Como Criar Um Funil Completo Para Instagram (Gera Engajamento E Vendas!)

Mateus Dias

4 Dec 202113:08

Summary

TLDRThis video script offers a comprehensive guide to boosting engagement and sales on Instagram through a structured sales funnel. It emphasizes the importance of attracting followers, building relationships, and creating irresistible offers tailored to audience desires and pain points. The speaker shares insights on leveraging Instagram features like Reels, Stories, and Direct messaging to foster connection and conversion, highlighting the shift towards video content on the platform. The script also teases a bonus tip and encourages viewers to watch the full video for a deeper dive into effective digital marketing strategies.

Takeaways

📈 Creating engaging content on Instagram is crucial for increasing sales, but it requires a strategic approach to a sales funnel.
🎯 The speaker emphasizes the importance of understanding the audience's desires and problems to create irresistible offers that resonate with them.
🔑 A successful sales funnel typically involves three main stages: Attraction, Relationship Building, and Conversion, which are essential for driving engagement and sales.
💡 The 'Attract' phase is highlighted as the most critical for bringing new people to the profile and increasing visibility through posts, reels, and stories.
🤝 Relationship building involves interacting with the audience, responding to comments, and creating content that addresses their needs and desires.
🛒 Conversion is the final stage where the audience is encouraged to make a purchase, solving their problems or satisfying their desires with the offered product.
📚 The script suggests that learning about sales funnels can be beneficial, with a free training link provided in the description for further insights.
🌐 Instagram is evolving from a photo-sharing platform to one that prioritizes video content, which should be considered when planning content strategy.
📹 The use of Instagram's features like reels and stories is recommended for better engagement and relationship building with the audience.
💌 Direct messaging (DM) on Instagram is presented as an effective way to establish a personal connection and facilitate conversions.
🔄 The speaker suggests using interactive elements like polls and questions in stories to discover the audience's pain points and tailor content accordingly.
🚀 A 'journey' from point A (problem/desire) to point B (solution/satisfaction) is described as a powerful narrative to guide potential customers through the sales funnel.

Q & A

What is the main issue addressed in the video script?
-The main issue addressed is the lack of engagement on Instagram despite creating a lot of content, and the need for a correct sales funnel structure to increase engagement and sales.
What is a sales funnel and why is it important for Instagram marketing?
-A sales funnel is a strategy that outlines the steps people go through before making a purchase. It's important for Instagram marketing to guide potential customers from awareness to purchase, enhancing engagement and conversions.
What are the three main stages of a sales funnel as mentioned in the script?
-The three main stages of a sales funnel are attraction, where you draw people to your profile; relationship building, where you connect with them and understand their needs; and conversion, where you make the sale.
How can Instagram Reels help in the attraction stage of a sales funnel?
-Instagram Reels can help in the attraction stage by reaching a larger audience, bringing new people to your profile, and creating engagement through the content shared.
What is the significance of creating a relationship with your audience on Instagram?
-Creating a relationship with your audience is significant because it helps you understand their desires and problems, allowing you to create irresistible offers that address their needs and increase the likelihood of a sale.
What is the role of Instagram Stories in building a sales funnel?
-Instagram Stories play a role in building a sales funnel by providing a platform to share daily content, engage with the audience through interactive elements like polls and questions, and ultimately build a relationship with them.
How can you discover the hidden desires of your audience according to the script?
-You can discover the hidden desires of your audience by asking questions through Instagram Stories, engaging with them via Direct messages, and creating content that addresses their pain points and desires.
What is the importance of offering a solution to the audience's problems in the sales funnel?
-Offering a solution to the audience's problems is crucial as it positions your product or service as the answer to their needs, making it an essential part of their journey from problem recognition to problem resolution.
What is the 'journey from point A to point B' mentioned in the script, and why is it important for sales?
-The 'journey from point A to point B' refers to the process of taking a potential customer from having a problem or desire (point A) to having it resolved or satisfied (point B) through the purchase of your product. It's important for sales because it creates a clear path for the customer to see the value in your offering.
What strategies are suggested in the script to increase engagement on Instagram?
-The script suggests using Instagram Reels to reach a wider audience, creating and sharing engaging Stories, asking questions to directly involve the audience, and using the Direct messaging feature to initiate conversations.
How can you use Instagram's Direct messaging feature to enhance the sales funnel process?
-You can use Instagram's Direct messaging feature to have personalized conversations with potential customers, understand their specific needs, and guide them through the sales process, ultimately leading to a conversion.

Outlines

00:00

📈 Boosting Engagement with Instagram Sales Funnel

The first paragraph introduces the video's focus on teaching viewers how to increase engagement and sales on Instagram by properly structuring a sales funnel. The speaker, Mateus, welcomes viewers to the channel and emphasizes the importance of watching the full video to learn about this strategy. He also reminds viewers to subscribe for more marketing and sales funnel content and to like the video to support the channel's growth.

05:00

🛍️ Utilizing Instagram Features for Enhanced Sales

The second paragraph discusses the effectiveness of Instagram's features like Reels and Stories for attracting a wider audience and establishing relationships with them. It highlights the importance of posting content that resonates with viewers' desires and problems to create an irresistible offer. The speaker also mentions the shift of Instagram from a photo-sharing platform to a video-centric one and suggests leveraging this change to improve engagement and sales strategies.

