This Social Media AI System Creates Unique Content Daily! (100% Automated)

Summary

The video script introduces a method to automate social media posting using AI and robotic process automation (RPA) tools. It showcases setting up a system on make.com, which triggers AI to read articles from a Google Sheet and generate social media posts in various platforms' tones. The tutorial covers integrating perplexity for real-time web access and summarization, and using cloud-based AI like OpenAI and Claude for crafting engaging posts. It also guides through connecting to social media accounts for automated posting and offers tips for reviewing and refining AI-generated content.

Takeaways

• 📈 The video introduces a system to automate social media posting using AI and RPA tools.
• 🛠️ The primary tool used for automation is Make.com, which allows chaining different software in a flow.
• 🔗 The process is initiated by a Google Sheet where URLs of recent articles are stored.
• 📝 AI, specifically Perplexity, is used to summarize articles from the provided URLs in real-time.
• 🚀 Perplexity's advantage is its ability to access the web for the latest information, unlike some competitors.
• 📑 The video demonstrates setting up triggers and modules in Make.com for a no-code automation experience.
• 📈 The AI then generates social media posts for platforms like Facebook, Instagram, LinkedIn, and Twitter.
• 🤖 Both OpenAI and Claude are used to create engaging social media content based on article summaries.
• 🖼️ For Instagram, an image is also generated using OpenAI's DALL-E model to enhance post appeal.
• ✅ The video emphasizes the importance of testing and adjusting prompts to refine AI-generated content.
• 🔗 The final step involves connecting the automation to actual social media accounts for posting.

Q & A

What is the purpose of the system described in the video script?

The purpose of the system is to automate the process of creating and posting social media content using AI, helping to build brand engagement and save time.

What tool is used to automate the social media posting process as described in the script?

The tool used for automation is called make.com, which is an RPA (Robotic Process Automation) tool that allows for the creation of automated flows.

How does the system trigger the automation process?

The system uses a Google Sheet as a trigger. When a new row with a news article link is added to the spreadsheet, it initiates the automation process.

What is the role of Perplexity in the described system?

Perplexity is used to read and summarize the articles from the Google Sheet. It's chosen because it can access the web in real-time, unlike some other language models.

Why is Cloud (CLA) preferred over OpenAI for generating social media posts in the script?

Cloud (CLA) is preferred because, at the time of the script, it was found to generate better output for social media posts compared to OpenAI.

How does the system handle the creation of different social media posts for various platforms?

The system uses routers to perform multiple actions at once, creating different posts for Facebook, Instagram, LinkedIn, and Twitter using AI-generated content based on the article summary.

What is the significance of setting the scheduling interval to every day in the system?

Setting the interval to every day ensures that only one social media post is created and posted per day, preventing overposting and maintaining a consistent schedule.

How can the AI-generated content be customized to match the user's tone and style?

The AI-generated content can be customized by modifying the prompts given to the AI, allowing for adjustments in length, emoji usage, hashtags, and overall style until it aligns with the user's preferences.

What additional module is used to generate images for Instagram posts in the system?

The system uses OpenAI's DALL-E model to generate images for Instagram posts, enhancing visual appeal and engagement.

How can users review and approve the AI-generated social media posts before full automation?

Users can disconnect the automation from directly posting and instead have the posts sent to them via email or a Google doc for review and approval before enabling full automation.

What is the final step to ensure the social media AI automation runs smoothly every day?

The final step is to ensure that there are enough news links in the Google Sheet, as the automation will take the next available link each day to generate and post content.

Outlines

00:00

🤖 Automating Social Media Posts with AI

The script introduces a system to automate social media posting using AI and robotic processing automation (RPA) tools. It highlights the use of make.com, a no-code platform that allows users to create automated workflows. The process begins by setting up a trigger using a Google Sheet to input URLs of recent articles. The AI then generates social media posts in the user's tone. The tutorial covers setting up triggers, using perplexity AI for real-time web access and summarization, and scheduling the automation to post daily. It also emphasizes the importance of testing the workflow to ensure proper functionality.

