Come acquisiscono I TOP Agenti Italiani?

ACQUISENDO PODCAST - Leader della Tua Zona

10 Sept 202205:33

Summary

TLDRThe video script introduces a three-part series focusing on building a real estate ecosystem to achieve 78 monthly leads. The first pillar discussed is the acquisition system, emphasizing the importance of educating potential clients to choose the agent as the solution to their real estate needs. It highlights the need for a strategic mix of online and offline marketing efforts, leveraging various acquisition sources and building assets to ensure long-term success. The video promises a future reveal of a secret marketing ingredient that can overcome 99.9% of potential clients' objections before even meeting them.

Takeaways

🏗️ Building an ecosystem for 78 real estate deals involves three key pillars.
💡 The founder Lorenzo emphasizes the importance of acquiring quality properties at market price with a stable full plant every month.
📈 Implementing tailored marketing strategies and corporate strategies is crucial for real estate agents.
🥇 The first pillar is the acquisition system, which is a self-sufficient process of acquiring leads in your area.
🎯 The process of acquisition educates potential clients to choose you as their real estate solution.
🔍 Attracting potential clients involves making them seek you out rather than the other way around.
📊 Utilize both online and offline acquisition sources to maximize lead generation.
🌐 Online platforms should be used for their immediacy and speed, while offline strategies build long-term assets.
🛠️ Focus on differentiating your marketing efforts from competitors to stand out.
🤝 Strategies should aim to keep you top-of-mind for those looking to sell their property.
🚫 Be wary of quick-fix solutions or magic tricks; instead, invest in well-executed strategies.
🔜 The next video will reveal the secret ingredient that can effectively overcome 99.9% of potential clients' objections.

Q & A

What is the main topic of the video?
-The main topic of the video is about building an ecosystem for real estate agents to acquire 78 listings per month by implementing strategic marketing systems.
Who is the founder of Killer Della Zona?
-The founder of Killer Della Zona is Lorenzo.
What does Killer Della Zona help real estate agencies with?
-Killer Della Zona helps real estate agencies acquire quality properties at market price, with full provisions and a stable plant every single month.
What are the three fundamental pillars introduced in the video?
-The three fundamental pillars introduced are the real estate agent's acquisition system, the marketing ecosystem, and the business consulting for real estate agents.
How does the acquisition process work?
-The acquisition process involves educating potential clients to choose the agent as their solution and utilizing both online and offline acquisition sources to attract potential clients.
What is the importance of educating potential clients?
-Educating potential clients is important to position the real estate agent as the preferred solution to their problem, ensuring that clients seek out the agent rather than the agent seeking them out.
What does a synergistic and strategic use of online and offline sources mean?
-A synergistic and strategic use of online and offline sources means combining both platforms effectively to maximize lead generation and client acquisition, allowing agents to break through and achieve 78 listings per month.
What is the warning given about Facebook and lead generation?
-The warning is to be cautious of claims that suggest a magic trick or Facebook trick can automatically generate thousands of hot contacts, as such shortcuts are not reliable and may not yield long-term success.
What is the role of offline strategies in the acquisition system?
-Offline strategies play a crucial role in building assets that ensure long-term prosperity and in fidelizing past clients, as well as in differentiating the agent from competitors and remaining the first choice in the minds of those looking to sell their homes.
What can be expected in the next video of the series?
-In the next video, the focus will be on the real secret ingredient or the main protagonist of the marketing system that can effectively overcome 99.9% of potential clients' objections before they even meet the agent in person.
How can viewers learn more about Killer Della Zona and its success stories?
-Viewers can visit Killer Della Zona's channels, watch their case studies, and explore what their partners across Italy have to say about their experiences and successes.

Outlines

00:00

🏗️ Building a Real Estate Acquisition Ecosystem

This paragraph introduces the concept of constructing a real estate acquisition ecosystem, emphasizing the necessity of three key pillars for success. The speaker, Lorenzo, founder of Killer della Zona, outlines how his agency assists real estate agents across Italy in acquiring quality properties at market price. The goal is to provide a stable supply of properties every month. Lorenzo introduces the first of three foundational pillars: the acquisition process of becoming the leading agent in one's area. This involves educating potential clients to choose the agent as the solution to their real estate needs, primarily through two steps: attracting potential clients and educating them on how the agent can solve their housing problem. The importance of leveraging both online and offline acquisition sources is highlighted, as well as the need for strategic marketing to differentiate from competitors and remain top-of-mind for potential clients.

