This Mental Hack Helped Me Book 1200+ Discovery Calls For My Agency

Summary

Charlie Morgan discusses the challenge many new and experienced agency owners face when it comes to booking meetings. He highlights that the real issue isn't tactics or strategies but personal beliefs and judgments about outreach. Many struggle with fear and anxiety around the judgment they might face when reaching out to potential clients. Morgan suggests that overcoming this mental block and understanding the mirror effect of judgments could be the key to success in growing a business through outreach, ultimately emphasizing the power of self-awareness and mindset in overcoming these obstacles.

Takeaways

• 😀 Business problems are often personal problems reflected in business performance, particularly for small or solo entrepreneurs.
• 😀 Booking meetings isn't a tactical issue; it often stems from personal beliefs and judgments around outreach and sales.
• 😀 Agency owners struggle with booking meetings due to fear of judgment, rather than a lack of strategies or copywriting skills.
• 😀 Negative associations with outreach can form even without direct experience, often from judgmental responses to others' cold calls and emails.
• 😀 Personal judgments about cold calls or sales messages can make agency owners fearful of reaching out to others.
• 😀 The brain mirrors inbound experiences with outbound actions, meaning that negative responses to outreach can hinder one’s willingness to engage in it.
• 😀 Agency owners often perceive outreach as a daunting task due to past experiences of being sold to or judged when receiving unsolicited messages.
• 😀 The key to overcoming outreach fears is to shift your beliefs about others who perform outreach, viewing them with respect for their boldness instead of judgment.
• 😀 Overcoming fear of rejection or judgment in outreach comes from understanding that judgment towards others can create internal fears about being judged oneself.
• 😀 Success in booking meetings often requires more than strategy—it's about confronting and changing your personal mindset towards sales and outreach.
• 😀 Understanding and addressing personal judgments about cold outreach can help new business owners stop avoiding the necessary actions to grow their business.

Q & A

What is the main problem discussed in the video?

The main problem discussed is the difficulty agency owners face in booking meetings with potential clients, especially in the early stages of their business.

Is the problem of booking meetings due to a lack of strategy or tactics?

No, the problem isn't due to a lack of strategy or tactics. It's primarily rooted in personal beliefs, fears, and judgments about outreach and sales.

How does Charlie Morgan explain the connection between personal beliefs and business performance?

Charlie Morgan explains that personal beliefs and judgments heavily influence business performance, especially in the early stages of running an agency. Your business is a reflection of your personal actions and mindset.

What is the primary cause of fear when it comes to doing outreach for bookings?

The primary cause of fear is the negative association people have with outreach activities, such as cold calling or cold emailing, often because they have previously judged those tactics negatively when others have used them.

Why do agency owners fear doing outreach, even when they have the right strategies in place?

Agency owners often fear outreach because they have unconscious judgments about being judged or rejected, based on their past experiences of receiving unsolicited sales messages themselves.

How do judgments about outreach impact business owners' behavior?

Judgments about outreach make business owners avoid or procrastinate on taking action, because they fear that others will judge them negatively for using the same tactics they once criticized.

What role do personal experiences play in shaping one's beliefs about outreach?

Personal experiences, or observations of others' outreach tactics, shape our beliefs. If someone has been negatively impacted by outreach (e.g., cold calls or spam messages), they may carry a negative belief about using these methods themselves.

How can agency owners overcome their fear of outreach?

Agency owners can overcome their fear by changing their mindset and letting go of negative judgments. Instead of fearing rejection, they can focus on the positive aspects of outreach and see it as a necessary part of business growth.

Why is the fear of judgment so powerful in preventing outreach efforts?

The fear of judgment is powerful because it is based on the 'mirror effect'—people fear judgment because they have judged others negatively for similar actions in the past, creating an unconscious reluctance to do the same.

How does Charlie Morgan recommend responding to cold outreach messages from others?

Charlie Morgan recommends respecting and admiring those who engage in outreach, even if their service isn't relevant to you. This positive mindset allows for less fear when performing outreach yourself.