RAPAT PELUNCURAN PRODUK BARU - KELOMPOK 4

Summary

This meeting focused on the launch of two new products: a matte lipstick and eyeshadow. Department heads discussed production, sourcing quality materials, and optimal storage. Marketing strategies were outlined, including TV ads, billboards, and influencer collaborations. The target audience is primarily women, though the possibility of expanding to men and teens was suggested. Financial details were provided, with a budget of Rp 150,000,000 for the launch, and prices set at Rp 80,000 for the lipstick and Rp 85,000 for the eyeshadow. The launch will begin in Indonesia, with plans for international expansion.

Takeaways

• 😀 The meeting focused on the launch of two new products: Lu Intense Matte Lipstick and Bluesport Eyeshadow.
• 😀 The director thanked participants and set the stage for a discussion about the new products' development and promotion.
• 😀 The head of production, Mrs. Isela, introduced the lipstick's creamy texture, long-lasting effect, and affordable price as key selling points.
• 😀 The eyeshadow, Bluesport, was described as smooth, easy to apply, and long-lasting, making it suitable for beginners and everyday use.
• 😀 Both products were tested by beauty doctors in Indonesia to ensure their safety and quality.
• 😀 The warehouse team emphasized the importance of safe storage methods for the raw materials used in both products.
• 😀 The marketing team, led by Mrs. Rafa, presented a multi-channel promotion plan, including TV ads, billboards, and social media campaigns.
• 😀 The marketing team also identified key retail locations across Indonesia, including department stores and e-commerce platforms, for product distribution.
• 😀 The product's target market was initially focused on women aged 18-80 but was expanded to include teenagers and men, reflecting changing beauty trends.
• 😀 The finance team outlined the production and marketing budget, with total costs reaching Rp. 150,000,000, and set the selling prices for both products at Rp. 80,000 and Rp. 85,000 respectively.

Q & A

What are the two new products being launched in this meeting?

The two new products being launched are the Lu Intense Matte Lipstick and Blues Sport News Shadow Eyeshadow.

What is the key feature of the Lu Intense Matte Lipstick?

The key feature of the Lu Intense Matte Lipstick is its creamy texture that provides moisture and comfort, lasting up to 10 hours without drying out the lips.

Who is responsible for the product's storage and how are they preparing for it?

The head of the warehouse section is responsible for the product storage. They are working with their team to develop special storage methods suited to the characteristics of the raw materials used in the products.

What are the advertising strategies discussed in the meeting?

The advertising strategies include television advertisements, billboards along city roads, newspaper ads, and social media promotions (Facebook, Instagram, Twitter, YouTube, and TikTok).

What is the target audience for the new products?

The target audience is primarily women aged 18-80, but the company is also considering teenagers (under 18) and men, especially as makeup trends are growing among these groups.

How will the company market the new products to men?

The company plans to include men in the marketing target by highlighting the products' suitability for addressing facial problems like oily skin, acne, and dullness. Men will make up about 35% of the marketing target.

What is the role of the global ambassador in the marketing plan?

The global ambassador, Jejer, is a professional model and beauty influencer. She has a large fanbase, particularly among beauty enthusiasts, which will help boost the product's visibility and feedback.

What are the estimated production and marketing costs for the launch?

The total production costs are estimated at Rp. 50,000 per lipstick and Rp. 55,000 per eyeshadow. The total marketing costs amount to Rp. 65,000,000, covering television, social media, newspaper ads, and celebrity endorsement.

How much will each product be sold for?

The Lu Intense Matte Lipstick will be sold for Rp. 80,000 per unit, and the Blues Sport News Shadow Eyeshadow will be sold for Rp. 85,000 per unit.

What was the final decision on the marketing target breakdown?

The final decision was to target 65% women and 35% men for the new products, acknowledging the growing trend of makeup use among men.