, isolate and prioritize high-impact activities, avoiding distractions and low-value tasks.
• 😀 Sacrifice and leverage are key principles in both personal and professional contexts to maximize efficiency and results.

Q & A

What is the main principle Charlie Morgan discusses for becoming successful?

The main principle Charlie Morgan discusses for becoming successful is 'sacrifice'. He explains that success is a byproduct of behavior, and one must be willing to sacrifice things in their personal life to dedicate more time and energy towards achieving their goals.

How much money does Charlie Morgan claim to make annually in the video?

Charlie Morgan claims to make about eight figures, which is approximately $10 million a year, give or take.

What cognitive bias does Charlie mention that affects people's tendency to listen to others?

Charlie mentions the 'Authority bias', which states that people are more likely to listen to those who have achieved what they want or have some form of authority.

What does Charlie suggest as the first step towards success?

Charlie suggests that the first step towards success is understanding the concept of sacrifice and the importance of humility, which involves recognizing that those who are ahead have more knowledge about the world.

What are the two finite resources that Charlie states everyone has?

The two finite resources that everyone has, according to Charlie, are time and energy.

What does Charlie mean by 'asymmetric leverage' in the context of work?

Asymmetric leverage, as explained by Charlie, refers to the concept of putting in the least amount of effort or input into a system to get the biggest reward or outcome in one's work or business.

What is the importance of focusing on high-reward activities in one's work, according to Charlie?

Focusing on high-reward activities in one's work is important because it allows for asymmetric leverage, meaning that one can achieve greater results with less effort, thus propelling their success more efficiently.

What example does Charlie give to illustrate the concept of asymmetric leverage?

Charlie uses the example of cooking a spicy curry. To achieve maximum spiciness with the least amount of chili, one would use a very hot chili pepper like the Carolina Reaper, which is asymmetric in terms of its surface area to spice level.

What is Charlie's view on self-improvement in relation to achieving success?

Charlie believes that self-improvement should be goal-oriented. Instead of improving oneself for the sake of improvement, one should focus on becoming the person they need to be in order to achieve their specific goals.

What are some of the activities Charlie suggests eliminating from one's life to create more time and energy for work?

Charlie suggests eliminating activities such as playing video games (e.g., Xbox), watching Twitch streams, scrolling through Instagram, and other distractions that consume time and energy without contributing to one's goals.

How does Charlie recommend replacing the time and energy previously spent on eliminated activities?

Charlie recommends replacing the time and energy with activities that are more aligned with one's goals and success, such as focusing on work, reading biographies, watching documentaries, having meaningful conversations, and engaging in other productive behaviors.

Outlines

00:00

😀 Introduction to Success Principles

Charlie Morgan introduces the video's theme of achieving success and wealth. At 25, Charlie claims to earn around $10 million annually and shares his life experience as evidence of his success. He emphasizes the importance of sacrifice as a foundational principle for success, highlighting the need to optimize behavior. Charlie also mentions the 'Authority bias' to establish his credibility and promises to share unique insights on success through sacrifice, urging viewers to stay engaged for valuable content.

05:00

😎 Understanding Human Energy and Time

The speaker delves into the concept that success is a byproduct of behavior, which is fueled by two finite resources: time and energy. He explains that everyone has the same amount of time, but the difference in success lies in how individuals allocate their energy. Charlie uses the metaphor of a rocket to illustrate the journey towards success, where time and energy are the fuel needed to propel the rocket (representing one's business or endeavors) towards the goal (symbolized by a star in the sky). The paragraph concludes with the idea that understanding and effectively using these resources can lead to generational wealth.

10:01

🔥 The Concept of Sacrifice for Success

Charlie introduces the idea of sacrifice as a crucial element for achieving success. He uses the metaphor of a fire to represent the burning of non-productive activities in one's life, freeing up time and energy to fuel the 'rocket' of success. He encourages viewers to audit their daily activities and identify which ones consume their resources without contributing to their goals. Charlie stresses that sacrifices are often things we enjoy but must give up to create a 'vacuum of potential' that can be redirected towards productive endeavors.

15:03

🎮 Eliminating Distractions for Success

The speaker provides a detailed explanation of how to identify and eliminate distractions and non-essential activities that consume time and energy. He uses examples like playing Xbox, watching Twitch streams, and scrolling through TikTok to illustrate activities that, while enjoyable, hinder progress towards success. Charlie suggests that by sacrificing these activities, one can reallocate the saved time and energy into work, which is the key to achieving goals. He emphasizes the importance of making these sacrifices for the greater good of one's success.

20:05

🚀 The Importance of Focusing on Goals

Charlie discusses the importance of focusing on goals rather than on self-improvement for its own sake. He argues that self-improvement should be a byproduct of striving towards a specific goal, which inherently requires one to become a better version of themselves. He advises against the common practice of self-improvement activities without a clear purpose, suggesting that they are often counterproductive. Instead, he encourages setting clear goals that demand personal growth and development, which will naturally lead to self-improvement as a result of working towards those goals.

25:07

📚 Replacing Distractions with Productive Habits

The speaker shares his personal journey of replacing unproductive habits with more meaningful activities. He talks about trading video games for reading, watching movies, engaging in meaningful conversations, and watching documentaries. Charlie emphasizes the importance of choosing activities that not only provide relaxation but also contribute to personal growth and learning. He also discusses the benefits of focusing on one series or book at a time to train the brain for sustained attention and completion of tasks, which are essential habits for success.