10:03

🚀 Crafting a Journey from Problem to Solution with Instagram

The third paragraph delves into the concept of guiding potential customers from recognizing their problems (Point A) to finding a solution with the offered product (Point B). It stresses the need to make this journey explicit in the customer's mind, positioning the product as the fastest and least painful way to achieve their desires and solve their issues. The speaker also mentions additional resources and strategies for enhancing Instagram marketing, including a free course on sales funnels and tips for increasing engagement.

Mindmap

Keywords

💡Engagement

Engagement in the context of social media, such as Instagram, refers to the level of interaction between content and its audience. It includes likes, comments, shares, and other forms of user participation. In the video's theme, enhancing engagement is crucial for building relationships with the audience and ultimately increasing sales. The script mentions creating posts, stories, and responding to comments as methods to boost engagement.

💡Sales Funnel

A sales funnel is a marketing concept that outlines the steps a potential customer goes through before making a purchase. It's a systematic process that starts with attracting attention and ends with a sale. The video discusses the importance of structuring a sales funnel on Instagram to increase engagement and drive sales, emphasizing the need for a clear strategy to guide potential customers from awareness to conversion.

💡Instagram

Instagram is a social media platform primarily known for sharing photos and videos. The script discusses using Instagram as a platform for marketing and sales, highlighting features like posts, stories, reels, and direct messaging as tools for engaging with the audience and applying sales funnel strategies.

💡Content Creation

Content creation is the process of producing material for an audience, often with the goal of engaging them and providing value. The video script emphasizes the importance of creating content that resonates with the audience's desires and problems, as a means to increase engagement and drive sales through the sales funnel.

💡Marketing Digital

Digital marketing refers to the use of digital channels and strategies to promote products or services. In the script, the term is used to describe the overall approach to selling products via digital platforms like Instagram, including the use of sales funnels and content creation to attract and convert customers.

💡Conversion

Conversion in marketing terms is the act of turning a potential customer into an actual customer, typically through the completion of a desired action such as a sale. The video's theme revolves around using Instagram's features and a well-structured sales funnel to increase conversions by engaging the audience effectively.

💡Audience

The audience refers to the group of people who view and interact with content on social media platforms. In the context of the video, understanding the audience's hidden desires and problems is key to creating irresistible offers and driving sales, as the sales funnel strategy is tailored to meet the audience's needs.

💡Influencer

An influencer is an individual who has the power to affect the purchasing decisions of others because of their authority or influence in a particular area. The script mentions Alex Vargas as an example of an influencer who has been in the digital marketing space for a long time, indicating the importance of influence in driving engagement and sales.

💡Direct Messaging

Direct messaging, or 'Direct' as mentioned in the script, refers to private conversations between users on social media platforms. It is used as a tool for personal engagement with potential customers, allowing for direct communication and relationship building within the sales funnel process.

💡Storytelling

Storytelling is a powerful communication method that involves telling a story to engage an audience. In the video, storytelling is implied as a method to connect with the audience's desires and problems, creating a narrative that leads them through the sales funnel from problem identification to solution.

💡Reels

Reels are a feature on Instagram that allows users to create and share short, engaging video content. The script mentions reels as a part of the content creation strategy on Instagram, suggesting that they can be used to attract a wider audience and increase engagement within the sales funnel.

💡Irresistible Offer

An irresistible offer is a proposal that is so compelling that it is difficult for the target audience to refuse. The video script discusses the importance of creating such offers that address the audience's hidden desires, positioning them as the solution to the audience's problems and driving them to take action within the sales funnel.

Highlights

The video discusses the correct structure of a sales funnel within Instagram to increase engagement and sales.

The importance of creating content that resonates with the audience's desires and problems to build an irresistible offer.

The sales funnel is divided into three main steps: attraction, relationship building, and conversion.

Attraction is emphasized as the most crucial step because it brings people to the profile.

The need to discover the audience's hidden desires to create compelling offers that address their problems or desires.

Using Instagram features like Reels, Stories, and Direct messaging to engage with the audience and build relationships.

The video provides a free training link in the description for those interested in learning more about sales funnels.

The presenter shares a post from Alex Vargas' profile that summarizes the video's main points.

Instagram is shifting towards being a video-centric platform, affecting content strategy.

The use of polls and questionnaires in Stories to engage the audience and understand their needs.

Creating content that directly addresses the audience's pain points to increase engagement and sales.

The concept of a journey from point A (problem/desire) to point B (solution/satisfaction) in sales funnel strategy.

The necessity of making it clear to the audience that purchasing the product is the fastest way to solve their problem or fulfill their desire.

The video mentions a method called LTV for structuring the sales funnel journey.

The presenter offers additional resources in the description, such as a 'Sky funnel' course and tips for increasing engagement on Instagram.

A call to action for viewers to like the video to support the channel and help the content reach a wider audience.

The video concludes with a reminder of the value provided and an invitation to the next video.