How to Make VIRAL Instagram Reels as a Music Producer like Sammy Porter

Summary

This video dives into how house music producer Sammy Porter achieves viral success on Instagram. By analyzing his use of engaging DJ videos, strategic captions, and AI-enhanced studio content, the video highlights key strategies for promoting music and building an audience. It emphasizes the importance of filming at gigs, using multiple reels to promote singles, and employing SEO-friendly captions. The video also showcases Porter's clever content creation and promotional techniques, offering valuable insights for DJs and producers looking to grow their presence on Instagram.

Takeaways

• 🎧 Sammy Porter leverages Instagram Reels to achieve viral success, gaining hundreds of thousands of views.
• 🔥 Sammy's breakout track 'A Bit Patchy' went viral on SoundCloud before being officially released by Mr Jam's label.
• 📈 He has built a massive following on Instagram, with over 200,000 subscribers, by creating engaging DJ videos.
• 🎥 Sammy effectively repurposes content across Instagram and TikTok, increasing his reach and engagement.
• 🎶 He promotes his singles using multiple Reels in different styles, increasing visibility and audience engagement.
• 📱 Sammy gathers content from shows by reaching out to fans who tag him, avoiding the resolution loss from WhatsApp.
• 💬 Using captivating captions and engaging hooks, Sammy encourages multiple views and interactions with his videos.
• 🕵️‍♂️ Sammy mixes studio content with gig footage, showcasing a well-rounded, visually appealing profile.
• 🤖 He uses AI to enhance his videos, creating unique and eye-catching content for different occasions, like Halloween.
• 📊 Onscreen captions are crucial for his strategy, guiding viewers through the content and improving SEO for better reach.

Q & A

Who is Sammy Porter and why is he significant in this context?

Sammy Porter is a house music producer known for getting hundreds of thousands of views on his Instagram Reels, making his content go viral. He has built a massive following on Instagram and TikTok by creating engaging DJ videos.

How did Sammy Porter initially gain recognition?

Sammy Porter gained recognition when his track 'A Bit Patchy' was uploaded as a free download on Data Transmission's SoundCloud, leading to 40,000 streams and eventually getting signed to Mr Jam's Speakerbox label.

What content strategy does Sammy Porter use to engage his audience?

Sammy Porter uses a mix of DJ videos, in-studio content, and AI-enhanced videos. He also emphasizes using captions to tell stories and engage viewers, and he promotes his singles through multiple reels in different styles.

What is the significance of captions in Sammy Porter's Instagram Reels?

Captions are crucial as they help navigate viewers through the content, making them want to watch repeatedly. They also aid in categorizing the content for Instagram's algorithm, helping it reach the right audience.

How does Sammy Porter gather content for his videos?

Sammy Porter gathers content by filming during shows and collecting videos shared by fans and tagged in posts. He emphasizes the importance of looking through messages and DMs after gigs to find valuable content.

Why is it important not to rush the release of a new single according to the script?

It is important not to rush a new single's release to build a substantial amount of promotional content over time. This strategy ensures a broader reach and better engagement when the track is finally released.

What role does AI video content play in Sammy Porter's strategy?

AI video content spices up Sammy's in-studio videos, making them more engaging. This has helped some of his videos reach over 50,000 views, indicating the effectiveness of incorporating AI elements.

How does Sammy Porter use SEO techniques in his Instagram Reels?

Sammy Porter uses SEO techniques by including optimized keywords in his captions and on-screen text. This helps Instagram categorize the content correctly and show it to the relevant audience, enhancing reach and engagement.

What is the 'seven touch points' marketing term mentioned in the script?

The 'seven touch points' marketing term refers to the idea that it takes around seven interactions or touchpoints with a potential customer before they take action, such as buying a product or engaging with content.

What unique approach did Sammy Porter take for promoting his single 'Get Shaky'?

For promoting 'Get Shaky,' Sammy created various reels in different settings, such as in clubs and his studio, and even captured a lightning bolt on camera to add a unique element to his video. This diverse content helped maintain viewer interest.