Write YouTube Script Like This & Get 2X Watch Time! 😏

Summary

This YouTube Script Masterclass video offers a comprehensive guide to crafting engaging scripts that boost watch time, views, and engagement. It addresses common challenges faced by YouTubers, such as writing intros, avoiding boredom, and initiating scriptwriting. The video provides a step-by-step approach, including research, structuring sub-topics, and writing the script with a strong intro, valuable content, and a compelling call-to-action. Tips on language, discipline, pacing, and focusing on the first half of the video are also shared to help beginners write scripts professionally. The masterclass aims to transform even novice scriptwriters into proficient creators.

Takeaways

• 🎯 Writing an engaging script is crucial for increasing watch time, views, and engagement on YouTube.
• 📝 Many YouTubers struggle with crafting a compelling script, especially with writing intros and avoiding boredom.
• 👨‍🏫 The YouTube Script Masterclass offers a step-by-step guide to help beginners write engaging scripts from start to finish.
• 🔍 Research is the foundation of a good script; it involves deciding on a topic and outlining sub-topics and sub-points systematically.
• 📑 Using a diary or a copy to jot down ideas during research can help in expressing them better when writing the script.
• 📚 The script structure typically consists of an intro, content, and a call-to-action (CTA), with the intro being particularly important to hook viewers.
• 🎉 Three common intro hooks are: relating to viewers' situations, creating curiosity, and telling a story related to the video's topic.
• ⏱️ Keep the intro under 90 seconds, ideally under 30, to maintain viewer interest from the start.
• 📝 Elaborating on the research points in the script helps in creating a connection between different points and improving storytelling.
• 📈 A well-crafted CTA can encourage viewers to take action, such as watching another video, which can increase audience retention.
• 👥 Using language that resonates with the target audience and maintaining discipline during scriptwriting are essential for success.
• 🕒 Taking time to write and avoiding perfectionism can help beginners overcome the initial challenges of scriptwriting.
• 🎯 Focusing more on the first half of the video is key to capturing and maintaining viewer attention.

Q & A

What is the main purpose of writing an engaging script for a YouTube video?

Writing an engaging script can increase video watch time, views, and overall engagement by up to 10 times, as it encourages viewers to watch the video for a longer duration.

What challenges do YouTubers often face when writing a script?

Some common challenges include difficulty in writing a good introduction, creating a boring script, and starting the script writing process altogether.

What is the YouTube Script Masterclass and what does it offer?

The YouTube Script Masterclass is a detailed guide that explains step by step how to write an engaging script for YouTube videos, improving audience retention even for complete beginners.

Why is research important before writing a script?

Research is crucial because it provides a set of information that can be used to generate ideas and write the script, rather than writing it word by word directly without a clear structure or direction.

How does the scriptwriting process begin in terms of research?

The process begins by deciding the video's topic, writing it as a heading, and then listing all the sub-topics in bullet points that will be explained in the video.

What is the significance of sub-points in the scriptwriting process?

Sub-points elaborate on the main points and provide detailed information. They help in creating a structured format for research, making it easier to write the actual word-by-word script.

What are the three main parts of a YouTube script?

The three main parts of a YouTube script are the intro, the content in between, and the end with a call-to-action (CTA).

Why is the intro considered important in a YouTube script?

The intro is important because it serves as a hook to make viewers want to continue watching the video, which can prevent them from leaving early.

What are some methods to create an engaging intro for a YouTube video?

Three methods include talking about the viewers' situation to relate to them, creating curiosity by posing a question, and telling a story related to the video's topic.

How should the middle part of the script, which contains the content, be written?

The middle part should be written by elaborating on the points and sub-points identified during the research phase, ensuring that the content provides value to the viewers.

What is the purpose of a Call to Action (CTA) in a YouTube video script?

The purpose of a CTA is to guide viewers towards taking an action, such as liking the video, subscribing to the channel, or watching another related video, to increase engagement.

What are some important points to consider when writing a script?

Important points include using the right language to connect with the audience, being disciplined and focused during scriptwriting, avoiding perfectionism, and focusing more on the first half of the video.