05:02

📄 Summarizing Articles and Crafting Social Media Posts

This paragraph explains how to use perplexity to summarize articles from a Google Sheet and then create social media posts for platforms like Facebook, Instagram, LinkedIn, and Twitter. It details the process of setting up routers for multiple posts and using cloud-based AI like Cloud 3 Opus for generating content. The script provides instructions for configuring the AI with specific prompts to create engaging and compliant social media content. It also discusses the importance of testing the system and adjusting prompts to refine the AI's output.

10:02

🖌️ Generating Visual Content for Social Media

The script moves on to describe the process of generating visual content for social media, specifically for Instagram, using AI. It mentions the use of open AI to create images based on prompts, with DALL-E 3 suggested as a powerful model for this task. The paragraph outlines the steps to set up the AI with the correct parameters and prompts to generate an appealing image that complements the social media post. The focus is on ensuring that the image and the post work together to enhance audience engagement.

15:02

🔗 Connecting AI Automation to Social Media Accounts

The final paragraph of the script discusses the process of connecting the AI automation system to social media accounts for posting. It explains how to link the system to platforms like Facebook, Instagram, Twitter, and LinkedIn, and how to authorize the connections. The script also suggests starting with a review process before fully automating the posts, by having them sent to an email or a Google doc for quality assurance. Once confident, the automation can be turned on to post daily at a scheduled time. The paragraph concludes with a reminder to ensure the Google Sheet has enough news links for continuous operation and an invitation to subscribe for more content and a free course on AI automation.

Keywords

💡RPA (Robotic Process Automation)

RPA refers to the technology that allows users to automate repetitive tasks. In the context of the video, RPA is used to automate the process of posting on social media platforms. The tool 'make.com' is introduced as an example of an RPA tool that can string different software together in a flow to operate without manual intervention. The script mentions setting up an automation with RPA to help build a brand and engage with followers.

💡AI Tone of Voice

AI Tone of Voice in the video refers to the ability of artificial intelligence to mimic a human's writing style and personality in text. The script discusses training AI to write in a person's tone of voice, which helps maintain consistency in brand communication across social media posts. This is crucial for personal branding and ensuring that automated posts resonate with the audience as if they were written by the individual themselves.

💡Social Media Automation

Social Media Automation is the process of using technology to automatically create and post content on social media platforms. The video script outlines a method to automate the posting process using AI and RPA tools. It highlights how this can save time and ensure regular engagement with an audience without the need for manual daily posts.

💡Google Sheets

Google Sheets is a web-based spreadsheet program that is part of Google's suite of productivity tools. In the video, Google Sheets is used as a trigger for the automation process. The script describes how to set up a Google Sheet to input URLs of recent articles, which then initiates the AI to generate social media posts, demonstrating its use as a simple and accessible tool for automation triggers.

💡Perplexity

Perplexity, in the context of the video, refers to a language model that can access the web in real-time and summarize articles. It is highlighted as a tool that surpasses other models like OpenAI and Claude in terms of accessing up-to-date information. The script uses Perplexity to summarize articles from a Google Sheet, which is a crucial step in the automation process before generating social media posts.

💡Open AI

Open AI is mentioned in the script as a competitor to Perplexity and is used to generate social media posts. It is one of the language models that can be integrated with the RPA tool 'make.com' to create content. The video script provides an example of setting up Open AI within the automation to write an Instagram post, showcasing its application in the content creation process.

💡Claude

Claude is another language model discussed in the video, which is used to generate social media posts. The script mentions that Claude is preferred by the presenter for generating better output compared to Open AI. Claude is used to create a Facebook post within the automation setup, emphasizing its role in crafting engaging social media content.

💡API Key

An API Key is a unique code used to authenticate requests to an application's API (Application Programming Interface). In the video, obtaining and using API keys for Perplexity, Open AI, and Claude is essential for integrating these services with the 'make.com' automation tool. The script provides a step-by-step guide on how to retrieve and input API keys to enable the functionality of these language models within the automation process.

