Digital Sports Summit:

Summary

In this interview, George discusses Tata's ongoing integration efforts and how the acquisition is benefiting clients. Key initiatives include improving network redundancy, expanding to a 100-gig network to support high-demand clients, and streamlining operations with 24/7 global support. Additionally, he highlights the opening of the state-of-the-art Victory live production facility in Hollywood, which offers cutting-edge studios and redundant fiber networks for seamless content integration. George also touches on the evolving landscape of live sports broadcasting, where Tata MEES helps clients adapt to the digital age by providing low-latency, cloud-based solutions for streaming services.

Takeaways

• 😀 Tata is currently in the process of integrating a complete network redundancy strategy, focusing on network node equipment and venue redundancy.
• 😀 The company is transitioning to a 100 gig network to meet the growing data demands of clients, especially in sports broadcasting.
• 😀 This upgrade is being implemented across the US and globally to ensure better capacity and data transfer speeds.
• 😀 Tata is training its teams in all operational processes, including bookings and network operations, to ensure a cohesive and standardized service worldwide.
• 😀 The goal is to enable partners to access 24/7 support from live operators across global facilities in LA, New York, London, and India.
• 😀 Tata’s new Victory live production facility in Hollywood spans 70,000 square feet and features multiple studio sets and production control rooms.
• 😀 The Victory facility is designed for high-end productions, including remote (Remy) productions, with redundant fiber networks ensuring robust support.
• 😀 The Victory facility allows seamless integration and instant distribution of content to multiple platforms, thanks to Tata’s MBS video Ethernet and IP network.
• 😀 Streaming services like Amazon, Netflix, Apple, and Paramount are becoming dominant players in acquiring live sports content, challenging traditional networks.
• 😀 Tata is leveraging its cloud-based infrastructure to handle increased content contribution for live sports broadcasts, ensuring low latency and high-quality performance.

Q & A

What is the current phase of Tata's network integration process?

The current phase involves improving network redundancy by addressing network node equipment and venue redundancy. The goal is to streamline operations and ensure that the network is more reliable and efficient.

How is Tata addressing the growing data demands of its sports clients?

Tata is expanding its network to a 100-gig network, both in the US and globally, to support the increasing data demands of sports clients, who require more data to be transmitted for live broadcasts and other media.

What benefits does Tata's global 24/7 support offer its clients?

Tata's global 24/7 support ensures that clients can contact any of its facilities (in LA, New York, London, or India) and receive consistent, high-quality service. The operators in these locations will be trained using the same processes and terminology, ensuring a cohesive experience.

What is the significance of the Victory Live Production Facility?

The Victory Live Production Facility is a state-of-the-art 70,000-square-foot facility in Hollywood. It features multiple studio sets and production control rooms, making it ideal for remote and live production. The facility is equipped with redundant fiber networks to ensure reliable media distribution for streaming and production partners.

How does the Victory facility support large streaming and media partners?

Victory offers multiple production control rooms, redundant fiber networks, and advanced studio setups. This allows Tata to support the media needs of large streaming partners by providing seamless content distribution across various platforms, especially for live sports.

What are some of the challenges in live sports broadcasting that Tata addresses?

Tata addresses the challenge of high data demands and low latency in live sports broadcasting. The company's network and cloud-based solutions are designed to handle increased contribution and distribution of live content without putting undue pressure on the underlying infrastructure.

How are streaming services like Amazon, Netflix, and Apple influencing the sports media landscape?

Streaming services like Amazon, Netflix, and Apple are acquiring sports broadcasting rights, which were traditionally held by TV networks. This shift is changing the way sports content is distributed, and Tata is adapting to this trend by providing solutions tailored to the digital needs of these streaming services.

What kind of training is being provided to Tata’s global teams?

Tata is training its teams across all operational processes, such as the bookings process and network operations. This ensures that all staff, no matter the location, are equipped to provide high-quality, standardized service to clients worldwide.

What role does network infrastructure play in live sports broadcasting?

The network infrastructure is crucial for live sports broadcasting, as it ensures smooth, real-time media delivery. Tata focuses on providing a robust and scalable network, utilizing cloud-based solutions that help manage increased data loads while maintaining low latency for live sports broadcasts.

What are the key benefits of Tata’s 100-gig network expansion?

The 100-gig network expansion allows Tata to handle much higher volumes of data, making it ideal for high-demand clients, particularly in the sports industry. This upgrade ensures seamless data transmission, supports large-scale live broadcasts, and provides faster, more reliable service across global markets.