【徹底解説】2024年最新Instagram勝ちパターンを伝授します

Summary

The video script focuses on strategies for Instagram success beyond just operation. It introduces two key elements: operation and strategy. The speaker discusses common challenges such as follower growth, story view rates, engagement, and sales struggles. They emphasize the importance of a well-crafted 'funnel' to convert views into sales, using strategies like campaigns and special posts. The script also highlights the effectiveness of using chatbots for automated direct messaging to engage users instantly, which can lead to increased sales and account growth. It showcases case studies demonstrating significant increases in inquiries and follower counts through strategic use of Instagram features and chatbot tools.

Takeaways

• 🚀 Success on Instagram requires more than just operation; it also needs strategic initiatives.
• 🔍 Common challenges include not gaining followers, low story views, low engagement, and struggling to increase sales.
• 📈 Even with a small number of followers, sales can be connected if the 'funnel' from content to sales is well-crafted.
• 🛠️ The importance of not just operating the account but also enhancing the sales funnel through campaigns and special posts.
• 📝 The two crucial aspects for Instagram success are regular account activity (operation) and strategic initiatives (strategy).
• 🎯 The effectiveness of campaigns like limited-time offers or giveaways to boost engagement and direct traffic to product pages.
• 📲 The use of chatbot tools to automate direct messages (DMs) and reduce time lags, improving the chances of user engagement and conversion.
• 📈 A case study showed how strategic posting and chatbot implementation increased inquiries from 30 to 300, leading to 60 sign-ups.
• 💡 The importance of creating interest with 'before and after' posts and using calls to action (CTAs) effectively to guide users through the sales funnel.
• 👀 The significance of timing in responding to user comments and the negative impact of time lags on open rates for DMs.
• 📊 The benefits of using chatbot tools for A/B testing different posting strategies to find the most effective approach for customer acquisition.

Q & A

What are the two essential elements for Instagram success mentioned in the script?

The two essential elements for Instagram success mentioned are 'operation' and 'strategy'.

What is the common misconception about followers on Instagram according to the transcript?

The common misconception is that having a large number of followers is necessary for sales. However, the script suggests that even with a small number of followers, sales can be connected if the 'follow-through' from viewing content to making a purchase is well-executed.

What does the script suggest as a method to increase engagement on Instagram?

The script suggests using 'strategies' such as campaigns and special posts to increase engagement. For example, offering limited-time coupons or gifts to users who interact with the content.

How does the script relate the concept of 'follow-through' to sales on Instagram?

The 'follow-through' is related to sales by ensuring that users who view the posts are effectively guided towards product links or booking pages, which can lead to purchases.

What is the role of 'trial and error' in optimizing Instagram strategies as per the script?

The role of 'trial and error' is to test and refine the 'follow-through' process, ensuring that the transition from content viewing to sales is smooth and effective.

What is an example of a successful strategy mentioned in the script?

One successful strategy mentioned is a slim care account that increased inquiries from 30 to 300 by strengthening their 'follow-through' and eventually connected to 60 sign-ups.

How does the script describe the importance of timing in responding to user comments on Instagram?

The script emphasizes the importance of timing by stating that responding quickly to comments can significantly increase open rates. It suggests using chatbot tools to automate direct messages (DMs) to reduce time lags.

What is the function of chatbot tools as discussed in the script?

Chatbot tools are used to automate the sending of DMs in response to specific comments, which helps in maintaining engagement and reducing the time it takes to follow up with interested users.

How can chatbot tools help in reducing the customer support load according to the script?

Chatbot tools can help in reducing the customer support load by automatically sending out DMs with surveys, handling inquiries, and providing immediate responses to user interactions, thus streamlining the support process.

What is the significance of 'preview chat' as introduced in the script?

The 'preview chat' is significant as it is an automated DM tool that uses Meta's official API to send messages on Instagram. It allows for interactive communication, automatic replies to comments, coupon distribution, and more, which can enhance engagement and sales.

How does the script suggest using chatbot tools to increase account growth?

The script suggests that by using chatbot tools to facilitate communication and engagement through DMs, it can lead to higher engagement rates, which Instagram uses as an indicator for account recommendations, potentially leading to increased follower counts.