30:09

💪 The Role of Work in Achieving Success

Charlie explains that work is the expenditure of time and energy on actions that yield results. He stresses that work is often challenging and requires doing things one might not enjoy to achieve desired outcomes. The speaker then introduces the concept of leverage in work, suggesting that successful people know and apply this principle. He hints at a 'secret' that successful individuals use to maximize their efforts, which involves focusing on work that provides asymmetric leverage, or activities that yield the greatest results with the least amount of input.

35:10

🌟 Achieving Asymmetric Leverage in Business

The speaker discusses the principle of asymmetric leverage in the context of business and work. He defines asymmetry as a relationship where a small input leads to a significant output. Charlie encourages identifying and focusing on tasks that have the highest impact on achieving business goals. He uses the example of his own business, where he has identified key activities such as YouTube content creation, advertising, management, product development, and finance as the most impactful. The speaker advises viewers to apply the same principle to their work, emphasizing that not all work activities are equal in terms of their contribution to success.

40:11

🛠 Focusing on High-Impact Activities for Business Growth

Charlie emphasizes the importance of focusing on high-impact activities in business to achieve significant growth. He suggests that a business's primary focus should be on product development and customer acquisition, as these are the activities that drive the most value. The speaker shares his personal experience of building his first agency, where he concentrated on creating an excellent product and doing a high volume of outreach calls. He advises against spending time on less impactful activities such as social media, branding, and listening to business podcasts, unless they are highly intentional and directly contribute to business growth.

🏰 The Siege Mentality of Sacrifice in Business

In the final paragraph, Charlie uses the analogy of a castle siege to illustrate the concept of sacrifice in business. He describes the initial sacrifices made in one's personal life as overcoming the moat, allowing entry into the castle walls, which represent the sacrifices made in one's work. The speaker suggests that many people spend time on enjoyable but less impactful work activities, rather than focusing on the more challenging and high-impact tasks such as product development and outreach. He concludes by emphasizing the necessity of making these sacrifices to achieve true success in business.

Keywords

💡Success

Success in the video is portrayed as the achievement of wealth and recognition. It is defined by the speaker's personal experience of making eight figures annually and living a life that is significantly different from his past. The video's theme revolves around the idea that success is a byproduct of behavior and requires a deep understanding of the 'Human Condition' to optimize one's actions.

💡Sacrifice

Sacrifice is a central concept in the video, described as a necessary action to achieve success. It is defined as the voluntary removal of something one enjoys from their life for the greater good of their goals. The speaker uses the metaphor of fueling a rocket to illustrate how sacrificing activities that consume time and energy can propel one towards their goals.

💡Authority Bias

Authority Bias is a psychological concept mentioned in the video, which suggests that people are more likely to be influenced by those who appear to have authority or have achieved what they desire. The speaker uses his residence in Dubai as an example to establish his credibility and justify his advice on success.

💡Energy

Energy, in the context of the video, refers to the personal resources one has to expend, such as through behavior and cognition. It is a key factor in achieving success, as the speaker suggests that how one allocates their energy towards their goals can significantly impact their progress.

💡Time

Time is presented as a universal and finite resource that everyone has in limited supply. The speaker emphasizes the importance of managing one's time effectively, suggesting that the allocation of time towards activities that do not contribute to one's goals is a misuse of this resource.

💡Humility

Humility is highlighted as a crucial trait for success. It is defined by the speaker as the understanding that those who are ahead have more knowledge about the world. The speaker advises the audience to pay attention and value the advice given by those who have achieved success.

💡Self-Improvement

Self-improvement is discussed in the video as a concept that can hinder success if not tied to a specific goal. The speaker argues that self-improvement for its own sake can lead to self-sabotage and that it should be pursued in the context of achieving a defined goal.

💡Leverage

Leverage in the video is used to describe the strategic application of time and energy to achieve maximum results. The speaker introduces the concept of asymmetric leverage, which is about identifying and focusing on activities that yield the highest returns with the least amount of effort.

💡Work

Work is defined as the expenditure of time and energy on actions that create results. The speaker emphasizes that work is often painful and requires doing things one may not want to do in order to achieve success. The concept of work is integral to the video's message about the sacrifices necessary for success.

💡Product

Product, in the context of the video, refers to the offering of a business that provides value to customers. The speaker argues that focusing on the product is one of the most effective ways to achieve success in business, as it is a key driver of customer acquisition and retention.

💡Outreach

Outreach is identified as a critical activity for business success, particularly in the early stages. The speaker shares personal anecdotes about making numerous calls to drive business growth, illustrating how outreach can be a powerful tool for customer acquisition.

Highlights

Charlie Morgan shares his personal journey from being broke to making eight figures annually at the age of 25.

The importance of understanding the psychology behind the Authority bias and its influence on our actions.

Charlie demonstrates his success by showing his luxurious lifestyle in Dubai to establish credibility.

The concept of sacrifice as the key to success, emphasizing humility and learning from those more knowledgeable.

The human condition and the need for sacrifice, focusing on the finite resources of time and energy.

The idea that success is a byproduct of behavior, and the necessity to optimize and routinize actions for desired outcomes.

Charlie's strategy of auditing one's life to identify where time and energy are being spent.

The metaphorical explanation of a rocket needing fuel, representing the need to sacrifice non-essential activities for success.

The practical example of how Charlie removed distractions like Xbox and replaced them with productive habits.

The argument against general self-improvement and the focus on goal-oriented self-improvement instead.

Charlie's perspective on the need to eliminate activities that do not contribute to one's goal.

The concept of asymmetric leverage in work, focusing on activities that yield the highest results with the least effort.

The importance of understanding that not all work activities are equal in terms of their impact on business success.

Charlie's personal experience of focusing on high-impact activities like product development and outreach.

The illustration of the 'burrito principle' applied to work, emphasizing the 80/20 rule for maximum efficiency.