Outlines

00:00

📝 Mastering YouTube Scriptwriting

This paragraph introduces the importance of scriptwriting for YouTube videos, emphasizing how a well-crafted script can significantly boost watch time, views, and engagement. It acknowledges the challenges faced by many content creators in writing engaging scripts and introduces a YouTube Script Masterclass. The speaker promises a step-by-step guide to writing scripts from scratch, including tips and examples from their own videos, aimed at improving audience retention even for beginners.

05:01

🔍 The Research Phase of Scriptwriting

The speaker discusses the crucial first step in scriptwriting: research. They suggest starting with a clear topic and writing it down as a heading, followed by brainstorming and listing sub-topics in bullet points. The example of 'How to Write YouTube Titles with ChatGPT' is given to illustrate this process. The importance of structuring research in a format that facilitates scriptwriting is highlighted, and the transition from research to writing the actual script is outlined.

10:04

🎬 Writing the Script: Structure and Techniques

This paragraph delves into the structure of a YouTube script, which typically consists of an intro, content, and a call-to-action (CTA). The content is deemed most important for providing value, but the intro's role in retaining viewers is also stressed. The speaker shares three methods for writing an engaging intro hook: addressing the viewer's situation, creating curiosity, and telling a story. They provide examples and discuss the importance of keeping the intro concise. The middle part of the script, based on prior research, is then detailed, with an example from a video about common mistakes made by new YouTubers. The paragraph concludes with advice on writing scripts digitally for ease of editing and creating connections between points for improved storytelling.

✍️ Scriptwriting Tips and Call to Action

The final paragraph offers important points to consider when writing a script. It advises using language appropriate for the target audience and maintaining discipline during the writing process to avoid distractions. The speaker also encourages taking time to write and avoiding perfectionism, especially for beginners. They suggest focusing more on the first half of the video to capture and retain viewer attention. The paragraph ends with a call to action for viewers to engage with the video and channel, and an invitation to another video on editing for those interested.

Keywords

💡Engaging script

An 'engaging script' refers to a well-crafted narrative that captivates the audience's attention from the beginning to the end of the video. In the context of the video's theme, an engaging script is crucial for increasing watch time, views, and overall engagement by a significant margin. The script provided in the transcript emphasizes the importance of an engaging script in retaining viewers and improving audience retention, as exemplified by the detailed guide on writing scripts for YouTube videos.

💡YouTube Script Masterclass

The term 'YouTube Script Masterclass' denotes a comprehensive tutorial or course designed to teach individuals how to write compelling scripts for their YouTube videos. It is a central concept in the video, as the speaker promises to guide viewers step by step in crafting scripts that will keep their audience engaged. The masterclass serves as the framework for the video's educational content, aiming to transform beginners into proficient scriptwriters.

💡Research

In the script, 'research' is the foundational step in the scriptwriting process. It involves gathering information and generating ideas around the chosen video topic. The video emphasizes the importance of research in creating a structured format for the script, which makes the actual writing process easier and more effective. For instance, the speaker mentions deciding the video topic and writing down sub-topics and sub-points as part of the research phase.

💡Intro hook

An 'intro hook' is a technique used at the beginning of a video to immediately capture the viewer's interest and encourage them to continue watching. The script discusses three methods to create an intro hook: addressing the viewer's situation, creating curiosity, and telling a story. The video's theme revolves around the significance of an engaging intro to retain viewers and set the stage for the content that follows.

💡Call-to-action (CTA)

A 'call-to-action (CTA)' is a directive intended to prompt the viewer to take a specific action, such as liking, subscribing, or commenting on the video. In the context of the video, the speaker advises using end screens as an effective CTA to encourage viewers to watch another related video, thereby increasing channel engagement. The script provides an example of how to incorporate a CTA related to increasing subscribers by directing viewers to another video about common mistakes made by new YouTubers.

💡Sub-topics

In the script, 'sub-topics' are the specific points or aspects that fall under the main topic of the video. They are used to organize the content into digestible segments. The video's theme of scriptwriting emphasizes the importance of identifying and elaborating on sub-topics to create a comprehensive and informative video. An example from the script is the video on '5 mistakes that YouTubers make,' where each mistake is a sub-topic with its own sub-points.

💡Audience retention

Audience retention refers to the measure of how long viewers watch a video and is a key metric for YouTube success. The script discusses various techniques to improve audience retention, such as writing an engaging script and creating a strong intro hook. The video's main message is that a well-structured script can significantly enhance audience retention by keeping viewers interested throughout the video.

