Indiegogo and StartEngine Join Forces

Summary

In this video, Salvador Brigman discusses a significant development in the crowdfunding industry: the collaboration between Indiegogo and StartEngine. The partnership aims to streamline the process of raising capital, from initial concept to Series C funding, by integrating rewards-based crowdfunding on Indiegogo with equity crowdfunding on StartEngine. This alliance is set to democratize fundraising, allowing creators and entrepreneurs to tap into their community of supporters for investment, potentially bypassing traditional venture capital routes.

Takeaways

• 😀 Salvador Brigman, the host of the crowdfunding YouTube channel, discusses the importance of crowdfunding for businesses and ideas.
• 📢 StartEngine, a major equity crowdfunding platform, has partnered with Indiegogo, a significant player in rewards-based crowdfunding.
• 🔄 The partnership aims to create a funding ecosystem that supports startups from the idea stage through to Series C funding.
• 💡 Equity crowdfunding allows non-accredited investors to invest in startup companies, potentially raising up to five million dollars under Regulation CF.
• 🚀 Indiegogo is known for rewards-based crowdfunding, where creators can pre-sell products and raise funds for production costs.
• 🔄 A successful Indiegogo campaign can transition to an equity crowdfunding campaign on StartEngine to raise capital and scale the business.
• 💼 The collaboration between Indiegogo and StartEngine is expected to increase deal flow and customer awareness of crowdfunding options.
• 💡 The partnership could provide an alternative to traditional venture capital funding, especially in a tightening VC market.
• 🛠 The integration is expected to simplify the process of raising capital, making it more accessible and understandable for entrepreneurs.
• 📚 Salvador offers resources such as a free course and a book to help creators understand and navigate equity crowdfunding.
• 🔮 The video emphasizes the importance of planning for the future and understanding the evolving landscape of crowdfunding to capitalize on opportunities.

Q & A

What is the main topic of Salvador Brigman's YouTube channel?

Salvador Brigman's YouTube channel focuses on crowdfunding, discussing how it can help businesses, ideas, and creative projects come to life through various means such as physical products, startup funding, or creative endeavors.

What significant news announcement is Salvador discussing in the video?

Salvador is discussing the news that StartEngine, a major equity crowdfunding platform, is joining forces with Indiegogo, a significant player in rewards-based crowdfunding.

What is the potential impact of the partnership between Indiegogo and StartEngine on the crowdfunding industry?

The partnership could lead to increased deal flow, greater customer awareness of crowdfunding options, and provide more flexible ways for businesses to raise capital without necessarily resorting to venture capital.

What does StartEngine specialize in that is different from Indiegogo?

StartEngine specializes in equity crowdfunding, allowing non-accredited investors to invest in startup companies, while Indiegogo focuses on rewards-based crowdfunding, where backers receive a product or service as a reward for their support.

What is the current legal limit for raising capital through a Reg CF campaign?

As of the time the video was recorded, the legal limit for raising capital through a Reg CF (Regulation Crowdfunding) campaign is up to five million dollars in a 12-month period.

What is the process for a startup that wants to transition from a rewards-based campaign on Indiegogo to an equity crowdfunding campaign on StartEngine?

A startup can launch a rewards-based crowdfunding campaign on Indiegogo to introduce a new concept and acquire customers. After proving the concept and building a community, they can migrate to StartEngine to launch an equity crowdfunding campaign to raise capital and scale the business, acquiring new shareholders in the process.

What does Salvador Brigman suggest as a benefit of the Indiegogo and StartEngine partnership for entrepreneurs?

Salvador suggests that the partnership simplifies the process of raising capital, making it more accessible and understandable for entrepreneurs, and potentially allowing them to bypass traditional venture capital routes.

What is the role of the audience or community in this new funding ecosystem?

The audience or community plays a crucial role as they can become investors in the company, owning a piece of the business and serving as brand champions, motivated to see the company succeed.

What is the importance of planning for the future according to Salvador Brigman?

Planning for the future is important because it allows founders and entrepreneurs to anticipate opportunities and challenges, de-risk the present, and capitalize on opportunities to raise capital when it is most advantageous.

How does Salvador Brigman suggest leveraging a successful Indiegogo campaign for further capital raising?

Salvador suggests that after a successful Indiegogo campaign, a company could leverage the audience and momentum to transition to an equity crowdfunding campaign on StartEngine, thus raising additional capital for the business.

What resources does Salvador Brigman offer to help individuals understand and navigate equity crowdfunding?

Salvador offers a free course on how to do an equity crowdfunding campaign, a book titled 'Equity Crowdfunding Explained' available on Audible, and coaching calls for personalized guidance.