The final advice on the necessity of sacrifice in both personal life and work to achieve significant success.

Transcripts

hey everyone it's Charlie Morgan here

and in this video I'm going to explain

how to actually become successful and

get rich and make a ton of money so that

you basically become a person that no

one can recognize um how do you become

really successful well I've managed to

figure this out um and I'm 25 at the

moment I make about eight figures like

$10 million a year give or take and I

have a pretty good life and I'm happy

with how things are going and if you're

unhappy with how things are going right

now and you're not happy with your life

then this video should help you address

that and basically become successful now

just to show you that I actually do have

some inkling that um I know what I'm

talking about I want to show you where I

live um cuz apparently I'm supposed to

make some sort of attempt at building

authority there's actually an

interesting psychology bias called The

Authority bias right I don't know if you

can see this but I live on the palm in

Dubai it's cool yeah I make loads of

money you can tell I wasn't bullied as a

child right um but look there's a

there's a psychology bias a cognitive

bias called The Authority mising

tendency and it states that we're more

likely to listen to people that actually

have what we want or in some way shape

or form have authority so that's why I

have to pathetically Flex on you like

that but look everything aside I'm going

to tell you um a few things that I know

or that I've learned going from someone

who's dead broke um and pretty hopeless

and useless to someone who has actually

built a business of value and has been

able to sustain that for you know 7 or 8

years now the other thing is this video

I don't know how long it's going to be

um but if you can't sit through and

watch uh half an hour 1 hour video

whatever it's going to be 20 minute

video on how to do this then you don't

deserve to be successful right if if you

just if you're all like jittery and

you're trying to like shiny object and

you're just going from video to video

you're never going to do anything or

achieve anything worthwhile so what's

the first principle right what do we

need to actually reason from and begin

with um success is is essentially a

state it's a byproduct of of our

behavior um and we need to understand

the first principle of The Human

Condition so that you can optimize and

routinize your behavior and basically

you know get what you want okay so

really it's all about one simple word

okay and that is sacrifice now I know

that

immediately this single weird like

abstract term doesn't really click into

your um the idiosyncrasy that you're

expecting you know in this video I'm not

going to talk about so you might be like

oh no this is I know this I know I need

to sacrifice I've heard enough David

Goggins or I've I've listened to enough

you know Chris Williamson podcasts to

know like it's all about giving stuff up

respect to those guys by the way but

what does this actually mean because if

you understood what sacrifice meant and

you knew that it was like necessary for

Success then then you'd already be

successful right or you wouldn't you be

wouldn't be doing things that will

counterintuitive to your goal so don't

click off just because you assume you

already know everything about this in

fact one of the first things you have to

understand to become successful is

humility right and it's understanding

that people who are ahead of you know

more about the world than you do and

when you listen to them talk you should

pay attention and when they give you a

piece of advice that you think you

already know everything about you

probably don't right so I'm want to tell

you about this and you know if you I'll

make a deal with you how about this

going to tell you about sacrifice going

to tell you what I know about it and how

you can use it to become successful in a

way you've never heard before and if you

think it's a load of rubbish or you

already know it and you've already heard

it before then you can dislike the video

and just leave a nasty comment all right

sound like a good idea sound like a plan

right negotiation

over to that right as a human being you

have two things at your disposal you

have

time and you have energy okay these are

the two things that you have to play

with right

energy is basically like you eat food

you digest that food that that food

turns into glycogen or ketones you

basically have caloric potential that

you can expend through behavior and

through cognition right so energy is

broken down into it's burned in two ways

it's burned into

cognition and it's burned into Behavior

right so for example if you went on a

run you're going to use energy or if you

were reading a book or making an

important decision in your company

you're also going to use energy right um

now the thing about these two things is

you can we tend to use a lot more energy

in our cognition than we do in our

Behavior but depending on your behaviors

you can use a lot more the second thing

you have is time right and and this

thing just branches out into all sorts

of different things but this is a really

interesting um principle because time is

is very Universal right we all have 24

hours in the day to attend to what we

want to do and so why is it why is it

that if we all have the same amount of

energy well we we don't all have the

same amount of energy but if we all have

a similar amount of energy and a similar

amount of time like everyone this is

like a sort of universal trait right we

all we all have energy and we all have

the same amount of time so why are

people more successful than others well

you might argue well it's because

successful people have more energy right

if you look at and you read the

biographies of of people like Napoleon

or Caesar or Alexander the Great or any

of those you know Great Men throughout

history you'll find constant account of

them um of these biographers and

historians referring to them as people

who have um Limitless energy you know um

and and just basically an uninhibited

like force of energy but the chances are

is you're not trying to conquer the

world or build an Empire you probably

just want to make 10K a month and have a

girlfriend right or maybe just make a

little bit of money so we don't need to

concern ourselves too much with the

extremes where these freaks of nature

seem to have so much energy that it's

terrifying um we're not worried about

that so what this basically comes about

is where these two things go and this is

going to Loop in the sacrifice in a

second here because you know let's say

that you have over here you have 100

units of energy and you have 24 units of

time and let's say that these are how

many units of these individual well

actually it's not 24 let's say you know

after sleeping and you know doing

everything you need to do let's just be

pessimistic and let say you sleep for 8

