how to get 100,000 installs to your app with $0 budget

Summary

This video script details a creator’s journey in testing different content formats to build traction for their app. It covers the use of memes, POV videos, and screenshot formats, with a focus on iterating and refining content based on audience engagement and analytics. The speaker highlights the importance of experimenting with various styles, engaging with comments, and evolving content as trends shift. Emphasizing testing and adaptation, the speaker shares how different formats, such as memes and app feature showcases, helped boost visibility but also cautions that novelty fades over time, encouraging continuous innovation.

Takeaways

• 😀 Consistent testing of different content formats is essential to finding what works best for your audience.
• 😀 Memes can be a powerful tool for viral marketing, especially if they are timely and relevant to your product or service.
• 😀 The 'POV' format (Point of View videos) gained traction but can have diminishing returns over time, requiring the exploration of new formats.
• 😀 Reposting or looping successful formats can help maintain audience engagement, but it's important to adapt when you notice a drop in performance.
• 😀 Engagement metrics like comments and views can help gauge which content is resonating with your audience, but conversion rates are also crucial to track.
• 😀 Novelty is key to success in certain content formats. The first creators to use a popular format have a higher chance of success compared to latecomers.
• 😀 Don't be afraid to experiment with new content ideas, such as using screenshots or combining multiple formats for more engaging posts.
• 😀 Captions and storylines can help turn simple content, like screenshots or app features, into compelling stories that attract views.
• 😀 While some formats may seem cheesy or low-effort (like memes), they can still be highly effective when they align with your brand and message.
• 😀 Success in content creation involves ongoing adaptation; what works at one point may lose traction, requiring constant content innovation and re-testing.

Q & A

What was the initial strategy the speaker used to create content for their product?

The speaker initially used memes, including popular formats like the Kung Fu Panda meme, to engage their audience. They leveraged viral trends and relevant memes to increase visibility for their product.

How did the speaker utilize the 'ripple effect' in their content strategy?

The speaker highlighted how one viral post, like the Kung Fu Panda meme, could lead people to discover their other content. This ripple effect helped to increase engagement with their earlier videos and posts.

What role did POV videos play in the speaker's content strategy?

POV videos were an important format for the speaker, as they allowed for creative, engaging demonstrations of their product. These videos were popular at the time and contributed significantly to driving traffic and engagement.

What did the speaker mean by 'comment automation' and how did it impact their content's traction?

Comment automation refers to encouraging or automating responses in the comment section to generate more interaction. This tactic helped increase visibility and engagement, particularly in the early stages of their content creation.

Why did the speaker feel that POV videos were experiencing diminishing returns?

The speaker observed that the effectiveness of POV videos was declining, as they weren't generating as many conversions despite having a large number of comments. A key reason was the lack of an Android version of the app, which limited their potential audience.

What new content format did the speaker test after the decline in POV video performance?

After the decline in POV videos, the speaker tested a screenshot format. This involved showcasing an interesting feature of the app, turning it into a story with captions, which proved to be more successful in driving engagement.

What was the 'four-grid format' that the speaker experimented with?

The four-grid format consisted of showcasing four app icons on a screen with captions. It was a creative concept that combined elements of meme culture and app features, but the speaker noted it had limited success and was better suited for early adopters.

How did novelty play a role in the success of content formats?

Novelty was crucial to the success of certain content formats. The speaker emphasized that the first few creators to use a specific format, like the four-grid, could capitalize on it, but it would lose effectiveness if too many others started using it.

What was the speaker's approach when experimenting with book quotes as a content format?

The speaker tested using book quotes as a format, but found it worked only with specific quotes. They acknowledged the challenge of turning this into a long-term strategy, as not all quotes produced the same level of engagement.

What advice did the speaker give for creating successful content?

The speaker advised continuous experimentation with different formats to find what works best. They encouraged testing new ideas, iterating based on performance, and adapting to trends, as there are endless possibilities for content creation.