💡Social Media Platforms

The term 'Social Media Platforms' in the video refers to various online services used for social networking and content sharing, such as Facebook, Instagram, Twitter, and LinkedIn. The script outlines how to set up automation for these platforms using AI and RPA, allowing for the systematic generation and posting of content to engage with followers and build a brand's online presence.

💡Prompt

A prompt in the context of the video is a set of instructions or a template given to the AI to guide the content creation process. The script discusses crafting prompts for AI to generate social media posts that are engaging and tailored to different platforms. For example, prompts are given to create a Facebook post, an Instagram post, and so on, with specific instructions on the style and content of the posts.

Highlights

Introduction to the concept of automating social media posts using AI to save time and build brand engagement.

Overview of using make.com, an RPA tool, for creating automated workflows without coding.

Explanation of setting up a trigger in make.com using Google Sheets to initiate the automation.

Demonstration of creating a new scenario in make.com and its visual, no-code interface.

Tutorial on how to watch a new role in Google Sheets to trigger the automation process.

Description of setting up scheduling for the automation to run once every day at a specific time.

Introduction to perplexity as an AI tool that can access the web in real-time for article summarization.

Instructions on setting up an account with perplexity and obtaining an API key for integration.

Guide on using perplexity to summarize articles from a provided news link in Google Sheets.

Explanation of using routers in make.com to perform multiple actions like creating different social media posts.

Comparison of using cloud AI (Claud) for generating better social media post outputs compared to Open AI.

Process of setting up API keys for both Claud and Open AI within make.com for post generation.

Method for generating Facebook, Instagram, Twitter, and LinkedIn posts using AI with tailored prompts.

Discussion on using Open AI to create an Instagram post with an engaging and visually appealing message.

Guide on generating an image for Instagram posts using Open AI's DALL-E model.

Finalizing the setup by connecting the automation to social media platforms for posting.

Option to review posts before full automation by disconnecting the post trigger and sending drafts via email.

Emphasis on the importance of having enough news links in the spreadsheet for continuous automation.

Encouragement to like, subscribe, and sign up for a free course on AI and automation for further learning.