hours and you just mess around whatever

let's just say you've got 10 units of

time and this is obviously in hours and

10 units or 100 units of energy right

what you do with these two units

determines the entire future state of

your existence right it determines not

only the state of your existence but the

existence of your children and your

grandchildren and their grandchildren

and generations to become right if

you're not in a good place financially

it's probably because you know the

people that came before you in your

family line did not understand how to

use their energy and time properly to

become successful and I'm not blaming

them I'm not saying it's your dad's

fault or your mom's fault but I'm saying

that if you understand this you can

create generational wealth quite easy

so what is this about okay so I want you

to imagine for a second and I can

actually make an example here so here's

how this goes right you're going to as

you progress through your life you

should have a goal right and I'm going

to draw this star here right to

represent this goal okay and down here I

just draw this right down here you can

see the that you can down here

represents you know earth right this is

where we are right now we're on planet

Earth it's which're is where we are and

this is obviously we're just going to

call this the atmosphere now I am aware

through my very limited knowledge of

physics you're not going to find stars

in the atmosphere right they tend to be

a little bit further away than that but

just we're going to keep it simple right

so basically your hair on

earth like this okay

and you're looking up into the night sky

and you see what you want but it's

obviously quite far away and you have to

get it so what you need to

do is you need to assemble let's just

let's just say a rocket right so this

here is a rocket right and the rocket

that you're assembling it's going to

draw this and let's just pretend this is

a rocket right

Tada doesn't it like a rocket you get

the point right now the rocket

represents your business okay it

represents the um the vehicle that

you've chosen whether it's smma or Drop

Shipping or Amazon FBA whether you knit

for a living or whether you are a

professional swimmer like anything that

you could think of that you're going to

use to project yourself or you know get

yourself to up here is the vehicle now

here's the thing right this bad boy

demands

fuel right you need something to fuel

this rocket because you can build the

rocket I.E you can build a website and

you can build a sales script and you can

build an email system but the thing is

is we all know that that's not how you

become successful right this thing needs

fuel you can build it at face level but

if it hasn't got any substance to it or

it's got nothing running through it it's

not going to get very far so essentially

what you need to do on Earth where you

are right now is assemble I'm just going

to refer to this these are

logs what we're looking to do is we're

looking to to assemble a fire

right now bear with me this is going to

get abstract and weird this is the

easiest way to explain it this is a

fire I hope looks like one I hope um and

what you what you need to do is you need

to do an AIT on yourself right so let's

just project you and your yourself into

this box here right and this is this is

you and so remember we have time and we

have energy and essentially what doing

right now is you're putting your time

and energy into things that aren't

fueling the rocket and this fire

represents an opportunity to burn

something in your life and get rid of

something in your life and by putting

like this fuel by the way is time of

energy okay this represents time of

energy it's a synonym for it right

metaphorically speaking and so what you

need to do is you need to look at your

life and you need to ask yourself where

is my time energy going right these two

fin finite resources that I cannot get

back every day what am I putting them

into so I'm going to list a couple of

examples down right so let's say that

we've got

Instagram say we've got

Xbox um let's say we've also got um I

don't know like twitch streamers you

watch Twitch streams say we've got

self-improvement right let's say we've

got fictional novels I don't know

right like you know Tik Tok could be

another

example you know there's a lot of things

that we do that we spend our time and

energy on right you could have some some

up there like you could have family

time right you could have church okay so

essentially you need to do an audit on

your life and ask yourself where is my

time energy going and if you say I don't

know well it's kind of stupid just think

about what you did yesterday every

action you took every thought you

processed took away from you the energy

and the time that you could have put

into fueling the rocket right and so

essentially what we're doing is we're

looking at these things that we do right

and there should be one big thing on

this um inside of this box right that

you're doing I'm going to draw a little

compartment for

this and that is

work okay so what you need need to do

and what you need to understand is that

something's got to be sacrificed

something's got to go right because you

can't get more time and energy it's just

it's it's impossible to get more time

and more energy you can get more energy

by doing an Elimination Diet and

exercising and meditating and stuff like

that and you can optimize the e but not

significantly you can get more time so

when you do one of these things any of

these things you are using your time

energy right pretty simple

um and you need to understand that right

now in your life through your day-to-day

routines you are partaking in activities

that you shouldn't be and I think that's

pretty obvious right but the reason that

you shouldn't be is because they're

taking away time energy so what does

this actually

mean every time right let's just take

Tik Tok down here for example I know it

doesn't really read well but let's just

let's just say you spend 45 minutes a

day on Tik Tok right scrolling through

getting all angry and emotional and

weird and just you're spending your time

on it and just burning these ideology

and stupid things into your brain well

if Tik Tok is taking you you know 45

minutes a day you know this is you know

3/4 of you know of 1 hour right and then

let's just round up and say we spend an

hour a day on Tik Tok right well this is

taking you remember earlier we said we

had 10 units of time and 100 units of

energy right well let's say Tik Tok you

know demands one unit of time

like this and let's say that it just

takes away EAS the seven units of

energy right so what we have here

immediately is leverage because what we

want to do with all of these things is

do a little bit of an orbit and see how

much time we're spending on these things

and if we remove Tik Tok from our

Behavior then what we've just done is

we've bought ourselves more time and we

bought ourselves more energy and your