05:01

🚀 Overcoming Objections Before Personal Meetings

The second paragraph focuses on the strategy of preemptively addressing potential clients' objections before they even meet the agent in person. The speaker mentions that the next video will reveal the secret ingredient to overcoming 99.9% of objections, which is crucial for converting potential clients. The paragraph concludes with an invitation to follow their channels for more success stories and insights into the real estate marketing system. The speaker also encourages viewers to watch other videos and case studies from their partners across Italy.

Mindmap

Keywords

💡acquisition system

The acquisition system refers to a structured approach or methodology used by real estate agents to consistently attract and secure clients. In the context of the video, it is a fundamental pillar for achieving a steady flow of 78 assignments per month. The system is designed to educate potential clients to choose the agent as the solution to their real estate needs, leveraging both online and offline strategies.

💡real estate agents

Real estate agents are professionals who facilitate the buying and selling of properties. In this video, the focus is on helping these agents acquire quality properties at market price and maintain a stable provision of assignments every month. The speaker, Lorenzo, is the founder of a service that supports agents in achieving these goals through strategic marketing and business consulting.

💡marketing ecosystems

Marketing ecosystems encompass the integrated strategies, tools, and platforms that businesses use to attract, engage, and retain customers. In the video, the speaker emphasizes the creation of tailored marketing ecosystems for real estate agencies to stand out from competitors and consistently generate leads.

💡client education

Client education is the process of informing and guiding potential customers to make informed decisions about their real estate needs. In the video, it is a crucial step in the acquisition process where agents are encouraged to educate clients to see themselves as the best solution to the clients' property-related problems.

💡lead generation

Lead generation is the process of attracting and stimulating interest from potential customers using a variety of marketing and sales initiatives. In the context of the video, it involves leveraging both online and offline sources to attract potential clients and educate them on the value of the real estate agent's services.

💡strategic marketing

Strategic marketing involves the development and implementation of marketing strategies that align with a company's broader business goals. It is about making informed decisions to outperform competitors and achieve specific objectives. In the video, strategic marketing is essential for real estate agents to create a distinctive presence in the market and attract a consistent flow of clients.

💡market price

Market price refers to the price at which a product or service is offered for sale and is determined by the forces of supply and demand in a competitive auction setting. In the context of the video, real estate agents are advised to acquire properties at market price, ensuring they are competitive and profitable.

💡offline strategies

Offline strategies are marketing and business development tactics that do not rely on the internet or digital platforms. These can include traditional methods such as print advertising, direct mail, networking events, and face-to-face interactions. In the video, offline strategies are part of the comprehensive approach to lead generation and client education.

💡online platforms

Online platforms refer to digital spaces or websites where users can interact, conduct business, or access services. In the context of the video, agents are encouraged to use online platforms to their advantage for lead generation and client education, combining the immediacy of these platforms with their educational role.

💡business consulting

Business consulting involves providing professional services to help businesses improve their performance and efficiency. In the video, the speaker's company offers business and marketing consulting specifically for real estate agents to help them acquire quality properties and achieve a stable flow of assignments.

Highlights

The video introduces a three-part series on building a real estate ecosystem.

The goal is to help real estate agencies acquire 78 properties per month.

Lorenzo, the founder, emphasizes the importance of quality properties at market price.

The series focuses on strategies for real estate agencies to implement tailored marketing systems.

The first pillar discussed is the acquisition system and becoming a leader in the real estate market.

Education of potential clients is crucial to position the agent as the sole solution.

Attracting potential clients so they seek the agent instead of the other way around is a key step.

The process of client education involves using both online and offline acquisition sources.

A strategic and synergistic use of online platforms is recommended for best results.

Building assets that ensure long-term prosperity is part of the offline strategy.

Marketing strategies should differentiate the agent from competitors.

The aim is to be the first choice in the mind of those selling their property.

There is no magic trick or automatic lead generation; it's about effective strategies.

The video promises to reveal a secret ingredient in the next episode for overcoming objections.

The series is designed to help agencies and agents across Italy, as demonstrated by case studies.

The founder invites viewers to explore more content and case studies on their channels.