I Tried Linkedin Ads For 7 Days (Is It Worth It?)

Summary

The video follows a 7-day experiment where the creator tests LinkedIn ads, particularly conversation ads, to assess their effectiveness. He creates a casual, human-like message to connect with prospects in the marketing and advertising industry. The campaign, which spent $500 in total, generated 7 booked sales calls with a cost per call of around $71. Despite initial doubts and some challenges in targeting, the creator finds LinkedIn ads a viable option for those looking to book appointments at a relatively low cost, offering a scalable long-term strategy for B2B marketers.

Takeaways

• 😀 The speaker is testing LinkedIn ads over seven days to see if they are worth investing in.
• 😀 Research was done on YouTube, Reddit, and Google to understand how LinkedIn ads work and to gather strategies.
• 😀 The speaker had limited experience with running ads in recent years due to a previous ad account ban on Facebook.
• 😀 A unique aspect of LinkedIn ads is the ability to send sponsored conversation ads directly to people's inboxes.
• 😀 The speaker experimented with a casual and human tone in the ad message, as opposed to a formal approach.
• 😀 LinkedIn ads require users to click a link or fill out a form, rather than allowing a back-and-forth conversation.
• 😀 The goal was to gather feedback through market research rather than directly trying to make a sale or pitch a service.
• 😀 The ad campaign targeted people in the marketing and advertising industry with less than 6 years of experience.
• 😀 The campaign ran for 5 days with a $500 budget, costing about $50 per booked sales call on the first day.
• 😀 By day 5, the campaign resulted in 7 calls, with 4 calls being productive and a cost per call of around $71.
• 😀 The campaign's cost per message sent was 22 cents, which the speaker found to be quite affordable compared to other methods.
• 😀 The overall cost per click was $15.77, and the cost per lead ranged from $150 to $300 for many others running similar campaigns.

Q & A

Why did the author decide to test LinkedIn ads?

The author decided to test LinkedIn ads to evaluate if they were worth it. This decision came after receiving a message on LinkedIn that stood out due to its informal tone, prompting the author to experiment with a more casual, human approach in ads.

What was the unique aspect of LinkedIn ads that the author found appealing?

The author found LinkedIn's 'conversation ads' appealing, where advertisers can pay to send a direct message to a user's inbox, something that isn't easily done on platforms like Facebook or Instagram.

What challenge did the author face when setting up the LinkedIn ad campaign?

The author faced the challenge of not being able to have a direct back-and-forth conversation within LinkedIn ads. Instead, the ad required the user to click a link or fill out a form, which the author anticipated would reduce conversions.

How did the author structure the message for the LinkedIn ad campaign?

The author crafted a casual message that started with 'What's up dog' to make the communication feel human and less formal. The message also included an offer for a call and a gift card as a form of incentive.

What was the budget for the campaign and how did the author distribute it?

The author set a budget of $500 for the campaign, spending $100 per day for five days.

What targeting strategy did the author use for the campaign?

The author targeted people in the marketing and advertising industry with less than six years of experience. This was to focus on individuals who might need help generating more appointments rather than more experienced professionals.

How did the campaign perform on day 1?

On day 1, the campaign spent nearly $100 and resulted in two sales calls being booked, leading to a $50 cost per call.

How did the author track the results of the campaign?

The author tracked the results through the LinkedIn ads platform, where metrics like messages sent, messages opened, and conversions (sales calls) were recorded. Additionally, the author calculated costs such as the cost per message and cost per call.

What were the challenges with the leads that booked calls?

Some leads who booked calls already knew the author due to their online presence, which made the cold outreach less effective. Additionally, some calls were no-shows or rescheduled, which led to fewer actual calls.

Was the LinkedIn ad strategy worth it for the author?

The strategy seemed worth it based on the results, with the cost per call being lower than many other campaigns discussed online. The author found the cost per message to be relatively low, and they believe this strategy could be scaled in the long term if there's enough budget.