ability to achieve your goal and get to

this state that you want to be in here

it's all about how much work you can do

right and how much you can actually put

into this thing and so what we can do by

basically if I just write Tik Tok here

if you sacrifice this is the key word

sacrifice Tik Tok and stop using it well

now suddenly you've got another hour

each day and another seven of units of

energy each day and what we can do using

like an accounting method is reallocate

this you know capital of success into

work which is the thing that actually

matters right so that was that's what

would happen if you got rid of Tik Tok

right so just by getting rid of Tik Tok

we've gained plus one time and plus

seven energy for example right so let's

say we're looking at the list again

right and I can give you an example of

what I've got rid of right so I wrote

Xbox up here I used to play Xbox quite a

lot right um and one day I realized like

I was spending like 2 hours a day on the

thing and then it was more like 3 hours

net per per day because on Sundays and

Saturdays I just spend my entire day on

the Xbox right and so really like the

Xbox was a big one for me so if we if we

extrapolated out the capital that the

Xbox was requiring from us it would be

like 3 hours of time and like I got

quite good at it right I got pretty good

at Xbox I spent a lot of time watching

videos about how to get better at Call

of Duty cuz I used to play Call of Duty

rebirth Island and stuff my kill death

ratio was was pretty neat as well and I

I'd spend a lot of time like figuring

out the best loadouts and like learning

how to do the movement and practicing

and like all these things so honestly I

would say objectively the Xbox was

probably taking like 15 units of energy

you know per day and what I did is I got

rid of it I sacrificed it sacrifice is

basically defined as the um voluntary

removal of something from your life you

fundamentally do not want to remove

right the only time a sacrifice is

really happening is when you want to do

something but you're not doing it for

the greater good of your company or your

success okay and so what I was able to

do is remove my Xbox and reallocate this

Capital back into my work so by removing

the Xbox I had an extra 3 hours a day

net right over the course of an average

week and an extra 50 units of energy now

the thing about your work and the thing

about becoming successful um is the more

time you spend on your craft or the more

time you spend doing what you do and the

more energy that you take and put into

that thing is basically the better you

become right so all of these things and

I honestly want you to make a list here

right just list down everything you do

it doesn't matter if it's just taking a

quick 10-minute cig cigarette break once

a day or it could be anything it could

be whether you think it's good or bad

right for example up here I've written

family time and church you probably

don't want to sacrifice those things

right there are going to be things in

your life that I would call biological

or spiritual um imperatives right for

example if you meditate every day or if

you journal every day those are healthy

good habits that funly enough actually

feed back into work right and so what

you eventually want to do is remove

everything and you notice here how I've

crossed out self-improvement well that's

quite a soury and contradictory thing to

say Charlie but the truth is that

self-improvement honestly hinders your

ability to become successful because if

you want to improve yourself all you

have to do is set a goal that by its

nature demands you to become someone

different and the go will do all of the

work for you so for example um you

shouldn't be looking to improve yourself

you shouldn't be looking to you know

level up your individuality you you

should be setting the goal and the goal

will determine who you need to become to

achieve it and it's through the

achievement of the goal that you will

improve so say for example you you hate

your life and your goal is to make 10K a

month through high ticket sales well in

order for you to do that you have to be

you know sharp and and and articulate

which you might not be right now um you

probably have to take good care of your

health because you can't be turning up

to calls like all sluggish and you know

stupid um and basically like what a goal

does is it will force you to behave in

the right way to achieve it and so I

don't really believe in self-improvement

this is a contradictory thing to say

right to to to people on YouTube I don't

really believe in that whole thing like

reading the books and like you know

meditating Like You Do It For The Goal

don't do it for yourself this is why you

self-sabotaged because you hate yourself

deep down you don't feel like you

deserve anything and and deep down you

don't feel as though you should be

improved because you know what you've

done you know what you're like you know

what you've done in the past you know

that you haven't got any utility or use

and I'm not saying this is exactly the

truth with with you all the time um but

my point here is like don't wor don't

worry about self-improvement worry about

the goal and try to achieve the goal and

if you just try to achieve a goal you

will improve so you still want to

improve yourself but people have got the

relationship between goal and

self-improvement completely inverted you

need to have a reason to become someone

don't just try to improve yourself just

to improve yourself try to improve

yourself so you can achieve a future

state that you wish to desire because

there's not much point in just like you

know being a better person obviously

there is right you want to improve

yourself but it's really difficult to

consistently linearly consistently

improve yourself when you're not doing

it for a specific reason because it's

painful to do it you have to have a why

nature said he who has a why and be

almost anyhow so that's another thing

that I chucked with f the self

Improvement thing like I would still do

behaviors that improve myself but only

for my

goal so get rid of it all because what

happens is all of this energy and time

that you can put into work what's going

to start to happen here um I'm going to

write thing

here s forget what's going to start to

happen here is every time you get rid of

something right every time you get rid

of Instagram reals or watching twitch or

20 minutes a day or watching YouTube

videos or doing something that isn't

work that is that doesn't you know um

contradict your health what you're doing

is you're taking it and you're burning

it on the fire right and I want you to

imagine here that through the combustion

that happens as a result of burning one

of these behavioral entities into this

flame what you start to do is you start

to create

fuel right and when you burn something

and when it when it's gone you basically

free up your energy in time because what

happens when we get rid of one of these

