Bisnis Kos-kosan Di Era Digital. THE INSIDER with Anggit, CEO & Co-founder Mamikos.

Summary

The video script delves into the modernization of the boarding house industry in Indonesia, leveraging big data and analytics to identify prime locations and customer segments. It features an interview with Maria Regina Anggit, CEO and co-founder of Mamikos, discussing the digital era's impact on the industry. Traditional boarding houses are evolving, now catering to a diverse market, including workers and newlyweds, with an emphasis on convenience and flexible rent payment options. The discussion highlights the industry's growth, the influence of urbanization, and the pandemic's effect on the market dynamics, showcasing the need for innovative solutions to meet emerging customer expectations and the potential for investment in this sector.

Takeaways

• 🏢 The co-living business is evolving with the use of big data and data analytics to identify optimal locations for new co-living spaces and to understand customer segments to target with specific value propositions.
• 👥 The profile of co-living space owners in Indonesia is diversifying, including not only retirees looking for a simple business opportunity but also new segments of investors who are buying co-living spaces as a primary business.
• 🌐 The types of co-living spaces are becoming more varied, not just targeting students but also catering to a wider range of customers including employees and even the market for newlyweds.
• 📈 The potential market for co-living spaces in Indonesia is vast, with a large productive-age population that could potentially need accommodation when they move to larger cities for study or work.
• 📊 There is a significant growth in the co-living industry, with an increasing number of properties being listed on platforms like Mamikos, indicating a dynamic and expanding market.
• 🏘️ The urbanization trend is driving the demand for co-living spaces as more people move from rural areas to cities, seeking accommodation that offers flexibility and convenience.
• 📉 The COVID-19 pandemic has impacted the hospitality industry, but co-living spaces are considered a primary need for accommodation, showing resilience despite the crisis.
• 🔄 The pandemic has also highlighted the need for hybrid living and learning solutions, with students and workers seeking comfortable spaces equipped with facilities like high-speed Wi-Fi for remote work or study.
• 🛏️ Expectations for co-living spaces are changing, with an increased demand for comfort, including better room facilities, cleanliness, and overall living conditions.
• 💰 There is a perceived gap between customer expectations and the reality of co-living spaces, indicating a need for better standards and clearer communication regarding amenities and pricing.
• 🛠 Mamikos is not only a marketplace for co-living spaces but also offers property management solutions to bridge the gap between owners and residents, providing data-driven insights and tools for better operational efficiency.

Q & A

What is the current state of the boarding house business in Indonesia according to the transcript?

The boarding house business in Indonesia has evolved to be more sophisticated, utilizing big data and data analytics to identify optimal locations for boarding houses and target customer segments effectively.

Who is Mbak Maria Regina Anggit and what is her role in the boarding house industry?

Mbak Maria Regina Anggit, also known as Mbak Anggit, is the CEO and co-founder of Mamikos, a platform exploring the boarding house industry in the digital era.

What are the traditional perceptions of the boarding house business mentioned in the script?

Traditionally, the boarding house business is seen as a simple and profitable venture, often chosen by retirees who want to utilize their assets like houses to generate income without needing much business experience.

How has the profile of boarding house owners changed according to the transcript?

The profile of boarding house owners has expanded to include not only retirees but also new segments of people who purchase boarding houses as a primary business venture.

What are the various types of boarding houses mentioned in the script?

The types of boarding houses have diversified and are no longer just associated with students. They now cater to a variety of customers including employees and even the market for newlyweds.

How has the service provision in boarding houses changed to meet modern demands?

Services in boarding houses have expanded to include amenities like laundry and cleaning services, which are now often provided in specialized areas, especially in the western part of Indonesia.

What impact did the COVID-19 pandemic have on the boarding house industry according to the transcript?

The pandemic had a significant impact on the hospitality industry, but the boarding house industry was considered a primary need for accommodation and thus, while there was some impact, there was still a consistent demand for boarding houses.

How did the pandemic affect the occupancy rates of boarding houses?

The pandemic led to a decrease in occupancy rates as many students and workers returned to their hometowns and universities shifted to online learning. However, there was still a consistent level of occupancy, indicating a resilient demand.

What are the expectations for the boarding house industry post-pandemic?

Post-pandemic, there is an expectation of a return to normalcy with an increase in demand for boarding houses, especially as universities and workplaces reopen and people require accommodation close to educational institutions and workplaces.

What new trends or expectations have emerged for boarding houses due to changes in societal behavior?

New trends include a preference for boarding houses that offer a comfortable living environment with amenities like fast Wi-Fi, air conditioning, and a clean environment. There is also an expectation for better health management and standardized services.

What role does Mamikos play in addressing the fragmented nature of the boarding house industry?

Mamikos serves as a marketplace for boarding houses, addressing the fragmented industry by providing a platform that organizes and updates information about boarding houses, making it easier for owners to market their properties and for potential tenants to find suitable accommodations.