💡Storytelling

Storytelling is the art of telling stories to engage and persuade an audience. In the script, the speaker highlights the importance of creating a connection between different points in the video to improve storytelling. This enhances the impact of the video's message on viewers and increases audience retention. An example from the script is connecting the points on writing titles with ChatGPT and altering raw titles to make them YouTube algorithm-friendly.

💡Perfectionism

Perfectionism, as discussed in the script, is the pursuit of flawlessness that can hinder the creative process, especially for beginners. The video advises taking one's time and avoiding the trap of perfectionism when writing a script. It suggests that focusing on the first half of the video is more critical for capturing attention, rather than striving for a perfect script from start to finish.

💡Digital platform

A 'digital platform' in the context of the script refers to a software or application used for writing and editing scripts. The speaker recommends using a digital platform, such as a notes app on a phone, for scriptwriting. This allows for easy editing and adjustments to the script as needed. The scriptwriting process is streamlined through the use of digital tools, which facilitate the organization and refinement of content.

Highlights

Writing an engaging script can increase video watch time, views, and overall engagement significantly.

Many YouTubers struggle with writing a good script, including creating an intro, avoiding boring content, and starting the writing process.

The YouTube Script Masterclass offers a step-by-step guide to writing engaging scripts from start to finish.

Even beginners can learn to write professional-level scripts after following the Masterclass.

The presenter shares personal examples and common tips about writing scripts for YouTube videos.

Research is crucial for scriptwriting, starting with deciding the video topic and writing it as a heading.

Use a diary or a copy to jot down ideas and sub-topics while researching for the script.

Structure your research with main points and sub-points to create a foundation for the script.

A YouTube script typically consists of three parts: the intro, the content, and the call-to-action (CTA).

An intro hook is essential to make viewers want to continue watching the video.

Three intro hooks are discussed: talking about viewers' situations, creating curiosity, and using the story method.

The intro should be engaging but concise, ideally under 30 seconds.

Elaborate on the research points to write the middle part of the script, providing value to viewers.

Use digital platforms for scriptwriting to easily make changes and revisions.

Create connections between different points in the video to improve storytelling and audience retention.

The best CTA on YouTube is to encourage viewers to watch another video using end screens.

Use language suitable for the target audience and maintain discipline during scriptwriting.

Avoid perfectionism and focus more on the first half of the video to capture viewers' attention.

Transcripts

"Okay, so if you can write an engaging script for your YouTube video, viewers will watch

your video for a longer duration, which can increase video watch time, views, and overall

engagement by 10 times.

But if there are so many benefits to writing a good script, then it is also a very challenging

task that many YouTubers struggle with.

Some can't write a good intro, some end up with boring scripts, and some find it difficult

to start writing a script altogether.

So, welcome to the YouTube Script Masterclass.

This is a detailed guide where I'll explain step by step how you can write an engaging

script for your YouTube videos from start to finish, so that the audience will stick

to your video, and your audience retention will significantly improve.

Even if you are a complete beginner who has never written a script before, after this

video, you'll be able to write scripts like a pro.

I will show you examples from my videos and explain how I wrote their scripts.

I will also provide some common tips about writing scripts.

So, let's begin.

RESEARCH Okay, if you can't start writing a script,

then the main reason behind it might be that you don't do enough research, and you start

writing the script word by word directly.

This is not the right way to write a script because you don't have a set of information

in front of you that you can use to generate ideas and write the script.

To research, the first step is to decide the topic of your video.

For example: How to Write YouTube Titles with ChatGPT.

Now, whatever the topic is, I first write it as a heading on top of the page.

For research, I recommend using a diary or a copy because while researching, you will

have many ideas in your mind, and if you write them down on paper, you can express them better.

After writing the topic of the video, now it's time to write all the sub-topics in bullet

points that you will explain in your video.

For example: I needed to explain how to write titles with ChatGPT, so I thought about the

individual topics to cover in it and started writing them down one by one.

Like: the first point was whether writing titles with ChatGPT will get more views.

The second point was how to write titles with ChatGPT, like what are the prompts, etc.

And the third point was how to customize those titles according to the YouTube algorithm.

In this way, you need to mention all the sub-topics that will come under the main topic.

Similarly, for my video on 5 mistakes that YouTubers make, I did the same: wrote the

main heading and then listed all the sub-topics in bullet points like wrong niche, bad audio,

poor branding, etc.