things we get rid we we we add more time

and energy and the fuel that's going to

make this rocket go if you remember

earlier is time and it is energy and so

this is basically the nature of

sacrifice we have something that we're

doing right now that we find pleasure in

or we find enjoyment from and we remove

it and through that removal we create

this this this Chasm this vacuum of

potential because this time and energy

has to go somewhere it won't just Ling

around you're not just going to sit and

stare at a wall for 3 hours and just

like you know have the extra energy

lying around it has to be channeled into

something and so this is why you have to

remove it all because if if you remove

Xbox and then you just take this time

energy and you put it back into twitch

well that's just stupid you're not going

to get any further forward right now I

know what you're saying here because

you're probably now saying oh but

Charlie I need Xbox or I need Tik Tok or

I need this or I need that you're

probably starting to make excuses and

the word you're probably using is I need

right I need to have these things

because they keep me happy or they stop

me from burning out or anything like

that well the truth is is that you don't

need them and if you're wondering why

you don't need them it's because there's

lots of people that don't do these

things that are perfectly fine so you I

know it's obviously like painful but you

don't need them they're not necessary

and you need to get over it you know if

you are over the age of 18 like becoming

a man a lot of these things are very

pathetic to do if you're a grown man and

you're on Instagram what on Earth is

wrong with your brain and I'm not

talking about like using Instagram for

business I'm talking about like just

posting pictures of yourself like

selfies and stuff if you're a grown man

and you're scrolling through Tik Tok

what on Earth are you doing you're a

grown man or you're you're growing into

a man and you're spending time on Tik

Tok it is pathetic it is a completely

pathetic thing to do you're a grown man

and you're spending your your time on

video games it's pathetic now I know

what you might be then thinking and what

you're thinking is well if I can't do

any of these things all I can do is work

I'm going to burn myself out and I'm

going to become miserable cuz I'm what

all I'm doing is work I'm not suggesting

that all you do is work you need to take

a break so so what you have to do is

remove these things you have to replace

them with something else right because

we still need to have downtime and we

still need to have time to do things

that we want right otherwise it's just

working and just boring right so what I

did when I removed all of these bad

behaviors is I replaced it with

reading I replaced it with

movies I replaced it with

conversations

so what I do now really with my spare

time is I read stuff the key to the

reading thing if you want reading to be

relaxing and you want to replace all of

your recreational scummy activities that

are quite pathetic with something

productive at least not destructive um I

find that reading biographies is really

helpful um do not or like do not read

like non-fiction heavy hitting knowledge

books when you're trying to relax cuz if

you're if you're trying to fall asleep

and you're reading like principles by

Ray Dalia before you fall asleep it's

not particularly relaxing and you're not

actually getting rest your brain is not

switching off but what I've been able to

do is figure out that reading

biographies and um you know biographic

things of successful people it's kind of

like watching a movie or kind of like

watching a show um it will take you

months to get used to this stimulus

because it's significantly less

stimulating than the Xbox or the short

form content thing but ultimately the

great thing about reading biography

specifically is you you learn a lot as

you read them it's also the same thing

with

documentaries right you know basically

documentaries biographies any form of

media that is um essentially a medium

for lessons through entertainment is a

pretty good way to do it right but the

other thing that I do is I watch movies

right so movies like specifically older

movies like ones that haven't been made

in the last 10 years even the last 5

years they're quite good for you

right they're good for your attention

span I watched Pulp Fiction today it was

like 2 and 1/2 hours long and like I

found myself every 20 minutes like

thinking I want to check my phone I was

going to check my emails and like when

you're watching a movie it teaches you

to just sustain your attention onto one

specific thing like a story line right

so that's another thing that you can add

or like one a series right so I'm

watching I'm rewatching pey blinders for

like the fifth time right um and like

just watch the series don't watch a

bunch of series at once right if I'm

watching a series that's the only series

I'm watching and what you're looking to

try and Achieve through these things is

the habit of completing things where

you're watching One series and you don't

start another series until you finish

that one series because modern day

stimuli for entertainment are not that

damaging if they are longer form and you

focus cuz what you're going to do is

train your brain to do what you need to

do at work in these things the other

thing I've done is changed the

conversations so now instead of like

aimlessly sitting around and doing

stupid stuff like playing on my Xbox I

sit out and talk to my business partner

or I call my friends or I talk to my

team or I talk to my family right and

that's a pretty good thing to do and the

last one is documentaries this is the

same as reading biographies but just

with documentaries you can learn a lot

and so essentially once you burn all of

this like cuz these aren't going to take

as much time and energy as the other

things because they're not as they're

not as exciting and also like they're

just less stimulating less like

rewarding less chaos right and so the

first thing you want to do if you want

to become successful and rich is

understand that something's got to give

there's a quote from Sam ens my beloved

Mentor Sam that says that if you're not

willing to sacrifice if if you're not

willing to make sacrifices for your goal

then your goal becomes the sacrifice and

nothing could nothing nothing could be

more true right and so look at

everything you're doing get rid of it

and then take this time energy and put

it into work and so what we're looking

to do is we're looking to throw things

onto the fire right the big fire and

basically the more stuff you throw on

the fire I.E the more stuff you

sacrifice the brighter this flame burns

the more fuel you get and we can have

combustion to take this rocket to the

goal right that's how this works it's a

simple way to think but a painful way to

think because you've got to give up a

lot of things for example this is

currently Sunday it is about 7:00 p.m.