Transcripts

after a long day of work I'm sure the

last thing you want to be doing is

figuring out where you're going to post

on Facebook and Twitter so would it be

nice if you can train AI to write in

your tone of voice and post for you on

automation every single day like

clockwork this will help you build your

brand as well as engage with your

followers and this system is exactly

what I'm going to show you how to set up

today so the tool that we're going to be

using is called make.com make.com is an

RPA or robotic processing automation

tool that allows you to string along

different types of software together in

a flow on automation so that they all

operate and I'm going to show you how to

set this up today so once you get your

make.com account you can just go up to

the top here and create a new scenario

from here you can see that it's actually

very visual this whole tool is no code

so that means you can set up this whole

AI automation without writing one single

line of code which is incredible we're

going to go here and press the plus

button the first thing we're going to

set up is trigger this will tell make

what is going to trigger what is going

to start this Automation and it's

actually quite um intuitive you you

basically tell it use this tool first

then use this tool then use this tool

then use this tool in a visual way you

can describe how you want this

automation to operate so the first thing

that's going to trigger our automation

is a Google sheet what we're going to do

is put in the URL of a recent article

about our industry or our niche in there

and then AI is going to go into work and

then write all of our social media post

I'm going to press the plus button here

and then I'm going to search for Google

Sheets and then after I select Google

sheets I'm going to select watch new

role so this will trigger whenever I put

in a new row a new news article into my

spreadsheet I have already made my

spreadsheet right over here and as you

can see it looks like this it just has a

news link and then I put in one article

in here for testing purposes and this is

a new tic Le that just came out today

about Elon Musk and Elon Musk says that

AI will take away all of our jobs great

so I have this article in here and then

I'm ready to turn this article into four

social media posts back in make I'm

going to select this spreadsheet I'm

going to click the blue button here and

then find my spreadsheet in my Google

Drives folder then I have to select the

sheet to use which this spreadsheet only

has one sheet which just sheet one so

I'm all good to go there and lastly in

the limit I'm going to select one

because I wanted to write one article at

a time now I'm going to press okay and

then down at the bottom here we're going

to change the scheduling setting by

default it's going to run every 15

minutes but I don't want a new social

media post to be posted every 15 minutes

to all of my accounts so I'm going to

change this interval to every day

because I just want one post every day

and then at 8:00 a.m. is fine and I'm

going to press okay all right so just

like that we have our trigger set up

okay now that we have our trigger set up

the next step is to have ai read that

article and we're going to use a tool

called perplexity to do that perplexity

is a competitor to open Ai and Cloud but

what it does better than these two other

language models is that it can actually

access the web and be able to return

information about different articles to

you in real time so as you may know open

Ai and CLA actually have a cut update

and it only knows information generally

from 6 months ago so it doesn't have the

latest information as of right now I

know that's going to be changing in the

next couple months but as of right now

perplexity is the only large language

model that can access the web in real

time you can set up for free account in

perplexity and you'll be taken to a

dashboard that looks like this and what

you'll need to do is to get your API key

and connect that into make.com so once

you're in prep plexity you want to go

down to the bottom and click the gear

icon from here you'll be able to see the

top menu which is account profile API

and Enterprise you're going to go ahead

and click on your API key this is where

you can add in more additional funds I

add in $10 and this lasted me ages and

you're going to go down here and copy

your API key once you have copied your

API key you're going to go back to make

and then press add an additional module

from here we're going to search for prep

plexity and then we're going to select

create a chat completion if this is your

first time accessing and using

perplexity in make you're going to press

add right up here and then simply put in

your API key and then press save and

this will work you can leave the model

at llama 3 and if you want to change to

different models that's fine as well but

find llama 3 works just fine and then

here you will just put in what you want

prick Plexi to do in the content and

then give it a row the rle will always

be user I just leave uh the tokens and

temperature blank for now so tokens will

determine how long the message will be

if you leave it to default it's just

going to spread as long as it needs to

and then temperature tells it how

creative it can be I think the default

settings for this will be fine here in

the content I just tell it to summarize

this article and then I'm going to

select the news link one the reason I'm

selecting news Link in column A is

because what this is going to fill out

is the link that is already in there

because I named the first column in the

fresy news link that is what I want

perplexity to access I'm going to press

okay here save my work really important

make thises an auto save so I've uh lost

a lot of work over the years over that

and then um I'm just going to press run

once to see if we're getting the results

that we want it's important to

continuously test your work so that you

can find out the the bugs earlier on all

right so just like that we have ran this

successfully and then let's just take a

look so we make you can see the little

pop-up Bubbles at the top and you can

press the magnifying glass to dive

deeper and then if I go into the input

what we input it into make I'm going to

expand on messages so you can see we

totally to summarize this article see

how it

autofilled the the value that was under

