7 Reasons Your Kickstarter Campaign Will Fail (AVOID THESE!)

Summary

In this video, Salvador Brigman offers expert advice for a successful Kickstarter campaign. He emphasizes the importance of crafting a strong campaign video, designing a compelling page, and structuring effective rewards. Brigman also highlights the need for consistent updates, digital marketing, and pre-launch efforts. With proven strategies and a focus on clear goals, he assures viewers that success is achievable by following these 'golden rules.' He encourages aspiring creators to take action, prioritize their efforts, and dive into the available resources to bring their projects to life.

Takeaways

• 😀 Having a compelling and engaging video is crucial for Kickstarter success. A great video helps maintain attention and encourages backers.
• 😀 Your Kickstarter campaign page needs to be well-designed with the right headlines, formatting, copy, and creative elements to convert traffic into backers.
• 😀 Offering the right perks and rewards is essential. A solid pricing structure and rewarding backers effectively help drive the success of your campaign.
• 😀 Consistent follow-through with updates is necessary. Lack of updates can create doubt and make backers question the project's legitimacy.
• 😀 Digital marketing is a critical component of a successful Kickstarter campaign. Planning ahead for marketing strategies, including PR and influencers, is vital.
• 😀 Pre-launch preparation is key. Warming up potential backers before the launch increases the likelihood of immediate support once the campaign goes live.
• 😀 It's important to access the right information and surround yourself with knowledgeable people. This can significantly shorten the learning curve and improve your chances of success.
• 😀 Crowdfunding campaigns need to be well-organized, with clear strategies for each stage, including pre-launch, launch, and post-launch.
• 😀 Mistakes in reward pricing and structure can significantly harm your campaign, making it harder to convert interested parties into actual backers.
• 😀 Continuous learning and utilizing resources such as books, podcasts, and courses can accelerate your crowdfunding journey and help you avoid common pitfalls.

Q & A

What is the primary reason why Kickstarter campaigns fail?

The primary reason many Kickstarter campaigns fail is the lack of a compelling video. A strong, engaging video is crucial in capturing potential backers' attention and conveying the essence of the project.

How can a campaign page impact the success of a Kickstarter campaign?

A poorly structured campaign page can lead to failure. A successful campaign page must have a clear layout, compelling copy, appealing graphics, and an overall engaging theme to convert visitors into backers.

Why are perks and rewards important in a Kickstarter campaign?

Offering the right perks and rewards is essential for enticing backers. Clear and well-structured reward tiers make it easier for backers to understand what they are getting and why they should contribute.

How often should campaign creators update their backers during the campaign?

Creators should post regular updates to maintain trust and engagement with backers. Failure to update can lead to skepticism, making backers doubt the project's legitimacy or progress.

What role does marketing play in the success of a Kickstarter campaign?

Effective marketing is critical to drive traffic and backers to the campaign. This includes strategies such as digital marketing, PR, influencer partnerships, and leveraging a network of supporters to generate visibility.

Why is it important to prepare before launching a Kickstarter campaign?

Preparation is key to success. Pre-launch efforts, such as building an audience and generating anticipation, ensure that when the campaign goes live, there are backers ready to support it immediately.

What is the significance of accessing the right information for Kickstarter success?

Continual learning through resources such as books, podcasts, and mentorship is essential for improving your Kickstarter strategy. Accessing the right information helps creators stay informed about best practices and proven strategies.

How can creators ensure they are using effective strategies for their Kickstarter campaigns?

Creators should prioritize learning and apply proven strategies. This can include participating in courses, reading books on crowdfunding, and seeking advice from experienced professionals to improve their chances of success.

What is Salvador Brigman’s approach to overcoming common Kickstarter failures?

Salvador Brigman’s approach involves addressing the core issues that cause failure, such as poor video quality, ineffective rewards, lack of marketing, and inadequate preparation. He emphasizes learning, preparation, and applying proven strategies to achieve success.

What resources does Salvador Brigman offer to help creators improve their Kickstarter campaigns?

Salvador offers free courses, books like 'The Kickstarter Launch Formula,' and even a 30-day Audible trial to provide further educational resources. He also offers coaching for creators to refine their strategies and avoid common mistakes.