Revolutionizing Online Payments: Insights from Georgi Stoianov, COO of Lapayo | SiGMA Eurasia 2024

Summary

In this video, Maria interviews Georgie Sanov, CEO of Lapo, a global payment solutions company. Lapo specializes in offering a wide range of payment methods for online merchants, with a current focus on the Latin American market, particularly Brazil. Georgie discusses the challenges of complying with various international regulations and the importance of staying ahead in the industry. The company prides itself on its research, agility, and customer-centric approach, with a team ready to assist clients directly. Lapo aims to facilitate the entire payment process for businesses, ensuring a smooth and supportive experience.

Takeaways

• 🌟 Lapo is a payment company with a focus on providing payment methods globally, with a special emphasis on Latin America and Brazil.
• 💼 Georgie Sanov is the CEO of Lapo, bringing extensive industry experience to the role.
• 🌍 Lapo aims to be a one-stop solution for online merchants worldwide, offering a variety of payment methods tailored to different regions.
• 📊 The company's latest focus is on Brazil, where Pix payment methods dominate the market, accounting for 90% of all payments.
• 🔍 Lapo invests heavily in compliance research to stay ahead of regulatory changes and inform clients proactively.
• 🛡️ Georgie emphasizes the importance of regulation that understands and supports business, fostering a healthy market environment.
• 👥 Lapo has a team of about 50 people spread across multiple global offices, indicating a strong international presence.
• 🤝 Lapo prides itself on an open relationship with clients, offering direct access to developers for a more personalized service.
• 🛠️ The company is committed to research and agility, aiming to anticipate client needs before they arise.
• 🔐 Lapo offers a comprehensive service, including onboarding, technical support, and risk management to ensure a smooth client experience.
• 🎉 Georgie chose to attend Sigma Eurasia for its reputation for fostering joy and beneficial business relationships, reflecting Lapo's commitment to industry engagement.

Q & A

What is the name of the payment company discussed in the script?

The payment company discussed in the script is called Lapo.

What is Lapo's specialization in the industry?

Lapo specializes in providing payment methods from all around the world, acting as a one-stop shop for online merchants.

What is the focus of Lapo's latest efforts according to the script?

Lapo's latest focus is on the Latin American market, specifically Brazil, where Pix payment method dominates the majority of online transactions.

How does Lapo handle the challenge of varying regulations across different countries?

Lapo invests in compliance research to stay one step ahead, preparing in advance for regulatory changes and advising clients accordingly.

What is Lapo's stance on regulation in the payment industry?

Lapo is in favor of regulation, especially when it is flexible and understands the business, as it is beneficial for all parties involved, including end-users.

How does Lapo ensure a smooth onboarding process for new clients?

Lapo assigns the head of onboarding to personally guide new clients through the process, ensuring a smooth and supportive experience.

What role does the development team play in Lapo's client relations?

The development team at Lapo is available to be in direct contact with clients, fostering an open relationship and mutual trust.

What additional departments in Lapo contribute to the processing of payment methods?

In addition to the development team, onboarding, technical support, and risk and fraud departments play significant roles in ensuring the smooth operation of payment methods.

How does Lapo support clients who are new to the payment industry?

Lapo offers a comprehensive support system, including research, agility, flexible technologies, and direct developer-client communication to assist new clients in navigating the industry.

Why did Georgie choose to attend Sigma Eurasia this year?

Georgie chose to attend Sigma Eurasia because of the positive experience and the spirit of joy and beneficial business relationships it fosters within the industry.

What is the significance of the number 50 mentioned in the script in relation to Lapo?

The number 50 refers to the approximate number of experienced employees at Lapo, who are spread across multiple global offices.

Outlines

00:00

🌐 CEO Georgie Sanov on Lao's Global Payment Solutions

In this video, Maria interviews Georgie Sanov, the CEO of Lao, a payment company with a global presence. Georgie introduces Lao as a one-stop solution for online merchants seeking diverse payment methods worldwide. He emphasizes their focus on the Latin American market, particularly Brazil, where the PX payment method dominates. Lao aims to stay compliant with varying international regulations by investing in research to anticipate and prepare for changes, ensuring smooth operations for their clients. Georgie also discusses the importance of regulation in fostering a healthy business environment.

05:02

🛠️ Lao's Commitment to Client Support and Innovation

Georgie Sanov elaborates on Lao's approach to moving the brand forward, highlighting the company's proactive research to anticipate client needs. With a team of 50 spread across various global offices, Lao offers personalized support, including direct access to developers for a strong client relationship. Georgie also mentions the importance of the onboarding process, technical support, and risk management in delivering a seamless payment solution to clients. He concludes by sharing his enthusiasm for attending Sigma Eurasia, a conference known for fostering beneficial business relationships and a joyful atmosphere.