um column one and then it's going to go

to the next row the next time we run and

then next row and the next row right so

we can see that is working perfectly and

then in the output I'm going to expand

on choices and then message and then

content and we can see that yes it did

summarize the article here for us that's

perfect step one is working so we have

summarized the article the next thing

that we wanted to do is to write a

Facebook Instagram uh LinkedIn and x uh

post for us and the way that we're going

to do this is to use a router and a

router will allow us to perform uh

multiple actions at once so I'm going to

create four different routers because we

want four different posts to be created

here and then I'm going to use uh Claud

to write these post and the reason that

I'm using cloud is because currently I

find that CLA is just generating a bit

better output than open AI is so I'm

going to click on Cloud by the way you

can use open AI for this as well um I'll

actually show you how set up open AI in

the next example so that you can choose

which uh large language model that you

want I'm going to uh click on create a

message and then if this is your first

time setting up claw click add and then

just put in your API key right over here

from your cloud account just go into

settings and you'll be able to get your

API key okay and under models I always

select Cloud 3 Opus which is the highest

model that you can use under the row I'm

going to select user and then under the

content when I expand it um I'm going to

put text here and then this is where I

can put in my prompt okay I've already

pre-written a prompt for this act as a

social media manager and generate a

Facebook post the post should engage the

audience with compelling introduction

provide essential details and encourage

them to encourage interaction through

likes comments and shares and with clear

call to action include optional hashtags

here's a summary of the article that I

want you to write a Facebook post about

and this is where I actually enter in

the result or the output from the

previous step so remember in make the

previous step was that we went into prep

plexity and we generated the summary of

the article now I can go in there and

then I expanded on choices then I

expanded on message and I clicked on

content and now uh this part is going to

prefill with the result from the

previous step okay and I'm going to

press okay right here so just like that

we have our Facebook post written now

the next part is we're going to Now set

up Instagram we're going to follow

pretty much the same step but in this

case I'll use open AI to write the

Instagram post instead of claw just to

show you how to do it in using both

methods okay so I'm going to press the

plus button here I'm going to search for

open AI going to click on the open AI

module and I'm going to go down here and

select the second one which is create a

completion and this is where we can

actually use open AI off of chat GPT and

if this is your first time connecting to

Open aai click add at the top and then

put in your API key right over here if

you're trying to find your API key from

your openai account simply go to

platform. open.com and then once you log

in you can see that the last tab here is

API key simply click on that and then

create a new key give it a name I'm

going to call it test for now then it's

going to give you this key you simply

copy this key right over here go back to

make press add and then put in your key

right over here and press save and then

this is how you can use open AI off of

chat GPT I'm going to close that for now

because I already have this connected

all right so from our model I'm going to

select GPT 4 because I want the most

powerful model that I can use at the

moment and then once I select chap GPT 4

under messages this is where I can give

it my prompt now for the roll again I'm

going to select user and then for the

content I'm going to put in my prompt

and I'm also going to attach the summary

of the article that we just wrote so

this is my simple prompt here as a

digital marketing specialist create an

Instagram post about the following

artificial intelligence article ensure

the content is visually appealing and

include an inspirational message use

emojis to enhance engagement suggest

relevant hashtags here's a summary of

the article I wanted to write and then

now once I click here I can see all of

the outputs from the previous step we're

going to go to prep lexity expand on

choices expand on message and then click

on content because this is where the API

is storing all of the previous outputs

that we just have generated from the

article right okay so just like that we

finished our Instagram and at the bottom

we need to put in a number of tokens so

for this I'm going to put in let's say

2,000 maximum all right by the way

currently the maximum you can put in I

think is

4,097 96 96 yeah okay now that we have

our Instagram set up let's now do the

same for for X okay so now we're just

repeating the process for Twitter we X

so here I've set up the open AI module

just as we have previously and I put in

my prompt to tell it to write a Twitter

post and again I'm going to go under

choices under message and then under

content to populate to populate the

summary of the article I just chos

and I'm going to press okay here at the

bottom lastly I'm going to set up my

LinkedIn and for this one I'm going to

do Cloud again so I'm going to press the

plus button I'm going to search for

cloud and then create a message from

here I'm going to select the model I'm

going to use which is cloud 3 Opus the

most powerful model available so far

give it a number of uh tokens for the

role I'm going to select user for the

content type I'm going to select text

and then under text this is where I'm

going to put in my prompt again all

right I have put in my LinkedIn prompt

right here all right great so that's my

prompt for LinkedIn and press okay and

then last thing before we connected to

the actual platforms is uh for Instagram

I actually wanted to generate an image

as well so from the Instagram uh router

here I'm going to press another uh plus

symbol which allows me to add an

additional um module here and then I'm

going to use open AI to generate an

image uh you can also use stable

diffusion as well um but for this

example I'm going to use open Ai and

then I'm going to select generate an

