UBAH HOBI JADI DUIT BISNIS KOPI KEKINIAN

Summary

In this video, Rizkianto Haji Munawar (Kiki) introduces Melkos Cafe, a coffee shop located in Sleman City Hall, Yogyakarta. He shares the café's unique concept of blending local Indonesian coffee culture with modern coffee shop trends. The café features various brewing methods, such as manual brewing, Vietnam drip, and espresso, offering a diverse range of coffee options. Additionally, Kiki discusses the café’s menu, which includes both traditional and Western-inspired dishes. The video emphasizes Melkos Cafe's commitment to appreciating Indonesian coffee farmers and its innovative marketing strategy through social media to attract customers.

Takeaways

• 😀 Melkos Cafe is located in Sleman City Hall, with another branch in Kaliurang, focusing on promoting Indonesian coffee culture.
• 😀 The name 'Welcos' is short for Merapi Launch and Coffee Shop, reflecting the theme and branding of the café.
• 😀 The café offers a variety of coffee brewing methods, including Vietnam drip, fresh brewing, and espresso machine techniques.
• 😀 Melkos Cafe highlights single-origin coffee, sourced from various regions in Indonesia, such as Aceh, Flores, and Bali.
• 😀 The café offers both traditional Indonesian snacks, like 'mendoan' and 'martabak,' as well as Western-inspired dishes like stir-fry beef rice bowls.
• 😀 Vietnam drip coffee is particularly popular for making coffee with milk, often using robusta beans for their strong flavor that pairs well with milk and sugar.
• 😀 The 'fisiksti' brewing method is popular at Melkos Cafe, characterized by a unique 60° angle of the brewing device, offering a different coffee experience.
• 😀 The café's strategic marketing focuses heavily on social media to attract a younger audience, alongside leveraging connections within the local business community.
• 😀 Melkos Cafe's location in Sleman City Hall helps them benefit from the mall's marketing efforts, providing additional exposure to visitors.
• 😀 In the future, Melkos Cafe hopes to expand to other cities, including Jakarta, Sumatera, and Kalimantan, as part of its long-term vision.

Q & A

What is Melkos Café, and where is it located?

Melkos Café, which stands for Merapi Launch and Coffee Shop, is a coffee shop located at Sleman City Hall. It also has another branch in Kaliurang, known for its coffee culture and appreciation of local coffee farmers in Indonesia.

What makes the Melkos Café at Sleman City Hall different from the one in Kaliurang?

The café at Sleman City Hall is designed with a coffee shop theme and focuses on branding, while the Kaliurang branch operates more as a restaurant. The Sleman City Hall location is also intended to serve as a unique coffee shop experience.

How does Melkos Café support Indonesian coffee farmers?

Melkos Café appreciates Indonesian coffee farmers from all over the country by offering coffee sourced from various regions, such as Aceh, Flores, and Bali. This helps raise the market value of Indonesian coffee, which has been rising due to the efforts of these farmers.

What types of coffee brewing methods are offered at Melkos Café?

Melkos Café offers two main brewing methods: manual brewing and Espresso machine brewing. Manual methods include options like fresh Vietnam drip, siphon, and fisiksti, each providing a distinct coffee experience.

What is 'single-origin' coffee, and how does it relate to Melkos Café's offerings?

Single-origin coffee refers to coffee beans sourced from a specific region or farm. Melkos Café offers a variety of single-origin coffees from different regions in Indonesia, such as Aceh and Flores, providing customers with unique flavor profiles from each area.

Why is Robusta coffee often used in Vietnam drip coffee at Melkos Café?

Robusta coffee is commonly used in Vietnam drip coffee because its strong, bitter flavor pairs well with added ingredients like milk and sugar. It creates a balanced, flavorful coffee, especially for drinks like *kopi susu* (coffee with milk).

Can customers try roasting their own coffee at Melkos Café?

Yes, customers who are interested in learning more about the coffee roasting process can visit the Melkos Roastery in Kaliurang, where they can try roasting coffee themselves.

What food options does Melkos Café offer to complement the coffee?

Melkos Café offers a variety of food items, including traditional Indonesian snacks like Mendoan and Martabak, as well as Western-inspired dishes like stir-fried beef rice bowls, chicken drumsticks, and Nasi Goreng.

What is the significance of the 'fisiksti' brewing method at Melkos Café?

The fisiksti brewing method is unique to Melkos Café and uses a special flat brewing tool with a 60° angle. It offers a distinct coffee brewing experience and has become one of the popular methods at the café.

What is Melkos Café's marketing strategy for attracting customers?

Melkos Café focuses heavily on social media marketing to engage with customers, as well as leveraging the marketing efforts of Sleman City Hall where the café is located. They also plan to expand their marketing through email newsletters and SMS notifications in the future.