How to Increase eBay Views to make MORE SALES!

Summary

In this instructional video, Justin, known as Coach Commerce, shares strategies to boost eBay listing traffic and sales. He explains how eBay's search engine, Cassini, evaluates listings based on impressions, click-through rates, and conversion rates. Key tips include SEO optimization, detailed item specifics, high-quality photos, fast shipping, responsive customer service, and maintaining good seller ratings. Additionally, he suggests using 'Sell Similar' to refresh old listings and promoted listings for increased visibility, all without extra cost until a sale is made.

Takeaways

• 🛍️ The video aims to teach viewers how to increase traffic to their eBay listings to boost sales.
• 🔍 eBay operates on a search engine called Cassini, which evaluates listings based on various metrics to determine their success.
• 👀 Cassini first looks at the number of impressions a listing gets, followed by the click-through rate and the conversion rate of the store.
• 📝 SEO optimization of titles and listings is crucial for better visibility on eBay and search engines.
• 📋 Item specifics fields are important for search engine optimization, and filling out optional fields can improve a listing's ranking.
• 📷 High-quality photographs, preferably on a white background, can enhance a listing's appeal and improve its ranking.
• 🚚 Fast shipping times and responsive customer service are favored by eBay and can improve a seller's standing.
• ⭐️ Positive seller ratings and feedback are essential for higher visibility and better performance in eBay's search results.
• 🔄 Regularly updating and refreshing old listings with 'Sell Similar' can trick eBay's algorithm into treating them as new, potentially increasing visibility.
• 📊 Analyzing eBay's seller hub reports can provide insights into performance metrics like click-through and sell-through rates.
• 🎯 Promoted listings on eBay can increase traffic by paying for ad rates, with payment only due upon successful sale.

Q & A

What is the purpose of the video by Coach Commerce?

The purpose of the video is to teach viewers how to increase traffic to their eBay listings, using strategies and 'hacks' to ultimately make more sales.

Who is the presenter of the video?

The presenter is Justin, who goes by the name Coach Commerce on YouTube.

What system does eBay use to manage its search engine?

eBay uses a system called Cassini to manage its search engine, which analyzes listings and calculates their potential performance.

What are the three key metrics that Cassini considers for listing performance on eBay?

The three key metrics are impressions (how many people see the listing), click-through rate (how many people click on the listing), and conversion rate (how many items are sold when people view and click on them).

Why is search engine optimization (SEO) important for eBay listings?

SEO is important because it helps improve the visibility of listings in eBay's search results, leading to more impressions and potentially more sales.

What is the significance of item specifics in eBay listings?

Item specifics are important because they provide detailed information about the item, which helps in optimizing the listing for Cassini's search algorithm and can improve the listing's visibility.

Why are good photographs important for eBay listings?

Good photographs, especially on a white background, are important because they can improve the listing's appeal and rank higher in search results, as both Google and Cassini favor clear and well-presented images.

What does eBay prefer in terms of shipping policies to increase listing visibility?

eBay prefers fast shipping times and quick handling times. Offering free shipping can also boost the visibility of listings.

How does seller responsiveness affect the ranking of eBay listings?

Seller responsiveness is important because the quicker a seller replies to buyer inquiries, the higher their listings are likely to rank in eBay's algorithm.

Why is maintaining good seller ratings crucial for eBay sellers?

Good seller ratings are crucial because they affect the visibility of listings. Listings with higher ratings are more likely to rank higher and be viewed by more potential buyers.

What is the advice given for dealing with old eBay listings that have not sold?

The advice given is to end old listings and then use the 'Sell Similar' feature to relist the item as a new listing, which can help avoid carrying over old, stale data that might negatively affect search rankings.

What is the role of promoted listings in increasing traffic to eBay listings?

Promoted listings are eBay's advertising system where sellers can pay to get their items in front of more potential buyers. This can increase traffic and potentially lead to more sales.

What is the importance of maintaining a consistent activity level on eBay?

Maintaining a consistent activity level by regularly listing new items and engaging with the platform helps improve the store's performance and increases the likelihood of making more sales.

Why does eBay favor stores that make more sales?

eBay favors stores that make more sales because they generate more revenue for eBay through final value fees, which are charged on each sale.

What does the presenter suggest doing with old listings that haven't sold in a long time?

The presenter suggests ending old listings and then using the 'Sell Similar' option to relist them as new items, which can help reset the search algorithm data field and potentially increase visibility.

How does the presenter suggest using promoted listings to increase sales?

The presenter suggests using promoted listings as a way to get items in front of more potential buyers without paying upfront for the advertisement. The cost is only incurred when an item sells.

What is the presenter's strategy for dealing with unwanted traffic on his eBay store?

The presenter uses two different eBay accounts: a public account for his YouTube channel and a private account for actual sales to avoid unwanted traffic affecting the performance of his main store.

What are the five tips the presenter provides to increase traffic and make more sales on eBay?

The five tips are: 1) Providing good customer service by promptly replying to messages, 2) Listing at least five new items daily, 3) Tweaking prices of items by small amounts to boost the algorithm, 4) Sending best offers to interested buyers, and 5) Using promoted listings to increase visibility.