After writing these main points, I left enough space so that I could write the sub-points

under each main point.

For example, under the first point, which is wrong niche, I wrote sub-points like why

YouTubers select the wrong niche, the disadvantages of the wrong niche, and how to select the

right niche, etc.

Keep writing all the important sub-points that come to your mind.

Keep doing this, and you'll see that you have written your research in a structured format.

Now, see how easy it will be to write the actual word-by-word script based on this research.

But if you want to make a video based on just these bullet points, congratulations, your

script is ready.

WRITING: Okay, till now, what we have written is the

research work.

Now, let's talk about how to write the actual script.

If you have some basic knowledge about scripting, you'll know that a YouTube script mainly has

3 parts: the intro, the content in between, and the end with the call-to-action (CTA).

The content part is the most important, of course, because if you don't provide value

in your video, what's the use?

But even if you write the best content, if your intro is weak, people will leave your

video in the beginning.

That's why, when I write a script, if I spend 10 hours on it, I spend 2-3 hours just on

writing the perfect intro.

For an engaging intro, you should keep in mind that whatever you write, it should make

viewers want to continue watching your video.

This is called an intro hook.

There are many ways to write an intro hook, so I'll tell you 3 of them:

No.1 & My Favorite: Hook people by talking about their situation.

Basically, you need to think about who your video is targeting (meaning who is your target

audience) and then think about which problem you are solving for them (meaning what).

Then, you need to say something related to that problem that will make your video's target

audience relate to it.

For example: I have a video called Increase Subscribers on YouTube By DOING THIS.

Now, the target audience of this video is YouTubers whose problem is that their subscribers

are not increasing.

So I thought about something like this for the intro:

Here's the word-by-word translation of the YouTube script in English:

"So, as you saw, I tried to say something relatable at the beginning of the video, which

made viewers connect with the video, and this made them feel that because I know their problem,

I also have a solution to that problem, which hooks the viewer!

You will see the same thing in many YouTubers' intros.

For example, take a look at Algrow's community post video.

The target audience of this video is YouTubers, and their query is how to use community posts.

Now, see how, by paying attention to these things, an emotion of FEAR is cleverly created

in the viewers' minds in the intro of this video.

[Video plays]

It is not necessary that you always solve the viewer's problem in every video.

For example, if you are making a documentary about a person, what problem will you solve

in that?

In that case, you can use hook no.2: Make them curious.

Basically, you have to make the viewers curious by creating a question in their minds.

For example, see Dhruv Rathee's video on the theory of evolution at 28 seconds:

[Video plays] As you saw, Dhruv Rathee sparked a very good

question in the viewers' minds, which hooked them.

Hook no.3: The Story Method.

If there is one guaranteed method to hook people, it is by telling a story.

That story can be a real-life incident, a fictional story, or anything, as long as it

is related to the video's topic.

So, again, there is no fixed formula for writing an intro that you have to follow, but what

I have mentioned are common elements in all of them, and that is to grab the viewers'

attention, intrigue them, or create an emotion like fear, anger, or urgency in their minds.

Now, another thing is that no matter how you write the intro, make sure it is always under

90 seconds and ideally under 30 seconds.

After you have written the intro hook, now it's time to write the middle part, which

is the content.

Now, since we have already done the research, writing the rest of the script will be easy

because we already have the points; we just need to elaborate on them.

For this, let's take an example from this video, which is "5 mistakes new YouTubers

make."

In this video, point no.2 is "bad audio," and I have already written its sub-points.

Let's now convert it into the actual word-by-word script.

So, as you can see, the first sub-point is that "audio is the most important thing for

YouTube."

I could have started directly with the first line, saying, "Dosto audio kharab hai to use

jaldi fix kro because audio is important," but that would have been quite boring, and

the message I wanted to convey to the viewers would not have had the same impact...

So, see how I started this point:

"An new YouTuber has to work on many things in their initial days, such as lighting, audio,

camera quality, editing, and much more.

But if you ask me which one is the most important among them all, I will say 'Audio.'

I cannot stress enough how crucial good audio is."

Now that I have mentioned that audio is important, in the 2nd sub-point, I have to explain why

it is important, right?

So, here I have also explained it: "Any viewer can watch a low-quality video with mediocre

editing if the audio is good.