Keywords

💡Sigma Eurasia

Sigma Eurasia is a conference mentioned in the script, which seems to be a significant event in the industry. It is implied that it is a gathering for professionals to network and engage in beneficial business relationships. The speaker, Georgie, expresses his enthusiasm for attending Sigma events, indicating it creates a spirit of joy and is a good platform for industry interaction.

💡Georgie Sanov

Georgie Sanov is identified as the CEO of Lapo in the script. As the Chief Executive Officer, he is the highest-ranking executive in the company and is responsible for making major corporate decisions and managing the overall operations and resources of the company. His role is central to the narrative of the video as he discusses the company's focus and strategies.

💡Lapo

Lapo is a payment company that is part of a larger conglomerate in the industry. It specializes in providing payment methods from around the world, acting as a one-stop-shop for online merchants. The company's focus is on the Latin American market, specifically Brazil, where they aim to provide effective payment solutions that cater to the dominant payment method, PX payment.

💡Payment methods

Payment methods refer to the various ways in which customers can make payments for goods and services. In the context of the video, Lapo specializes in offering diverse payment options globally, ensuring that online merchants can cater to customers regardless of their location. The script highlights the importance of having a working payment method like PX in Brazil to succeed in the online business.

💡Compliance research

Compliance research is the process of studying and understanding the regulations and laws that govern a particular industry or market. In the video, Lapo invests heavily in compliance research to stay ahead of regulatory changes and ensure that their services align with the legal requirements of the countries they operate in. This is crucial for maintaining smooth operations and trust with their clients.

💡Regulation

Regulation in this context refers to the rules and directives set by governing bodies that businesses must adhere to. Georgie discusses the importance of regulation in understanding and supporting business needs while maintaining flexibility. The script suggests that regulation is seen as beneficial, especially when it is well-tailored to the market and promotes a healthy business environment.

💡Brazil

Brazil is highlighted as a key market in the script, being on a 'hot trend' and a focus area for Lapo. The country is noted for its popularity and the potential for business growth, with the script mentioning the anticipation of new regulations that could further enhance the business climate. The enthusiasm for Brazil is evident, with the speaker expressing optimism for business opportunities there.

💡Agility

Agility in a business context refers to the ability to quickly and effectively adapt to changes in the market or industry. Lapo emphasizes the importance of being agile, especially in their approach to technology and client needs. The script mentions that they invest in research to anticipate client needs and maintain flexibility in their services.

💡Fraud detection and prevention

Fraud detection and prevention are critical aspects of payment processing, where measures are taken to identify and stop fraudulent activities. In the script, Lapo's risk and fraud team is mentioned as being ready to provide these services to their clients, especially those who are new to the industry, ensuring the security of transactions.

💡Onboarding

Onboarding in a business context is the process of integrating a new client into the services offered by a company. The script describes Lapo's onboarding process as being smooth and personally handled by the head of onboarding, indicating a hands-on approach to ensuring a positive experience for new clients.

💡Development team

The development team in Lapo is responsible for creating and maintaining the technological solutions offered by the company. The script emphasizes the openness of Lapo in making their development team available to clients, which is a unique approach that fosters mutual trust and direct communication.

Highlights

Maria interviews Georgie Sanov, CEO of Lapo, a payment company specializing in global payment solutions.

Lapo aims to be a one-stop-shop for online merchants seeking diverse payment methods worldwide.

The company's latest focus is on Latin America, particularly Brazil, where Pix payment methods dominate the market.

Georgie emphasizes the importance of compliance research to stay ahead of regulatory changes.

Lapo invests in understanding and preparing for upcoming bills and regulations to assist clients effectively.

Georgie expresses a positive view on regulation when it is business-friendly and flexible.

Brazil is highlighted as a hot market with significant potential for growth and innovation in payments.

Lapo's team of about 50 people is globally distributed and highly experienced in the payment industry.

The company prioritizes research to anticipate client needs and maintain agility in technology.

Lapo offers open communication with clients, including direct access to developers for mutual trust.

Onboarding and technical support are crucial departments in Lapo, ensuring a smooth client onboarding process.

Risk and fraud departments are highlighted for their role in fraud detection and prevention for clients.

Lapo provides a comprehensive solution for businesses starting out with payment methods.

Georgie chose Sigma Eurasia as the conference to attend due to its reputation for fostering joy and beneficial business relationships.

Sigma Eurasia is known for its positive atmosphere and professional approach to industry events.