and I'm making a YouTube video I could

be you know watching a twitch stream or

I don't know I know people do these days

right but you got to get rid of it you

got to get rid of it I I had to like you

know um like throw out my Xbox I threw

out all of my junk food as well like I

can actually show you this this might be

an interesting thing for you to see cuz

one thing I had to sacrifice was junk

food and bad food right so if I take you

I can show you some sacrifice in real

time

right I take you to my

fridge you know the fridge and the

cupboards is really where most of the

sacrifice is going to be made soz if you

can get rid of bad food you can get rid

of everything right so if I show you my

freezer all you can see in here is just

some

steaks I show you my fridge here don't

know if you can see that all there

really is in there is steaks and eggs

and a cold steak that looks pretty

harrowing it's like gandy's flip-flop

you'll also see some aloho in here H to

light I have a beer every now and then

I'm not going to make like extreme

sacrifices in every single regard

there's nothing wrong with like the odd

drink it's just when you drink all the

time so I might have like one beer a

week or two beers like every two weeks

or something and then sometimes I'll go

wild and get drunk like I'm not this

Paragon of discipline I give you an

example like Friday night I went to an

Irish bar here in Dubai with some

friends and um we all got a little bit

drunk and I was hung over the next day

and it sucked but that happens maybe

once every like 2 3 months of me right

like I'm a human being and you can do

the same thing it's just when you do it

too often um that you create problems

right so that's just me being honest

with you I haven't got perfect at this

whole sacrifice thing but I've got good

enough at it to be able to um become

somewhat successful right and everyone

that you watch online that preaches

discipline and self-improvement they

they do the same thing for the most part

at least the ones that I know so this

then all becomes about work right

because what we're trying to do here is

we're taking all of this stuff burning

it on the fire and taking the the the

gains you the plunders of of the

sacrifice and we're putting it into work

right and so I'm going to just rub this

off we're going to talk about work right

we're going to talk about a specific

type of

work so if I just get this pen here so

work is an

interesting idea because essentially

what what work is if we if we if we once

again reason from the first principle is

it is um expending your

time and

energy onto

actions that create

results okay time and energy going into

actions to get results right this is

what work really is and work is is

basically pretty painful right it's not

always nice and you're going to have to

do things that you don't want to do to

get what you want I think that's pretty

obvious right but where work gets really

interesting

is we want to reperform and this is

where it gets exciting if you've made it

past the 30 minute Mark I congratulate

you because you're about to learn a

little secret the successful people know

and use so once

again we can redraw this diagram and we

can do it for work cuz most people think

that the leverage comes in your personal

life which mostly it does you can get

maybe 80% of the success from just your

personal life but if you want to go the

extra mile which you always should be

looking to do then you want to do this

so we have you on the ground

again

right and we have your goal up here the

thing you want to

achieve we have the rocket once again

just going to draw this this time you

know forgive me it's terrible but this

is a rocket right and then once again we

can extrapolate your your psych out into

a box of actions right and then once

again we have down here the fire so what

you want to do is the real key to

getting to $10,000 a month is the

personal thing right if you want to get

from 0 to 10K a month then it's all

about making sacrifices in your personal

life to put as much time and energy into

the work as possible right however if

you want to get to 100 Grand a month or

a million a month unfortunately I can't

really teach you how to get Beyond a

million a month because I haven't gotten

beyond that it's kind of where I am

right now so I'm not qualified to teach

you how to get beyond that however I

have an inkling that this principle will

um the validity of it will sustain

itself as I become more successful but

if I am wrong I'll make a video and tell

you right but once again we have the

goal up here in space or the

atmosphere and so what we're looking to

do once again is we're looking to have

as much fuel as possible now what is

fuel once again well it's energy and

it's time

right WR

here okay so what I'm about to teach you

is one of the most important lessons you

can learn in the world at least from my

perspective and it's about leverage

right

leverage so with your work you should

have things that you do right and I can

give you I'm just going to give you some

examples um specifically from my work

right so my goal right right now is to

become a billionaire right $1 billion

and I need to work to achieve that okay

and so I'm going to make a list of

everything that I do in my day right so

um talk to team actually no let's not do

me cuz I've got this one pretty dialed

in and it won't be as valuable from

thinking let's say that you're trying to

build a marketing agency right and

that's your your business now you might

not be in that camp of entrepreneur but

you can probably get the point and

extrapolate into your own life so these

are the things that you do on a

day-to-day basis with your work so the

first thing you have to do is you have

to do enough work before you can

optimize your work you have to optimize

your personal life and that is basically

sacrificing

things that you're doing in your

personal life that don't in any way

shape or form um constitute the

achievement of your goal of anything

they actually do the complete opposite

right where if you're watching a twitch

stream you're actually inhibiting your

ability to achieve your goal because

you're frying your attention span you're

getting cheap do me and wiring your

brain for short-term instant

gratification which is just silly so

what's in the Work Camp well let's just

say that there's an early stage

entrepreneur and let's say every day

they do

invoices right let's say um they do

Outreach

um let's say they do like web design

let's say they do their branding

right

branding let's say they also do um they

work on their

product now what else do people do in

their day what did I do when I was saw

starting out um they do

research you know they they they they

listen to like podcasts like business

podcasts in their workday

they reply to their

emails um what else do they

do yeah let's say they're they're also

like they're making Instagram posts and

social

stuff

um and then let let's then say they also

um talk to their

team right there's going to be more

things like this but now what what you

have to learn to do now sorry I have my

back turned to you for an awfully long

time how rude right what you have to do

now is look at everything you do in work

and apply the same principle because all

of these things are taking time and

energy so if you're spending 10 hours a

day on work which is really the minimum

you should be if you want to become

successful if you believe the 4H hour

week if you believe the 4H hour work

week for a minute is a good idea then

I'm awfully sorry to tell you that you

are being an absolute idiot my friend

kettin even so don't think that because

I don't know anyone that's become

successful in working 4 hours a week and

I know quite a lot of successful people

so there's a pattern right trust me so

what we'll doing again is you know we're

try to basically isolate the most

important thing so remember what I said

earlier the word leverage well what the

best form of Leverage we want to achieve

is

asymmetric

leverage right what does asymmetry mean

quick lesson in in some abstractions

asymmetry is basically defined as a

skewed relationship between inputs and

outputs and asymmetry basically means

putting the least amount of effort or