Whereas, the reverse is not true."

And finally, the 3rd sub-point is "how to fix bad audio," and I have also explained

it: "Like I said earlier, 'What if you don't even have a microphone?

How do you record good audio without one?'

Well, I have explained how you can record good audio even without a microphone...

You can pause the video to read it in detail."

So, in this manner, you have to elaborate on each point based on your research.

And, of course, don't expect perfect lines to come to your mind right away, especially

if you're a beginner.

It will require some patience.

Also, when you write scripts, do it on some digital platform; for example, I write my

scripts in the notes app on my phone.

This way, if you need to make any changes later, you can do it easily.

Now, try to create a connection between the different points you explain in your video.

This will greatly improve your storytelling.

For example, in my video about "How to Write Titles with ChatGPT," there are 2 points.

The first one is "how to write titles with ChatGPT," and the second one is "how to alter

the raw title to make it a good title according to the YouTube algorithm."

To connect these two points, I wrote, "Now that you have found a title in step 1, the

question is, should you use that title or not?

This is where step 2 comes in: 'Altering the Raw Title.'

This way, the impact of

my video's message on the viewers is greater, and of course, audience retention will increase.

So try to create a question related to the next point in the viewers' minds before you

start talking about a new point.

This way, they will find the answer to that question in the next point.

In this way, you can connect different points.

After you have written the content part, finally, we come to the CTA, which is Call to Action,

meaning an action that you want the viewer to take towards your channel after watching

your video.

You can tell viewers to like the video, subscribe to your channel, or leave a comment.

You can do all of this, but the best CTA on YouTube is to ask viewers to watch another

video of yours by using end screens.

To smartly incorporate end screens into your script, you have to give viewers a reason

to click on them.

So, whatever topic you are making a video on, find another video on your channel that

is related to that topic and think about what you can write there to send viewers to that

other video.

For example, in this video, "Increase Subscribers on YouTube by Doing this," where I give 4

tips about increasing subscribers, at the end, I wrote, "Alright, you got the 4 tips

to grow your subscribers, but what if you are not getting any views on your channel?

In such a case, chances are you are making some common mistakes that every new YouTuber

makes.

I mentioned views here, and then I wrote, "If you want to know about these mistakes,

click on the video on the screen."

And then, on the screen, I had my 5 mistakes video in the end screen.

So, you have to think smartly about what you can say that

is related to your current video, and you can then use end screens there.

IMPORTANT POINTS Okay, so you have learned how to write a script;

now let's talk about some important points that will help you in writing the script.

First is to use the right language to connect with your audience.

When writing the script, make sure that the words you use or the language you use is suitable

for your target audience.

For example, I know that my target audience is mostly young people, so I use light and

friendly words, and I also write my script in a mix of Hindi and English because I think

my target audience can relate to it the best.

Second is to be disciplined.

When we write a script, many times we don't get the right ideas or words.

In such a situation, most people get frustrated and start procrastinating, like opening Instagram

and watching reels, etc.

But you shouldn't do that.

You have to decide a time for writing the script, and during that time, you should not

get distracted.

Even if you don't have any ideas or words for the script, you have to sit and think.

The longer you think about the topic, the more ideas your brain will generate related

to that topic.

So, focus is very important.

Once you get focused in the beginning, you will achieve a flow state, and generating

ideas will become easier for you.

Third, take your time and avoid perfectionism.

I'm sure many of you are complete beginners who have never written a script before.

I remember 2-3 years ago, when I wrote my first word-by-word script, it took me about

4-5 days to write a script for a 5-minute video.

I'm not saying it will take you the same amount of time, but it's quite common for beginners

to face this challenge.

So, take your time and avoid perfectionism.

Fourth, focus more on the first half of the video than the second half.

If a viewer starts watching your video and completes the first half, you don't have to

do much to grab their attention in the second half.

Because, capturing the viewers' attention requires more effort in the beginning.

Once a viewer is halfway through the video, even if your video is not that engaging, most

people who have made it that far will watch the entire video.

So, I'm not saying you can write anything in the second half, but I'm saying that

your focus should be more on the first half of the script.

Alright, you have made it this far, so comment "SCRIPTING IS NOW FUN," and if you liked the

video, please give it a like.

Also, if you want to learn editing in detail like me, click on the video on the screen.

I'll see you there, bye!"