image from this list this will allow me

to generate a image using Dolly and I'm

going to use DOL 3 and then this is

where I can put in my prompt all right I

have put in my prompt for for this image

I'm going to press okay so just like

that we have our whole system set up

let's go ahead and save it and run it

and then see if everything's working

properly if it is then all we need to do

is is connected to all of our social

media platforms and then we're good to

go all right our testing has finished so

let's take a look at the results here at

the top for our Facebook output I'm just

going to click on the little one and the

little B bubble that comes out to see

what results are under outputs I'm going

to look at content one and then the text

and then here is where I can read um

what the AI has written for our Facebook

post and if you don't like what it has

written then modify your prompt until it

sounds like you can modify the length

you can tell it to include more emojis

you can tell it to include more hashtags

you can tell it to shorten it you can

give it maximum length so you can really

play around with the prompt until you

get it to exactly what you want and that

this is this looks fine to me let's take

a look at the Instagram one under

outputs I'm going to press on choices

and then um look inside the message and

the message content and you can see whoa

this is a bit too long so I can modify

my prompt to actually tell it to shorten

it let's take a look at the image that

dally has generated here again under

outputs I'm going to look at the data

and it's giving me this URL so let's go

ahead and take a look at it this is the

image that it generated for this article

not bad I probably will prompt it to not

have words on it but generally not bad

what you would do in during this step is

to fix your prompt until you get the

output to be exactly what you need it to

be and you can check all of your outputs

here once you're happy with those

prompts what you would do is to add

another module and this is where you

would actually start connecting it to

your accounts so for the first one I'm

going to connect it to Facebook I'm

going to search for Facebook you can

either connect it to your Facebook page

or your particular account I needed to

connect it to my uh Facebook page for

engagement from my business so I'm going

to press Facebook page and then press

create a post from here I had to create

that connection to my account and press

save Facebook is going to pop up the

authorization and once I have authorized

my Facebook connection I can select the

specific page that I wanted to be posted

to once I have selected the page here I

can put in the exact message that I

wanted to post and this would be the

output from the previous step so as we

can see all of the results from the

previous step now from uh entropic or

clawed and then under content I'm going

to select the text that it just

generated and then press okay great and

just like that I'll have my Facebook

post posting at 8:23 a.m. every single

day now I'm going to repeat the process

for Instagram under the search app I'm

going to look for Instagram for business

and then I'm going to create a photo

post I'm going to have to add an account

here connected to my account after I

have connected to my account I need to

select the photo URL which was generated

from the previous step so I'm going to

expand on the data of the previous step

and then get that URL of the photo that

was just created by D 3 next I need to

put in the caption and the caption was

generated two steps before right and

then we're going to expand on choices

under the open AI module again expand on

message and then create and then select

the content that we have created for the

Instagram post and then press okay great

remember to periodically save your work

next thing you want to do is look for

Twitter or X and then we're going to

select create the post again again

connect to your account and lastly we

just want to connect to LinkedIn again

same process press the add button and

then now look for LinkedIn select create

user text post perfect from here connect

to your LinkedIn account press save put

in your username and password to

authorize this connection and then

you're all good to go lastly you just

need to turn on this automation for

everything to run before we go if you

don't want to post automatically to

start with if you want to start

reviewing the work you could actually uh

disconnect this by right clicking and

press on link have the post sent to you

on an email or a Google doc and you'll

review it for the first couple of uh

days or weeks until you get the prompt

down until you feel comfortable having

the AI system run on automation you can

do so by adding the plus button and then

from here if you wanted to send it to

you on your email just click Gmail and

then you can select send an email you

can just send this email to yourself so

put in your email address right here and

simply put in the result from entropic

or open AI in the content section and

press okay just like that the AI will

send you an email with the content of

all your post so you can review it and

then maybe modify the prompt until you

really get that prompt down and you feel

comfortable doing all this on automation

lastly to have your social media AI

automation running every day make sure

in your spreadsheet you have enough news

links the way that we have set it up

remember is that every single day at

8:23 a.m. what this automation will do

is that it will be triggered and it will

take the next news link URL that's on

your spreadsheet and prep plexity is

going to read and summarize that and

then open a and Claud is going to turn

this URL into Facebook Instagram as as

well as Twitter and Linkedin posts okay

so just make sure you have enough URL on

here and then your automation will be

all set to go I hope you guys find this

as fascinating and as cool as I do it's

absolutely mindblowing how much you

could do with AI and automations and

just like that within 10 20 minutes you

have a whole system set up for your

social media that will be able to post

for you every single day if you liked

and enjoyed this video please make sure

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below for more content just just like

this also if you're looking to learn

more about how to use a on automation

sign up for my free course below as well

and I'll see you soon