input into a system to get the biggest

reward and outcome and so what we need

to understand in business is there are

certain actions in our day-to-day life

that drive the biggest reward and if we

put all of our time and energy into

those specific actions I.E we focus on

the things that we can do that drive the

biggest result we get the most result

because I hate to tell you that

everything that you do in your work day

everything that you're working on not

all actions are equal right not all

actions are equal in the outcome and and

the result they can actually achieve on

the business because my goal is to be a

billionaire here well I don't know any

billionaires that listen to their emails

right I don't know any billionaires that

actually read and reply to their emails

they have an assistant right I don't

know any billionaires that well I don't

actually know any billionaires right but

I'm I'm guessing here and you can guess

with me I don't know of any billionaires

that are going to sit around and just

listen to podcasts I don't know of any

billionaires that are going to sit

around and do random research unless

it's very intentful like Elon learning

about rocket science right I don't know

any billionaires that post on their Q

Instagram page I don't know any

billionaires that worry about their

branding obviously they do but they

don't have they don't do it themselves

right so what I'm doing here let's just

say that you're an agency and you want

to get to 100 Grand a month or you're a

consultant you want to get to 100 Grand

a month right in order for you to do

that you have to isolate the activities

that drive the biggest result it's very

simple right the term as the term

asymmetry means putting in the least

amount to get the biggest result right

um I'm trying to think of an example

here um but it would kind of be like you

know a Chef cooking food right like if

you're if you're making like a curry

right and you're trying to make the

curry as spicy as possible by putting in

the smallest amount of this is obviously

a weird abstraction right but if you're

trying to make a curry that is as spicy

as possible using the smallest amount of

chili possible then you're going to pick

the hottest chili right so like for

example Carolina Reaper or a ghost

pepper like the some of the hottest

chilies in the world they are asymmetric

in terms of their surface area to spice

level that's an example of asymmetry

where in order for you to get the same

amount of spice like in a curry or like

a dish not that you use a jalapeno in a

dish Let me Give an example right you

might need 700 jalapenos to have the

same spice level as like a third of a

Carolina Reaper that's asymmetry and so

what we're looking to do here with our

activities is isolate what's the

Carolina Reaper and what's the jalapeno

right what what if we FOC focus on can

we put requires the least amount of

effort to get the biggest result and

like so I can tell you what I'm doing

right now in my work to basically make

this happen right so my entire workload

at the moment really consists of of a

couple of things right it consists of

I'm just going to write this here so I'm

basically can you see over here yes you

can so it consists of

YouTube it consists of ads it consists

of management and it consists of

product okay and also

finances so in my business right now

with where I am what I've really done is

I've isolated the key actions Key

activities that if I put effort into

drive the biggest result and rewarding

business so you might have heard of the

burito principle before you know the

whole at20 principle and this is kind of

how this works right what you're looking

to do is you're looking to isolate like

the 20% of actions and activities that

you you you perform in your work but get

80% of the results right because a lot

of the stuff you're doing at work is

just cope you don't need to do it so if

you're trying to start a business and

get to 100K a month it's really just

about two things it's about Outreach and

product so I can tell you now that

really the most asymmetric thing you

actually can focus on in your business

ever is your product and that's why for

the last 2 months I've spent pretty much

every single hour of time I have on my

product I'm working on a new module

called Consulting Nana and it's

basically going to be a series of of 30

videos for our program that explains how

to transition from an agency to a

Consulting business or how to transition

from oneon-one coaching to a Consulting

business don't worry I'm not trying to

sell it to you it's not available for

997 I'm just telling you what I've been

working on right so you isolate the

activities that drive asymmetric reward

and like aredi said give me a lever big

enough and I will move the world and

what that quote basically means is give

me an activity or an action that

provides so much value with so little

input that if I just focus on that I

destroy everyone right and so if you're

trying to start out really what are the

only two things that matter in your

business right is getting customers and

keeping them that's what a business is

it first principle it's building

something that's really good which is

focusing on your product and telling

people about it so they buy and if you

just nail those two things you can Chuck

everything out right when I was building

my first agency I didn't listen to

business podcasts I check my email maybe

once every 5 days um I didn't post on

any social media or do anything like

that um I didn't talk to anyone I had

some team members but I wasn't spending

like hours and hours a day just randomly

talking to them I didn't do my own

invoices and I didn't focus on branding

hell I got to 20 grand a month without a

website I got to 200k a month with

Imperium without a website you know I

didn't do anything all I did was just

build an incredible product like a

marketing service or a course that I do

now and just did a ton of outlooks my

first year in business was basically 200

300 400 Co calls a day that was all I

did and I'm not joking so what you want

to learn to do is isolate make a list of

everything you do in your day and then

critically isolate the activities that

bring about the biggest output and then

if you just focus on those you have

leverage because these activities

here these have the most fuel in essence

if you take your time energy and put

them into asymmetric activities you know

the you're going to have so much fuel

and it's going to really make you it's

going to make this thing get as far as

as successful as possible so this is the

thing I was telling you about sacrifice

earlier sacrifice at the first level you

know the first sort of like if we

imagine that if we imagine that building

a company is like trying to Siege a

castle right well the first sacrifice

the first thing we have to get past is

like the moat right and so you know if

you're trying to Siege a castle here you

know obviously around this Castle we

have a Mo and then we've got these

castle walls right so if you want to see

to the castle you have to get past the

moat the moat represents your personal

sacrifices right like how much can you

get rid

of at at the expense of your short-term

happiness to you know get in and

penetrate the walls of this Castle the

second thing you have to get past if you

want to Siege a castle is the actual

walls of the castle and this represents

what you're sacrificing in your work

because a lot of the activities you do

in your work like ironically the stuff

that you spend the most time working on

is probably the most enjoyable and least

painful because developing a great

product and and doing Outreach those

things kind of suck they kind of painful

so I guarantee right now in your work

you spend more time messing around with

things that don't matter like building

logos and building your website and

talking to people randomly and doing

random stuff and you're not doing what

needs to actually be done because all of

these activities they they drive such a

small amount of fuel if you try and put

it into the rocket to get to the start

I'm not going to go very far and that's

wasn't supposed to rhyme but who cares

right

so

yeah that's basically the nature of

sacrifice if you learn to do it you'll

become successful bye