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Summary

This video features Ahmad, the founder and CEO of Mitraku, a business established in 2012 that provides innovative packaging solutions for food businesses. Ahmad shares his journey from financial struggles, including bankruptcy, to building a successful enterprise. He reflects on his entrepreneurial spirit, shaped by a family legacy in trade, and the importance of focus, customer service, and social responsibility. Mitraku's commitment to quality, employee growth, and community impact shines through, as Ahmad envisions expanding his business while contributing to society and creating a lasting legacy.

Takeaways

• 😀 Ahmad has faced financial hardships, including bankruptcy after marriage, but he persevered and built his company, Mitraku, which is now 11 years old.
• 😀 Mitraku's success is rooted in fulfilling a gap in the food packaging market, especially catering to millennials who demand attractive packaging.
• 😀 Ahmad's entrepreneurial spirit was influenced by his family's business background, and he has always aspired to be a major trader in the city.
• 😀 The company initially struggled, with significant losses and operational challenges, including dealing with damaged or missing goods.
• 😀 Ahmad emphasizes the importance of managing company finances efficiently and prioritizing customer service, which has helped reduce operational losses.
• 😀 Mitraku's business model is centered on investing profits back into the company, including buying land for long-term growth.
• 😀 Ahmad has a strong belief in corporate social responsibility (CSR), contributing to the community by supporting local schools and religious organizations.
• 😀 The company focuses on continuous improvement, learning from both customers and employees to enhance service quality.
• 😀 Ahmad stresses the importance of focus and dedication to running a successful business, without distractions or diversions.
• 😀 The ultimate goal for Ahmad is to create a company that not only thrives but also provides long-term benefits and opportunities for future generations.
• 😀 Ahmad's vision includes Mitraku becoming a major player in the food industry, with a positive impact on society and an enduring legacy.

Q & A

What inspired Ahmad to start Mitraku?

Ahmad was inspired to start Mitraku to address the lack of proper food packaging options in his local area, especially for food entrepreneurs. His goal was to provide quality packaging solutions for food businesses.

What challenges did Ahmad face in the early stages of his business?

In the early stages, Ahmad faced significant financial struggles, including bankruptcy and difficulty affording basic necessities like rice. He also had to deal with negative societal perceptions, being labeled as homeless.

How did Ahmad overcome financial setbacks during his entrepreneurial journey?

Ahmad overcame financial setbacks by focusing on reinvesting profits back into the business, learning from mistakes, and maintaining a strong focus on customer satisfaction and product quality.

How important is customer service to Ahmad's business philosophy?

Customer service is extremely important to Ahmad. He focuses on improving customer experience and addressing complaints quickly, ensuring that customers are always satisfied with the products and services provided.

What does Ahmad believe is the key to success in business?

Ahmad believes that the key to business success is maintaining focus on the work, staying persistent through challenges, and continuously improving both the business and personal skills.

What role does Ahmad's family background play in his entrepreneurial journey?

Ahmad's family background, with both parents being traders, greatly influenced his entrepreneurial mindset. He was exposed to business at a young age, learning valuable lessons from his family’s trading activities.

What is Ahmad's vision for Mitraku's future?

Ahmad's vision for Mitraku includes expanding the company into a larger enterprise with multiple branches, fostering employee growth, and having a positive social impact through corporate social responsibility initiatives.

How does Ahmad approach innovation in his business?

Ahmad is constantly seeking innovative solutions to improve his business, particularly by focusing on high-quality products and customer-centered services. He aims to offer packaging and food products that meet evolving customer needs.

What social responsibility does Ahmad emphasize in his business model?

Ahmad emphasizes corporate social responsibility by sharing values with the community, such as supporting local institutions like pesantrens (Islamic boarding schools), and focusing on employee well-being and development.

What advice does Ahmad offer to young entrepreneurs?

Ahmad advises young entrepreneurs to take pride in starting their own business, to maximize their potential, and to stay focused and determined in achieving their goals. He also encourages them to build businesses that can contribute positively to society.