Georgie and his team are enthusiastic about participating in Sigma events worldwide.

The interview concludes with well-wishes for Lapo's continued success and future participation in industry events.

Transcripts

[Music]

Sigma Eurasia day two here in Dubai I am

Maria and I am joined with Georgie sanov

from lapo Georgie welcome thanks for

having me amazing stuff going on here so

Georgie is the CEO of Lao it's a payment

company and we want to know more about

this Georgie tell us a little bit more

about your company and your role as a

chief operating officer sure so uh it's

a company which is part of a huge cing

in the industry with probably tens of

years of experience and we are

specialized in providing payment meals

from all around the world we are kind of

One-Stop shop from any online Merchant

who would like to have working payment

methods no matter what part of the world

they're businesses and our latest Focus

hence the name lapo is latam and

specifically Brazil where PX payment

meod is like ruling 90% of all payments

so everybody who would like to make some

online business there should have a

decent PX working and that is what we

are happy to do and to deliver to our

customers uh these payment methods in

specific it's really interesting how you

are in different various regions um so

obviously your payment methods can vary

from one to the other absolutely how

easy is it to keep up with the

regulations of the various countries

that you are in considering the fact

that um obviously different regulations

permit different things when it comes to

um the different Lo local markets yeah

it's definitely challenging it is for

our customers but it is for us ourselves

that is why we invest a lot in

compliance research and we try to be one

step ahead uh so our team makes a deep

research on what is going to be proposed

as a bill or some kind of law or

regulament directive whatever it is so

that we can prepare in advance and tell

our clients this is how it's going to be

regulated so be prepared yourself we are

already prepared so that things can go

smoothly but uh it's one of the biggest

challenges right now but uh on the other

side we are fans of Regulation

regulation is good especially when uh

regulation understands business and it's

flexible enough both things should go

together hand in hand and it's good for

everybody especially for the end users

to have regulation which is the market

that you target most specifically when

it comes to the payment methods if it's

uh I must pick one market it's

definitely Brazil because you know

Brazil is on the hot Trend right now

everybody is talking about Brazil Samba

and entertainment by the way regulation

is also going there hopefully these year

so it's uh like everybody is expecting

some cool stuff to be happening there

and Brazil's is cool Brazilians are cool

Brazilian business is cool so fingers

crossed for everyone to work there and

enjoy their business there we want to

know more about lapo and your Your Role

there so um what you are doing to move

the brand forward to keep aspiring High

to see the the the brand growing yeah as

a part of the holding it was established

like uh two years ago and uh everybody

involved in the project is hugely

experienced in the in in this field uh

we have about 50 people spread in

multiple offices all around the world

and uh what we do mostly is trying to to

research what our clients would need

before even they know they would need it

so we invest mostly in research and of

course in agility and flexible

Technologies one thing that uh we are

proud to offer is uh we have our

developers ready to be in touch with our

clients which is something that you

don't quite often see usually companies

would like to hide their de teams as

something that shouldn't be shown on the

surface however we are so open and we

would like to have such an open

relationship with our clients that uh we

are happy always to have a call

Representative of our client me or our

CEO or be Dev guy and the development

team which is good for the mutual trust

and for the benefits so apart from the

def team what other departments are

there in uh your company that play a

huge impact play a huge role in the

whole um easy processing of um the

payment methods that that the end user

is receiving uh it's this way that any

Department play a huge role we have also

onboarding and Technical Support guys we

have Beast Dev guys and they work hand

in hand because once you sign the

commercial with us you are straightly

directed to the head of on boarding

himself who is taking you under his uh

carry hands and uh makes the process of

onboarding a new client smoothly as much

as possible uh and uh we have also risk

and fraud guys who are happy to deliver

fraud detection and prevention for our

clients especially for someone who's

starting out so we have closed the cycle

and we are happy to offer ready solution

to our so if I can understand correctly

if I am starting out I have no idea how

to proceed with the payment methods we

can come to Lao and they can facilitate

the whole process from start to finish

you're mostly you can be mostly sure

that you're in safe hands friendly hands

who would like you to help your business

and grow with yourself as we grow lastly

to close of Georgie why did you choose

Sigma Eurasia as the conference to

attend this year Well I usually choose

all kinds of

Sigma from the start Sigma is quite a

nice experience for industry it creates

this Spirit of joy and at the same time

beneficial business relationship so I'll

be happy and my team also to join Sigma

everywhere around the world so fingers

crossed for you guys and for your

professionalism thank you so much we

wish you and the rest of the team met

Lao the rest of success for the upcoming

year we hope to see you again throughout

the rest of the events thank you Georgie

for joining us today see

[Music]

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